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Thematic analysis of marketing messages in UK universities’ prospectuses

Thematic analysis of marketing messages in UK universities’ prospectuses

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Yoon, Hyunsun (2018) Thematic analysis of marketing messages in UK universities’ prospectuses. International Journal of Educational Management. ISSN 0951-354X (In Press) (doi:https://doi.org/10.1108/IJEM-05-2018-0149)

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Item Type: Article
Uncontrolled Keywords: University, prospectus, Marketing Communications, Higher Education, Thematic Analysis, UK
Subjects: L Education > LB Theory and practice of education > LB2300 Higher Education
Faculty / Department / Research Group: Faculty of Business
Faculty of Business > Department of Marketing, Events & Tourism
Last Modified: 17 May 2019 17:28
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
Selected for GREAT 2019: GREAT 1
URI: http://gala.gre.ac.uk/id/eprint/22824

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