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National tourism offices

National tourism offices

Kennell, James ORCID: 0000-0002-7877-7843 (2017) National tourism offices. In: Lowry, Linda L., (ed.) The SAGE International Encyclopedia of Travel and Tourism. Sage, London. ISBN 978-1483368948

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National Tourism Offices (NTOs) are the agencies responsible for the promotion and, sometimes, the management of the development of the tourism industry within a country. They will have a strong relationship with a government department or office, and will implement and monitor national tourism policy through a variety of means which can include research, influencing the tourism policy making process, destination marketing, tourism product development and the maintenance of national standards for the tourism industry. NTOs are almost always led by the public sector and will be governed within national public sector arrangements. However, NTOs are seeing an increasing level of private sector involvement through avenues such as board membership and partnership agreements. This increasing private sector involvement helps to ensure that the priorities of the government of a country are implemented in ways that supports tourism businesses and makes use of the expertise and resources of a private-sector dominated industry.

Item Type: Book Section
Uncontrolled Keywords: Tourism; Tourism policy; National tourist office
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
Faculty / School / Research Centre / Research Group: Faculty of Business
Faculty of Business > Department of Marketing, Events & Tourism
Faculty of Business > Tourism Research Centre
Last Modified: 02 Sep 2020 18:18

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