Wilson, Jonathan (2016) Brand culture, halal, and the critical Islamic imperative. In: Dall'Olmo Riley, Francesca, Singh, Jaywant and Blankson, Charles, (eds.) The Routledge Companion to Contemporary Brand Management. Routledge Companions in Business, Management and Accounting, IV . Routledge, Oxford, UK, pp. 338-353. ISBN 9780415747905

Wilson, Jonathan (2016) Street Artist eL Seed changes perceptions with Arabic graffiti that's optical genius. The Huffington Post.

Wilson, Jonathan (2016) Marketing modest fashion or fashioning modesty? HijUp Unveiled at London Fashion Week. The Marketeers. pp. 89-91.

Wilson, Jonathan (2016) Celebs are going wild for this chic anti-paparazzi scarf. The Huffington Post.

Wilson, Jonathan (2016) Konnichiwa Halal - As Japan opens its arms to Muslims. The Huffington Post.

Wilson, Jonathan (2016) Tales of Afro Sumo Sheesha Flows in Tokyo. The Huffington Post.

Tabari, Saloomeh, Wilson, Jonathan and Ingram, Hadyn (2016) Conceptualising the impact of culture and language upon hospitality service management. Worldwide Hospitality and Tourism Themes, 8 (1). pp. 12-28. ISSN 1755-4217 (doi:https://doi.org/10.1108/WHATT-10-2015-0037)

Wilson, Jonathan and Du, Daisy (2016) The role of luxury brands in Guanxi and gift-giving amongst Chinese consumers. The Marketeers. pp. 121-124.

Wilson, Jonathan (2015) The 5-second marketing challenge. In: MarkPlus Inc. and KIN ASEAN Kellogg Innovation Network Annual Conference. MarkPlus Inc, The Ritz Carlton Pacific Place Hotel Ballroom, Jakarta, Indonesia.

Wilson, Jonathan (2015) Using Delphi as a research method, problem-solving technique, and forecasting tool. The Marketeers. pp. 86-90.

Wilson, Jonathan A. J. (2015) Brand Islam and the marketing of Muslim ethics to a global audience. In: Ali, Abbas J., (ed.) Handbook of Research on Islamic Business Ethics. Research Handbooks in Business and Management . Edward Elgar Publishing, Cheltenham, UK, pp. 143-161. ISBN 9781781009444 (doi:https://doi.org/10.4337/9781781009451)

Wilson, Jonathan (2015) The Dubai 2015 Global Islamic Economy Summit - and what it will take to become a heavyweight champion. The Huffington Post.

Wilson, Jonathan (2015) Making sense of branding - and how to make an enjoyable Brand. The Marketeers. pp. 85-89.

Wilson, Jonathan, Eckhardt, Giana and Belk, Russell (2015) Luxury branding below the radar. Harvard Business Review. pp. 26-27. ISSN 0017-8012

Wilson, Jonathan (2015) The advertising revolution will not be televised any more. The Marketeers. pp. 115-117.

Wilson, Jonathan (2015) Brand propaganda, its religious roots, and a rise from the east? BRIC Plus.

Wilson, Jonathan (2015) The psychology of globalization - Explained by cultural DNA. The Huffington Post.

Eckhardt, Giana M., Belk, Russell W. and Wilson, Jonathan A. J. (2015) The rise of inconspicuous consumption. Journal of Marketing Management, 31 (7-8). pp. 807-826. ISSN 0267-257X (Print), 1472-1376 (Online) (doi:https://doi.org/10.1080/0267257X.2014.989890)

Wilson, Jonathan (2015) Death to the Christian brand hegemony? The Marketeers. pp. 117-119.

Wilson, Jonathan (2015) I fear vine and YouTube stars will steal my job. The Marketeers. pp. 130-131.

Wilson, Jonathan (2015) They want to know if I eat halal food - Should I be worried? Huffington Post.

Wilson, Jonathan (2015) Bushido management. The Marketeers. pp. 92-97.

Wilson, Jonathan A. J. and Abdul Rahman, Zuriah (2014) Islamic perspectives on risk and insurance marketing. In: Harrison, Tina and Estelami, Hooman, (eds.) The Routledge Companion to Financial Services Marketing. Routledge Companions . Routledge, Oxford, UK, pp. 411-422. ISBN 9780415829144

Wilson, Jonathan (2014) Expert insights. Thomson Reuters.

Huynh, Giang and Wilson, Jonathan (2014) Vietnamese attitudes and behavioural patterns towards counterfeit brands. ASEAN Marketing Journal, 6 (2). pp. 89-104. ISSN 2085-5044 (Print), 2356-2242 (Online) (doi:https://doi.org/10.21002/amj.v6i2.4217)

Liu, Jonathan and Wilson, Jonathan (2014) Unpacking culture using Delphi. In: BAM2014 Proceedings. British Academy of Management (BAM), London, UK. ISBN 978-0-9549608-7-2

Wilson, Jonathan A.J. (2014) Case Study: Driving social media engagement in Islamic finance. Islamic Finance Development Report 2014. Harmony on the Horizon. Islamic Corporation for the Development of the Private Sector (ICD) / Thomson Reuters, New York, USA / Jeddah, Saudi Arabia, pp. 164-168.

