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Jump to: Advertisement, Nigeria, Pepsi, Music, Promotion | Africa, student choice, research agenda, marketing, higher education | African, higher education market, marketing mix, branding, position, competition | Australia, banks, Royal Commission, customer satisfaction, trust repair, brand reputation | COVID-19, Pandemic, Higher Education, University, Research Agenda, Emerging Countries | COVID-19, pandemic, Nigeria, developing countries, transportation, service experience, service design | COVID-19, pandemic, financial vulnerability, economic impact | Celebrity, Advertisment, Nigeria, Endorsement, meaning transfer | Content analysis, Youtube, African Caribbeans,UK, Cancer Charity, Advertisements | Digital Transformation; Chatbot; Financial Inclusion; Nigeria; Emerging Markets; Banks | Emotional appeal, UK, Bank services, financial services, advertisements | Energy company, UK, social media, thematic analysis, brand relationship, brand | Guerrilla marketing, Social media, Information acceptance model (IACM), Functional brand image, Symbolic brand image | Islamic marketing, Islamic education, universities, Africa, marketing, higher education | Kahoot, VLE, Moodle, Reflection, Conference | LinkedIn, Student experience, student engagement, social media, Information technology | LinkedIn, engagement, employability, student, technology, social media | Nigerai, federal university, student choice, higher education | Nigeria, APC, PDP, Party Switching, Brand Values, ideologies | Nigeria, universities, public, private, state federal, marketing, typology | Nigeria, universities, typology, branding, marketing, location | Nostalgic Advertising, Social Media, Facebook, Bank brand, Halifax | Online reviews, TripAdvisor, Service attributes, Security, Revisit | Operations, Management, Service Operations, Health Care Management, London, Care Home | Service experience, Sentiment analysis, Transport service, United Kingdom, Social media | Travel; Relocation; London; Behaviour; Residential self-selection; Qualitative research | UK, Advertising, Financial services, Banks, B2B, Emotional appeal | UK, banks, brand communication, attitude to advertisement, attitude to brand, emotional branding | UK, banks, brand, advertisement, social media, Facebook, attitude | UK, energy, sentiment analysis, twitter | UK, energy, sustainability, report, SDG, GRI | UK, law firms, partners, partnership, branding, brand identity naming, naming structure, nomenclature | UK, sustainability, report, energy, thematic analysis | University, prospectus, Marketing Communications, Higher Education, Thematic Analysis, UK | academic branding, personal branding, branding, website, academic staff, higher education | academic, branding, university, staff profile, website, digital branding | artificial intelligence, AI, cognitive computing, expert systems, machine learning, research agenda | artificial intelligence, AI, digital marketing, big data, machine learning | artificial intelligence, AI, financial services, marketing, vulnerable | artificial intelligence, online behavioural advertising, personalised ad, emotional appeal, social media | brand extension strategies, structure-conduct-performance (SCP) paradigm, emerging markets, banks | brand, brands, brand identity, brand architecture, Brand Design, brand style, guide, brand guideline | brand, guideline, SME, B2B | branding, brand integration, African, universities, private universities, social media, website, prospectus | brands, BLM, Black Life Matters | consumer vulnerability, financial vulnerability, financial inclusion, fintech, financial services | customer value framework, recommendation intention, customer characteristics, online travel community | disclaimers, real estate, london, advertisement, print media, off-plans | disclaimers, real estate, print, advertisements | dissertation, undergraduate, marketing, research, tutor | emotional response, attitude, advertisement, Facebook, Lloyds, UK | energy company, big six, UK, energy, typology | ethics, ASA, socially responsible marketing, marketing, undergraduate student, teaching innovation | financial technology, financial inclusion, financial vulnerability, emerging economy, Nigeria. | healthcare, industry, marketing, Africa | higher education, market, Africa, marketing, university | higher education, marketing, startegic, Africa, universities | information, students, website, ALARA, Africa, universities, marketing, course information | loan advertisments, content analysis, interviews, UK, emotional advertising | marketing, brand communications, higher education institutions, universities, Africa, conclusion, edited book | marketing, branding, advertising, practice, higher education, Africa | marketing, student choice, higher education, Africa, factors, influence | marketisation, marketing communication, branding, higher education, universities, Africa, edited book, introduction | marketisation, marketing, decolonisation, coloniality of knowledge, coloniality of being | mission statement, vision statement, content analysis, thematic analysis, university, Africa | music, advertising, advertisement, typology | offline activities, social presence, customer value creation, continuous usage intention | payday loans, advertisement, thematic analysis, websites, UK | payday loans, advertisment, website, content analysis | public university, private university, market dynamics, Nigeria | radio, digital, stakeholder, strategic, media, advertising | real estate, new homes, advertisement, London, HCMC | robots, artificial intelligence, customer experience, chatbots, recommender systems, privacy, touchpoints, tourism, travel, hospitality | social media, education, universities, communication, Africa | social media, images, teaching and learning, university, student engagement | social media, stakeholder, university, communication, Twitter, higher education, UK | sports, sportswomen, brand | sportswomen, Tennis, sportsman, sports, Forbes, Highest paid athletes, athletes | sportswomen, brand manager, brand, ambassador | sportswomen, sports, brand, brand ambassadors | strategic marketing, marketing communication, higher education, universities, Africa, edited book, introduction | strategic, stakeholder, communications, Twitter, social media, UK, University, Russel Group | student choice, higher education marketing, postgraduate, Nigeria, Africa, university, location, stakeholders | student choice, influence, higher education, marketing, Africa, choice criteria | universities, UK, brand identities, corporate visual identities, branding | universities, social media, Facebook, Nigeria, stakeholder, strategic communications | universities, students, value, co-creation, Africa, student choice | university, brand identity, logo, CVI, Africa | university, ranking, league table, Africa, marketing, branding, positioning | website, information search, model, methodology, ALARA | women in sport, portrayal, advertisement, UK, content analysis, magazine
Number of items: 91.

