Items where Author is "Wilson, Jonathan A.J."
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2nd generation migrants
Wilson, Jonathan A.J. (2010) Understanding cultural homogenization and hybridization - through a study of BBC Asian Network. In: Doing Business in India, 27-28 May 2010, University of Greenwich, UK. (Unpublished)
Abbas Rattani
Wilson, Jonathan A.J. (2014) Hippies, Hip-hop and Mipsters – Somewhere from America. Aquila Style.
advertising
Wilson, Jonathan A.J. (2014) UNHATE – edgy marketing, stirring up hate, trying to grab headlines, or a viral stunt? DinarStandard.
Wilson, Jonathan A.J. (2010) Saipa Group – The Iranian car manufacturer seeks a drive to serve. In: Hollensen, Svend, (ed.) Marketing Management: A Relationship Approach. Pearson Education, Harlow, UK, pp. 220-227. ISBN 9780273706830
Wilson, Jonathan A.J. and Hollensen, Svend (2010) Saipa Group, Iran – using strategic brand extensions to build relationships. Journal of Islamic Marketing, 1 (2). pp. 177-188. ISSN 1759-0833 (doi:https://doi.org/10.1108/17590831011055905)
Wilson, Jonathan A.J. (2007) The portrayal of ethnicity in the media. In: Ethnicity and the Media. Westminster Media Forum Seminar Series . Westminster Forum Projects Ltd., Bagshot, Surrey. ISBN 9781905029594
African leadership
Liu, Jonathan, Wilson, Jonathan A.J. and Murray, Robert (2009) Leadership and management training: comparing Europe, China and Africa. In: The Role of Economic Governance and Leadership in the Development of Africa Conference, 8-9 Dec 2009, International Leadership Institute (ILI), Addis Ababa, Ethiopia. (Unpublished)
afterlife
Wilson, Jonathan A.J. and Hollensen, Svend (2012) Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and afterlifetime values - a Socratic elenchus approach. International Journal of Business Performance Management (IJBPM), 14 (1). pp. 67-94. ISSN 1368-4892 (Print), 1741-5039 (Online) (doi:https://doi.org/10.1504/IJBPM.2013.050588)
alternative careers
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
Arab Gulf countries
Sobh, Rana, Belk, Russell W. and Wilson, Jonathan A.J. (2013) Islamic Arab hospitality and multiculturalism. Marketing Theory, 13 (4). pp. 443-463. ISSN 1470-5931 (Print), 1741-301X (Online) (doi:https://doi.org/10.1177/1470593113499695)
Arab Spring
Wilson, Jonathan A.J. (2014) Should employers reward more employees for their social media profiles and personal brands? [web blog]. The Huffington Post United Kingdom.
Wilson, Jonathan A.J., Belk, Russell W., Bamossy, Gary J., Sandikci, Özlem, Kartajaya, Hermawan, Sobh, Rana, Liu, Jonathan and Scott, Linda (2013) Crescent marketing, Muslim geographies and brand Islam: reflections from the JIMA Senior Advisory Board. Journal of Islamic Marketing, 4 (1). pp. 22-50. ISSN 1759-0833 (doi:https://doi.org/10.1108/17590831311306336)
Arab/Islamic culture
Sobh, Rana, Belk, Russell W. and Wilson, Jonathan A.J. (2013) Islamic Arab hospitality and multiculturalism. Marketing Theory, 13 (4). pp. 443-463. ISSN 1470-5931 (Print), 1741-301X (Online) (doi:https://doi.org/10.1177/1470593113499695)
Arabic
Wilson, Jonathan A.J. (2014) Where hip-hop culture and Arabic calligraphy collide. Aquila Style.
Aristotle
Wilson, Jonathan A.J. (2012) The culture of cultured branding – lessons from Aristotle. Other. Think Ethnic, London, UK.
athletic excellence
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
augmented reality
Wilson, Jonathan A.J. (2014) Daydreams of sci-fi Muslim futurism. Aquila Style.
austerity
Wilson, Jonathan A.J. (2014) Inconspicuous branded consumption is the new business buzzword in retail. The Huffington Post.
automotive industry
Liu, Jonathan, Wilson, Jonathan A.J. and Batterjee, Hamza (2010) Japanese corporate culture in Saudi Arabia: an analysis of the determinants of Honda’s successful integration. In: MIICEMA 2010 Malaysia-Indonesia International Conference on Economics, Management & Accounting: Regional Development in and Era of Global Innovation Economy, 25-26 Nov 2010, National University of Malaysia. Universiti Kebangsaan Malaysia (UKM), Bangi, Kuala Lumpur, Malaysia. (Unpublished)
Wilson, Jonathan A.J. and Hollensen, Svend (2010) Saipa Group, Iran – using strategic brand extensions to build relationships. Journal of Islamic Marketing, 1 (2). pp. 177-188. ISSN 1759-0833 (doi:https://doi.org/10.1108/17590831011055905)
automotive manufacturing
Wilson, Jonathan A.J. (2010) Saipa Group – The Iranian car manufacturer seeks a drive to serve. In: Hollensen, Svend, (ed.) Marketing Management: A Relationship Approach. Pearson Education, Harlow, UK, pp. 220-227. ISBN 9780273706830
beards
Wilson, Jonathan A.J. (2014) Where are the Muslim fashion-misters? Aquila Style.