Wilson, Jonathan (2014) The Halal phenomenon – an extension or a new paradigm? Social Business, 4 (3). pp. 255-271. ISSN 2044-4087 (Print), 2044-9860 (Online) (doi:https://doi.org/10.1362/204440814X14103454934294)

Wilson, Jonathan A.J. (2014) Lessons from Malaysian Airlines: Damage control and should they rebrand? Branding Magazine.

Wilson, Jonathan (2014) Lessons learned. Communicate Magazine UAE, in association with Advertising Age.

Wilson, Jonathan A.J. (2014) [Blog post] Repositioning Islamic finance as a grassroots international business catalyst. ResPublica - The Disraeli Room.

Wilson, Jonathan and Liu, Jonathan (2014) Brand Islam and halal branding – challenges and opportunities. In: AM2014 Conference Abstracts. Academy of Marketing, Argyll, Scotland, pp. 105-106.

Wilson, Jon (2014) Financing ethos: The socially and economically transformative role of Islamic Finance. In: Financing Ethos: The socially and economically transformative role of Islamic finance, 2 Jul 2014, Committee Room G, House of Lords, Westminster, London, UK.

Wilson, Jonathan A.J. (2014) The industrialization and operationalization of Halal consumption - a management perspective. In: Gurunavi Guest Lecture on Halal and Food Technology, 23 Jun 2014, Tokyo Institute of Technology, Tokyo, Japan.

Wilson, Jonathan A.J. (2014) A culture and consumption-based global perspective on Halal offerings. In: The 2nd International Symposium on "Food Halalness - Religious Norm and Food Business: a Global Perspective", 17 Jun 2014, Kurame Hall, Tokyo Institute of Technology, Tokyo, Japan.

Wilson, Jonathan (2014) KIN global 2014 change at scale: Leading through transformation in the Islamic world. [Video]

Wilson, Jonathan A.J. (2014) Islamic economics 2.0 - Creating a Halal wealth and knowledge economy. Zawya. pp. 1-7.

Wilson, Jonathan A.J. (2014) Should employers reward more employees for their social media profiles and personal brands? [web blog]. The Huffington Post United Kingdom.

Wilson, Jonathan (Bilal) A.J. (2014) Okay, I'm done with study - it's time to get a job. The Marketeers. pp. 84-88.

Wilson, Jonathan (2014) Academic journalism and dissemination diversity - a new approach to scholarship. NetworkedScholar - Marketing.

Wilson, Jonathan (2014) Operationalisation of Islamic business. The Malaysian Reserve. p. 23.

Wilson, Jonathan A.J. (2014) Islam: the new black? [Video]

Wilson, Jonathan A.J. (2014) Knowledge sharing: the quest for transformational leadership and brand singularity. In: INCEIF Presents: Dr Jonathan A.J. Wilson, Business School University of Greenwich (Knowledge Sharing), 9 Apr 2014, INCEIF Campus, Lorong Universiti A, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan A.J. (2014) Public lecture: Brand Islam is the new black in marketing. In: INCEIF Presents: Dr Jonathan A.J. Wilson, Business School University of Greenwich (Public Lecture), 8 Apr 2014, Auditorium, Sasana Kijang, Bank Negara Malaysia, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan A.J. (2014) Where hip-hop culture and Arabic calligraphy collide. Aquila Style.

Wilson, Jonathan (Bilal) A.J. (2014) Dealing with diversity in business education. The Marketeers. pp. 84-88.

Wilson, Jonathan A.J. (2014) Five minutes with...eL Seed, calligraffiti artist. Aquila Style.

Wilson, Jonathan (2014) Putting people power into Islamic finance and halal. The Malaysian Reserve. p. 23.

Wilson, Jonathan A.J. (2014) Revisiting the philosophical arguments underpinning Islamic finance and Halal. Zawya. pp. 1-5.

Wilson, Jonathan A.J. (2014) Daydreams of sci-fi Muslim futurism. Aquila Style.

Wilson, Jonathan A.J. (2014) Revisiting the philosophical arguments underpinning Islamic Finance and Halal. The Thomson Reuters Knowledge Effect Blog.

Wilson, Jonathan (Bilal) A.J. (2014) The quest for transformational leadership and brand singularity. The Marketeers. pp. 82-85.