Advertisement, Nigeria, Pepsi, Music, Promotion

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) #NaijaAllTheWay: Evoking the Naija Spirit Through Pepsi Advertisement. University of Greenwich. SAGE, Thousand Oaks, California, United States. ISBN 978-1526469748 (doi:https://doi.org/10.4135/9781526469748)

Africa, student choice, research agenda, marketing, higher education

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo (2019) Student university choice making in Africa: emerging challenges, opportunities and agenda for research, practice and policy. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Higher Education Marketing in Africa - Explorations on Student Choice. Springer, Cham, Switzerland. (In Press)

African, higher education market, marketing mix, branding, position, competition

Ndofirepi, Elizabeth, Farinloye, Temitope and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) Marketing mix in a heterogenous higher education market: a case of Africa. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

Australia, banks, Royal Commission, customer satisfaction, trust repair, brand reputation

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) Dealing with Royal Commission into Australian Banks: Emerging Research Agenda and Managerial Implications. [Working Paper]

COVID-19, Pandemic, Higher Education, University, Research Agenda, Emerging Countries

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Varsha, Jain (2020) Impact of the Pandemic on Higher Education in Emerging Economies: Emerging opportunities, challenges and research agenda. [Working Paper]

COVID-19, pandemic, Nigeria, developing countries, transportation, service experience, service design

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Adekunle, I and Nguyen, P (2020) Enhancing transportation service experience in developing countries: a post pandemic perspective. In: Lee, J and Han, H, (eds.) COVID-19 and the Future of the Service Industry Post-Pandemic. Springer, Singapore. (In Press)

COVID-19, pandemic, financial vulnerability, economic impact

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) Financial Vulnerability During a Pandemic: Insights for Coronavirus Disease (COVID-19). [Working Paper] (doi:https://doi.org/10.2139/ssrn.3564702)

Celebrity, Advertisment, Nigeria, Endorsement, meaning transfer

Aririguzoh, Stella Amara, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Odiboh, Odion Oscar (2018) The effect of celebrity endorsements on consumers' buying behavior in South West Nigeria. Exploring the Dynamics of Consumerism in Developing Nations. Advances in Marketing, Customer Relationship Management, and E-Services . IGI Global, Hershey, PA, pp. 176-194. ISBN 978-1522579069 (doi:https://doi.org/10.4018/978-1-5225-7906-9.ch008)

