Advertisement, Nigeria, Pepsi, Music, Promotion

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) #NaijaAllTheWay: Evoking the Naija Spirit Through Pepsi Advertisement. University of Greenwich. SAGE, Thousand Oaks, California, United States. ISBN 978-1526469748 (doi:https://doi.org/10.4135/9781526469748)

Africa; branding; rebranding; place branding; destination; brand positioning

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2021) Africa is not a country: rebranding and repositioning Africa as a continent. In: Appau, Samuelson, (ed.) Marketing Brands in Africa: Perspectives on the Evolution of Branding in an Emerging Market. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE) . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 237-259. ISBN 978-3030772031; 978-3030772062; 978-3030772048 (doi:https://doi.org/10.1007/978-3-030-77204-8_11)

Africa; student choice; research agenda; marketing; higher education

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Maringe, Felix and Hinson, Robert Ebo (2020) Student university choice making in Africa: emerging challenges, opportunities and agenda for research, practice and policy. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Maringe, Felix and Hinson, Robert Ebo, (eds.) Higher Education Marketing in Africa: Explorations on Student Choice. Palgrave Macmillan - Springer, Cham, Switzerland, pp. 397-413. ISBN 978-3030393786; 978-3030393793 (doi:https://doi.org/10.1007/978-3-030-39379-3_15)

African, higher education market, marketing mix, branding, position, competition

Ndofirepi, Elizabeth, Farinloye, Temitope and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) Marketing mix in a heterogenous higher education market: a case of Africa. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

Australia, banks, Royal Commission, customer satisfaction, trust repair, brand reputation

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) Dealing with Royal Commission into Australian Banks: Emerging Research Agenda and Managerial Implications. [Working Paper]

Bank; Kuda; Nigeria; financial services

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2022) Exploiting the bank of the free: lessons from Kuda’s loss. Tech Cabal, Lagos, Nigeria.

COVID-19, Pandemic, Higher Education, University, Research Agenda, Emerging Countries

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Varsha, Jain (2020) Impact of the Pandemic on Higher Education in Emerging Economies: Emerging opportunities, challenges and research agenda. [Working Paper]

COVID-19, pandemic, Nigeria, developing countries, transportation, service experience, service design

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Adekunle, I and Nguyen, P (2020) Enhancing transportation service experience in developing countries: a post pandemic perspective. In: Lee, J and Han, H, (eds.) COVID-19 and the Future of the Service Industry Post-Pandemic. Springer, Singapore. (In Press)

COVID-19, pandemic, financial vulnerability, economic impact

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) Financial Vulnerability During a Pandemic: Insights for Coronavirus Disease (COVID-19). [Working Paper] (doi:https://doi.org/10.2139/ssrn.3564702)

Celebrity, Advertisment, Nigeria, Endorsement, meaning transfer

Aririguzoh, Stella Amara, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Odiboh, Odion Oscar (2018) The effect of celebrity endorsements on consumers' buying behavior in South West Nigeria. Exploring the Dynamics of Consumerism in Developing Nations. Advances in Marketing, Customer Relationship Management, and E-Services . IGI Global, Hershey, PA, pp. 176-194. ISBN 978-1522579069 (doi:https://doi.org/10.4018/978-1-5225-7906-9.ch008)

Content analysis, Youtube, African Caribbeans,UK, Cancer Charity, Advertisements

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2017) Reaching out to African Caribbeans: Content analysis of UK cancer charity YouTube advertisements. SAGE Research Methods Cases: Part 2. SAGE. ISBN 9781526419644 (doi:https://doi.org/10.4135/9781526419644)

Emotional appeal, UK, Bank services, financial services, advertisements

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2018) Emotional Appeals in Advertising Banking Services. Emerald. ISBN 978-1787563025

Energy company, UK, social media, thematic analysis, brand relationship, brand

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Ukpabi, Dandison and Olaleye, Sunday (2018) Examining consumer-brand relationships in the UK energy sector: A social media perspective. In: Advance: a SAGE preprints community. SAGE, pp. 1-10. ISBN 978-1908063434

Green marketing

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Adeola, O, Adisa, I, Hinson, R, Mukonza, C and Kırgız, A (2023) Branding and communicating green marketing practice in emerging markets: an Introduction. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Adeola, O, Adisa, I, Hinson, R, Mukonza, C and Kırgız, A, (eds.) Green Marketing in Emerging Economies: A Communications Perspective. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE) . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 1-16. ISBN 978-3030825720; 978-3030825713; 978-3030825744 (doi:https://doi.org/10.1007/978-3-030-82572-0_1)

Guerrilla marketing, Social media, Information acceptance model (IACM), Functional brand image, Symbolic brand image

Gökerik, Mehmet, Gürbüz, Ahmet, Erkan, Ismail, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Sap, Serap (2018) Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image. Asia Pacific Journal of Marketing and Logistics, 30 (5). pp. 1222-1238. ISSN 1355-5855 (doi:https://doi.org/10.1108/APJML-10-2017-0257)