Wilson, Jonathan (2014) The art, language and mindset of game-changing: branding, public relations and corporate communications. In: Marketing Kingdom Tirana, 24 Feb 2014, Tirana, Albania. (Unpublished)

Wilson, Jonathan A.J. (2014) Hippies, Hip-hop and Mipsters – Somewhere from America. Aquila Style.

Wilson, Jonathan (2014) Brand Islam is fast becoming the new black in marketing terms. The Guardian. ISSN 0261-3077

Wilson, Jonathan A.J. (2014) The swagger and baggage of words. Aquila Style.

Wilson, Jonathan A.J. (2014) Inconspicuous branded consumption is the new business buzzword in retail. The Huffington Post.

Baron, Katie, Wood, Hannah and Wilson, Jonathan A. J. (2014) Inconspicuous consumption. Other. Stylus, London / New York.

Wilson, Jonathan (Bilal) A.J. (2014) Brand Islam's quest to breathe and breed superpowers. The Marketeers. pp. 88-92.

Rumbelow, Helen and Wilson, Jonathan A.J. (2014) Meet the Mipsterz: hipsters in hijabs. The Times.

Wilson, Jonathan A.J. (2014) Branding gets personal: What’s your story? Aquila Style.

Wilson, Jonathan A.J. (2014) UNHATE – edgy marketing, stirring up hate, trying to grab headlines, or a viral stunt? DinarStandard.

Wilson, Jonathan A.J. (2014) Where are the Muslim fashion-misters? Aquila Style.

Wilson, Jonathan (2014) Islamic economy: leap of faith. Vision: Fresh Perspectives From Dubai, 13.

Wilson, Jonathan A.J. (2014) Being hip and Halal: more than meat and money. In: Macromarketing and the Crisis of the Social Imagination: Proceedings of the 39th Annual Macromarketing Conference. Macromarketing Society, London, UK, p. 1008. ISSN 2168-1473 (Print), 2168-1481 (Online)

Liu, Jonathan and Wilson, Jonathan (2014) Unpacking Culture Using Delphi. In: János, Fojitik, (ed.) Elméleti Igényességgel – A Gyakorlat Igényei Szerint… Tanulmányok Rekettye Gábor 70. Születésnapjára. Publikon Publishing, Hungary, pp. 45-66. ISBN 978-615-5457-26-5

Wilson, Jonathan A.J. (2013) Fifty international experts in innovation and marketing speak to an audience of 5,000 in Indonesia. The Huffington Post.

Wilson, Jonathan A.J. (2013) Beyond aliens and ambassadors - finding the right people. In: The 4th Kellogg Innovation Network ASEAN Forum 2014, 11-12 Dec 2013, @america, Jakarta, Indonesia.

Wilson, Jonathan (2013) Pop culture marketing. In: Pop Culture Marketing workshop, 10 Dec 2013, Jakarta, Indonesia. (Unpublished)

Wilson, Jonathan A.J. (2013) Global Islamic Economy Summit and World Expo 2020 boost Dubai's halal credentials [web blog]. The Huffington Post.

Wilson, Jonathan (Bilal) A.J. (2013) Londonistan is open for business with the Muslim world. Marketeers Magazine. pp. 90-95.

Wilson, Jonathan A.J. (2013) Opinion: so what is 'Islamic marketing' & what’s all the noise about? Halal Focus.

Wilson, Jonathan (2013) The art, language and mindset of game-changing: branding, public relations and corporate communications. In: Marketing Kingdom Tashkent, 22 Nov 2013, Tashkent, Uzbekistan. (Unpublished)

Wilson, Jonathan A.J. (2013) Are ninjabis the new punk-rockers? [web blog]. The Huffington Post United Kingdom.

Anourbekova, Adele and Wilson, Jonathan A.J. (2013) Interview with Jonathan A.J. Wilson [Интервью с Джонатаном Уилсоном]. Business World Kazakhstan (BWK), 2 (38). pp. 28-31.

Wilson, Jonathan (Bilal) A.J. (2013) Little Ummah – and the floating world of the dragon. The Marketeers. pp. 86-90.

Wilson, Jonathan A.J. (2013) Boris discusses smart cities and economies of the future [web blog]. The Huffington Post.

Wilson, Jonathan A.J. (2013) Londonistan opens for business with the Muslim world: shari'ah student loans and sukuk (bonds) to come [web blog]. The Huffington Post.

Wilson, Jonathan A.J. (2013) The bandwagon effect is harming race relations [web blog]. The Huffington Post.

Wilson, Jonathan (2013) Science and branding or the ‘science’ of branding? Branding Magazine.

Wilson, Jonathan A.J. (2013) Little Islam, Muslim Town, Halal Boulevard, and Arab Spring Sales - in a city near you [web blog]. The Huffington Post.

Wilson, Jonathan (Bilal) A.J. (2013) Playing the communication game. The Marketeers. pp. 90-94.

