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Online shopping environments in fashion shopping: An S-O-R based review

Online shopping environments in fashion shopping: An S-O-R based review

Kawaf, Fatema ORCID: 0000-0002-7089-7816 and Tagg, Stephen (2012) Online shopping environments in fashion shopping: An S-O-R based review. The Marketing Review, 12 (2). pp. 161-180. ISSN 1469-347X (Print), 1472-1384 (Online) (doi:

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This paper presents a critical review of online environmental psychology articles based on the stimulus-organism-response paradigm. The structure of the paper follows the sequence of the S-O-R framework, i.e. starting with environmental stimuli both in traditional and online store settings. Then, consumers' inner organism theories are reviewed, followed by behavioural responses.

This endeavour also table-summarises a selected set of the most relevant articles in the specific setting of online fashion shopping environments. Content analysis of the table shows that two main themes have emerged in literature; one investigates the influence of online environmental stimuli on consumer trust and risk perception; whereas the second theme is more emotion-centred. Finally, the paper highlights the limitations of current literature and presents an agenda for future research.

Item Type: Article
Uncontrolled Keywords: E-service scape, Emotion, Fashion Shopping, Online consumer behaviour, Online environment, S-O-R
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
Faculty / Department / Research Group: Faculty of Business
Faculty of Business > Department of Marketing, Events & Tourism
Last Modified: 10 Apr 2018 13:54
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
Selected for GREAT 2019: None
Selected for REF2021: None

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