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Items where Greenwich Author is "Mogaji, Dr. Emmanuel"

Items where Greenwich Author is "Mogaji, Dr. Emmanuel"

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Number of items: 79.

Article

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Balakrishnan, Janarthanan and Kieu, Tai Anh (2020) Examining consumer behaviour in the UK energy sector through the sentimental and thematic analysis of tweets. Journal of Consumer Behaviour. ISSN 1472-0817 (Print), 1479-1838 (Online) (In Press) (doi:https://doi.org/10.1002/cb.1820)

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) Could there be an alternative to the undergraduate marketing student's dissertation? Compass: Journal of Learning and Teaching, 13 (1). ISSN 2044-0081 (doi:https://doi.org/10.21100/compass.v13i1.1051)

Czarnecka, Barbara and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) How are we tempted into debt? Emotional appeals in loan advertisements in UK newspapers. International Journal of Bank Marketing, 38 (3). pp. 756-776. ISSN 0265-2323 (doi:https://doi.org/10.1108/IJBM-07-2019-0249)

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Yoon, Hyunsun (2019) Thematic analysis of marketing messages in UK universities’ prospectuses. International Journal of Educational Management, 33 (7). pp. 1561-1581. ISSN 0951-354X (doi:https://doi.org/10.1108/IJEM-05-2018-0149)

Dwivedi, Yogesh K., Hughes, Laurie, Ismagilova, Elvira, Aarts, Gert, Coombs, Crispin, Crick, Tom, Duan, Yanqing, Dwivedi, Rohita, Edwards, John, Eirug, Aled, Galanos, Vassilis, Ilavarasan, Vigneswara, Janssen, Marijn, Jones, Paul, Kar, Arpan Kumar, Kizgin, Hatice, Kronemann, Bianca, Lal, Banita, Lucini, Biagio, Medaglia, Rony, Le Meunier-FitzHugh, Kenneth, Le Meunier-FitzHugh, Leslie Caroline, Misra, Santosh, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Sharma, Sujeet Kumar, Singh, Jang Bahadur, Raghavan, Vishnupriya, Raman, Ramakrishnan, Rana, Nripendra P, Samothrakis, Spyridon, Spencer, Jak, Tamilmani, Kuttimani, Tubadji, Annie, Walton, Paul and Williams, Michael D. (2019) Artificial intelligence (AI): multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research and practice. International Journal of Information Management. ISSN 0268-4012 (In Press) (doi:https://doi.org/10.1016/j.ijinfomgt.2019.08.002)

Farinloye, Temitope, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Aririguzoh, Stella and Kieu, Tai Anh (2019) Qualitatively exploring the effect of change in the residential environment on travel behaviour. Travel Behaviour and Society, 17. pp. 26-35. ISSN 2214-367X (Print), 2214-367X (Online) (doi:https://doi.org/10.1016/j.tbs.2019.06.001)

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2018) With the integration of learning apps, what are Moodle’s prospects? Compass: The Journal of Learning and Teaching at the University of Greenwich, 11 (2). ISSN 2044-0081 (doi:https://doi.org/10.21100/compass.v11i2.826)

Gökerik, Mehmet, Gürbüz, Ahmet, Erkan, Ismail, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Sap, Serap (2018) Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image. Asia Pacific Journal of Marketing and Logistics, 30 (5). pp. 1222-1238. ISSN 1355-5855 (doi:https://doi.org/10.1108/APJML-10-2017-0257)

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Erkan, Ismail (2018) Insight into consumer experience on UK train transportation services. Travel Behaviour and Society, 14. pp. 21-33. ISSN 2214-367X (Online) (doi:https://doi.org/10.1016/j.tbs.2018.09.004)

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2018) Emotional appeals in UK business-to-business financial services advertisements. International Journal of Bank Marketing, 36 (1). pp. 208-227. ISSN 0265-2323 (doi:https://doi.org/10.1108/IJBM-09-2016-0127)

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Danbury, Annie (2017) Making the brand appealing: advertising strategies and consumers’ attitude towards UK retail bank brands. Journal of Product and Brand Management, 26 (6). pp. 531-544. ISSN 1061-0421 (doi:https://doi.org/10.1108/JPBM-07-2016-1285)

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Farinloye, Temitope and Aririguzoh, Stella (2016) Factors shaping attitudes towards UK bank brands: An exploratory analysis of social media data. Cogent Business & Management, 3 (1):1223389. ISSN 2331-1975 (Online) (doi:https://doi.org/10.1080/23311975.2016.1223389)