Wilson, Jonathan (2013) The importance of Islamic finance in UK growth. In: All Party Parliamentary Group on Islamic Finance & Diversity in Financial Markets: Fringe Labour Conference Brighton 2013, 23 Sep 2013, Brighton, UK. (Unpublished)

Wilson, Jonathan (Bilal) A.J. (2013) I-marketing 3.0. The Marketeers. pp. 80-83.

Sobh, Rana, Belk, Russell W. and Wilson, Jonathan A.J. (2013) Islamic Arab hospitality and multiculturalism. Marketing Theory, 13 (4). pp. 443-463. ISSN 1470-5931 (Print), 1741-301X (Online) (doi:https://doi.org/10.1177/1470593113499695)

Wilson, Jonathan (Bilal) A.J. (2013) Marketing: the new core skill for all? The Marketeers. pp. 82-87.

Wilson, Jonathan, Eckhardt, Giana and Belk, Russell (2013) The rise of inconspicuous consumption. In: European Conference of the Association of Consumer Research 2013, 4-7 Jul 2013, Barcelona, Spain. (Unpublished)

Wilson, Jonathan (Bilal) A.J. (2013) Brain training for marketeers. The Marketeers. pp. 82-86.

Wilson, Jonathan (2013) Consumption and cultural differences. In: Solomon, Michael R., Bamossy, Gary, Askegaard, Søren and Hogg, Margaret K., (eds.) Consumer Behaviour: A European Perspective. Pearson, Harlow, UK, pp. 619-620. ISBN 978-0273772729

Wilson, Jonathan (Bilal) A.J. (2013) Why culture matters in marketing and where? The Marketeers. pp. 80-86.

Wilson, Jonathan (Bilal) A.J. (2013) Tracing the fingerprints of branded and tribal youth. The Marketeers. pp. 50-53.

Wilson, Jonathan A.J. (2013) Sighting the crescent of "brand Islam" and halal – a cultural imperative. In: 1st Global Business Discourse 2013 (GBD), 3 April 2013, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan (Bilal) A.J. (2013) Emo-Indonesian youth – a new school culture of dual-cool. The Marketeers. pp. 82-87.

Wilson, Jonathan (2013) The culture of cultured branding - change the way you perceive branding. Branding Magazine (1). pp. 31-38.

Wilson, Jonathan (2013) The intersection between transformational leadership, corporate communications and cultural branding – closing the delta. In: Almaty PR Experience, 6-7 Feb 2013, Almaty, Kazakhstan. (Unpublished)

Wilson, Jonathan (2013) Branding the halal industry. Global Islamic Finance Report (GIFR) 2013. pp. 160-168.

Wilson, Jonathan A.J. (2013) Bringing the full spectrum and spirit of Muslim culture into scholarship [Editorial]. Journal of Islamic Marketing, 4 (1). ISSN 1759-0833 (doi:https://doi.org/10.1108/jima.2013.43204aaa.001)

Wilson, Jonathan A.J., Belk, Russell W., Bamossy, Gary J., Sandikci, Özlem, Kartajaya, Hermawan, Sobh, Rana, Liu, Jonathan and Scott, Linda (2013) Crescent marketing, Muslim geographies and brand Islam: reflections from the JIMA Senior Advisory Board. Journal of Islamic Marketing, 4 (1). pp. 22-50. ISSN 1759-0833 (doi:https://doi.org/10.1108/17590831311306336)

Wilson, Jonathan A.J. (2013) Global business discourse - reflections from a cultural nomad. Journal of Emerging Economies and Islamic Research, 1 (2). ISSN 2289-2559 (Online)

Wilson, Jonathan and Grant, John (2013) Islamic marketing: a challenger to the classical marketing canon? Journal of Islamic Marketing, 4 (1). pp. 7-21. ISSN 1759-0833 (doi:https://doi.org/10.1108/17590831311306327)

Wilson, Jonathan A. J. (2013) The trouble with religiosity constructs [Editorial]. Journal of Islamic Marketing, 4 (2). ISSN 1759-0833 (doi:https://doi.org/10.1108/jima.2013.43204baa.001)

Wilson, Jonathan (2012) The culture of cultured branding: bringing Aristotelian thought into branding. Branding Magazine (001). pp. 31-38.

