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Understanding post-pandemic travel behaviours – China’s Golden Week

Understanding post-pandemic travel behaviours – China’s Golden Week

Li, Junxiong ORCID: 0000-0002-4375-6591, Nguyen, Thi Hong Hai ORCID: 0000-0003-1826-4904 and Coca-Stefaniak, J. Andres ORCID: 0000-0001-5711-519X (2021) Understanding post-pandemic travel behaviours – China’s Golden Week. Journal of Hospitality and Tourism Management, 49. pp. 84-88. ISSN 1447-6770 (Print), 1839-5260 (Online) (doi:

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This study provides a prompt understanding of actual travel behaviours during and after a real time pandemic building on an earlier published study of intended behaviours. Quantitative online survey data gathered during China’s first national multi-day holiday - Golden Week (October, 2020) - since the lifting of the country's stringent travel restrictions triggered by the COVID-19 pandemic has allowed for actual post-pandemic travel behaviours to be investigated. The survey carried out for this purpose included decisions in favour or against travel, motivations, means of travel, as well as changes in terms of travel duration, travel distance and spending. A taxonomy is developed for actual tourist behaviours within a post-pandemic domestic tourism context to understand factors influencing these behaviours, including perceived risk, anxiety, trust and financial constraints.

Item Type: Article
Uncontrolled Keywords: coronavirus; Covid-19; travel behaviour; China; post-pandemic
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
H Social Sciences > HE Transportation and Communications
R Medicine > RA Public aspects of medicine > RA0421 Public health. Hygiene. Preventive Medicine
Faculty / School / Research Centre / Research Group: Faculty of Business
Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:
Last Modified: 11 Sep 2023 01:38

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