Skip navigation

How country image affects tourists’ destination evaluations: A moderated mediation approach

How country image affects tourists’ destination evaluations: A moderated mediation approach

Zhang, Jingru, Wu, Bihu, Morrison, Alastair M., Tseng, Chi and Chen, Ying-chen (2016) How country image affects tourists’ destination evaluations: A moderated mediation approach. Journal of Hospitality & Tourism Research, 42 (6). pp. 904-930. ISSN 1096-3480 (Print), 1557-7554 (Online) (doi:https://doi.org/10.1177/1096348016640584)

[img]
Preview
PDF (Author Accepted Manuscript)
26285 MORRISON_How_Country_Image_Affects_Tourists’_Destination_Evaluations_2016.pdf - Accepted Version

Download (357kB) | Preview
[img]
Preview
PDF (Tables)
26285 MORRISON_Tables_2019.pdf - Supplemental Material

Download (184kB) | Preview
[img]
Preview
PDF (Figures)
26285 MORRISON_Figures_2016.pdf - Supplemental Material

Download (78kB) | Preview

Abstract

Limited tourism research has as yet drawn attention to the differences and interactions between country image and destination image. Therefore, this research explored the relationships among country image, destination image, familiarity, and destination evaluation. Based on an empirical study of international tourists in Beijing, China, a model was proposed covering these four variables. Country image mainly affected international tourists’ evaluations of China as a destination in a conditional indirect way, mediated by destination image and especially by psychological image, and moderated by familiarity. Moreover, familiarity directly and positively influenced functional destination image and negatively moderated the relationship between country and psychological destination images.

Item Type: Article
Uncontrolled Keywords: China, country image, destination evaluation, destination image, familiarity
Subjects: G Geography. Anthropology. Recreation > GT Manners and customs
G Geography. Anthropology. Recreation > GV Recreation Leisure
Faculty / Department / Research Group: Faculty of Business
Faculty of Business > Department of Marketing, Events & Tourism
Last Modified: 06 Dec 2019 15:26
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
Selected for GREAT 2019: None
URI: http://gala.gre.ac.uk/id/eprint/26285

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year

View more statistics