Wilson, Jonathan (2012) Transformational leadership, corporate communications and global brands. In: Baku PR Experience, 17 Oct 2012, HIlton Hotel, Baku, Azerbaijan. (Unpublished)

Sobh, Rana, Belk, Russell, Wilson, Jonathan and Ginena, Karim (2012) Home and commercial hospitality rituals in Arab Gulf countries. In: 43rd Association for Consumer Research Conference, 4-7 Oct 2012, Sheraton Wall Centre, Vancouver, Canada. (Unpublished)

Wilson, Jon (2012) Brands, culture and Islam. In: Islamic Business Symposium 2012, 12-13 Sep 2012, Monash University Sunway campus, Malaysia. (Unpublished)

Wilson, Jonathan A. J. (2012) The brand stakeholder approach – broad and narrow-based views to managing consumer-centric brands. In: Kapoor, Avinash and Kulshrestha, Chinmaya, (eds.) Branding and Sustainable Competitive Advantage: Building Virtual Presence. IGI Global, Hershey, PA, USA, pp. 136-160. ISBN 9781613501719 (doi:https://doi.org/10.4018/978-1-61350-171-9.ch009)

Wilson, Jonathan A.J. (2012) The culture of cultured branding – lessons from Aristotle. Other. Think Ethnic, London, UK.

Wilson, Jonathan A.J. (2012) Global brands and the globally branded: a new wave of hip hop grunge culture. Branding Magazine.

Wilson, Jonathan A.J. (2012) Islamic designs in the modern world. DinarStandard.

Wilson, Jonathan A.J. (2012) Who says everyone’s coming to London for the Olympics – what about Ramadan? DinarStandard.

Wilson, Jonathan (2012) The intersection between transformational leadership, corporate communications and cultural branding – closing the delta. In: PR Kingdom, 11 June 2012, Zagreb, Croatia. (Unpublished)

Wilson, Jonathan (2012) Marketing to Muslim consumers. In: 7th World Halal Forum 2012, 2-3 Apr 2012, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan (Bilal) A.J. (2012) Muslim youth culture: a new wave of hip hop grunge. Halal Journal. pp. 32-38. ISSN 1823-1411

Wilson, Jonathan A.J. (2012) The intersection between transformational leadership, corporate communications and cultural branding: closing the delta. In: The Corporate Communications Experience 2, 8-9 March 2012, Belgrade, Serbia. (Unpublished)

Wilson, Jon (2012) [Book review] Islamic leadership: Bedouins in the boardroom and profiting from prophethood – Lessons from John Adair. TMC Academic Journal, 6 (2). pp. 48-62. ISSN 1793-6020

Wilson, Jonathan A.J. and Hollensen, Svend (2012) Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and afterlifetime values - a Socratic elenchus approach. International Journal of Business Performance Management (IJBPM), 14 (1). pp. 67-94. ISSN 1368-4892 (Print), 1741-5039 (Online) (doi:https://doi.org/10.1504/IJBPM.2013.050588)

Wilson, Jonathan (2012) Charting the rise of the halal market: tales from the field and looking forward. Journal of Islamic Marketing, 3 (3). ISSN 1759-0833

Wilson, Jonathan A.J. (2012) [Editorial] The new wave of transformational Islamic marketing: reflections and definitions. Journal of Islamic Studies, 3 (1). pp. 5-11. ISSN 1759-0833 (Print), 1759-0841 (Online) (doi:https://doi.org/10.1108/17590831211225436)

Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)

Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)

Wilson, Jonathan (2012) Looking at Islamic marketing, branding and Muslim consumer behaviour beyond the 7P's: the call for supportive course content and more P's please. Journal of Islamic Marketing, 3 (3). pp. 212-216. ISSN 1759-0833 (doi:https://doi.org/10.1108/17590831211259718)

Wilson, Jonathan A.J. and Liu, Jonathan (2012) Surrogate brands – the pull to adopt an 'other' nation, via sports merchandise. International Journal of Sport Management and Marketing (IJSMM), 11 (3/4). pp. 172-192. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.047131)

Wilson, Jonathan (2012) The role of Islamic marketing researchers: scribes, oracles, trend spotters – or thought leaders? Setting the agenda. Journal of Islamic Marketing, 3 (2). pp. 104-107. ISSN 1759-0833 (doi:https://doi.org/10.1108/17590831211232591)

Wilson, Jonathan A.J. (2011) Halal and Kosher meat under the cosh – can there be a meeting of minds? DinarStandard.

Wilson, Jonathan A. J. (2011) Refining Islamic scholarship: through harmonising with postmodern social sciences. Ulum Islamiyyah: The Malaysian Journal of Islamic Sciences, 7. pp. 3-10. ISSN 1675-5936

Liu, Jonathan and Wilson, Jonathan (2011) The impact of culture and religion on leadership and management training: a comparison of three continents. Journal Pengurusan, 33. pp. 29-36. ISSN 0127-2713

Wilson, Jonathan A.J. (2011) The next big thing: cultural hybridisation and its impact on your branding strategies. In: Brand Summit, Total Marketing, IIR Middle East, 24-28 October 2011, Dubai, United Arab Emirates.

Wilson, Jonathan A.J. (2011) Transformational Leadership, Communications and Cultural Branding. DinarStandard.

Wilson, Jonathan A.J. (2011) Riots, consumerism, hyper-communication and a moral compass. DinarStandard.

