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Items where Greenwich Author is "Mogaji, Dr. Emmanuel"

Items where Greenwich Author is "Mogaji, Dr. Emmanuel"

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Number of items: 25.

Article

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Yoon, Hyunsun (2018) Thematic analysis of marketing messages in UK universities’ prospectuses. International Journal of Educational Management. ISSN 0951-354X (In Press) (doi:https://doi.org/10.1108/IJEM-05-2018-0149)

Gökerik, Mehmet, Gürbüz, Ahmet, Erkan, Ismail, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Sap, Serap (2018) Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image. Asia Pacific Journal of Marketing and Logistics, 30 (5). pp. 1222-1238. ISSN 1355-5855 (doi:https://doi.org/10.1108/APJML-10-2017-0257)

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Erkan, Ismail (2018) Insight into consumer experience on UK train transportation services. Travel Behaviour and Society, 14. pp. 21-33. ISSN 2214-367X (Online) (doi:https://doi.org/10.1016/j.tbs.2018.09.004)

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2018) Emotional appeals in UK business-to-business financial services advertisements. International Journal of Bank Marketing, 36 (1). pp. 208-227. ISSN 0265-2323 (doi:https://doi.org/10.1108/IJBM-09-2016-0127)

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Danbury, Annie (2017) Making the brand appealing: advertising strategies and consumers’ attitude towards UK retail bank brands. Journal of Product and Brand Management, 26 (6). pp. 531-544. ISSN 1061-0421 (doi:https://doi.org/10.1108/JPBM-07-2016-1285)

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Farinloye, Temitope and Aririguzoh, Stella (2016) Factors shaping attitudes towards UK bank brands: An exploratory analysis of social media data. Cogent Business & Management, 3 (1):1223389. ISSN 2331-1975 (Online) (doi:https://doi.org/10.1080/23311975.2016.1223389)

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2016) This advert makes me cry: Disclosure of emotional response to advertisement on Facebook. Cogent Business & Management, 3 (1):1177906. ISSN 2331-1975 (Online) (doi:https://doi.org/10.1080/23311975.2016.1177906)

Book Section

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) #NaijaAllTheWay: Evoking the Naija Spirit Through Pepsi Advertisement. University of Greenwich. SAGE, Thousand Oaks, California, United States. ISBN 978-1526469748 (doi:https://doi.org/10.4135/9781526469748)

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) Residential Care Home Management in London. SAGE Business Cases. SAGE, Thousand Oaks, California, United States. ISBN 978-1526476784 (doi:https://doi.org/10.4135/9781526476784)

Ukpabi, Dandison, Karjaluoto, Heikki, Olaleye, Sunday and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2018) Influence of offline activities and customer value creation on online travel community continuance usage intention. In: Pesonen, Juho and Neidhardt, Julia, (eds.) Information and Communication Technologies in Tourism. Springer, Cham, pp. 450-460. ISBN 978-3030059392 (doi:https://doi.org/10.1007/978-3-030-05940-8_35)

Aririguzoh, Stella Amara, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Odiboh, Odion Oscar (2018) The effect of celebrity endorsements on consumers' buying behavior in South West Nigeria. Exploring the Dynamics of Consumerism in Developing Nations. Advances in Marketing, Customer Relationship Management, and E-Services . IGI Global, Hershey, PA, pp. 176-194. ISBN 978-1522579069 (doi:https://doi.org/10.4018/978-1-5225-7906-9.ch008)

Ukpabi, Dandison, Olaleye, Sunday, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Karjaluoto, Heikki (2017) Insights into online reviews of hotel service attributes: A cross-national study of selected countries in Africa. In: Stangl, Brigitte and Pesonen, Juho, (eds.) Information and Communication Technologies in Tourism 2018: Proceedings of the International Conference in Jönköping, Sweden, January 24-26, 2018. Springer, Cham, pp. 243-256. ISBN 978-3319729220 (doi:https://doi.org/10.1007/978-3-319-72923-7_19)

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2017) Reaching out to African Caribbeans: Content analysis of UK cancer charity YouTube advertisements. SAGE Research Methods Cases: Part 2. SAGE. ISBN 9781526419644 (doi:https://doi.org/10.4135/9781526419644)

Book

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2018) Emotional Appeals in Advertising Banking Services. Emerald. ISBN 978-1787563025

Conference Proceedings

Kieu, Tai Anh and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2018) Marketing communication strategies of off-plan homes. In: ANZMAC 2018: Conference Proceedings. ANZMAC and University of Adelaide, Adelaide, pp. 419-422. ISBN 978-1-877040-65-8

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2018) UK universities’ corporate visual identities (CVI). In: Advance: a SAGE preprints community. SAGE, pp. 1-9. ISBN 978-1-908063-43-4 (In Press)

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Ukpabi, Dandison and Olaleye, Sunday (2018) Examining consumer-brand relationships in the UK energy sector: A social media perspective. In: Advance: a SAGE preprints community. SAGE, pp. 1-10. ISBN 978-1-908063-43-4 (In Press)

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2018) Offensive but not so offensive: Fostering ethical and socially responsible marketing in undergraduate marketing students. In: Advance: a SAGE preprints community. Sage, pp. 1-8. (In Press)

Ukpabi, Dandison, Karjaluoto, Heikki, Olaleye, Sunday and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2018) Dual perspectives on the role of artificially intelligent robotic virtual agents in the tourism, travel and hospitality industries. In: 11th Annual Conference of the EuroMed Academy of Business. Research Advancements in National and Global Business Theory and Practice . EuroMed Academy of Business, Valletta, Malta, pp. 1355-1367. ISBN 978-9963-711-67-3 ISSN 2547-8516 (In Press)

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2018) Are we really engaging with LinkedIn to enhance students’ experience? In: Academy of Marketing Annual Conference Proceedings 2018. Academy of Marketing, Stirling, Scotland, pp. 1-7. ISBN 978-1-908063-43-4 (In Press)

Conference or Conference Paper

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2018) Exploring Nostalgic Advertising Effects on Social Media: A Case of UK Retail Bank Brand. In: 13th Global Brand Conference, 2nd - 4th May 2018, Northumbria University, Newcastle, UK.

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2018) Marketing Communication Strategies of UK Payday Loans Lenders. In: University of Greenwich 2018 ECR Poster Competition, Medway, Kent, UK.

Working Paper

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) Brand Guideline. [Working Paper] (doi:https://doi.org/10.31124/advance.7582217.v1)

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2018) In the absence of values and ideologies, party-switching in Nigeria is inevitable. [Working Paper]

Monograph

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Badejo, Abi and Charles, Simone (2018) Sportswomen as Brand Ambassadors: Prospects, Challenges and Possibilities. Project Report. University of Greenwich.

This list was generated on Sun Mar 24 13:30:53 2019 UTC.