Benetton
Wilson, Jonathan A.J. (2014) Hippies, Hip-hop and Mipsters – Somewhere from America. Aquila Style.
Wilson, Jonathan A.J. (2014) UNHATE – edgy marketing, stirring up hate, trying to grab headlines, or a viral stunt? DinarStandard.
Boris Johnson
Wilson, Jonathan A.J. (2013) Boris discusses smart cities and economies of the future [web blog]. The Huffington Post.
Wilson, Jonathan A.J. (2013) Londonistan opens for business with the Muslim world: shari'ah student loans and sukuk (bonds) to come [web blog]. The Huffington Post.
brand
Wilson, Jonathan A.J. (2014) Branding gets personal: What’s your story? Aquila Style.
brand architecture
Wilson, Jonathan A.J. (2010) Cultural surrogacy and the impact of branding. In: Cultural Surrogacy and the Impact of Branding, 27th November, Asia-e-University, Kuala Lumpur, Malaysia. (Unpublished)
brand communities
Wilson, Jonathan A.J. (2011) New-School brand creation and creativity – lessons from hip-hop and the global branded generation. Journal of Brand Management. ISSN 1350-231X (Print), 1479-1803 (Online) (doi:https://doi.org/10.1057/bm.2011.7)
Wilson, Jonathan A.J. and Morgan, Joseph E. (2010) Friends or freeloaders? To what degree should brands and consumers entertain the concept of mitigating losses, when relations sour? In: 1st International Colloquium on the Consumer-Brand Relationship (CBR), 23rd-24th April 2010, Rollins College, Winter Park, Orlando, USA. (Unpublished)
Wilson, Jonathan A.J. and Fan, Ying (2010) Examining the role of external brand stakeholders – a classification through communication mapping. In: 6th Thought Leaders International Conference in Brand Management, 18-20 April 2010, Università della Svizzera italiana, Lugano, Switzerland. (Unpublished)
Morgan, Joseph E. and Wilson, Jonathan A.J. (2010) A ‘brand’ new friend: brand communities in CSR policy. In: Second International Conference on Brand Management (ICBM 2010), 8-9 Jan 2010, Agra, India. (Unpublished)
brand community
Wilson, Jonathan A.J. and Morgan, Joseph E. (2011) Friends or freeloaders? Encouraging brand conscience and introducing the concept of emotion-based consumer loss mitigation. Journal of Brand Management, 18 (9). pp. 659-676. ISSN 1350-231X (Print), 1479-1803 (Online) (doi:https://doi.org/10.1057/bm.2011.4)
brand consumer
Wilson, Jonathan A.J. and Morgan, Joseph E. (2011) Friends or freeloaders? Encouraging brand conscience and introducing the concept of emotion-based consumer loss mitigation. Journal of Brand Management, 18 (9). pp. 659-676. ISSN 1350-231X (Print), 1479-1803 (Online) (doi:https://doi.org/10.1057/bm.2011.4)
brand consumption
Wilson, Jonathan A.J. and AlMakrami, Ali H. (2010) An insight into the brand-conscious Saudi generation of ‘drifters’. In: 1st International Conference on Islamic Marketing and Branding: Exploring Issues and Challenges, 29-30 Nov 2010, University of Malaya, Kuala Lumpur, Malaysia. (Unpublished)
brand creation
Wilson, Jonathan A.J. (2011) New-School brand creation and creativity – lessons from hip-hop and the global branded generation. Journal of Brand Management. ISSN 1350-231X (Print), 1479-1803 (Online) (doi:https://doi.org/10.1057/bm.2011.7)
Wilson, Jonathan A.J. and Liu, Jonathan (2009) ‘The Pinocchio Effect’ – when managing the brand creation process, across cultures. TMC Academic Journal, 4 (1). pp. 45-58. ISSN 1793-6020
brand culture
Wilson, Jonathan A.J. (2011) New-School brand creation and creativity – lessons from hip-hop and the global branded generation. Journal of Brand Management. ISSN 1350-231X (Print), 1479-1803 (Online) (doi:https://doi.org/10.1057/bm.2011.7)
brand equity
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
brand extensions
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
Wilson, Jonathan A.J. and Liu, Jonathan (2012) Surrogate brands – the pull to adopt an 'other' nation, via sports merchandise. International Journal of Sport Management and Marketing (IJSMM), 11 (3/4). pp. 172-192. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.047131)
Wilson, Jonathan A.J. and Hollensen, Svend (2010) Saipa Group, Iran – using strategic brand extensions to build relationships. Journal of Islamic Marketing, 1 (2). pp. 177-188. ISSN 1759-0833 (doi:https://doi.org/10.1108/17590831011055905)
brand friendship
Wilson, Jonathan A.J. and Morgan, Joseph E. (2010) Friends or freeloaders? To what degree should brands and consumers entertain the concept of mitigating losses, when relations sour? In: 1st International Colloquium on the Consumer-Brand Relationship (CBR), 23rd-24th April 2010, Rollins College, Winter Park, Orlando, USA. (Unpublished)
brand identity
Wilson, Jonathan A.J. (2014) Branding gets personal: What’s your story? Aquila Style.