Content analysis, Youtube, African Caribbeans,UK, Cancer Charity, Advertisements

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2017) Reaching out to African Caribbeans: Content analysis of UK cancer charity YouTube advertisements. SAGE Research Methods Cases: Part 2. SAGE. ISBN 9781526419644 (doi:https://doi.org/10.4135/9781526419644)

Digital Transformation; Chatbot; Financial Inclusion; Nigeria; Emerging Markets; Banks

Abdulquadri, A., Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Kieu, T. and Nguyen, P. (2020) Digital transformation in financial services provision: A Nigerian perspective to the adoption of chatbot. Journal of Enterprising Communities: People and Places in the Global Economy. ISSN 1750-6204 (In Press) (doi:https://doi.org/10.1108/JEC-06-2020-0126)

Emotional appeal, UK, Bank services, financial services, advertisements

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2018) Emotional Appeals in Advertising Banking Services. Emerald. ISBN 978-1787563025

Energy company, UK, social media, thematic analysis, brand relationship, brand

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Ukpabi, Dandison and Olaleye, Sunday (2018) Examining consumer-brand relationships in the UK energy sector: A social media perspective. In: Advance: a SAGE preprints community. SAGE, pp. 1-10. ISBN 978-1908063434

Guerrilla marketing, Social media, Information acceptance model (IACM), Functional brand image, Symbolic brand image

Gökerik, Mehmet, Gürbüz, Ahmet, Erkan, Ismail, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Sap, Serap (2018) Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image. Asia Pacific Journal of Marketing and Logistics, 30 (5). pp. 1222-1238. ISSN 1355-5855 (doi:https://doi.org/10.1108/APJML-10-2017-0257)

Islamic marketing, Islamic education, universities, Africa, marketing, higher education

Sirajudeen, Adam, Wayne, Thomas and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) Towards an understanding of Islamic private universities in Africa. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

Kahoot, VLE, Moodle, Reflection, Conference

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2018) With the integration of learning apps, what are Moodle’s prospects? Compass: The Journal of Learning and Teaching at the University of Greenwich, 11 (2). ISSN 2044-0081 (doi:https://doi.org/10.21100/compass.v11i2.826)

LinkedIn, Student experience, student engagement, social media, Information technology

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2018) Are we really engaging with LinkedIn to enhance students’ experience? In: Academy of Marketing Annual Conference Proceedings 2018. Academy of Marketing, Stirling, Scotland, pp. 1-7. ISBN 978-1908063434

LinkedIn, engagement, employability, student, technology, social media

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) Student engagement with LinkedIn to enhance employability. In: Diver, Alice, (ed.) Employability via Higher Education: Sustainability as Scholarship. Springer, Cham, Switzerland, pp. 321-329. ISBN 978-3030263416 (doi:https://doi.org/10.1007/978-3-030-26342-3_21)

Nigerai, federal university, student choice, higher education

Adeyanju, Samuel, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Olusola, Johnson and Olaniyi, Muhammed (2019) Factors influencing students’ choice of a federal university: a case study of a Nigerian federal university. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Higher Education Marketing in Africa - Explorations on Student Choice. Springer, Cham, Switzerland. (In Press)

Nigeria, APC, PDP, Party Switching, Brand Values, ideologies

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2018) In the absence of values and ideologies, party-switching in Nigeria is inevitable. [Working Paper]

Nigeria, universities, public, private, state federal, marketing, typology

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) Types and Location of Nigerian Universities. [Working Paper]

Nigeria, universities, typology, branding, marketing, location

Farinloye, Temitope, Adeola, Ogechi and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) Typology of Nigeria universities: a strategic marketing and branding implication. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

Nostalgic Advertising, Social Media, Facebook, Bank brand, Halifax

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2018) Exploring Nostalgic Advertising Effects on Social Media: A Case of UK Retail Bank Brand. In: 13th Global Brand Conference, 2nd - 4th May 2018, Northumbria University, Newcastle, UK.