Islamic marketing, Islamic education, universities, Africa, marketing, higher education

Sirajudeen, Adam, Wayne, Thomas and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) Towards an understanding of Islamic private universities in Africa. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

Kahoot, VLE, Moodle, Reflection, Conference

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2018) With the integration of learning apps, what are Moodle’s prospects? Compass: The Journal of Learning and Teaching at the University of Greenwich, 11 (2). ISSN 2044-0081 (doi:https://doi.org/10.21100/compass.v11i2.826)

LinkedIn, Student experience, student engagement, social media, Information technology

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2018) Are we really engaging with LinkedIn to enhance students’ experience? In: Academy of Marketing Annual Conference Proceedings 2018. Academy of Marketing, Stirling, Scotland, pp. 1-7. ISBN 978-1908063434

LinkedIn, engagement, employability, student, technology, social media

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) Student engagement with LinkedIn to enhance employability. In: Diver, Alice, (ed.) Employability via Higher Education: Sustainability as Scholarship. Springer, Cham, Switzerland, pp. 321-329. ISBN 978-3030263416 (doi:https://doi.org/10.1007/978-3-030-26342-3_21)

Media Planning; Media Buying, Advertising, Metaverse, Conceptual framework, Advertising Agencies

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2023) A conceptual framework for Media Planning on the Metaverse: A Theoretical Primer for Advertising Research and Practice. In: Academy of Marketing Science World Conference, 11/07/2023, University of Kent, Canterbury. (In Press)

Nigeria, APC, PDP, Party Switching, Brand Values, ideologies

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2018) In the absence of values and ideologies, party-switching in Nigeria is inevitable. [Working Paper]

Nigeria, universities, public, private, state federal, marketing, typology

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) Types and Location of Nigerian Universities. [Working Paper]

Nigeria, universities, typology, branding, marketing, location

Farinloye, Temitope, Adeola, Ogechi and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) Typology of Nigeria universities: a strategic marketing and branding implication. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Maringe, Felix and Hinson, Robert Ebo, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

Nigeria; federal university; student choice; higher education

Adeyanju, Samuel, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Olusola, Johnson and Olaniyi, Muhammed (2020) Factors influencing students’ choice of a federal university: a case study of a Nigerian federal university. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Maringe, Felix and Hinson, Robert Ebo, (eds.) Higher Education Marketing in Africa: Explorations on Student Choice. 978-3030393786; 978-3030393793 . Palgrave Macmillan - Springer, Cham, Switzerland, pp. 135-163. (doi:https://doi.org/10.1007/978-3-030-39379-3_16)

Nostalgic Advertising, Social Media, Facebook, Bank brand, Halifax

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2018) Exploring Nostalgic Advertising Effects on Social Media: A Case of UK Retail Bank Brand. In: 13th Global Brand Conference, 2nd - 4th May 2018, Northumbria University, Newcastle, UK.

Online reviews, TripAdvisor, Service attributes, Security, Revisit

Ukpabi, Dandison, Olaleye, Sunday, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Karjaluoto, Heikki (2017) Insights into online reviews of hotel service attributes: A cross-national study of selected countries in Africa. In: Stangl, Brigitte and Pesonen, Juho, (eds.) Information and Communication Technologies in Tourism 2018: Proceedings of the International Conference in Jönköping, Sweden, January 24-26, 2018. Springer, Cham, pp. 243-256. ISBN 978-3319729220 (doi:https://doi.org/10.1007/978-3-319-72923-7_19)

Operations, Management, Service Operations, Health Care Management, London, Care Home

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) Residential Care Home Management in London. SAGE Business Cases. SAGE, Thousand Oaks, California, United States. ISBN 978-1526476784 (doi:https://doi.org/10.4135/9781526476784)

Service experience, Sentiment analysis, Transport service, United Kingdom, Social media

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Erkan, Ismail (2018) Insight into consumer experience on UK train transportation services. Travel Behaviour and Society, 14. pp. 21-33. ISSN 2214-367X (Online) (doi:https://doi.org/10.1016/j.tbs.2018.09.004)

Travel; Relocation; London; Behaviour; Residential self-selection; Qualitative research

Farinloye, Temitope, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Aririguzoh, Stella and Kieu, Tai Anh (2019) Qualitatively exploring the effect of change in the residential environment on travel behaviour. Travel Behaviour and Society, 17. pp. 26-35. ISSN 2214-367X (Print), 2214-367X (Online) (doi:https://doi.org/10.1016/j.tbs.2019.06.001)

UK, Advertising, Financial services, Banks, B2B, Emotional appeal

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2018) Emotional appeals in UK business-to-business financial services advertisements. International Journal of Bank Marketing, 36 (1). pp. 208-227. ISSN 0265-2323 (doi:https://doi.org/10.1108/IJBM-09-2016-0127)