brand life cycle
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
brand management
Wilson, Jonathan A.J. (2012) The culture of cultured branding – lessons from Aristotle. Other. Think Ethnic, London, UK.
Wilson, Jonathan A.J. and Morgan, Joseph E. (2011) Friends or freeloaders? Encouraging brand conscience and introducing the concept of emotion-based consumer loss mitigation. Journal of Brand Management, 18 (9). pp. 659-676. ISSN 1350-231X (Print), 1479-1803 (Online) (doi:https://doi.org/10.1057/bm.2011.4)
Wilson, Jonathan A.J. (2011) New-School brand creation and creativity – lessons from hip-hop and the global branded generation. Journal of Brand Management. ISSN 1350-231X (Print), 1479-1803 (Online) (doi:https://doi.org/10.1057/bm.2011.7)
Wilson, Jonathan A.J. (2010) [Blog entry] Putting the halal into brands, or branding the halal? Oxford Global and Islamic Marketing Forum [Blog].
Wilson, Jonathan A.J. (2010) Brand polytheism, worship and polygamy. Oxford Global Islamic Branding and Marketing Forum [blog / online forum].
Wilson, Jonathan A.J. and Liu, Jonathan (2009) ‘The Pinocchio Effect’ – when managing the brand creation process, across cultures. TMC Academic Journal, 4 (1). pp. 45-58. ISSN 1793-6020
brand management strategy
Wilson, Jonathan A.J. and Hollensen, Svend (2012) Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and afterlifetime values - a Socratic elenchus approach. International Journal of Business Performance Management (IJBPM), 14 (1). pp. 67-94. ISSN 1368-4892 (Print), 1741-5039 (Online) (doi:https://doi.org/10.1504/IJBPM.2013.050588)
brand personality
Wilson, Jonathan A.J. (2014) Branding gets personal: What’s your story? Aquila Style.
brand relationship
Wilson, Jonathan A.J. and Morgan, Joseph E. (2010) Friends or freeloaders? To what degree should brands and consumers entertain the concept of mitigating losses, when relations sour? In: 1st International Colloquium on the Consumer-Brand Relationship (CBR), 23rd-24th April 2010, Rollins College, Winter Park, Orlando, USA. (Unpublished)
brand relationships
Wilson, Jonathan A.J. and Liu, Jonathan (2012) Surrogate brands – the pull to adopt an 'other' nation, via sports merchandise. International Journal of Sport Management and Marketing (IJSMM), 11 (3/4). pp. 172-192. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.047131)
brand stakeholders
Wilson, Jonathan A.J. and Liu, Jonathan (2012) Surrogate brands – the pull to adopt an 'other' nation, via sports merchandise. International Journal of Sport Management and Marketing (IJSMM), 11 (3/4). pp. 172-192. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.047131)
brand strategy
Wilson, Jonathan A.J. and Liu, Jonathan (2011) The challenges of Islamic branding: navigating emotions and halal. Journal of Islamic Marketing, 2 (1). pp. 28-42. ISSN 1759-0833 (doi:https://doi.org/10.1108/17590831111115222)
brand surrogacy
Wilson, Jonathan A.J. (2011) The next big thing: cultural hybridisation and its impact on your branding strategies. In: Brand Summit, Total Marketing, IIR Middle East, 24-28 October 2011, Dubai, United Arab Emirates.
Wilson, Jonathan A.J. (2010) Understanding cultural homogenization and hybridization - through a study of BBC Asian Network. In: Doing Business in India, 27-28 May 2010, University of Greenwich, UK. (Unpublished)
brand theory
Wilson, Jonathan A.J. (2012) The culture of cultured branding – lessons from Aristotle. Other. Think Ethnic, London, UK.
branded individuals
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
branding
Wilson, Jonathan A.J. (2014) Lessons from Malaysian Airlines: Damage control and should they rebrand? Branding Magazine.
Wilson, Jonathan A.J. (2014) The industrialization and operationalization of Halal consumption - a management perspective. In: Gurunavi Guest Lecture on Halal and Food Technology, 23 Jun 2014, Tokyo Institute of Technology, Tokyo, Japan.