Wilson, Jonathan A.J. (2011) "This time next year it will be Ramadan and the Olympics". DinarStandard.

Wilson, Jonathan A.J. and Morgan, Joseph E. (2011) Friends or freeloaders? Encouraging brand conscience and introducing the concept of emotion-based consumer loss mitigation. Journal of Brand Management, 18 (9). pp. 659-676. ISSN 1350-231X (Print), 1479-1803 (Online) (doi:https://doi.org/10.1057/bm.2011.4)

Wilson, Jonathan A.J. (2011) Modest fashion, or fashioning modesty? DinarStandard.

Wilson, Jonathan A.J. (2011) Muslim Youth Cultural Codes – black zebras with white stripes, or white zebras with black stripes? DinarStandard.

Wilson, Jonathan (2011) Orientalism and the floating world of the Middle East – metonyms and misunderstandings. [Working Paper]

Wilson, Jonathan A.J. (2011) Is the Muslim Market the new Hip hop? DinarStandard.

Wilson, Jonathan A.J. (2011) Islamic Public Relations & Muslim Consumers. DinarStandard.

Wilson, Jonathan A.J. (2011) Should we think of Islamic and Halal brands as being ‘Muslims’. DinarStandard.

Wilson, Jonathan A.J. (2011) Marriage is 50% of a Muslim’s faith, but is it tougher these days? DinarStandard.

Wilson, Jonathan A.J. (2011) New-School brand creation and creativity – lessons from hip-hop and the global branded generation. Journal of Brand Management. ISSN 1350-231X (Print), 1479-1803 (Online) (doi:https://doi.org/10.1057/bm.2011.7)

Kokkranikal, Jithendran ORCID: 0000-0003-0103-562X , Wilson, Jonathan A.J. and Cronje, Paul (2011) Human empowerment, management and tourism. In: Moutinho, Luiz, (ed.) Strategic Management in Tourism. CABI Publishing, Wallingford, Oxon, UK, pp. 158-181. ISBN 9781845935887

Wilson, Jonathan (Bilal) A. J. (2011) Abandoning hurdles in the race for halal branding. Halal Focus.

Wilson, Jonathan A.J. (2011) Mapping cultural change and engineering consent – through social networks and identifying key stakeholders. In: Arman Public Relations Institute Conference: The Sixth International Symposium on Public Relations, 11-12 Jan 2011, Tehran, Islamic Republic of Iran. (Unpublished)

Wilson, Jonathan A.J. and Liu, Jonathan (2011) The challenges of Islamic branding: navigating emotions and halal. Journal of Islamic Marketing, 2 (1). pp. 28-42. ISSN 1759-0833 (doi:https://doi.org/10.1108/17590831111115222)

Wilson, Jonathan A.J. (2010) Malaysia's new economic model: managing change for competitive advantage. In: Conference on Malaysia’s New Economic Model: Managing Change for Competitive Advantage, 2 Dec 2010, Terengganu State Government and University of Malaysia Terengganu (UMT), Primula Beach Resort Hotel Conference Suite, Terengganu, East Malaysia. (Unpublished)

Wilson, Jonathan A.J. (2010) Cultural surrogacy and the impact of branding. In: Cultural Surrogacy and the Impact of Branding, 27th November, Asia-e-University, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan (2010) Halal Lifestyle: Understanding Muslim Consumers. In: The Global Islamic Economy Summit 2013: Leading a New Economic Paradigm, 25-26 November, 2013, Madinat Jumeirah, Dubai, UAE.

Wilson, Jonathan A.J. (2010) Teaching Islamic Studies in Scotland: Islamic Studies Network workshop report. Project Report. Higher Education Academy.

Wilson, Jonathan A.J. (2010) Reaching Muslim consumers with digital media. In: World Halal Forum Europe 2010, 10th-11th November 2010, Earls Court Conference Centre, London.

Wilson, Jonathan A.J. (2010) Creating Islamic marketing and branding courses for a Muslim 'minority'. In: IC-DAIM 2010: Dawah & Islamic Management – Practice and Prospect, Universiti Sains Islam Malaysia (USIM), 23-24 Nov 2010, Kuala Lumpur, Malaysia.

Wilson, Jonathan A.J. and Liu, Jonathan (2010) Halal branding – strategic marketing means, motives and opportunities. In: MIICEMA 2010 Malaysia-Indonesia International Conference on Economics, Management & Accounting: Regional Development in and Era of Global Innovation Economy, 25-26 Nov 2010, National University of Malaysia. Universiti Kebangsaan Malaysia (UKM), Bangi, Kuala Lumpur, Malaysia. (Unpublished)

Liu, Jonathan, Wilson, Jonathan A.J. and Batterjee, Hamza (2010) Japanese corporate culture in Saudi Arabia: an analysis of the determinants of Honda’s successful integration. In: MIICEMA 2010 Malaysia-Indonesia International Conference on Economics, Management & Accounting: Regional Development in and Era of Global Innovation Economy, 25-26 Nov 2010, National University of Malaysia. Universiti Kebangsaan Malaysia (UKM), Bangi, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan A.J. (2010) A SERVQUAL approach to assessing da’wah as a management function. In: IC-DAIM 2010: Dawah & Islamic Management – Practice and Prospect, Universiti Sains Islam Malaysia (USIM), 23-24 Nov 2010, Kuala Lumpur, Malaysia.