UK, banks, brand communication, attitude to advertisement, attitude to brand, emotional branding

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Danbury, Annie (2017) Making the brand appealing: advertising strategies and consumers’ attitude towards UK retail bank brands. Journal of Product and Brand Management, 26 (6). pp. 531-544. ISSN 1061-0421 (doi:https://doi.org/10.1108/JPBM-07-2016-1285)

UK, banks, brand, advertisement, social media, Facebook, attitude

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Farinloye, Temitope and Aririguzoh, Stella (2016) Factors shaping attitudes towards UK bank brands: An exploratory analysis of social media data. Cogent Business & Management, 3 (1):1223389. ISSN 2331-1975 (Online) (doi:https://doi.org/10.1080/23311975.2016.1223389)

UK, energy, sentiment analysis, twitter

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Balakrishnan, Janarthanan and Kieu, Tai Anh (2020) Examining consumer behaviour in the UK energy sector through the sentimental and thematic analysis of tweets. Journal of Consumer Behaviour, 20 (2). pp. 218-230. ISSN 1472-0817 (Print), 1479-1838 (Online) (doi:https://doi.org/10.1002/cb.1820)

UK, energy, sustainability, report, SDG, GRI

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) Reporting sustainability in UK energy industry. In: Global Branding Conference, 13 – 15 May 2020, Sheffield Hallam University, Sheffield, UK. (Unpublished)

UK, law firms, partners, partnership, branding, brand identity naming, naming structure, nomenclature

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) Brand name nomenclature of UK law firms. [Working Paper] (doi:https://doi.org/10.2139/ssrn.3644042)

UK, sustainability, report, energy, thematic analysis

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) DO YOU TRUST THEM? Thematic Analysis of UK Energy Brands’ Sustainability Report. In: University of Greenwich 2019 ECR Poster Competition, 27 November 2019, Greenwich, UK. (Unpublished)

University, prospectus, Marketing Communications, Higher Education, Thematic Analysis, UK

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Yoon, Hyunsun ORCID: 0000-0001-5679-3335 (2019) Thematic analysis of marketing messages in UK universities’ prospectuses. International Journal of Educational Management, 33 (7). pp. 1561-1581. ISSN 0951-354X (doi:https://doi.org/10.1108/IJEM-05-2018-0149)

academic branding, personal branding, branding, website, academic staff, higher education

Wayne, Thomas and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) Academic branding and positioning through university’s website profile. [Working Paper] (doi:https://doi.org/10.2139/ssrn.3532769)

academic; branding; university; staff profile; website; digital branding

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) Academic staff using university website profile page for academic digital branding: an African perspective. In: Del Pino, Ariana Daniela and Romero, Nuria Lloret, (eds.) Improving University Reputation Through Academic Digital Branding. IGI Global, Hershey, PA. ISBN 978-1799849308; 1799849309; 978-1799849315 (doi:https://doi.org/10.4018/978-1-7998-4930-8.ch003)

advertisement; bank; behaviour; COVID-19; emerging economy

Nguyen, P and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2022) #BankFromHome. Using advertisement campaigns to change banking behaviour during the COVID-19 pandemic in an emerging economy. In: Adeola, O, Hinson, E and Sakkthivel, A, (eds.) Marketing Communications and Brand Development in Emerging Markets: Insights for a Changing World. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, pp. 83-108. ISBN 978-3030955809; 978-3030955830; 978-3030955816 (doi:https://doi.org/10.1007/978-3-030-95581-6_4)

advertising, awards, Cannes, Lions, D&AD, Effie Awards, The Clio Awards, IPA, The Loeries, One Show

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Cho, Ahhyun, Ionita, Ingrid and Plein, Judit (2021) Selected top seven advertising awards. Technical Report. Emmanuel Mogaji, London, UK.

artificial intelligence, AI, cognitive computing, expert systems, machine learning, research agenda

Dwivedi, Yogesh K., Hughes, Laurie, Ismagilova, Elvira, Aarts, Gert, Coombs, Crispin, Crick, Tom, Duan, Yanqing, Dwivedi, Rohita, Edwards, John, Eirug, Aled, Galanos, Vassilis, Ilavarasan, Vigneswara, Janssen, Marijn, Jones, Paul, Kar, Arpan Kumar, Kizgin, Hatice, Kronemann, Bianca, Lal, Banita, Lucini, Biagio, Medaglia, Rony, Le Meunier-FitzHugh, Kenneth, Le Meunier-FitzHugh, Leslie Caroline, Misra, Santosh, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Sharma, Sujeet Kumar, Singh, Jang Bahadur, Raghavan, Vishnupriya, Raman, Ramakrishnan, Rana, Nripendra P, Samothrakis, Spyridon, Spencer, Jak, Tamilmani, Kuttimani, Tubadji, Annie, Walton, Paul and Williams, Michael D. (2019) Artificial intelligence (AI): multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research and practice. International Journal of Information Management, 57:101994. ISSN 0268-4012 (doi:https://doi.org/10.1016/j.ijinfomgt.2019.08.002)

