Cao, Jian, Qiu, Hongliang, Morrison, Alastair ORCID: 0000-0002-0754-1083 and Wei, Wei (2022) The role of social capital in predicting tourists’ waste sorting intentions in rural destinations: extending the theory of planned behavior. International Journal of Environmental Research and Public Health, 19 (19):12789. pp. 1-20. ISSN 1661-7827 (Print), 1660-4601 (Online) (doi:https://doi.org/10.3390/ijerph191912789)

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Abstract

Improper waste disposal of tourists has detrimental impacts on the environment, economy, and people in rural destinations. Separating at the source is an effective means to mitigate these adverse impacts on rural destinations. Hence, identifying factors influencing tourists’ waste sorting intentions in rural destinations is critical to the sustainability of rural tourism and rural land. However, few studies focus on tourists’ waste sorting intentions. Drawing on the theory of planned behavior (TPB) and social capital, this research examined the determinants of tourists’ waste sorting intentions in rural destinations. A total of 395 valid questionnaires were collected from a rural destination in Huzhou, China. The results indicated that: (1) all TPB variables, i.e., attitude toward the behavior, subjective norms, and perceived behavioral control, positively and directly affect tourists’ waste sorting intentions; (2) interpersonal trust directly and positively influences tourists’ waste sorting intentions; (3) subjective norms, perceived behavioral control, interpersonal trust, and emotional bonding indirectly influence tourists’ waste sorting intentions through the mediation of attitude toward the behavior; (4) emotional bonding does not directly affect tourists’ waste sorting intentions, but the link is established through the mediation of attitude toward the behavior. This research expands the body of knowledge by integrating individuals’ psychological elements with their social contexts. The findings offer some theoretical and managerial implications for understanding how tourists’ social contexts facilitate tourists’ waste sorting intentions.

Item Type:	Article
Additional Information:	This article belongs to the Special Issue Future and Feature Paper in Environment and Applied Ecology.
Uncontrolled Keywords:	theory of planned behavior; social capital; tourists’ waste sorting intentions; rural tourism destination; rural tourism
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
Faculty / School / Research Centre / Research Group:	Faculty of Business Faculty of Business > Department of Marketing, Events & Tourism Faculty of Business > Tourism Research Centre
Last Modified:	15 Dec 2022 11:29
URI:	http://gala.gre.ac.uk/id/eprint/38275

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