** Funder: Đại học Kinh tế Thành phố Hồ Chí Minh

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Nguyen, Phong Nguyen (2024) High street banking on the app: branding strategies of traditionally-driven neobanks. International Journal of Bank Marketing, 42 (2). pp. 301-330. ISSN 0265-2323 (doi:https://doi.org/10.1108/ijbm-12-2022-0529)

Sampat, Brinda, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Nguyen, Phong Nguyen (2023) The dark side of FinTech in financial services: a qualitative enquiry into FinTech developers’ perspective. International Journal of Bank Marketing, 42 (1). pp. 38-65. ISSN 0265-2323 (doi:https://doi.org/10.1108/ijbm-07-2022-0328)

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Nguyen, Phong Nguyen (2023) Exploring interactions between commuters with disabilities and transport service providers. Journal of Services Marketing, 37 (6). pp. 762-787. ISSN 0887-6045 (doi:https://doi.org/10.1108/jsm-04-2022-0145)