artificial intelligence, AI, digital marketing, big data, machine learning

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) Artificial intelligence for digital marketing. In: Artificial Intelligence (AI): Emerging Challenges, Opportunities, and Agenda for Research and Practice Workshop, 13 Jun 2019, Swansea University, Swansea, UK. (Unpublished)

artificial intelligence, AI, financial services, marketing, vulnerable

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) Towards ethical financial innovation and inclusion: implications of AI targeting on vulnerable individuals seeking pay day loans. In: Presented at the FinTech, Artificial Intelligence and the Law Conference, 20 Jun 2019, Liverpool John Moores University, UK. (Unpublished)

artificial intelligence, online behavioural advertising, personalised ad, emotional appeal, social media

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Olaleye, Sunday and Ukpadi, Dandison (2019) Using AI to personalise emotionally appealing advertisement. In: Rana, Nripendra P., Slade, Emma L., Sahu, Ganesh P., Kizgin, Hatice, Singh, Nitish, Dey, Bidit, Gutierrez, Anabel and Dwivedi, Yogesh K., (eds.) Digital and Social Media Marketing: Emerging Applications and Theoretical Development. Advances in Theory and Practice of Emerging Markets (339). Springer, Cham, Switzerland, pp. 137-150. ISBN 978-3030243746 (doi:https://doi.org/10.1007/978-3-030-24374-6_10)

brand development; sustainability; certifications; emerging markets, b corporation

Nguyen, P and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2022) Brand development through sustainability certifications in emerging markets: adoption of B corporation certification in Vietnam. In: Adeola, Ogechi, Hinson, Robert and Sakkthivel, M, (eds.) Marketing Communications and Brand Development in Emerging Markets: Insights for a Changing World. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, pp. 233-255. ISBN 978-3030955809; 978-3030955830; 978-3030955816 (doi:https://doi.org/10.1007/978-3-030-95581-6_10)

brand extension strategies, structure-conduct-performance (SCP) paradigm, emerging markets, banks

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Nwoba, Arinze (2019) Brand extension strategies in the banking industry: nature, institutional drivers, boundary conditions and performance consequences. In: 2020 AMA Global Marketing SIG Conference, 18-21 May 2020, Taormina, Italy. (Unpublished)

brand, brands, brand identity, brand architecture, Brand Design, brand style, guide, brand guideline

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) Brand Guideline. [Working Paper] (doi:https://doi.org/10.31124/advance.7582217.v1)

brand, guideline, SME, B2B

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) Brand Guideline: Effort towards Brand Consistency in B2B SME Branding. In: ERASMUS Visit to Abo Akademi University, 13 Apr 2019, Abo Akademi University, Finland. (Unpublished)

branding, brand integration, African, universities, private universities, social media, website, prospectus

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) Branding Private Universities in Africa: An unexplored territory. [Working Paper] (doi:https://doi.org/10.2139/ssrn.3457571)

brands, BLM, Black Life Matters

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) The Brand Goodness Quadrant: Positioning the Brand and their BLM Statements. [Working Paper]

business-to-business branding; service brands; positioning; Africa; emerging economies

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Restuccia, Mariachiara, Lee, Zoe and Nguyen, Phong (2022) B2B brand positioning in emerging markets: exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands. Industrial Marketing Management, 108 (1). pp. 237-250. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:https://doi.org/10.1016/j.indmarman.2022.12.003)

consumer vulnerability, financial vulnerability, financial inclusion, fintech, financial services

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) Consumers’ Financial Vulnerability when accessing Financial Services. [Working Paper]

customer experiences; Artificial Intelligence; Omni-channel; retail experience; personalised engagement marketing; machine learning

Nguyen, Phong and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2023) Artificial Intelligence for seamless experience across channels. In: Sheth, Jagdish N., Jain, Varsha, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Ambika, Anupama, (eds.) Artificial Intelligence in Customer Service: Next Frontier to Personalized Engagement. Palgrave Macmillan - Springer International Publishing, Cham, Switzerland, pp. 181-203. ISBN 978-3031338984; 978-3031338977; 978-3031339004 (doi:https://doi.org/10.1007/978-3-031-33898-4)

customer value framework, recommendation intention, customer characteristics, online travel community

Ukpabi, Dandison C., Karjaluoto, Heikki, Olaleye, Sunday and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) Customer value framework and recommendation intention: the moderating role of customer characteristics in an online travel community. In: Information and Communication Technologies in Tourism 2020: Proceedings of the International Conference in Surrey, United Kingdom, January 08–10, 2020. Springer, Cham, Switzerland, pp. 38-49. ISBN 978-3030367374 (doi:https://doi.org/10.1007/978-3-030-36737-4_4)

digital transformation; chatbot; financial inclusion; Nigeria; emerging markets; banks

