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Social servicescape and Asian students: An analysis of spring break island bed and breakfast experiences in Taiwan

Social servicescape and Asian students: An analysis of spring break island bed and breakfast experiences in Taiwan

Lin, Yi-Chin, Lai, Hsin-Ju and Morrison, Alastair M. (2019) Social servicescape and Asian students: An analysis of spring break island bed and breakfast experiences in Taiwan. Tourism Management Perspectives, 31. pp. 165-173. ISSN 2211-9736 (doi:https://doi.org/10.1016/j.tmp.2019.04.005)

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Abstract

This research explored factors influencing lodging experiences and examined the relationship among B&B (bed and breakfast) experiences, satisfaction, and revisit intentions for properties on the small island of Liuqiu in Taiwan, based on the social servicescape concept and was mainly from the perspective of a younger generation of Asian Millennials. On-site surveys were conducted with visitors who had stayed at Liuqiu's B&Bs. The findings showed that B&B experiences consisted of two dimensions: physical environment and personal interactions. Satisfaction was largely affected by personal interactions; and revisit intentions were mainly influenced by satisfaction. The physical environment had little effect on satisfaction and revisit intentions. Implications and managerial suggestions for Liuqiu's B&B businesses are provided.

Item Type: Article
Uncontrolled Keywords: Interpersonal relationships; Social servicescape; Students; Physical environment; Bed and breakfast (B&B); Satisfaction; Revisit intention; Island tourism; Taiwan
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
Faculty / Department / Research Group: Faculty of Business
Faculty of Business > Department of Marketing, Events & Tourism
Last Modified: 12 Dec 2019 11:53
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
Selected for GREAT 2019: None
URI: http://gala.gre.ac.uk/id/eprint/26327

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