Garsten, Nicky, Read, Kevin and Yassim, Mazia ORCID: 0000-0001-8835-7036 (2018) Strategic illustrations of non-profit success? An exploration into the evolution, purposes and ethics of case stu​dies. In: Garsten, Nicky and Bruce, Ian, (eds.) Communicating Causes: Strategic Public Relations in the Non-Profit Sector. Routledge, pp. 99-112. ISBN 978-0815394006 (doi:https://doi.org/10.4324/9781351022224-8)

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Abstract

Case studies, are the ‘golden ingredient of every charity story’ observes non-profit media specialist, Gideon Burrows (2013). Case studies are used to exemplify third sector work, issues and causes. They have been used for centuries as part of non-profit communication strategies to secure social change and to attract support for causes. Their use is still widespread in the non-profit sector across shared, owned, paid for, and earned media. The authors of this chapter explore how fit for purpose they are in the 21st Century in relation to some ethical issues.

Item Type:	Book Section
Additional Information:	Chapter 7.
Uncontrolled Keywords:	case studies, ethics, charities, non-profit
Faculty / School / Research Centre / Research Group:	Faculty of Business Faculty of Business > Department of Marketing, Events & Tourism Faculty of Business > Networks and Urban Systems Centre (NUSC) Faculty of Business > Networks and Urban Systems Centre (NUSC) > Centre for Business Network Analysis (CBNA)
Last Modified:	12 Nov 2019 13:04
URI:	http://gala.gre.ac.uk/id/eprint/19225

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