Online reviews, TripAdvisor, Service attributes, Security, Revisit

Ukpabi, Dandison, Olaleye, Sunday, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Karjaluoto, Heikki (2017) Insights into online reviews of hotel service attributes: A cross-national study of selected countries in Africa. In: Stangl, Brigitte and Pesonen, Juho, (eds.) Information and Communication Technologies in Tourism 2018: Proceedings of the International Conference in Jönköping, Sweden, January 24-26, 2018. Springer, Cham, pp. 243-256. ISBN 978-3319729220 (doi:https://doi.org/10.1007/978-3-319-72923-7_19)

Operations, Management, Service Operations, Health Care Management, London, Care Home

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) Residential Care Home Management in London. SAGE Business Cases. SAGE, Thousand Oaks, California, United States. ISBN 978-1526476784 (doi:https://doi.org/10.4135/9781526476784)

Service experience, Sentiment analysis, Transport service, United Kingdom, Social media

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Erkan, Ismail (2018) Insight into consumer experience on UK train transportation services. Travel Behaviour and Society, 14. pp. 21-33. ISSN 2214-367X (Online) (doi:https://doi.org/10.1016/j.tbs.2018.09.004)

Travel; Relocation; London; Behaviour; Residential self-selection; Qualitative research

Farinloye, Temitope, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Aririguzoh, Stella and Kieu, Tai Anh (2019) Qualitatively exploring the effect of change in the residential environment on travel behaviour. Travel Behaviour and Society, 17. pp. 26-35. ISSN 2214-367X (Print), 2214-367X (Online) (doi:https://doi.org/10.1016/j.tbs.2019.06.001)

UK, Advertising, Financial services, Banks, B2B, Emotional appeal

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2018) Emotional appeals in UK business-to-business financial services advertisements. International Journal of Bank Marketing, 36 (1). pp. 208-227. ISSN 0265-2323 (doi:https://doi.org/10.1108/IJBM-09-2016-0127)

UK, banks, brand communication, attitude to advertisement, attitude to brand, emotional branding

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Danbury, Annie (2017) Making the brand appealing: advertising strategies and consumers’ attitude towards UK retail bank brands. Journal of Product and Brand Management, 26 (6). pp. 531-544. ISSN 1061-0421 (doi:https://doi.org/10.1108/JPBM-07-2016-1285)

UK, banks, brand, advertisement, social media, Facebook, attitude

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Farinloye, Temitope and Aririguzoh, Stella (2016) Factors shaping attitudes towards UK bank brands: An exploratory analysis of social media data. Cogent Business & Management, 3 (1):1223389. ISSN 2331-1975 (Online) (doi:https://doi.org/10.1080/23311975.2016.1223389)

UK, energy, sentiment analysis, twitter

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Balakrishnan, Janarthanan and Kieu, Tai Anh (2020) Examining consumer behaviour in the UK energy sector through the sentimental and thematic analysis of tweets. Journal of Consumer Behaviour. ISSN 1472-0817 (Print), 1479-1838 (Online) (In Press) (doi:https://doi.org/10.1002/cb.1820)

UK, energy, sustainability, report, SDG, GRI

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) Reporting sustainability in UK energy industry. In: Global Branding Conference, 13 – 15 May 2020, Sheffield Hallam University, Sheffield, UK. (Unpublished)

UK, law firms, partners, partnership, branding, brand identity naming, naming structure, nomenclature

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) Brand name nomenclature of UK law firms. [Working Paper] (doi:https://doi.org/10.2139/ssrn.3644042)

UK, sustainability, report, energy, thematic analysis

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) DO YOU TRUST THEM? Thematic Analysis of UK Energy Brands’ Sustainability Report. In: University of Greenwich 2019 ECR Poster Competition, 27 November 2019, Greenwich, UK. (Unpublished)

University, prospectus, Marketing Communications, Higher Education, Thematic Analysis, UK

