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Marketing and Managing Tourism Destinations

Marketing and Managing Tourism Destinations

Morrison, Alastair ORCID: 0000-0002-0754-1083 (2018) Marketing and Managing Tourism Destinations. Tourism, Hospitality and Events . Routledge, London. ISBN 9781138897298 ; 1138897299

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Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets.

Item Type: Book
Uncontrolled Keywords: destination management; destination marketing; tourism
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
H Social Sciences > HF Commerce
Faculty / School / Research Centre / Research Group: Faculty of Business
Faculty of Business > Department of Marketing, Events & Tourism
Last Modified: 10 Sep 2021 11:56

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