Wilson, Jonathan A.J. (2014) A culture and consumption-based global perspective on Halal offerings. In: The 2nd International Symposium on "Food Halalness - Religious Norm and Food Business: a Global Perspective", 17 Jun 2014, Kurame Hall, Tokyo Institute of Technology, Tokyo, Japan.
Wilson, Jonathan A.J. (2014) Islamic economics 2.0 - Creating a Halal wealth and knowledge economy. Zawya. pp. 1-7.
Wilson, Jonathan A.J. (2014) Islamic economics 2.0 - Creating a Halal wealth and knowledge economy. Zawya. pp. 1-7.
Wilson, Jonathan A.J. (2014) Knowledge sharing: the quest for transformational leadership and brand singularity. In: INCEIF Presents: Dr Jonathan A.J. Wilson, Business School University of Greenwich (Knowledge Sharing), 9 Apr 2014, INCEIF Campus, Lorong Universiti A, Kuala Lumpur, Malaysia. (Unpublished)
Wilson, Jonathan A.J. (2014) Branding gets personal: What’s your story? Aquila Style.
Wilson, Jonathan A.J. (2014) Being hip and Halal: more than meat and money. In: Macromarketing and the Crisis of the Social Imagination: Proceedings of the 39th Annual Macromarketing Conference. Macromarketing Society, London, UK, p. 1008. ISSN 2168-1473 (Print), 2168-1481 (Online)
Wilson, Jonathan A.J. (2013) Sighting the crescent of "brand Islam" and halal – a cultural imperative. In: 1st Global Business Discourse 2013 (GBD), 3 April 2013, Kuala Lumpur, Malaysia. (Unpublished)
Wilson, Jonathan A.J. (2013) Global business discourse - reflections from a cultural nomad. Journal of Emerging Economies and Islamic Research, 1 (2). ISSN 2289-2559 (Online)
Wilson, Jonathan A.J. (2012) The culture of cultured branding – lessons from Aristotle. Other. Think Ethnic, London, UK.
Wilson, Jonathan A.J. (2012) Global brands and the globally branded: a new wave of hip hop grunge culture. Branding Magazine.
Wilson, Jonathan A.J. (2012) The intersection between transformational leadership, corporate communications and cultural branding: closing the delta. In: The Corporate Communications Experience 2, 8-9 March 2012, Belgrade, Serbia. (Unpublished)
Wilson, Jonathan A.J. and Hollensen, Svend (2012) Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and afterlifetime values - a Socratic elenchus approach. International Journal of Business Performance Management (IJBPM), 14 (1). pp. 67-94. ISSN 1368-4892 (Print), 1741-5039 (Online) (doi:https://doi.org/10.1504/IJBPM.2013.050588)
Wilson, Jonathan A.J. (2011) The next big thing: cultural hybridisation and its impact on your branding strategies. In: Brand Summit, Total Marketing, IIR Middle East, 24-28 October 2011, Dubai, United Arab Emirates.
Wilson, Jonathan A.J. (2010) Cultural surrogacy and the impact of branding. In: Cultural Surrogacy and the Impact of Branding, 27th November, Asia-e-University, Kuala Lumpur, Malaysia. (Unpublished)
Wilson, Jonathan A.J. (2010) Reaching Muslim consumers with digital media. In: World Halal Forum Europe 2010, 10th-11th November 2010, Earls Court Conference Centre, London.
Wilson, Jonathan A.J. and Liu, Jonathan (2010) Why halal causes brands trouble? In: 1st International Conference on Islamic Marketing and Branding: Exploring Issues and Challenges, 29-30 Nov 2010, University of Malaya, Kuala Lumpur, Malaysia. (Unpublished)
Wilson, Jonathan A.J. (2010) Branding as a cultural artefact – lessons from sport and music. In: Guest Lecture, 15 Oct 2010, SEGI University, Kuala Lumpur, Malaysia. (Unpublished)
Wilson, Jonathan A.J. (2010) The strategic brand management of identity in Islamic finance and banking. In: Islamic Banking and Finance Conference (IBAF) 2010, 13-14 Oct 2010, Universiti Sains Islam Malaysia (USIM), Nilai, Kuala Lumpur, Malaysia. (Unpublished)
Wilson, Jonathan A.J. (2010) An insight into Islamic and Halal Branding. In: Global Brand Forum 2010, 7th September 2010, Cass Business School, London, UK. (Unpublished)
Wilson, Jonathan A.J. (2010) [Blog entry] Putting the halal into brands, or branding the halal? Oxford Global and Islamic Marketing Forum [Blog].
Wilson, Jonathan A.J. (2010) Brand polytheism, worship and polygamy. Oxford Global Islamic Branding and Marketing Forum [blog / online forum].