Abdulquadri, A., Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Kieu, T. and Nguyen, P. (2021) Digital transformation in financial services provision: A Nigerian perspective to the adoption of chatbot. Journal of Enterprising Communities: People and Places in the Global Economy, 15 (2). pp. 258-281. ISSN 1750-6204 (doi:https://doi.org/10.1108/JEC-06-2020-0126)

digital; decision-making; service management; data analytics; data

Nguyen, Phong and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2024) Digital strategies for aiding ease of decision-making in services sector. In: Sheth, Jagdish N., Jain, Varsha, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Ambika, Anupama, (eds.) Customer-Centric Support Services: The Next Frontier for Competitive Advantage in the Digital Era. Palgrave Macmillan - Springer International Publishing, Cham, Switzerland. ISBN 978-3031370960

disclaimers, real estate, london, advertisement, print media, off-plans

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) Disclaimers in Real Estate Print Advertisements. In: 18th International Conference on Research in Advertising (ICORIA) 2019. European Advertising Academy, Krems, Austria.

disclaimers; real estate; print; advertisements

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2021) Disclaimers in real estate print advertisements. In: Waiguny, Martin K. J. and Rosengren, Sara, (eds.) Advances in Advertising Research: De-signing and Communicating Experience Series: European Advertising Academy. European Advertising Academy book series (EAA), XI . Springer Gabler, Wiesbaden, pp. 91-103. ISBN 978-3658322007; 978-3658322014; 978-3658322038 (doi:https://doi.org/10.1007/978-3-658-32201-4_7)

dissertation, undergraduate, marketing, research, tutor

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) Could there be an alternative to the undergraduate marketing student's dissertation? Compass: Journal of Learning and Teaching, 13 (1). ISSN 2044-0081 (doi:https://doi.org/10.21100/compass.v13i1.1051)

emerging economies; banks; women entrepreneurs; agriculture; SDGs; developing countries

Tomisin, Adefare, Adeola, Ogechi, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Nguyen, Nguyen Phong and Mogaji, Stephen Alaba (2024) Empowering women agriculture entrepreneurs: banks' role in achieving sustainable development goals. International Journal of Bank Marketing. ISSN 0265-2323 (doi:https://doi.org/10.1108/ijbm-03-2023-0128)

emotional response, attitude, advertisement, Facebook, Lloyds, UK

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2016) This advert makes me cry: Disclosure of emotional response to advertisement on Facebook. Cogent Business & Management, 3 (1):1177906. ISSN 2331-1975 (Online) (doi:https://doi.org/10.1080/23311975.2016.1177906)

energy company, big six, UK, energy, typology

Farinloye, Temitope and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) A Typology of UK Energy Service Brands based on Size, Licencing and Source of Energy. [Working Paper]

ethics, ASA, socially responsible marketing, marketing, undergraduate student, teaching innovation

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2018) Offensive but not so offensive: Fostering ethical and socially responsible marketing in undergraduate marketing students. In: Advance: a SAGE preprints community. Sage, pp. 1-8.

fashion marketing; emerging economies. developing countries; edited book; Introduction

Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G (2022) Fashion Marketing in Emerging Economies: an Introduction. In: Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G, (eds.) Fashion Marketing in Emerging Economies: Brand, Consumer and Sustainability Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), I . Palgrave Macmillan - Springer Nature, Cham, pp. 3-20. ISBN 978-3031073250; 978-3031073267; 978-3031073281 (doi:https://doi.org/10.1007/978-3-031-07326-7_1)

fashion marketing; emerging economies; South American; Asian and African; Conclusion; research agenda

Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G (2022) South American, Asian and African perspectives in fashion marketing: Conclusion and research agenda. In: Brooksworth, Frederica, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, Genevieve, (eds.) Fashion Marketing in Emerging Economies: South American, Asian and African Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 271-285. ISBN 978-3031070778; 978-3031070808; 978-3031070785 (doi:https://doi.org/10.1007/978-3-031-07078-5_10)

fashion marketing; emerging economies; developing countries

Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G (2022) South American, Asian and African perspectives in fashion marketing: Introduction. In: Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G, (eds.) Fashion Marketing in Emerging Economies: South American, Asian and African Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 3-16. ISBN 978-3031070778; 978-3031070808; 978-3031070785 (doi:https://doi.org/10.1007/978-3-031-07078-5_1)

fashion marketing; emerging economies; developing countries; edited book; Conclusion

Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G (2022) Brand, consumer and sustainability perspectives in fashion marketing: Conclusion and research agenda. In: Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G, (eds.) Fashion Marketing in Emerging Economies: Brand, Consumer and Sustainability Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), I . Palgrave Macmillan - Springer Nature, Cham, pp. 267-278. ISBN 978-3031073250; 978-3031073267; 978-3031073281 (doi:https://doi.org/10.1007/978-3-031-07326-7_10)

fashion marketing; value chain; emerging economies; fashion brands; brand positioning

Nguyen, P and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2022) Emerging economies in fashion global value chains: brand positioning and managerial implications. In: Brooksworth, Frederica, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, Genevieve, (eds.) Fashion Marketing in Emerging Economies: Brand, Consumer and Sustainability Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), I . Springers, Cham, pp. 109-133. ISBN 978-3031073250; 978-3031073267; 978-3031073281 (doi:https://doi.org/10.1007/978-3-031-07326-7_5)

financial technology, financial inclusion, financial vulnerability, emerging economy, Nigeria.

