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Third time lucky?: Bid legacy of PyeongChang for Winter Olympic Games

Third time lucky?: Bid legacy of PyeongChang for Winter Olympic Games

Yoon, Hyunsun (2010) Third time lucky?: Bid legacy of PyeongChang for Winter Olympic Games. The International Journal of Sport and Society, 1 (2). pp. 145-156. ISSN 2152-7857 (Print), 2152-7865 (Online) (doi:https://doi.org/10.18848/2152-7857/CGP/v01i02/54008)

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Abstract

PyeongChang made strong bids for 2010 and 2014 Winter Games and came in second in both races. As a runner-up to 2010 Vancouver and Sochi by seven votes, PyeongChang is hoping for a ‘third time lucky’. This paper examines the bid legacy of PyeongChang, both soft and hard gains, and evaluates the prospects of the third bid. By employing a qualitative, interpretative research method of in-depth interviews with Koreans from the grassroots level, journalists to local government officials, the paper aims to describe the experiences and lessons in relation to the past two attempts anddiscussthebidlegacyintermsofcultural,environmental,economicandpoliticalimpacts. Before the IOC’s decision in 2011, the paper demonstrates PyeongChang has a very solid Olympic bid for 2018.

Item Type: Article
Uncontrolled Keywords: Winter Olympic Games, PyeongChang, Bid Legacy, Olympic Bids and Politics, Environment and Olympics
Faculty / Department / Research Group: Faculty of Business
Faculty of Business > Department of Marketing, Events & Tourism
Faculty of Business > Tourism Research Centre
Related URLs:
Last Modified: 06 Jul 2019 23:35
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
Selected for GREAT 2019: None
URI: http://gala.gre.ac.uk/id/eprint/24012

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