Skip navigation

Reconnecting with customers through culture – revisiting the concept of cultural diversity in luxury fashion brands

Reconnecting with customers through culture – revisiting the concept of cultural diversity in luxury fashion brands

Ma, Jenny (2020) Reconnecting with customers through culture – revisiting the concept of cultural diversity in luxury fashion brands. Journal of Textile Science and Fashion Technology, 5 (2). ISSN 2641-192X (doi:https://doi.org/10.33552/JTSFT.2019.05.000607)

[img]
Preview
PDF (Open Access Article)
28285 MA_Reconnecting_With_Customers_Through_Culture_(OA)_2020.pdf - Published Version
Available under License Creative Commons Attribution.

Download (263kB) | Preview
Item Type: Article
Uncontrolled Keywords: cultural diversity, luxury fashion brands
Subjects: H Social Sciences > H Social Sciences (General)
Faculty / Department / Research Group: Faculty of Business
Faculty of Business > Department of Marketing, Events & Tourism
Last Modified: 04 Jun 2020 11:53
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
Selected for GREAT 2019: None
Selected for REF2021: None
URI: http://gala.gre.ac.uk/id/eprint/28285

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year

View more statistics