Wayne, Thomas, Soetan, Taiwo, Bajepade, Gbenga and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) Technologies for Financial Inclusion in Nigeria. [Working Paper]

green marketing; marketing communication; consumer behaviour; emerging economies; theoretical framework

Nguyen, P and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2023) A theoretical framework for the influence of green marketing communication on consumer behaviour in emerging economies. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Adeola, Ogechi, Adisa, Isaiah, Hinson, Robert, Mukonza, Chipo and Kirgiz, Ayça Can, (eds.) Green Marketing in Emerging Economies: A Communications Perspective. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE) . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 253-274. ISBN 978-3030825720; 978-3030825713; 978-3030825744 (doi:https://doi.org/10.1007/978-3-030-82572-0_11)

healthcare, industry, marketing, Africa

Hinson, Robert, Adeola, Ogechi, Limbu, Yam B and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) Marketing in Healthcare-related Industries. Information Age Publishing, Charlotte, North Carolina. (In Press)

higher education, market, Africa, marketing, university

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Maringe, Felix and Hinson, Robert Ebo (eds.) (2020) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

higher education, marketing, startegic, Africa, universities

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Maringe, Felix and Hinson, Robert Ebo (eds.) (2020) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

information; students; website; ALARA; Africa; universities; marketing; course information

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Amarachukwu, Anyogu and Wayne, Thomas (2020) Minding the gap: an assessment of the quality of course information available on the websites of African universities. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Maringe, Felix and Hinson, Robert Ebo, (eds.) Higher Education Marketing in Africa: Explorations on Student Choice. Palgrave Macmillan - Springer, Cham, Switzerland, pp. 277-314. (doi:https://doi.org/10.1007/978-3-030-39379-3_11)

loan advertisments, content analysis, interviews, UK, emotional advertising

Czarnecka, Barbara and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) How are we tempted into debt? Emotional appeals in loan advertisements in UK newspapers. International Journal of Bank Marketing, 38 (3). pp. 756-776. ISSN 0265-2323 (doi:https://doi.org/10.1108/IJBM-07-2019-0249)

marketing, brand communications, higher education institutions, universities, Africa, conclusion, edited book

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Maringe, Felix and Hinson, Robert Ebo (2020) Emerging challenges, opportunities, and agenda for research, practice, and policy on marketing and brand communications of higher education institutions in Africa. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Maringe, Felix and Hinson, Robert Ebo, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

marketing, branding, advertising, practice, higher education, Africa

Kieu, Tai, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Mwebesa, Christine, Sarofin, Samer, Soetan, Taiwo and Vululle, S Pee (2020) Marketing higher education in Africa: moving from research to practice. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Maringe, Felix and Hinson, Robert, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

marketing; student choice; higher education; Africa; factors; influence

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Maringe, Felix and Hinson, Robert Ebo (eds.) (2020) Higher Education Marketing in Africa: Explorations on Student Choice. Palgrave Macmillan - Springer, Cham, Switzerland. ISBN 978-3030393793; 978-3030393786; 978-3030393816

marketisation, marketing communication, branding, higher education, universities, Africa, edited book, introduction

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Maringe, Felix and Hinson, Robert Ebo (2020) Understanding the market in higher education in Africa. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Maringe, Felix and Hinson, Robert Ebo, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

marketisation, marketing, decolonisation, coloniality of knowledge, coloniality of being

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Maringe, Felix and Hinson, Robert (2020) Marketisation in higher education in Africa: new directions for a decolonising continent. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

metaverse; marketing; tourism; hospitality; manufacturing; operations management; education; the retailing industry; banking services; healthcare; human resource; management

Koohang, Alex, Nord, Jeretta Horn, Ooi, Keng-Boon, Tan, Gary Wei-Han, Al-Emran, Mostafa, Aw, Eugene Cheng-Xi, Baabdullah, Abdullah Mohammed, Buhalis, Dimitrios, Cham, Tat-Huei, Dennis, Charles, Dutot, Vincent, Dwivedi, Yogesh K., Hughes, Laurie, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Pandey, Neeraj, Phau, Ian, Raman, Ramakrishnan, Sharma, Anshuman, Sigala, Marianna, Ueno, Akiko and Wong, Lai-Wan (2023) Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation. Journal of Computer Information Systems, 63 (3). pp. 735-765. ISSN 0887-4417 (Print), 2380-2057 (Online) (doi:https://doi.org/10.1080/08874417.2023.2165197)

mission statement, vision statement, content analysis, thematic analysis, university, Africa