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2016) This advert makes me cry: Disclosure of emotional response to advertisement on Facebook. Cogent Business & Management, 3 (1):1177906. ISSN 2331-1975 (Online) (doi:https://doi.org/10.1080/23311975.2016.1177906)

Book Section

Ndofirepi, Elizabeth, Farinloye, Temitope and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) Marketing mix in a heterogenous higher education market: a case of Africa. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Maringe, Felix and Hinson, Robert (2020) Marketisation in higher education in Africa: new directions for a decolonising continent. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

Vasudeva, Savdeep and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) Paving the way for world domination: analysis of African universities' mission statement. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

Olaleye, Sunday, Ukpadi, Dandison and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) Public vs private universities in Nigeria: market dynamics perspective. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

Sirajudeen, Adam, Wayne, Thomas and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) Towards an understanding of Islamic private universities in Africa. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

Farinloye, Temitope, Adeola, Ogechi and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) Typology of Nigeria universities: a strategic marketing and branding implication. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo (2020) Understanding the market in higher education in Africa. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

Kiraka, Ruth, Maringe, Felix, Kanyutu, Watiri and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) University league tables and ranking systems in Africa: emerging prospects, challenges and opportunities. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

Wayne, Thomas, Farinloye, Temitope and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) Analysis of African universities’ corporate visual identities. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo (2020) Emerging challenges, opportunities, and agenda for research, practice, and policy on marketing and brand communications of higher education institutions in Africa. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

Kieu, Tai, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Mwebesa, Christine, Sarofin, Samer, Soetan, Taiwo and Vululle, S Pee (2020) Marketing higher education in Africa: moving from research to practice. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

Farinloye, Temitope, Wayne, Thomas, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Kuika Watat, Josue (2020) Social media for universities’ strategic communication. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

Olaleye, Sunday, Ukpadi, Dandison and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) Social media for universities’ strategic communication: how Nigerian universities use Facebook. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo (2020) Strategic marketing communications of African universities: an introduction to edited collection. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Olaleye, Sunday and Ukpadi, Dandison (2019) Using AI to personalise emotionally appealing advertisement. In: Rana, Nripendra P., Slade, Emma L., Sahu, Ganesh P., Kizgin, Hatice, Singh, Nitish, Dey, Bidit, Gutierrez, Anabel and Dwivedi, Yogesh K., (eds.) Digital and Social Media Marketing: Emerging Applications and Theoretical Development. Advances in Theory and Practice of Emerging Markets (339). Springer, Cham, Switzerland, pp. 137-150. ISBN 978-3030243746 (doi:https://doi.org/10.1007/978-3-030-24374-6_10)

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) Student engagement with LinkedIn to enhance employability. In: Diver, Alice, (ed.) Employability via Higher Education: Sustainability as Scholarship. Springer, Cham, Switzerland, pp. 321-329. ISBN 978-3030263416 (doi:https://doi.org/10.1007/978-3-030-26342-3_21)

Hinson, Robert and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) Co-creation of value by universities and prospective students: towards an informed decision-making process. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Higher Education Marketing in Africa - Explorations on Student Choice. Springer, Cham, Switzerland. (In Press)

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Maringe, Felix and Hinson, Robert (2019) Exploring factors influencing student choice in Africa: introduction to edited collection. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Higher Education Marketing in Africa - Explorations on Student Choice. Springer, Cham, Switzerland. (In Press)

Adefulu, Adesoga, Farinloye, Temitope and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) Factors influencing postgraduate students' university choice in Nigeria. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Higher Education Marketing in Africa - Explorations on Student Choice. Springer, Cham, Switzerland. (In Press)

Adeyanju, Samuel, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Olusola, Johnson and Olaniyi, Muhammed (2019) Factors influencing students’ choice of a federal university: a case study of a Nigerian federal university. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Higher Education Marketing in Africa - Explorations on Student Choice. Springer, Cham, Switzerland. (In Press)

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Amarachukwu, Anyogu and Wayne, Thomas (2019) Minding the gap: an assessment of the quality of course information available on the websites of African universities. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Higher Education Marketing in Africa - Explorations on Student Choice. Springer, Cham, Switzerland. (In Press)

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo (2019) Student university choice making in Africa: emerging challenges, opportunities and agenda for research, practice and policy. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Higher Education Marketing in Africa - Explorations on Student Choice. Springer, Cham, Switzerland. (In Press)

