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Lessons from digital switchover in South Korea

Lessons from digital switchover in South Korea

Yoon, Hyunsun (2013) Lessons from digital switchover in South Korea. Television & New Media, 15 (6). pp. 538-550. ISSN 1527-4764 (Print), 1552-8316 (Online) (doi:https://doi.org/10.1177/1527476413487817)

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Abstract

In this article, I discuss the lessons from the South Korea’s digital switchover, considering its development in the process and the remaining challenges. South Korea completed the digital switchover on 31st December 2012 but the analogue cable conversion to digital cable has not yet been completed for some 10 million households. Furthermore, mere 2.6% of all the households eligible for the government support benefitted from the support scheme. Although Korea embarked on its journey towards digital television relatively early, its progress has been slow and the outcome was only a partial success. I examine the national politics leading up to pilot programs for eliminating analogue television signals in two phases: Wuljin, Kangjin and Danyang during September and November 2010, followed by Jeju in June 2011. Based on these experiences and the diagnosis of the current situation after the switchover, I conclude that the South Korea’s digital switchover is a partial success and there is continued need for a centralized hub collaborating between the government, the broadcasters, and the television manufacturers to communicate more effectively and to increase public awareness to overcome the remaining challenges.

Item Type: Article
Uncontrolled Keywords: South Korea, digital switchover, digital television, digital divide
Faculty / Department / Research Group: Faculty of Business
Faculty of Business > Department of Marketing, Events & Tourism
Last Modified: 11 May 2019 13:05
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: GREAT b
Selected for GREAT 2019: GREAT 2
URI: http://gala.gre.ac.uk/id/eprint/19794

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