Morgan, Joseph E. and Wilson, Jonathan A.J. (2010) A ‘brand’ new friend: brand communities in CSR policy. In: Second International Conference on Brand Management (ICBM 2010), 8-9 Jan 2010, Agra, India. (Unpublished)
Wilson, Jonathan A.J. and Liu, Jonathan (2009) ‘The Pinocchio Effect’ – when managing the brand creation process, across cultures. TMC Academic Journal, 4 (1). pp. 45-58. ISSN 1793-6020
brands
Wilson, Jonathan A.J. (2014) Lessons from Malaysian Airlines: Damage control and should they rebrand? Branding Magazine.
Wilson, Jonathan A.J. (2014) Islamic economics 2.0 - Creating a Halal wealth and knowledge economy. Zawya. pp. 1-7.
Wilson, Jonathan A.J. (2010) Brand polytheism, worship and polygamy. Oxford Global Islamic Branding and Marketing Forum [blog / online forum].
Wilson, Jonathan A.J. and Fan, Ying (2010) Examining the role of external brand stakeholders – a classification through communication mapping. In: 6th Thought Leaders International Conference in Brand Management, 18-20 April 2010, Università della Svizzera italiana, Lugano, Switzerland. (Unpublished)
Wilson, Jonathan A.J. and Liu, Jonathan (2010) Shaping the Halal into a brand? Journal of Islamic Marketing, 1 (2). pp. 107-123. ISSN 1759-0833 (doi:https://doi.org/10.1108/17590831011055851)
broadcast
Wilson, Jonathan A.J. (2007) The portrayal of ethnicity in the media. In: Ethnicity and the Media. Westminster Media Forum Seminar Series . Westminster Forum Projects Ltd., Bagshot, Surrey. ISBN 9781905029594
business
Wilson, Jonathan A.J. (2014) Should employers reward more employees for their social media profiles and personal brands? [web blog]. The Huffington Post United Kingdom.
business and management
Wilson, Jonathan A.J. (2010) Teaching Islamic Studies in Scotland: Islamic Studies Network workshop report. Project Report. Higher Education Academy.
business schools
Wilson, Jonathan A.J. (2010) When in Britain, do as the British do: if anyone knows what that means: multiculturalism in a “British” university business school. Multicultural Education & Technology Journal, 4 (4). pp. 220-233. ISSN 1750-497X (doi:https://doi.org/10.1108/17504971011087522)
calligraffiti
Wilson, Jonathan A.J. (2014) Where hip-hop culture and Arabic calligraphy collide. Aquila Style.
Wilson, Jonathan A.J. (2014) Five minutes with...eL Seed, calligraffiti artist. Aquila Style.
career prospects
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
careers
Wilson, Jonathan A.J. (2014) Should employers reward more employees for their social media profiles and personal brands? [web blog]. The Huffington Post United Kingdom.
change management
Wilson, Jonathan A.J. (2010) Malaysia's new economic model: managing change for competitive advantage. In: Conference on Malaysia’s New Economic Model: Managing Change for Competitive Advantage, 2 Dec 2010, Terengganu State Government and University of Malaysia Terengganu (UMT), Primula Beach Resort Hotel Conference Suite, Terengganu, East Malaysia. (Unpublished)
CLV
Wilson, Jonathan A.J. and Hollensen, Svend (2012) Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and afterlifetime values - a Socratic elenchus approach. International Journal of Business Performance Management (IJBPM), 14 (1). pp. 67-94. ISSN 1368-4892 (Print), 1741-5039 (Online) (doi:https://doi.org/10.1504/IJBPM.2013.050588)
commerce
Wilson, Jonathan A.J. (2011) "This time next year it will be Ramadan and the Olympics". DinarStandard.
commercial success
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
communication
Wilson, Jonathan A.J. (2014) The swagger and baggage of words. Aquila Style.
communications
Wilson, Jonathan A.J. (2011) Transformational Leadership, Communications and Cultural Branding. DinarStandard.
competitiveness
Kokkranikal, Jithendran ORCID: 0000-0003-0103-562X , Wilson, Jonathan A.J. and Cronje, Paul (2011) Human empowerment, management and tourism. In: Moutinho, Luiz, (ed.) Strategic Management in Tourism. CABI Publishing, Wallingford, Oxon, UK, pp. 158-181. ISBN 9781845935887
conceptual metaphor theory
Wilson, Jonathan A.J. and Liu, Jonathan (2012) Surrogate brands – the pull to adopt an 'other' nation, via sports merchandise. International Journal of Sport Management and Marketing (IJSMM), 11 (3/4). pp. 172-192. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.047131)
consumer behaviour
Wilson, Jonathan A.J. (2014) Inconspicuous branded consumption is the new business buzzword in retail. The Huffington Post.
Wilson, Jonathan A.J. (2014) Where are the Muslim fashion-misters? Aquila Style.
Wilson, Jonathan A.J. (2013) Fifty international experts in innovation and marketing speak to an audience of 5,000 in Indonesia. The Huffington Post.