Wilson, Jonathan A.J. and Liu, Jonathan (2010) Why halal causes brands trouble? In: 1st International Conference on Islamic Marketing and Branding: Exploring Issues and Challenges, 29-30 Nov 2010, University of Malaya, Kuala Lumpur, Malaysia. (Unpublished)

Liu, Jonathan and Wilson, Jonathan A.J. (2010) The impact of culture and religion on leadership and management training: a comparison of three continents. In: MIICEMA 2010 Malaysia-Indonesia International Conference on Economics, Management & Accounting: Regional Development in and Era of Global Innovation Economy, 25-26 Nov 2010, National University of Malaysia. Universiti Kebangsaan Malaysia (UKM), Bangi, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan A.J. and AlMakrami, Ali H. (2010) An insight into the brand-conscious Saudi generation of ‘drifters’. In: 1st International Conference on Islamic Marketing and Branding: Exploring Issues and Challenges, 29-30 Nov 2010, University of Malaya, Kuala Lumpur, Malaysia. (Unpublished)

AlMakrami, Ali H. and Wilson, Jonathan A. J. (2010) A view of Muslim consumer-based brand equity: the elephant in the room. In: 1st International Conference on Islamic Marketing and Branding: Exploring Issues and Challenges, 29-30 Nov 2010, University of Malaya, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan A.J. (2010) Branding as a cultural artefact – lessons from sport and music. In: Guest Lecture, 15 Oct 2010, SEGI University, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan A.J. (2010) An insider’s guide to getting published. In: Faculty of Economics and Muamalat Doctoral Colloquium, 12 Oct 2010, Universiti Sains Islam Malaysia (USIM), Nilai, Kuala Lumpa, Malaysia. (Unpublished)

Wilson, Jonathan A.J. (2010) Halal branding - a pluralist approach. In: College of Business and Economics Seminars: An Insight into Islamic and Halal Branding, 10 Oct 2010, United Arab Emirates University, Al-Ain, UAE. (Unpublished)

Wilson, Jonathan A.J. (2010) The strategic brand management of identity in Islamic finance and banking. In: Islamic Banking and Finance Conference (IBAF) 2010, 13-14 Oct 2010, Universiti Sains Islam Malaysia (USIM), Nilai, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan A.J. (2010) An insight into Islamic and Halal Branding. In: Global Brand Forum 2010, 7th September 2010, Cass Business School, London, UK. (Unpublished)

Wilson, Jonathan A.J. (2010) [Exhibit 17.5] Mixing it with sports sponsorship: MMA – mixed martial arts, or marketing-made athletes? In: Hollensen, Svend, (ed.) Global Marketing: A decision oriented approach. Financial Times Prentice Hall, Harlow, Essex, UK, pp. 598-600. ISBN 9780273726227

Wilson, Jonathan and Liu, Jonathan (2010) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. In: Academy of marketing annual conference 2010: Transformational marketing, 6-8 Jul 2010, University of Coventry, UK.

Wilson, Jonathan A.J. (2010) [Blog entry] Putting the halal into brands, or branding the halal? Oxford Global and Islamic Marketing Forum [Blog].

Wilson, Jonathan A.J. (2010) Brand polytheism, worship and polygamy. Oxford Global Islamic Branding and Marketing Forum [blog / online forum].

Wilson, Jonathan A.J. (2010) Understanding cultural homogenization and hybridization - through a study of BBC Asian Network. In: Doing Business in India, 27-28 May 2010, University of Greenwich, UK. (Unpublished)

Wilson, Jonathan A.J. and Morgan, Joseph E. (2010) Friends or freeloaders? To what degree should brands and consumers entertain the concept of mitigating losses, when relations sour? In: 1st International Colloquium on the Consumer-Brand Relationship (CBR), 23rd-24th April 2010, Rollins College, Winter Park, Orlando, USA. (Unpublished)

Wilson, Jonathan (2010) Branding to the hip-hop generation. In: 6th International Conference of the AM’s Brand, Identity and Corporate Reputation SIG April 9th-11th, 2010 ESADE - Univesitat Ramon Llull, Barcelona, Spain., 9-11 April 2010, ESADE Business School, Barcelona Spain. (Unpublished)

