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Working towards sustainable consumption

Working towards sustainable consumption

Yoon, Hyunsun and Šegota, Tina ORCID: 0000-0001-7994-1396 (2019) Working towards sustainable consumption. In: LTSE 2019: Learning, Teaching & Student Experience, 14-15 May 2019, Manchester. (Submitted)

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Abstract

This poster presentation is about how an internationally collaborative relationship with industry has been established and enhanced the student experience and employability. In MA module titled Developing Advertising and Promotional Strategies, a partnership with EQUA, a Slovenian company that produced an environmentally friendly reusable bottles, provided a live brief for EQUA's UK launch and paid internship opportunities for the students.

Item Type: Conference or Conference Paper (Poster)
Uncontrolled Keywords: Employability, Collaborating with employers, sustainability, live brief, advertising
Subjects: L Education > LB Theory and practice of education > LB2300 Higher Education
Faculty / Department / Research Group: Faculty of Business
Faculty of Business > Department of Marketing, Events & Tourism
Faculty of Business > Tourism Research Centre
Last Modified: 06 Jul 2019 20:24
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
Selected for GREAT 2019: None
URI: http://gala.gre.ac.uk/id/eprint/23966

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