Wilson, Jonathan A.J. and Hollensen, Svend (2012) Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and afterlifetime values - a Socratic elenchus approach. International Journal of Business Performance Management (IJBPM), 14 (1). pp. 67-94. ISSN 1368-4892 (Print), 1741-5039 (Online) (doi:https://doi.org/10.1504/IJBPM.2013.050588)
Wilson, Jonathan A.J. (2012) [Editorial] The new wave of transformational Islamic marketing: reflections and definitions. Journal of Islamic Studies, 3 (1). pp. 5-11. ISSN 1759-0833 (Print), 1759-0841 (Online) (doi:https://doi.org/10.1108/17590831211225436)
Wilson, Jonathan A.J. (2010) [Blog entry] Putting the halal into brands, or branding the halal? Oxford Global and Islamic Marketing Forum [Blog].
Wilson, Jonathan A.J. (2010) Brand polytheism, worship and polygamy. Oxford Global Islamic Branding and Marketing Forum [blog / online forum].
Wilson, Jonathan A.J., Liu, Jonathan and Fan, Ying (2009) Surrogate brands - the pull to adopt an 'other' nation; via sports merchandise. In: Academy of Marketing Annual Conference 2009, 7-9 Jul 2009, Leeds Metropolitan University, Leeds, UK. (Unpublished)
Wilson, Jonathan A.J. and Liu, Jonathan (2009) ‘The Pinocchio Effect’ – when managing the brand creation process, across cultures. TMC Academic Journal, 4 (1). pp. 45-58. ISSN 1793-6020
consumer culture theory
Wilson, Jonathan A.J. (2013) Are ninjabis the new punk-rockers? [web blog]. The Huffington Post United Kingdom.
Wilson, Jonathan A.J. (2011) Modest fashion, or fashioning modesty? DinarStandard.
Wilson, Jonathan A.J. (2011) Muslim Youth Cultural Codes – black zebras with white stripes, or white zebras with black stripes? DinarStandard.
consumer spending
Wilson, Jonathan A.J. (2014) Inconspicuous branded consumption is the new business buzzword in retail. The Huffington Post.
consumption
Wilson, Jonathan A.J. (2011) Riots, consumerism, hyper-communication and a moral compass. DinarStandard.
Wilson, Jonathan A.J. (2011) Modest fashion, or fashioning modesty? DinarStandard.
contemporary music
Wilson, Jonathan A.J. (2010) Branding as a cultural artefact – lessons from sport and music. In: Guest Lecture, 15 Oct 2010, SEGI University, Kuala Lumpur, Malaysia. (Unpublished)
corporate brands
Wilson, Jonathan A.J. (2014) Lessons from Malaysian Airlines: Damage control and should they rebrand? Branding Magazine.
corporate communications
Anourbekova, Adele and Wilson, Jonathan A.J. (2013) Interview with Jonathan A.J. Wilson [Интервью с Джонатаном Уилсоном]. Business World Kazakhstan (BWK), 2 (38). pp. 28-31.
corporate reputation
Wilson, Jonathan A.J. (2014) Lessons from Malaysian Airlines: Damage control and should they rebrand? Branding Magazine.
Wilson, Jonathan A.J. (2012) The intersection between transformational leadership, corporate communications and cultural branding: closing the delta. In: The Corporate Communications Experience 2, 8-9 March 2012, Belgrade, Serbia. (Unpublished)
corporate social responsibility
Wilson, Jonathan A.J. and Morgan, Joseph E. (2010) Friends or freeloaders? To what degree should brands and consumers entertain the concept of mitigating losses, when relations sour? In: 1st International Colloquium on the Consumer-Brand Relationship (CBR), 23rd-24th April 2010, Rollins College, Winter Park, Orlando, USA. (Unpublished)
Morgan, Joseph E. and Wilson, Jonathan A.J. (2010) A ‘brand’ new friend: brand communities in CSR policy. In: Second International Conference on Brand Management (ICBM 2010), 8-9 Jan 2010, Agra, India. (Unpublished)
creativity
Wilson, Jonathan A.J. (2011) New-School brand creation and creativity – lessons from hip-hop and the global branded generation. Journal of Brand Management. ISSN 1350-231X (Print), 1479-1803 (Online) (doi:https://doi.org/10.1057/bm.2011.7)
crisis management
Wilson, Jonathan A.J. (2014) Lessons from Malaysian Airlines: Damage control and should they rebrand? Branding Magazine.
critical discourse analysis
Wilson, Jonathan A.J. and Liu, Jonathan (2012) Surrogate brands – the pull to adopt an 'other' nation, via sports merchandise. International Journal of Sport Management and Marketing (IJSMM), 11 (3/4). pp. 172-192. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.047131)
cross-cultural marketing
Wilson, Jonathan A.J. (2010) Halal branding - a pluralist approach. In: College of Business and Economics Seminars: An Insight into Islamic and Halal Branding, 10 Oct 2010, United Arab Emirates University, Al-Ain, UAE. (Unpublished)
cross-culture
Wilson, Jonathan A.J. (2014) The swagger and baggage of words. Aquila Style.