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Yoon, Hyunsun ORCID: 0000-0001-5679-3335 (2019) Thematic analysis of marketing messages in UK universities’ prospectuses. International Journal of Educational Management, 33 (7). pp. 1561-1581. ISSN 0951-354X (doi:https://doi.org/10.1108/IJEM-05-2018-0149)

academic branding, personal branding, branding, website, academic staff, higher education

Wayne, Thomas and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) Academic branding and positioning through university’s website profile. [Working Paper] (doi:https://doi.org/10.2139/ssrn.3532769)

academic, branding, university, staff profile, website, digital branding

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) Academic staff using university website profile page for academic digital branding: an African perspective. In: Del Pino, A and Romero, N, (eds.) Improving University Reputation Through Academic Digital Branding. IGI, Hershey, PA. (In Press)

artificial intelligence, AI, cognitive computing, expert systems, machine learning, research agenda

Dwivedi, Yogesh K., Hughes, Laurie, Ismagilova, Elvira, Aarts, Gert, Coombs, Crispin, Crick, Tom, Duan, Yanqing, Dwivedi, Rohita, Edwards, John, Eirug, Aled, Galanos, Vassilis, Ilavarasan, Vigneswara, Janssen, Marijn, Jones, Paul, Kar, Arpan Kumar, Kizgin, Hatice, Kronemann, Bianca, Lal, Banita, Lucini, Biagio, Medaglia, Rony, Le Meunier-FitzHugh, Kenneth, Le Meunier-FitzHugh, Leslie Caroline, Misra, Santosh, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Sharma, Sujeet Kumar, Singh, Jang Bahadur, Raghavan, Vishnupriya, Raman, Ramakrishnan, Rana, Nripendra P, Samothrakis, Spyridon, Spencer, Jak, Tamilmani, Kuttimani, Tubadji, Annie, Walton, Paul and Williams, Michael D. (2019) Artificial intelligence (AI): multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research and practice. International Journal of Information Management. ISSN 0268-4012 (In Press) (doi:https://doi.org/10.1016/j.ijinfomgt.2019.08.002)

artificial intelligence, AI, digital marketing, big data, machine learning

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) Artificial intelligence for digital marketing. In: Artificial Intelligence (AI): Emerging Challenges, Opportunities, and Agenda for Research and Practice Workshop, 13 Jun 2019, Swansea University, Swansea, UK. (Unpublished)

artificial intelligence, AI, financial services, marketing, vulnerable

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) Towards ethical financial innovation and inclusion: implications of AI targeting on vulnerable individuals seeking pay day loans. In: Presented at the FinTech, Artificial Intelligence and the Law Conference, 20 Jun 2019, Liverpool John Moores University, UK. (Unpublished)

artificial intelligence, online behavioural advertising, personalised ad, emotional appeal, social media

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Olaleye, Sunday and Ukpadi, Dandison (2019) Using AI to personalise emotionally appealing advertisement. In: Rana, Nripendra P., Slade, Emma L., Sahu, Ganesh P., Kizgin, Hatice, Singh, Nitish, Dey, Bidit, Gutierrez, Anabel and Dwivedi, Yogesh K., (eds.) Digital and Social Media Marketing: Emerging Applications and Theoretical Development. Advances in Theory and Practice of Emerging Markets (339). Springer, Cham, Switzerland, pp. 137-150. ISBN 978-3030243746 (doi:https://doi.org/10.1007/978-3-030-24374-6_10)

brand extension strategies, structure-conduct-performance (SCP) paradigm, emerging markets, banks

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Nwoba, Arinze (2019) Brand extension strategies in the banking industry: nature, institutional drivers, boundary conditions and performance consequences. In: 2020 AMA Global Marketing SIG Conference, 18-21 May 2020, Taormina, Italy. (Unpublished)

brand, brands, brand identity, brand architecture, Brand Design, brand style, guide, brand guideline