Wilson, Jonathan A.J. and Fan, Ying (2010) Examining the role of external brand stakeholders – a classification through communication mapping. In: 6th Thought Leaders International Conference in Brand Management, 18-20 April 2010, Università della Svizzera italiana, Lugano, Switzerland. (Unpublished)

Wilson, Jonathan A.J. (2010) Saipa Group – The Iranian car manufacturer seeks a drive to serve. In: Hollensen, Svend, (ed.) Marketing Management: A Relationship Approach. Pearson Education, Harlow, UK, pp. 220-227. ISBN 9780273706830

Phillimore, Mark and Wilson, Jon A.J. (2010) Social media newsrooms: exploring identity and organisational legitimacy through user generated comment at First Direct. In: Euprera Spring Symposium 2010, 25th-27th February 2010, University College Arteveldehogeschool, Ghent, Belgium.

Wilson, Jonathan (2010) The UK computer and video games industry: past successes and future prospects. In: Westminster eForum Keynote Seminar – The UK computer and video games industry - the policy challenges, 21 Jan 2010, 61 Whitehall, London. (Unpublished)

Morgan, Joseph E. and Wilson, Jonathan A.J. (2010) A ‘brand’ new friend: brand communities in CSR policy. In: Second International Conference on Brand Management (ICBM 2010), 8-9 Jan 2010, Agra, India. (Unpublished)

Wilson, Jon A.J. and Liu, Jonathan (2010) The polytheism of branding: evaluating brands through their worship. In: Second International Conference on Brand Management (ICBM 2010), 8-9 Jan 2010, Institute of Management Technology (IMT), Ghaziabad, Agra, Uttar Pradesh, India. (Unpublished)

Wilson, Jonathan A.J. (2010) Getting the best out of your students through cultural appreciation: multiculturalism in a 'British' university business classroom setting. Compass: The Journal of Learning and Teaching at the University of Greenwich, 2009-1 (1). pp. 53-63. ISSN 2044-0081

Wilson, Jonathan A.J. and Hollensen, Svend (2010) Saipa Group, Iran – using strategic brand extensions to build relationships. Journal of Islamic Marketing, 1 (2). pp. 177-188. ISSN 1759-0833 (doi:https://doi.org/10.1108/17590831011055905)

Wilson, Jonathan A.J. and Liu, Jonathan (2010) Shaping the Halal into a brand? Journal of Islamic Marketing, 1 (2). pp. 107-123. ISSN 1759-0833 (doi:https://doi.org/10.1108/17590831011055851)

Wilson, Jonathan A.J. (2010) When in Britain, do as the British do: if anyone knows what that means: multiculturalism in a “British” university business school. Multicultural Education & Technology Journal, 4 (4). pp. 220-233. ISSN 1750-497X (doi:https://doi.org/10.1108/17504971011087522)

Wilson, Jon A.J. and Liu, Jonathan (2010) The polytheism of branding: evaluating brands through their worship. In: Nafees, Lubna, Krishnan, Omkumar and Gore, Tim, (eds.) Brand Research. ICBM Series . Macmillan Publishers India Ltd, New Delhi, India, pp. 207-229. ISBN 9780230328709

Liu, Jonathan, Wilson, Jonathan A.J. and Murray, Robert (2009) Leadership and management training: comparing Europe, China and Africa. In: The Role of Economic Governance and Leadership in the Development of Africa Conference, 8-9 Dec 2009, International Leadership Institute (ILI), Addis Ababa, Ethiopia. (Unpublished)

Wilson, Jonathan A.J., Liu, Jonathan and Fan, Ying (2009) Surrogate brands - the pull to adopt an 'other' nation; via sports merchandise. In: Academy of Marketing Annual Conference 2009, 7-9 Jul 2009, Leeds Metropolitan University, Leeds, UK. (Unpublished)

Wilson, Jonathan A.J. and Liu, Jonathan (2009) ‘The Pinocchio Effect’ – when managing the brand creation process, across cultures. TMC Academic Journal, 4 (1). pp. 45-58. ISSN 1793-6020

Wilson, Jonathan (2009) Does culture affect a brand's personality? In: Brunel Business School: PhD Doctoral Symposium 2009, 23-24 March 2009, Brunel Business School, Brunel University, London, UK.

Wilson, Jon (2008) Chariot racing in the media circus - The pursuit of fair play. In: Westminster Media Forum Keynote Seminar, PR and Journalism - Government and Health Sector Media Relations, 1st Jul 2008.

Wilson, Jon (2008) Neo-Luddism risks stifling broadcast advertising: why product placement is gaining pace. In: The Future of Broadcast Advertising, 18 Jun 2008, Westminster, London, UK.

Wilson, Jonathan A.J. (2007) The portrayal of ethnicity in the media. In: Ethnicity and the Media. Westminster Media Forum Seminar Series . Westminster Forum Projects Ltd., Bagshot, Surrey. ISBN 9781905029594