Wilson, Jonathan A.J. (2013) Fifty international experts in innovation and marketing speak to an audience of 5,000 in Indonesia. The Huffington Post.
Wilson, Jonathan A.J. (2013) Beyond aliens and ambassadors - finding the right people. In: The 4th Kellogg Innovation Network ASEAN Forum 2014, 11-12 Dec 2013, @america, Jakarta, Indonesia.
Wilson, Jonathan A.J. (2013) Are ninjabis the new punk-rockers? [web blog]. The Huffington Post United Kingdom.
Wilson, Jonathan A.J. (2013) The bandwagon effect is harming race relations [web blog]. The Huffington Post.
Wilson, Jonathan A.J. and Liu, Jonathan (2012) Surrogate brands – the pull to adopt an 'other' nation, via sports merchandise. International Journal of Sport Management and Marketing (IJSMM), 11 (3/4). pp. 172-192. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.047131)
Liu, Jonathan and Wilson, Jonathan A.J. (2010) The impact of culture and religion on leadership and management training: a comparison of three continents. In: MIICEMA 2010 Malaysia-Indonesia International Conference on Economics, Management & Accounting: Regional Development in and Era of Global Innovation Economy, 25-26 Nov 2010, National University of Malaysia. Universiti Kebangsaan Malaysia (UKM), Bangi, Kuala Lumpur, Malaysia. (Unpublished)
Liu, Jonathan, Wilson, Jonathan A.J. and Murray, Robert (2009) Leadership and management training: comparing Europe, China and Africa. In: The Role of Economic Governance and Leadership in the Development of Africa Conference, 8-9 Dec 2009, International Leadership Institute (ILI), Addis Ababa, Ethiopia. (Unpublished)
Wilson, Jonathan A.J., Liu, Jonathan and Fan, Ying (2009) Surrogate brands - the pull to adopt an 'other' nation; via sports merchandise. In: Academy of Marketing Annual Conference 2009, 7-9 Jul 2009, Leeds Metropolitan University, Leeds, UK. (Unpublished)
Wilson, Jonathan A.J. and Liu, Jonathan (2009) ‘The Pinocchio Effect’ – when managing the brand creation process, across cultures. TMC Academic Journal, 4 (1). pp. 45-58. ISSN 1793-6020
CSR
Wilson, Jonathan A.J. (2014) Islamic economics 2.0 - Creating a Halal wealth and knowledge economy. Zawya. pp. 1-7.
Wilson, Jonathan A.J. and Morgan, Joseph E. (2011) Friends or freeloaders? Encouraging brand conscience and introducing the concept of emotion-based consumer loss mitigation. Journal of Brand Management, 18 (9). pp. 659-676. ISSN 1350-231X (Print), 1479-1803 (Online) (doi:https://doi.org/10.1057/bm.2011.4)
Morgan, Joseph E. and Wilson, Jonathan A.J. (2010) A ‘brand’ new friend: brand communities in CSR policy. In: Second International Conference on Brand Management (ICBM 2010), 8-9 Jan 2010, Agra, India. (Unpublished)
cultural appreciation
Wilson, Jonathan A.J. (2010) Getting the best out of your students through cultural appreciation: multiculturalism in a 'British' university business classroom setting. Compass: The Journal of Learning and Teaching at the University of Greenwich, 2009-1 (1). pp. 53-63. ISSN 2044-0081
cultural branding
Wilson, Jonathan A.J. and Liu, Jonathan (2012) Surrogate brands – the pull to adopt an 'other' nation, via sports merchandise. International Journal of Sport Management and Marketing (IJSMM), 11 (3/4). pp. 172-192. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.047131)
Wilson, Jonathan A.J. (2011) The next big thing: cultural hybridisation and its impact on your branding strategies. In: Brand Summit, Total Marketing, IIR Middle East, 24-28 October 2011, Dubai, United Arab Emirates.
Wilson, Jonathan A.J. (2011) Transformational Leadership, Communications and Cultural Branding. DinarStandard.
