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Towards a typology of virtual events

Towards a typology of virtual events

Yung, Ryan ORCID: 0000-0003-3755-2557, Le, Truc Hoang, Moyle, Brent and Arcodia, Charles (2022) Towards a typology of virtual events. Tourism Management, 92:104560. ISSN 0261-5177 (Print), 1879-3193 (Online) (doi:

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Despite the mounting prominence of COVID-induced virtual substitutes to face-to-face events, the boundaries and terminology between different types of virtual events have not been clearly defined. Theoretical misconceptions exist surrounding the diffusion of virtual reality and existing virtual events into the tourism, hospitality and events sectors, with conceptual ambiguity generating contention. Consequently, this paper develops a typology of virtual events designed to clarify theoretical misconceptions and establish clear limits whereby all virtual events can be classified. Integrating the three dimensions of social presence, virtuality of environment, and location, the SPEL cube is presented as a conceptual model. This paper contributes to understanding the extant literature and practices of virtual events, providing implications for the management of events in the tourism, hospitality, and events sectors; and delivering a foundation for future research into optimal adaptations of immersive technologies.

Item Type: Article
Uncontrolled Keywords: virtual events; virtual reality; augmented reality; social presence; virtuality; virtual location
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
H Social Sciences > H Social Sciences (General)
N Fine Arts > N Visual arts (General) For photography, see TR
Faculty / School / Research Centre / Research Group: Faculty of Business
Faculty of Business > Department of Marketing, Events & Tourism
Last Modified: 22 Nov 2022 10:55

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