Vasudeva, Savdeep and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) Paving the way for world domination: analysis of African universities' mission statement. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

music, advertising, advertisement, typology

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) Typology of Music in Advertising. In: 18th International Conference on Research in Advertising (ICORIA) 2019. The European Advertising Academy, Krems, Austria.

neobank; branding; app-only; digital; TDNB; high street bank

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Nguyen, Phong Nguyen (2024) High street banking on the app: branding strategies of traditionally-driven neobanks. International Journal of Bank Marketing, 42 (2). pp. 301-330. ISSN 0265-2323 (doi:https://doi.org/10.1108/ijbm-12-2022-0529)

offline activities, social presence, customer value creation, continuous usage intention

Ukpabi, Dandison, Karjaluoto, Heikki, Olaleye, Sunday and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2018) Influence of offline activities and customer value creation on online travel community continuance usage intention. In: Pesonen, Juho and Neidhardt, Julia, (eds.) Information and Communication Technologies in Tourism. Springer, Cham, pp. 450-460. ISBN 978-3030059392 (doi:https://doi.org/10.1007/978-3-030-05940-8_35)

payday loans, advertisement, thematic analysis, websites, UK

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2018) Marketing Communication Strategies of UK Payday Loans Lenders. In: University of Greenwich 2018 ECR Poster Competition, Medway, Kent, UK.

payday loans, advertisment, website, content analysis

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Farinloye, Temitope (2019) Instant, quick and immediate decision: Online advertising strategies of UK payday loans lenders. In: 18th International Conference on Research in Advertising (ICORIA) 2019. European Advertising Academy, Krems, Austria.

public university, private university, market dynamics, Nigeria

Olaleye, Sunday, Ukpadi, Dandison and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) Public vs private universities in Nigeria: market dynamics perspective. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

qualitative study; dark side; FinTech; banking; financial service; FinTech developers

Sampat, Brinda, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Nguyen, Phong Nguyen (2023) The dark side of FinTech in financial services: a qualitative enquiry into FinTech developers’ perspective. International Journal of Bank Marketing, 42 (1). pp. 38-65. ISSN 0265-2323 (doi:https://doi.org/10.1108/ijbm-07-2022-0328)

radio, digital, stakeholder, strategic, media, advertising

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) Old Wine in New Bottle: Paradigm Shift for Independent Producers on Radio in a Digital World. [Working Paper]

real estate, new homes, advertisement, London, HCMC

Kieu, Tai Anh and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2018) Marketing communication strategies of off-plan homes. In: ANZMAC 2018: Conference Proceedings. ANZMAC and University of Adelaide, Adelaide, pp. 419-422. ISBN 978-1-877040-65-8

robots, artificial intelligence, customer experience, chatbots, recommender systems, privacy, touchpoints, tourism, travel, hospitality

Ukpabi, Dandison, Karjaluoto, Heikki, Olaleye, Sunday and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) Dual perspectives on the role of artificially intelligent robotic virtual agents in the tourism, travel and hospitality industries. In: 11th Annual Conference of the EuroMed Academy of Business. Research Advancements in National and Global Business Theory and Practice . EuroMed Academy of Business, Valletta, Malta, pp. 1355-1367. ISBN 978-9963711673 ISSN 2547-8516

social media, education, universities, communication, Africa

Farinloye, Temitope, Wayne, Thomas, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Kuika Watat, Josue (2020) Social media for universities’ strategic communication. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Maringe, Felix and Hinson, Robert Ebo, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

social media, images, teaching and learning, university, student engagement

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) Sharing students’ photographs on social media: towards an understanding for best practice. In: SHIFT 2020 – The University of Greenwich Annual Conference of Learning, Teaching and Assessment, 10 Jan 2020, University of Greenwich. (Unpublished)

social media, stakeholder, university, communication, Twitter, higher education, UK

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Watat, Josue Kuika, Olaleye, Sunday Adewale and Ukpabi, Dandison (2021) Recruit, retain, report: UK universities' strategic communication with stakeholders on Twitter. In: Camilleri, Mark Anthony, (ed.) Strategic Corporate Communication in the Digital Age. Emerald, Bingley, UK, pp. 89-114. ISBN 978-1800712652; 1800712650; 978-1800712645; 978-1800712669

sports, sportswomen, brand

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Badejo, Foluké Abigail, Simone, Charles and Millisits, Jacqueline (2020) To build my career or build my brand? Exploring the prospects, challenges and opportunities for sportswomen as human brand. European Sport Management Quarterly, 22 (3). pp. 379-397. ISSN 1618-4742 (Print), 1746-031X (Online) (doi:https://doi.org/10.1080/16184742.2020.1791209)

sportswomen, Tennis, sportsman, sports, Forbes, Highest paid athletes, athletes

Farinloye, Temitope and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) The American citizen who plays tennis: Analysis of the highest-paid female athletes over ten years period. [Working Paper] (doi:https://doi.org/10.31124/advance.7825109.v1)

sportswomen, brand manager, brand, ambassador

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Badejo, Foluké Abi, Charles, Simon and Millisits, Jacqueline (2019) Why I will not use you for my campaign: the relationship between brand managers and sportswomen. In: 2019 Academy of Marketing Science Annual Conference, 30 May 2019, Vancouver, Canada. (Unpublished)

sportswomen, sports, brand, brand ambassadors

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Badejo, Abi and Charles, Simone (2018) Sportswomen as Brand Ambassadors: Prospects, Challenges and Possibilities. Project Report. University of Greenwich.

