Skip navigation

How to better satisfy sailing tourists: An analysis based on Kano's Evaluation Matrix

How to better satisfy sailing tourists: An analysis based on Kano's Evaluation Matrix

Kokkranikal, Jithendran ORCID: 0000-0003-0103-562X, Shen, Ye, Christensen, Camilla and Morrison, Alastair (2019) How to better satisfy sailing tourists: An analysis based on Kano's Evaluation Matrix. In: Annual ICHRIE Summer Conference!, 24-26 July 2019, New Orleans. (Submitted)

[img] PDF (Conference Paper)
23035 KOKKRANIKAL_Sailing_Tourists_Kano's_Matrix_(Draft)_2019.pdf - Draft Version
Restricted to Repository staff only

Download (244kB) | Request a copy

Abstract

Sailing tourism has attracted much attention from both practitioners and researchers in recent years. However, little research has focused on sailing tourists’ satisfaction. Inadequate research may pose obstacles in the development of sailing tourism. To bridge the literature gap, this research examined the attributes of marina destinations that influence sailing tourist experiences, investigated the perceived importance of these attributes, and tested the relationship between these attributes and tourist satisfaction based on Kano’s evaluation matrix (KEM). The 14 attributes were classified into must-be, one-dimensional, attractive, and indifferent categories, and practical implications were provided.

Item Type: Conference or Conference Paper (Paper)
Uncontrolled Keywords: Tourist satisfaction, tourist experiences, Kano’s evaluation matrix (KEM), sailing tourism, marinas, Europe
Subjects: L Education > L Education (General)
Faculty / Department / Research Group: Faculty of Business
Faculty of Business > Department of Marketing, Events & Tourism
Faculty of Business > Tourism Research Centre
Related URLs:
Last Modified: 02 Jul 2019 08:23
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
Selected for GREAT 2019: None
URI: http://gala.gre.ac.uk/id/eprint/23035

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year

View more statistics