Wang, Jinwei, Sun, Jie, Yang, Li, Zhang, Yijie and Morrison, Alastair ORCID: 0000-0002-0754-1083 (2023) Red tourism in China: emotional experiences, national identity and behavioural intentions. Tourism Review. ISSN 1660-5373 (doi:https://doi.org/10.1108/TR-09-2022-0440)

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Abstract

Abstract
Purpose – This research examined the linkages among emotional experiences, national identity, and behavioural intentions for red tourism in China.
Design/methodology/approach – Partial least squares structural equation modeling (PLS-SEM) was applied to data from two rounds of surveys of 1,095 on-site visitors to Zunyi and Yan’an, two well-known red tourism cities in China.
Findings – Emotional experiences significantly affect national identity, with positive emotions significantly affecting national identity. Positive emotions also significantly influenced behavioural intentions, national identity positively influenced behavioural intentions, and national pride mediated the relationship between "positive emotion → behavioural intentions”. In addition, previous experience played a moderating role in the relationship of “positive emotion → national pride”.
Originality/value – This research applied the cognitive appraisal theory of emotion (CATE) and social identity theory (SIT). It clarified the structural relationships among emotional experiences, national identity, and behavioural intentions in red tourism. It revealed the significant role of red tourism in cultivating national identity.

Item Type:	Article
Additional Information:	Publisher: Emerald Publishing Limited Copyright © 2023, Emerald Publishing Limited
Uncontrolled Keywords:	red tourism; emotional experiences; national identity; behavioural intentions; cognitive appraisal theory of emotion; social identity theory
Subjects:	B Philosophy. Psychology. Religion > BF Psychology H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor
Faculty / School / Research Centre / Research Group:	Faculty of Business Faculty of Business > Department of Marketing, Events & Tourism Faculty of Business > Tourism Research Centre
Last Modified:	20 Apr 2023 10:58
URI:	http://gala.gre.ac.uk/id/eprint/41350

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