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Advertising education in multicultural UK Higher Education

Advertising education in multicultural UK Higher Education

Yoon, Hyunsun ORCID: 0000-0001-5679-3335 (2019) Advertising education in multicultural UK Higher Education. In: CreAD: UK-China Partnership on Creative Advertising, AHRC UKRI Funded project., 5-7 August 2019, Leicester, UK. (Unpublished)

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This presentation addresses current landscape of advertising education in UK Higher Education (HE). It focuses on the typology of advertising curriculum in multicultural UK HE, cultural difference in classroom activities and assessment between Chinese students and home students, and decolonising curriculum and pedagogy to support Chinese students.

Item Type: Conference or Conference Paper (Lecture)
Uncontrolled Keywords: advertising education, UK HE, multicultural HE
Subjects: H Social Sciences > HF Commerce
L Education > LB Theory and practice of education > LB2300 Higher Education
Faculty / School / Research Centre / Research Group: Faculty of Business
Faculty of Business > Department of Marketing, Events & Tourism
Faculty of Business > Marketing Research Group (MRG)
Last Modified: 01 Mar 2022 10:07

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