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) #NaijaAllTheWay: Evoking the Naija Spirit Through Pepsi Advertisement. University of Greenwich. SAGE, Thousand Oaks, California, United States. ISBN 978-1526469748 (doi:https://doi.org/10.4135/9781526469748)

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) Residential Care Home Management in London. SAGE Business Cases. SAGE, Thousand Oaks, California, United States. ISBN 978-1526476784 (doi:https://doi.org/10.4135/9781526476784)

Ukpabi, Dandison, Karjaluoto, Heikki, Olaleye, Sunday and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2018) Influence of offline activities and customer value creation on online travel community continuance usage intention. In: Pesonen, Juho and Neidhardt, Julia, (eds.) Information and Communication Technologies in Tourism. Springer, Cham, pp. 450-460. ISBN 978-3030059392 (doi:https://doi.org/10.1007/978-3-030-05940-8_35)

Aririguzoh, Stella Amara, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Odiboh, Odion Oscar (2018) The effect of celebrity endorsements on consumers' buying behavior in South West Nigeria. Exploring the Dynamics of Consumerism in Developing Nations. Advances in Marketing, Customer Relationship Management, and E-Services . IGI Global, Hershey, PA, pp. 176-194. ISBN 978-1522579069 (doi:https://doi.org/10.4018/978-1-5225-7906-9.ch008)

Ukpabi, Dandison, Olaleye, Sunday, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Karjaluoto, Heikki (2017) Insights into online reviews of hotel service attributes: A cross-national study of selected countries in Africa. In: Stangl, Brigitte and Pesonen, Juho, (eds.) Information and Communication Technologies in Tourism 2018: Proceedings of the International Conference in Jönköping, Sweden, January 24-26, 2018. Springer, Cham, pp. 243-256. ISBN 978-3319729220 (doi:https://doi.org/10.1007/978-3-319-72923-7_19)

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2017) Reaching out to African Caribbeans: Content analysis of UK cancer charity YouTube advertisements. SAGE Research Methods Cases: Part 2. SAGE. ISBN 9781526419644 (doi:https://doi.org/10.4135/9781526419644)

Book

Hinson, Robert, Adeola, Ogechi, Limbu, Yam B and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) Marketing in Healthcare-related Industries. Information Age Publishing, Charlotte, North Carolina. (In Press)

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2018) Emotional Appeals in Advertising Banking Services. Emerald. ISBN 978-1787563025

Edited Book

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo (eds.) (2020) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo (eds.) (2020) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo (eds.) (2019) Higher Education Marketing in Africa - Explorations on Student Choice. Springer, Cham, Switzerland. (In Press)

Conference Proceedings

Ukpabi, Dandison C., Karjaluoto, Heikki, Olaleye, Sunday and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) Customer value framework and recommendation intention: the moderating role of customer characteristics in an online travel community. In: Information and Communication Technologies in Tourism 2020: Proceedings of the International Conference in Surrey, United Kingdom, January 08–10, 2020. Springer, Cham, Switzerland, pp. 38-49. ISBN 978-3030367374 (doi:https://doi.org/10.1007/978-3-030-36737-4_4)

Ukpabi, Dandison, Karjaluoto, Heikki, Olaleye, Sunday and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) Dual perspectives on the role of artificially intelligent robotic virtual agents in the tourism, travel and hospitality industries. In: 11th Annual Conference of the EuroMed Academy of Business. Research Advancements in National and Global Business Theory and Practice . EuroMed Academy of Business, Valletta, Malta, pp. 1355-1367. ISBN 978-9963711673 ISSN 2547-8516

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) Disclaimers in Real Estate Print Advertisements. In: 18th International Conference on Research in Advertising (ICORIA) 2019. European Advertising Academy, Krems, Austria.

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Farinloye, Temitope (2019) Instant, quick and immediate decision: Online advertising strategies of UK payday loans lenders. In: 18th International Conference on Research in Advertising (ICORIA) 2019. European Advertising Academy, Krems, Austria.

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) Typology of Music in Advertising. In: 18th International Conference on Research in Advertising (ICORIA) 2019. The European Advertising Academy, Krems, Austria.

Kieu, Tai Anh and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2018) Marketing communication strategies of off-plan homes. In: ANZMAC 2018: Conference Proceedings. ANZMAC and University of Adelaide, Adelaide, pp. 419-422. ISBN 978-1-877040-65-8

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2018) UK universities’ corporate visual identities (CVI). In: Advance: a SAGE preprints community. SAGE, pp. 1-9. ISBN 978-1908063434

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Ukpabi, Dandison and Olaleye, Sunday (2018) Examining consumer-brand relationships in the UK energy sector: A social media perspective. In: Advance: a SAGE preprints community. SAGE, pp. 1-10. ISBN 978-1908063434

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2018) Offensive but not so offensive: Fostering ethical and socially responsible marketing in undergraduate marketing students. In: Advance: a SAGE preprints community. Sage, pp. 1-8.

