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Narratives of the nation in the Olympic opening ceremonies: comparative analysis of Beijing 2008 and London 2012

Narratives of the nation in the Olympic opening ceremonies: comparative analysis of Beijing 2008 and London 2012

Lee, Jongsoo and Yoon, Hyunsun (2017) Narratives of the nation in the Olympic opening ceremonies: comparative analysis of Beijing 2008 and London 2012. Nations and Nationalism, 23 (4). pp. 952-969. ISSN 1354-5078 (Print), 1469-8129 (Online) (doi:https://doi.org/10.1111/nana.12318)

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Abstract

This paper examines the ways in which nationalism and the narratives of the nation were constructed in the Olympic opening ceremonies in Beijing 2008 and London 2012. The ritual of the opening ceremony represents a concentration of features, qualities and messages that combine the local and global, the culturally specific and universal, in a complex production. Using textual analysis of the telecast of the above two opening ceremonies, the study found that the Beijing 2008 opening ceremony used a grand narrative of progress, emphasising the unified identity of Chineseness, while privileging the official narrative of the nation and one collective identity. In contrast, the London 2012 opening ceremony highlighted the fragmented but diversified identity of Britishness, transpiring social inclusivity, cultural hybridity and multiculturalism. This may be related to the rise of different type of nationalism in the context of increasing globalisation. The Beijing opening ceremony represented the Sinocentric Chinese new nationalism, whereas the London 2012 counterpart, up to a point, highlighted civic‐based multicultural nationalism.

Item Type: Article
Uncontrolled Keywords: Globalisation, narratives of the nation, national identity, nationalism, Olympic opening ceremony
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
Faculty / Department / Research Group: Faculty of Business
Faculty of Business > Department of Marketing, Events & Tourism
Last Modified: 28 Mar 2019 01:38
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: GREAT a
Selected for GREAT 2019: None
URI: http://gala.gre.ac.uk/id/eprint/19790

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