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Authenticity and commodification of Hong Kong heritage tourism

Authenticity and commodification of Hong Kong heritage tourism

Nguyen, Thi Hong Hai ORCID: 0000-0003-1826-4904 and Cheug, Catherine (2017) Authenticity and commodification of Hong Kong heritage tourism. In: Co-creating the future of tourism, May 17th – 19th, 2017, University of Aveiro, Portugal.

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This study aims at examining the level of commodification and authenticity of heritage tourism in Hong Kong from a tourist standpoint. It also attempted to examine the influence of perceived commodification on perceived authenticity in the context of Hong Kong heritage tourism. Both qualitative and quantitative approaches were applied, whereas the focus was on the later one. Findings indicated a fairly authentic heritage experiences perceived by tourists. Commodification was not considered as a problem by respondents although signs of commodification were found. The findings also suggested that commodification indeed “does not necessarily” ruins the tourist’s perception of authenticity.

Item Type: Conference or Conference Paper (Paper)
Uncontrolled Keywords: Heritage tourism, authenticity, commodification, Hong Kong
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
Faculty / School / Research Centre / Research Group: Faculty of Business
Faculty of Business > Department of Marketing, Events & Tourism
Last Modified: 19 Aug 2019 15:58

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