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) Brand Guideline. [Working Paper] (doi:https://doi.org/10.31124/advance.7582217.v1)

brand, guideline, SME, B2B

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) Brand Guideline: Effort towards Brand Consistency in B2B SME Branding. In: ERASMUS Visit to Abo Akademi University, 13 Apr 2019, Abo Akademi University, Finland. (Unpublished)

branding, brand integration, African, universities, private universities, social media, website, prospectus

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) Branding Private Universities in Africa: An unexplored territory. [Working Paper] (doi:https://doi.org/10.2139/ssrn.3457571)

brands, BLM, Black Life Matters

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) The Brand Goodness Quadrant: Positioning the Brand and their BLM Statements. [Working Paper]

consumer vulnerability, financial vulnerability, financial inclusion, fintech, financial services

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) Consumers’ Financial Vulnerability when accessing Financial Services. [Working Paper]

customer value framework, recommendation intention, customer characteristics, online travel community

Ukpabi, Dandison C., Karjaluoto, Heikki, Olaleye, Sunday and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) Customer value framework and recommendation intention: the moderating role of customer characteristics in an online travel community. In: Information and Communication Technologies in Tourism 2020: Proceedings of the International Conference in Surrey, United Kingdom, January 08–10, 2020. Springer, Cham, Switzerland, pp. 38-49. ISBN 978-3030367374 (doi:https://doi.org/10.1007/978-3-030-36737-4_4)

disclaimers, real estate, london, advertisement, print media, off-plans

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) Disclaimers in Real Estate Print Advertisements. In: 18th International Conference on Research in Advertising (ICORIA) 2019. European Advertising Academy, Krems, Austria.

disclaimers, real estate, print, advertisements

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) Disclaimers in real estate print advertisements. Advances in Advertising Research (Vol. XI). De-signing and Communicating Experience Series: European Advertising Academy. Springer Gabler, Wiesbaden. (In Press)

dissertation, undergraduate, marketing, research, tutor

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) Could there be an alternative to the undergraduate marketing student's dissertation? Compass: Journal of Learning and Teaching, 13 (1). ISSN 2044-0081 (doi:https://doi.org/10.21100/compass.v13i1.1051)

emotional response, attitude, advertisement, Facebook, Lloyds, UK

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2016) This advert makes me cry: Disclosure of emotional response to advertisement on Facebook. Cogent Business & Management, 3 (1):1177906. ISSN 2331-1975 (Online) (doi:https://doi.org/10.1080/23311975.2016.1177906)

energy company, big six, UK, energy, typology

Farinloye, Temitope and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) A Typology of UK Energy Service Brands based on Size, Licencing and Source of Energy. [Working Paper]

ethics, ASA, socially responsible marketing, marketing, undergraduate student, teaching innovation

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2018) Offensive but not so offensive: Fostering ethical and socially responsible marketing in undergraduate marketing students. In: Advance: a SAGE preprints community. Sage, pp. 1-8.

financial technology, financial inclusion, financial vulnerability, emerging economy, Nigeria.

Wayne, Thomas, Soetan, Taiwo, Bajepade, Gbenga and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) Technologies for Financial Inclusion in Nigeria. [Working Paper]

healthcare, industry, marketing, Africa

Hinson, Robert, Adeola, Ogechi, Limbu, Yam B and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) Marketing in Healthcare-related Industries. Information Age Publishing, Charlotte, North Carolina. (In Press)

higher education, market, Africa, marketing, university

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo (eds.) (2020) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

higher education, marketing, startegic, Africa, universities

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo (eds.) (2020) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

information, students, website, ALARA, Africa, universities, marketing, course information

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Amarachukwu, Anyogu and Wayne, Thomas (2019) Minding the gap: an assessment of the quality of course information available on the websites of African universities. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Higher Education Marketing in Africa - Explorations on Student Choice. Springer, Cham, Switzerland. (In Press)

loan advertisments, content analysis, interviews, UK, emotional advertising

Czarnecka, Barbara and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) How are we tempted into debt? Emotional appeals in loan advertisements in UK newspapers. International Journal of Bank Marketing, 38 (3). pp. 756-776. ISSN 0265-2323 (doi:https://doi.org/10.1108/IJBM-07-2019-0249)

marketing, brand communications, higher education institutions, universities, Africa, conclusion, edited book