strategic marketing, marketing communication, higher education, universities, Africa, edited book, introduction

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Maringe, Felix and Hinson, Robert Ebo (2020) Strategic marketing communications of African universities: an introduction to edited collection. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Maringe, Felix and Hinson, Robert Ebo, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

strategic, stakeholder, communications, Twitter, social media, UK, University, Russel Group

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) Strategic Stakeholder Communications on Twitter by UK Universities. [Working Paper]

student choice; higher education marketing; postgraduate; Nigeria; Africa; university; location; stakeholders

Adefulu, Adesoga, Farinloye, Temitope and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) Factors influencing postgraduate students' university choice in Nigeria. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Maringe, Felix and Hinson, Robert Ebo, (eds.) Higher Education Marketing in Africa: Explorations on Student Choice. Palgrave Macmillan - Springer, Cham, Switzerland, pp. 187-225. ISBN 978-3030393786; 978-3030393793 (doi:https://doi.org/10.1007/978-3-030-39379-3_8)

student choice; influence; higher education; marketing; Africa; choice criteria

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Maringe, Felix and Hinson, Robert (2020) Exploring factors influencing student choice in Africa: introduction to edited collection. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Maringe, Felix and Hinson, Robert, (eds.) Higher Education Marketing in Africa - Explorations on Student Choice. Palgrave Macmillan - Springer, Cham, Switzerland, pp. 3-13. ISBN 978-3030393786; 978-3030393793 (doi:https://doi.org/10.1007/978-3-030-39379-3_1)

transformative; transport; service; research

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2023) Conceptualising transformative transport service research. In: Academy of Marketing Conference 2023, 3rd - 6th July 2023, Birmingham. (Unpublished)

transportation; sustainability; urban transport; Lagos; Nigeria

Adetoyinbo, Ayobami, Dada, Oluwaseun Alexander, Gbadegeshin, Saheed, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Olaleye, Sunday Adewale and Ugwuja, Alex Amaechi (2022) Tech, transport, sustainability: the undefined prospects of Lagos Ride. [Working Paper] (doi:https://doi.org/10.13140/RG.2.2.36287.38568)

universities, UK, brand identities, corporate visual identities, branding

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2018) UK universities’ corporate visual identities (CVI). In: Advance: a SAGE preprints community. SAGE, pp. 1-9. ISBN 978-1908063434

universities, social media, Facebook, Nigeria, stakeholder, strategic communications

Olaleye, Sunday, Ukpadi, Dandison and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) Social media for universities’ strategic communication: how Nigerian universities use Facebook. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Maringe, Felix and Hinson, Robert Ebo, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

universities; students; value; co-creation; Africa; student choice

Hinson, Robert and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) Co-creation of value by universities and prospective students: towards an informed decision-making process. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Maringe, Felix and Hinson, Robert, (eds.) Higher Education Marketing in Africa: Explorations on Student Choice. Palgrave Macmillan - Springer, Cham, Switzerland, pp. 17-46. ISBN 978-3030393786; 978-3030393793; 978-3030393816 (doi:https://doi.org/10.1007/978-3-030-39379-3_2)

university, brand identity, logo, CVI, Africa

Wayne, Thomas, Farinloye, Temitope and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) Analysis of African universities’ corporate visual identities. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Maringe, Felix and Hinson, Robert Ebo, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

university, ranking, league table, Africa, marketing, branding, positioning

Kiraka, Ruth, Maringe, Felix, Kanyutu, Watiri and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) University league tables and ranking systems in Africa: emerging prospects, challenges and opportunities. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

vulnerability; service environment; well-being; transportation; transformative transport service; Nigeria

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Nguyen, Phong Nguyen (2023) Exploring interactions between commuters with disabilities and transport service providers. Journal of Services Marketing, 37 (6). pp. 762-787. ISSN 0887-6045 (doi:https://doi.org/10.1108/jsm-04-2022-0145)

website, information search, model, methodology, ALARA

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) The ALARA Model of Information Search on Websites. [Working Paper] (doi:https://doi.org/10.2139/ssrn.3440880)

women in sport, portrayal, advertisement, UK, content analysis, magazine

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) Content analysis of female athlete endorsers in UK sports magazine advertisements. [Working Paper]