Items where Author is "Yoon, Hyunsun"

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advertising advertising education Ageing Assessment Student engagement Dispersed assessment COVID-19 Higher education audience Bid Legacy brand loyalty Branded entertainment celebrity advertising Chinese Collaborating with employers consumers consumption COVID-19 public health campaigns creative strategy cross-cultural collaboration cultural impact cultural institute digital divide digital switchover digital technology digital television diversity economic impact employability Environment and Olympics equity ethnography fandom framing analysis Globalisation Higher Education identity construction inclusion (DEI) K-pop Kahoot Korea Korean culture Korean wave lad culture Leximancer live brief loneliness luxury Lynx marketing Marketing Communications media minority ethnic older adults multi-country analysis multicultural HE narratives narratives of the nation national identity nationalism older adults older consumers Olympic Bids and Politics Olympic legacy Olympic opening ceremony political impact popular culture popular music prospectus PyeongChang qualitative race review Seoul Olympics smartphone social media social practice theory society Socrative soft power South Korea Student Response System students subculture sustainability Thematic Analysis UK UK HE UK Higher Education University WeChat wine Winter Olympic Games youth market

Number of items: 120.

advertising

Yoon, Hyunsun ORCID: https://orcid.org/0000-0001-5679-3335 and Kelly, Aidan J. (2023) Brand blunders and race in advertising: issues, implications, and potential actions from a macromarketing perspective. Journal of Macromarketing. pp. 1-15. ISSN 0276-1467 (Print), 1552-6534 (Online) (doi:10.1177/02761467231178550)

Yoon, Hyunsun ORCID: https://orcid.org/0000-0001-5679-3335 (2020) Branded Entertainment in Korea. Routledge Critical Advertising Studies . Routledge, London. ISBN 978-0367205317 (doi:10.4324/9780429262043)

Yoon, Hyunsun ORCID: https://orcid.org/0000-0001-5679-3335 and Šegota, Tina ORCID: https://orcid.org/0000-0001-7994-1396 (2019) Working towards sustainable consumption. In: LTSE 2019: Learning, Teaching & Student Experience, 14-15 May 2019, Manchester. (Submitted)

Yoon, Hyunsun ORCID: https://orcid.org/0000-0001-5679-3335 and Powell, Helen (2011) Older consumers and celebrity advertising. Ageing & Society, 32 (8). pp. 1319-1336. ISSN 0144-686X (Print), 1469-1779 (Online) (doi:10.1017/S0144686X1100095X)

Dane, Julia and Yoon, Hyunsun ORCID: https://orcid.org/0000-0001-5679-3335 (2009) Lynx: the challenges of lad culture. In: Powell, Helen, MacRury, Iain, Hawkin, Sarah and Hardy, Jonathan, (eds.) The Advertising Handbook. Media Practice . Routledge, London, pp. 91-98. ISBN 978-0415423113

advertising education

Yoon, Hyunsun ORCID: https://orcid.org/0000-0001-5679-3335 (2019) Advertising education in multicultural UK Higher Education. In: CreAD: UK-China Partnership on Creative Advertising, AHRC UKRI Funded project., 5-7 August 2019, Leicester, UK. (Unpublished)

Yoon, Hyunsun ORCID: https://orcid.org/0000-0001-5679-3335 (2019) Employability and advertising education. In: Teaching & Learning Festival 2019, University of Greenwich, 19 June 2019, Greenwich, London, UK.. (Unpublished)

Ageing

Assessment Student engagement Dispersed assessment COVID-19 Higher education

Thompson, Zach, Yoon, Hyunsun ORCID: https://orcid.org/0000-0001-5679-3335 and Booth, Paul (2023) Dispersed assessment: A novel approach to enhancing student engagement during and beyond Covid-19. The International Journal of Management Education, 21 (2):100811. ISSN 1472-8117 (doi:10.1016/j.ijme.2023.100811)

audience

Yoon, Hyunsun ORCID: https://orcid.org/0000-0001-5679-3335 and Vlachos, Peter ORCID: https://orcid.org/0000-0002-4870-9006 (2023) Cultural institutes abroad in the 21st century: the case of the Korean Cultural Centre UK. International Journal of Arts Management, V2527. pp. 79-91. ISSN 1480-8986

Bid Legacy

Yoon, Hyunsun ORCID: https://orcid.org/0000-0001-5679-3335 (2010) Third time lucky?: Bid legacy of PyeongChang for Winter Olympic Games. The International Journal of Sport and Society, 1 (2). pp. 145-156. ISSN 2152-7857 (Print), 2152-7865 (Online) (doi:10.18848/2152-7857/CGP/v01i02/54008)

brand loyalty

Branded entertainment

celebrity advertising

Chinese

McKenna, Brad, Cai, Wenjie ORCID: https://orcid.org/0000-0002-1505-7240 and Yoon, Hyunsun ORCID: https://orcid.org/0000-0001-5679-3335 (2023) Chinese older adults’ social media use: a study of WeChat from a social practice perspective. Information Technology and People. ISSN 0959-3845 (doi:10.1108/ITP-10-2022-0787)

Collaborating with employers

consumers

consumption

Wright, Dannielle K, Yoon, Hyunsun ORCID: https://orcid.org/0000-0001-5679-3335, Morrison, Alastair ORCID: https://orcid.org/0000-0002-0754-1083 and Šegota, Tina ORCID: https://orcid.org/0000-0001-7994-1396 (2022) Drinking in style? Literature review of luxury wine consumption. British Food Journal, 125 (2). pp. 679-695. ISSN 0007-070X (doi:10.1108/BFJ-06-2021-0661)