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2018) Are we really engaging with LinkedIn to enhance students’ experience? In: Academy of Marketing Annual Conference Proceedings 2018. Academy of Marketing, Stirling, Scotland, pp. 1-7. ISBN 978-1908063434

Conference or Conference Paper

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Nwoba, Arinze (2019) Brand extension strategies in the banking industry: nature, institutional drivers, boundary conditions and performance consequences. In: 2020 AMA Global Marketing SIG Conference, 18-21 May 2020, Taormina, Italy. (Unpublished)

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) DO YOU TRUST THEM? Thematic Analysis of UK Energy Brands’ Sustainability Report. In: University of Greenwich 2019 ECR Poster Competition, 27 November 2019, Greenwich, UK. (Unpublished)

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) Artificial intelligence for digital marketing. In: Artificial Intelligence (AI): Emerging Challenges, Opportunities, and Agenda for Research and Practice Workshop, 13 Jun 2019, Swansea University, Swansea, UK. (Unpublished)

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) Towards ethical financial innovation and inclusion: implications of AI targeting on vulnerable individuals seeking pay day loans. In: Presented at the FinTech, Artificial Intelligence and the Law Conference, 20 Jun 2019, Liverpool John Moores University, UK. (Unpublished)

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Badejo, Foluké Abi, Charles, Simon and Millisits, Jacqueline (2019) Why I will not use you for my campaign: the relationship between brand managers and sportswomen. In: 2019 Academy of Marketing Science Annual Conference, 30 May 2019, Vancouver, Canada. (Unpublished)

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) Brand Guideline: Effort towards Brand Consistency in B2B SME Branding. In: ERASMUS Visit to Abo Akademi University, 13 Apr 2019, Abo Akademi University, Finland. (Unpublished)

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2018) Exploring Nostalgic Advertising Effects on Social Media: A Case of UK Retail Bank Brand. In: 13th Global Brand Conference, 2nd - 4th May 2018, Northumbria University, Newcastle, UK.

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2018) Marketing Communication Strategies of UK Payday Loans Lenders. In: University of Greenwich 2018 ECR Poster Competition, Medway, Kent, UK.

Working Paper

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) Consumers’ Financial Vulnerability when accessing Financial Services. [Working Paper]

Wayne, Thomas, Soetan, Taiwo, Bajepade, Gbenga and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) Technologies for Financial Inclusion in Nigeria. [Working Paper]

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) Financial Vulnerability During a Pandemic: Insights for Coronavirus Disease (COVID-19). [Working Paper] (doi:https://doi.org/10.2139/ssrn.3564702)

Wayne, Thomas and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) Academic branding and positioning through university’s website profile. [Working Paper] (doi:https://doi.org/10.2139/ssrn.3532769)

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) Branding Private Universities in Africa: An unexplored territory. [Working Paper] (doi:https://doi.org/10.2139/ssrn.3457571)

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) Strategic Stakeholder Communications on Twitter by UK Universities. [Working Paper]

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) Types and Location of Nigerian Universities. [Working Paper]

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) The ALARA Model of Information Search on Websites. [Working Paper] (doi:https://doi.org/10.2139/ssrn.3440880)

Farinloye, Temitope and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) A Typology of UK Energy Service Brands based on Size, Licencing and Source of Energy. [Working Paper]

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) Dealing with Royal Commission into Australian Banks: Emerging Research Agenda and Managerial Implications. [Working Paper]

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) Content analysis of female athlete endorsers in UK sports magazine advertisements. [Working Paper]

Farinloye, Temitope and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) The American citizen who plays tennis: Analysis of the highest-paid female athletes over ten years period. [Working Paper] (doi:https://doi.org/10.31124/advance.7825109.v1)

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) Brand Guideline. [Working Paper] (doi:https://doi.org/10.31124/advance.7582217.v1)

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2018) In the absence of values and ideologies, party-switching in Nigeria is inevitable. [Working Paper]

Monograph

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Badejo, Abi and Charles, Simone (2018) Sportswomen as Brand Ambassadors: Prospects, Challenges and Possibilities. Project Report. University of Greenwich.

This list was generated on Sun Aug 9 16:23:26 2020 UTC.