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Brand name nomenclature of UK law firms

Brand name nomenclature of UK law firms

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) Brand name nomenclature of UK law firms. [Working Paper] (doi:https://doi.org/10.2139/ssrn.3644042)

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Abstract

Law firms are often required to use the last names of their partners; they are prohibited from using brand names that can distinguish their law firms. This limitation often forces them to use different naming structures to abide by their naming regulations. This paper explores the naming nomenclatures of Top 200 UK Law Firms to understand different naming structures adopted by these firms. The result highlights twelve different naming structures. The study presents theoretical and managerial implications relevant for researchers with interest in branding, law practitioners and brand managers.

Item Type: Working Paper
Uncontrolled Keywords: UK, law firms, partners, partnership, branding, brand identity naming, naming structure, nomenclature
Subjects: H Social Sciences > H Social Sciences (General)
Faculty / Department / Research Group: Faculty of Business
Faculty of Business > Department of Marketing, Events & Tourism
Last Modified: 27 Nov 2020 14:59
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
Selected for GREAT 2019: None
Selected for REF2021: None
URI: http://gala.gre.ac.uk/id/eprint/30010

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