Wright, Dannielle, Yoon, Hyunsun ORCID: https://orcid.org/0000-0001-5679-3335, Morrison, Alastair ORCID: https://orcid.org/0000-0002-0754-1083 and Šegota, Tina ORCID: https://orcid.org/0000-0001-7994-1396 (2022) Drinking in style? Literature review of luxury wine consumption. British Food Journal, 125 (2). pp. 679-695. ISSN 0007-070X (doi:10.1108/BFJ-06-2021-0661)

COVID-19 public health campaigns

Yoon, Hyunsun ORCID: https://orcid.org/0000-0001-5679-3335, Ylanne, Virpi and Olsen, Dennis (2022) Minority ethnic older adults’ narratives about COVID-19 public health campaigns. In: ENAS & NANAS Joint Conference: Narratives and Counter Narratives of Aging and Old Age: Reflexivity in Aging Studies, 29th September - 1st October 2022, Bucharest, Romania.

creative strategy

cross-cultural collaboration

cultural impact

Yoon, Hyunsun ORCID: https://orcid.org/0000-0001-5679-3335 (2009) The Legacy of the 1988 Seoul Olympic Games. In: Poynter, Gavin and MacRury, Iain, (eds.) Olympic Cities – 2012 and the Remaking of London. Routledge, London, UK. ISBN 978-1138275492

cultural institute

digital divide

Yoon, Hyunsun, Lee, Guiohk, Nguyen, Thi Hong Hai ORCID: https://orcid.org/0000-0003-1826-4904 and Šegota, Tina (2024) Exploring smartphone-related digital divide among South Korean older adults. Review of Contemporary Business, Entrepreneurship and Economic Issues, 37 (1). pp. 29-43. ISSN 0353-359X (Print), 1847-2206 (Online) (doi:10.51680/ev.37.1.3)

Yoon, Hyunsun ORCID: https://orcid.org/0000-0001-5679-3335, Lee, Guiohk and Lee, Suyun (2019) Digital divide: a case of South Korean older adults. In: United Nations ESCAP Asia-Pacific Information Superhighway Steering Committee and WSIS regional Review Third Session, 27 August 2019, Bangkok, Thailand. (Unpublished)

Yoon, Hyunsun ORCID: https://orcid.org/0000-0001-5679-3335 (2013) Lessons from digital switchover in South Korea. Television & New Media, 15 (6). pp. 538-550. ISSN 1527-4764 (Print), 1552-8316 (Online) (doi:10.1177/1527476413487817)

digital switchover

digital technology

Yoon, Hyunsun ORCID: https://orcid.org/0000-0001-5679-3335 (2018) Motivation, engagement and interactivity: Use of the Student Response System in the classroom. In: The 16th Academic Practice and Technology Conference, 3rd July 2018, University of Greenwich.

digital television

diversity

economic impact

employability

Yoon, Hyunsun ORCID: https://orcid.org/0000-0001-5679-3335 and Šegota, Tina ORCID: https://orcid.org/0000-0001-7994-1396 (2022) Using live briefs in marketing education: how to increase student employability by blending sustainability and internationalization. In: Bhattacharyya, J., Balaji, M. S., Jiang, Y., Azer, J. and Hewege, C. R., (eds.) Socially Responsible Consumption and Marketing in Practice. Collection of Case Studies. Business and Management Business and Management (R0) . Springer, Singapore, pp. 349-358. ISBN 978-9811664328 ; 978-9811664335 (doi:10.1007/978-981-16-6433-5_21)

Environment and Olympics

equity

ethnography

Yoon, Hyunsun ORCID: https://orcid.org/0000-0001-5679-3335 (2011) Mapping out the K-pop fandom in the UK. In: Asian Pop Culture Forum Conference - New Korean Wave: Asia and Beyond, 1-2 September 2011, Seoul, Republic of Korea. (Submitted)

fandom

Yoon, Hyunsun ORCID: https://orcid.org/0000-0001-5679-3335 (2013) Korean wave in the British context. In: Korean Culture Forum: A Bridge to the Future. 5th Anniversary Event, 30th January 2013, London, UK. (Unpublished)

framing analysis

Globalisation

Lee, Jongsoo and Yoon, Hyunsun ORCID: https://orcid.org/0000-0001-5679-3335 (2017) Narratives of the nation in the Olympic opening ceremonies: comparative analysis of Beijing 2008 and London 2012. Nations and Nationalism, 23 (4). pp. 952-969. ISSN 1354-5078 (Print), 1469-8129 (Online) (doi:10.1111/nana.12318)

Higher Education

Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842 and Yoon, Hyunsun ORCID: https://orcid.org/0000-0001-5679-3335 (2019) Thematic analysis of marketing messages in UK universities’ prospectuses. International Journal of Educational Management, 33 (7). pp. 1561-1581. ISSN 0951-354X (doi:10.1108/IJEM-05-2018-0149)

identity construction

inclusion (DEI)

K-pop

Kahoot

Korea

Korean culture

Korean wave

Yoon, Hyunsun ORCID: https://orcid.org/0000-0001-5679-3335, Yoo, Sekyong, Hong, Seokkyong, Jung, Suyoung, Jung, Jein and Jang, Dong (2012) The Korean Wave in Media. Seoul: Korea Press Foundation [in Korean] 해외 언론의 한류 보도 분석 연구. Korea Press Foundation, Seoul, Republic of Korea.