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Client loyalty: play the loyalty card

Client loyalty: play the loyalty card

Kuenzel, Sven and Krolikowska, Ewa (2007) Client loyalty: play the loyalty card. Accountancy Age. ISSN 0001-4672 (Print), 0001-4671 (Online)

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Abstract

What keeps company executives committed and loyal to their auditors? Dr Sven Kuenzel and Ewa Krolikowska share the results of their recent survey

Item Type: Article
Uncontrolled Keywords: client loyalty, long-term clients, stock-exchange companies, auditors, accounting firms,
Subjects: H Social Sciences > HF Commerce
H Social Sciences > HG Finance
Faculty / Department / Research Group: Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:
Last Modified: 14 Oct 2016 09:08
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
URI: http://gala.gre.ac.uk/id/eprint/2955

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