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Drinking in style? Literature review of luxury wine consumption

Drinking in style? Literature review of luxury wine consumption

Wright, Dannielle, Yoon, Hyunsun ORCID: 0000-0001-5679-3335 , Morrison, Alastair ORCID: 0000-0002-0754-1083 and Šegota, Tina ORCID: 0000-0001-7994-1396 (2022) Drinking in style? Literature review of luxury wine consumption. British Food Journal, 125 (2). pp. 679-695. ISSN 0007-070X (doi:

36598_MORRISON_Drinking_in_style_Literature_review_of_luxury_wine_consumption.pdf - Accepted Version
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This paper aims to review and map the landscape of luxury wine consumption in multidisciplinary literature. It highlights the key themes of analysis, consumer markets and common behaviours of luxury wine consumption.
The paper analyses 85 articles on luxury wine consumption using Leximancer and content analysis.
Six main topics in the extant literature are identified as follows: product perception, wine price, wine information, consumption behaviour, group and China market. Our study revealed the shift in luxury consumption towards affordability, availability, middle-class, younger consumers and predominantly Asian markets.
Research limitations/implications
As a follow-up to this research, empirical research on luxury wine consumption is needed to establish more precise definitions of terms.
Social implications
Wine as a product is susceptible to social changes and preferences, positioning it between old and common luxury.
This research offers theoretical insights into research on luxury wine, including how the literature reflects recent societal changes. It also provides a roadmap for future research in this field.

Item Type: Article
Additional Information: 'This author accepted manuscript is deposited under a Creative Commons Attribution Non-commercial 4.0 International (CC BY-NC) licence. This means that anyone may distribute, adapt, and build upon the work for non-commercial purposes, subject to full attribution. If you wish to use this manuscript for commercial purposes, please contact'
Uncontrolled Keywords: luxury; wine; consumption; marketing; review; Leximancer
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
Faculty / School / Research Centre / Research Group: Faculty of Business
Last Modified: 29 Apr 2024 15:06

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