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Post COVID-19: cautious or courageous travel behaviour?

Post COVID-19: cautious or courageous travel behaviour?

Bhati, Abhishek ORCID: 0000-0001-5890-8394, Mohammadi, Zohre ORCID: 0000-0003-3795-1400, Agarwal, Manisha, Kamble, Zilmiyah and Donough-Tan, Gerardine (2022) Post COVID-19: cautious or courageous travel behaviour? Asia Pacific Journal of Tourism Research, 27 (6). pp. 581-600. ISSN 1094-1665 (Print), 1741-6507 (Online) (doi:

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This paper focuses on post-pandemic travel behaviour and examines the relationship between destination-risk image and pre-travel behaviour using health-protective behaviour and media engagement as mediators. It empirically tests the model proposed by Bhati et al. The researchers adopt a pragmatist paradigm and utilise mixed methods to develop and test the adapted PMT framework. The findings confirm that, in the COVID-19 pandemic context, destination health-risk image has an effect on pre-travel behaviour via media engagement and health protective behaviour. Respondents preferred destinations that handled the pandemic crisis effectively, implemented hygiene and safety protocols, and had robust healthcare systems.

Item Type: Article
Uncontrolled Keywords: COVID-19; destination-risk image; media; travel intention; tourism planning; mixed method; Southeast Asia
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
H Social Sciences > HF Commerce
Faculty / School / Research Centre / Research Group: Faculty of Business
Faculty of Business > Department of Marketing, Events & Tourism
Last Modified: 11 May 2023 15:37

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