Skip navigation

Case Study 8: Dubrovnik, Croatia

Case Study 8: Dubrovnik, Croatia

Puljić, Ivan, Knežević, Mladen and Šegota, Tina ORCID: 0000-0001-7994-1396 (2019) Case Study 8: Dubrovnik, Croatia. In: World Tourism Organization (UNWTO), UNWTO, Centre of Expertise Leisure, Tourism & Hospitality, CELTH, NHTV Breda University of Applied Sciences, NHTV and NHL Stenden University of Applied Sciences, NHL, (eds.) 'Overtourism’? – Understanding and Managing Urban Tourism Growth beyond Perceptions, Volume 2: Case Studies. World Tourism Organization (UNWTO), Madrid, Spain, pp. 40-43. ISBN 978-92-844-2062-9 (doi:

[img] PDF (Published Case Study)
23112 SEGOTA_Case_Study_8_Dubrovnik_Croatia_2019.pdf - Published Version
Restricted to Registered users only

Download (1MB) | Request a copy


Dubrovnik has emerged as one of the most popular tourism destinations in the Mediterranean in the last decade. Tourism is one of the fastest growing sectors, with a record increase of 17% in tourist arrivals in 2017 (compared to the country's total tourist arrivals increase of 13%) (Visit Dubrovnik, n.d.). These record numbers create challenges for visitor management. Firstly, most visits take place in the summer months, from June to September. Secondly, most visited attractions are the Old Town, the City Walls and numerous fortresses that are all concentrated in a small place. This creates crowding, congestion, and increased dissatisfaction. Lastly, film-induced tourism may gentrify Dubrovnik's culture and endanger its reputation as a desirable and high-value destination to visit or live in. This chapter presents an overview of the measures taken by the tourism stakeholders to address the growing tourism flows in Dubrovnik.

Item Type: Book Section
Uncontrolled Keywords: overtourism, dispersal of visitors, visitor itineraries and attractions, tourism regulation, tourism segmentation, enforce local communities, infrastructure and facilities, engage local stakeholders and visitors
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
Faculty / School / Research Centre / Research Group: Faculty of Business
Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:
Last Modified: 30 Apr 2019 10:14

Actions (login required)

View Item View Item


Downloads per month over past year

View more statistics