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo (2020) Emerging challenges, opportunities, and agenda for research, practice, and policy on marketing and brand communications of higher education institutions in Africa. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

marketing, branding, advertising, practice, higher education, Africa

Kieu, Tai, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Mwebesa, Christine, Sarofin, Samer, Soetan, Taiwo and Vululle, S Pee (2020) Marketing higher education in Africa: moving from research to practice. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

marketing, student choice, higher education, Africa, factors, influence

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo (eds.) (2019) Higher Education Marketing in Africa - Explorations on Student Choice. Springer, Cham, Switzerland. (In Press)

marketisation, marketing communication, branding, higher education, universities, Africa, edited book, introduction

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo (2020) Understanding the market in higher education in Africa. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

marketisation, marketing, decolonisation, coloniality of knowledge, coloniality of being

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Maringe, Felix and Hinson, Robert (2020) Marketisation in higher education in Africa: new directions for a decolonising continent. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

mission statement, vision statement, content analysis, thematic analysis, university, Africa

Vasudeva, Savdeep and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) Paving the way for world domination: analysis of African universities' mission statement. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

music, advertising, advertisement, typology

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) Typology of Music in Advertising. In: 18th International Conference on Research in Advertising (ICORIA) 2019. The European Advertising Academy, Krems, Austria.

offline activities, social presence, customer value creation, continuous usage intention

Ukpabi, Dandison, Karjaluoto, Heikki, Olaleye, Sunday and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2018) Influence of offline activities and customer value creation on online travel community continuance usage intention. In: Pesonen, Juho and Neidhardt, Julia, (eds.) Information and Communication Technologies in Tourism. Springer, Cham, pp. 450-460. ISBN 978-3030059392 (doi:https://doi.org/10.1007/978-3-030-05940-8_35)

payday loans, advertisement, thematic analysis, websites, UK

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2018) Marketing Communication Strategies of UK Payday Loans Lenders. In: University of Greenwich 2018 ECR Poster Competition, Medway, Kent, UK.

payday loans, advertisment, website, content analysis

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Farinloye, Temitope (2019) Instant, quick and immediate decision: Online advertising strategies of UK payday loans lenders. In: 18th International Conference on Research in Advertising (ICORIA) 2019. European Advertising Academy, Krems, Austria.

public university, private university, market dynamics, Nigeria

Olaleye, Sunday, Ukpadi, Dandison and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) Public vs private universities in Nigeria: market dynamics perspective. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

radio, digital, stakeholder, strategic, media, advertising

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) Old Wine in New Bottle: Paradigm Shift for Independent Producers on Radio in a Digital World. [Working Paper]

real estate, new homes, advertisement, London, HCMC

Kieu, Tai Anh and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2018) Marketing communication strategies of off-plan homes. In: ANZMAC 2018: Conference Proceedings. ANZMAC and University of Adelaide, Adelaide, pp. 419-422. ISBN 978-1-877040-65-8

robots, artificial intelligence, customer experience, chatbots, recommender systems, privacy, touchpoints, tourism, travel, hospitality

Ukpabi, Dandison, Karjaluoto, Heikki, Olaleye, Sunday and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) Dual perspectives on the role of artificially intelligent robotic virtual agents in the tourism, travel and hospitality industries. In: 11th Annual Conference of the EuroMed Academy of Business. Research Advancements in National and Global Business Theory and Practice . EuroMed Academy of Business, Valletta, Malta, pp. 1355-1367. ISBN 978-9963711673 ISSN 2547-8516

social media, education, universities, communication, Africa

Farinloye, Temitope, Wayne, Thomas, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Kuika Watat, Josue (2020) Social media for universities’ strategic communication. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

social media, images, teaching and learning, university, student engagement

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) Sharing students’ photographs on social media: towards an understanding for best practice. In: SHIFT 2020 – The University of Greenwich Annual Conference of Learning, Teaching and Assessment, 10 Jan 2020, University of Greenwich. (Unpublished)

social media, stakeholder, university, communication, Twitter, higher education, UK

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Watat, Josue Kuika, Olaleye, Sunday Adewale and Ukpabi, Dandison (2020) Recruit, retain, report: UK universities' strategic communication with stakeholders on Twitter. In: Camilleri, M, (ed.) Strategic Corporate Communication in the Digital Age. Emerald, UK. (In Press)

sports, sportswomen, brand

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Badejo, Foluké Abigail, Simone, Charles and Millisits, Jacqueline (2020) To build my career or build my brand? Exploring the prospects, challenges and opportunities for sportswomen as human brand. European Sport Management Quarterly. ISSN 1618-4742 (Print), 1746-031X (Online) (In Press) (doi:https://doi.org/10.1080/16184742.2020.1791209)

sportswomen, Tennis, sportsman, sports, Forbes, Highest paid athletes, athletes

Farinloye, Temitope and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) The American citizen who plays tennis: Analysis of the highest-paid female athletes over ten years period. [Working Paper] (doi:https://doi.org/10.31124/advance.7825109.v1)

sportswomen, brand manager, brand, ambassador

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Badejo, Foluké Abi, Charles, Simon and Millisits, Jacqueline (2019) Why I will not use you for my campaign: the relationship between brand managers and sportswomen. In: 2019 Academy of Marketing Science Annual Conference, 30 May 2019, Vancouver, Canada. (Unpublished)

sportswomen, sports, brand, brand ambassadors

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Badejo, Abi and Charles, Simone (2018) Sportswomen as Brand Ambassadors: Prospects, Challenges and Possibilities. Project Report. University of Greenwich.

strategic marketing, marketing communication, higher education, universities, Africa, edited book, introduction

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo (2020) Strategic marketing communications of African universities: an introduction to edited collection. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

strategic, stakeholder, communications, Twitter, social media, UK, University, Russel Group

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) Strategic Stakeholder Communications on Twitter by UK Universities. [Working Paper]

student choice, higher education marketing, postgraduate, Nigeria, Africa, university, location, stakeholders

Adefulu, Adesoga, Farinloye, Temitope and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) Factors influencing postgraduate students' university choice in Nigeria. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Higher Education Marketing in Africa - Explorations on Student Choice. Springer, Cham, Switzerland. (In Press)

student choice, influence, higher education, marketing, Africa, choice criteria

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Maringe, Felix and Hinson, Robert (2019) Exploring factors influencing student choice in Africa: introduction to edited collection. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Higher Education Marketing in Africa - Explorations on Student Choice. Springer, Cham, Switzerland. (In Press)

universities, UK, brand identities, corporate visual identities, branding

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2018) UK universities’ corporate visual identities (CVI). In: Advance: a SAGE preprints community. SAGE, pp. 1-9. ISBN 978-1908063434

universities, social media, Facebook, Nigeria, stakeholder, strategic communications

Olaleye, Sunday, Ukpadi, Dandison and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) Social media for universities’ strategic communication: how Nigerian universities use Facebook. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

universities, students, value, co-creation, Africa, student choice

Hinson, Robert and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) Co-creation of value by universities and prospective students: towards an informed decision-making process. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Higher Education Marketing in Africa - Explorations on Student Choice. Springer, Cham, Switzerland. (In Press)

university, brand identity, logo, CVI, Africa

Wayne, Thomas, Farinloye, Temitope and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) Analysis of African universities’ corporate visual identities. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

university, ranking, league table, Africa, marketing, branding, positioning

Kiraka, Ruth, Maringe, Felix, Kanyutu, Watiri and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) University league tables and ranking systems in Africa: emerging prospects, challenges and opportunities. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

website, information search, model, methodology, ALARA

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) The ALARA Model of Information Search on Websites. [Working Paper] (doi:https://doi.org/10.2139/ssrn.3440880)

women in sport, portrayal, advertisement, UK, content analysis, magazine

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) Content analysis of female athlete endorsers in UK sports magazine advertisements. [Working Paper]

This list was generated on Sat May 8 08:07:52 2021 UTC.