Wilson, Jonathan A.J. and Liu, Jonathan (2010) Why halal causes brands trouble? In: 1st International Conference on Islamic Marketing and Branding: Exploring Issues and Challenges, 29-30 Nov 2010, University of Malaya, Kuala Lumpur, Malaysia. (Unpublished)
cultural engineering
Wilson, Jonathan A.J. (2011) Mapping cultural change and engineering consent – through social networks and identifying key stakeholders. In: Arman Public Relations Institute Conference: The Sixth International Symposium on Public Relations, 11-12 Jan 2011, Tehran, Islamic Republic of Iran. (Unpublished)
cultural integration
Liu, Jonathan, Wilson, Jonathan A.J. and Batterjee, Hamza (2010) Japanese corporate culture in Saudi Arabia: an analysis of the determinants of Honda’s successful integration. In: MIICEMA 2010 Malaysia-Indonesia International Conference on Economics, Management & Accounting: Regional Development in and Era of Global Innovation Economy, 25-26 Nov 2010, National University of Malaysia. Universiti Kebangsaan Malaysia (UKM), Bangi, Kuala Lumpur, Malaysia. (Unpublished)
culture
Wilson, Jonathan A.J. (2014) Knowledge sharing: the quest for transformational leadership and brand singularity. In: INCEIF Presents: Dr Jonathan A.J. Wilson, Business School University of Greenwich (Knowledge Sharing), 9 Apr 2014, INCEIF Campus, Lorong Universiti A, Kuala Lumpur, Malaysia. (Unpublished)
Wilson, Jonathan A.J. (2014) Hippies, Hip-hop and Mipsters – Somewhere from America. Aquila Style.
Wilson, Jonathan A.J. (2013) Beyond aliens and ambassadors - finding the right people. In: The 4th Kellogg Innovation Network ASEAN Forum 2014, 11-12 Dec 2013, @america, Jakarta, Indonesia.
Wilson, Jonathan A.J. (2013) Sighting the crescent of "brand Islam" and halal – a cultural imperative. In: 1st Global Business Discourse 2013 (GBD), 3 April 2013, Kuala Lumpur, Malaysia. (Unpublished)
Wilson, Jonathan A.J. (2013) Global business discourse - reflections from a cultural nomad. Journal of Emerging Economies and Islamic Research, 1 (2). ISSN 2289-2559 (Online)
Wilson, Jonathan A.J. (2012) The intersection between transformational leadership, corporate communications and cultural branding: closing the delta. In: The Corporate Communications Experience 2, 8-9 March 2012, Belgrade, Serbia. (Unpublished)
Wilson, Jonathan A.J. (2011) The next big thing: cultural hybridisation and its impact on your branding strategies. In: Brand Summit, Total Marketing, IIR Middle East, 24-28 October 2011, Dubai, United Arab Emirates.
Wilson, Jonathan A.J. (2010) Malaysia's new economic model: managing change for competitive advantage. In: Conference on Malaysia’s New Economic Model: Managing Change for Competitive Advantage, 2 Dec 2010, Terengganu State Government and University of Malaysia Terengganu (UMT), Primula Beach Resort Hotel Conference Suite, Terengganu, East Malaysia. (Unpublished)
Wilson, Jonathan A.J. (2010) Cultural surrogacy and the impact of branding. In: Cultural Surrogacy and the Impact of Branding, 27th November, Asia-e-University, Kuala Lumpur, Malaysia. (Unpublished)
Wilson, Jonathan A.J. (2010) The strategic brand management of identity in Islamic finance and banking. In: Islamic Banking and Finance Conference (IBAF) 2010, 13-14 Oct 2010, Universiti Sains Islam Malaysia (USIM), Nilai, Kuala Lumpur, Malaysia. (Unpublished)
Wilson, Jonathan A.J. (2010) Saipa Group – The Iranian car manufacturer seeks a drive to serve. In: Hollensen, Svend, (ed.) Marketing Management: A Relationship Approach. Pearson Education, Harlow, UK, pp. 220-227. ISBN 9780273706830
Wilson, Jonathan A.J. (2010) When in Britain, do as the British do: if anyone knows what that means: multiculturalism in a “British” university business school. Multicultural Education & Technology Journal, 4 (4). pp. 220-233. ISSN 1750-497X (doi:https://doi.org/10.1108/17504971011087522)
culture theory
Wilson, Jonathan A.J. (2013) Sighting the crescent of "brand Islam" and halal – a cultural imperative. In: 1st Global Business Discourse 2013 (GBD), 3 April 2013, Kuala Lumpur, Malaysia. (Unpublished)
Wilson, Jonathan A.J., Belk, Russell W., Bamossy, Gary J., Sandikci, Özlem, Kartajaya, Hermawan, Sobh, Rana, Liu, Jonathan and Scott, Linda (2013) Crescent marketing, Muslim geographies and brand Islam: reflections from the JIMA Senior Advisory Board. Journal of Islamic Marketing, 4 (1). pp. 22-50. ISSN 1759-0833 (doi:https://doi.org/10.1108/17590831311306336)
Wilson, Jonathan A.J. (2011) Riots, consumerism, hyper-communication and a moral compass. DinarStandard.
Wilson, Jonathan A.J. (2011) Is the Muslim Market the new Hip hop? DinarStandard.
Wilson, Jonathan A.J. (2011) Islamic Public Relations & Muslim Consumers. DinarStandard.
customer lifetime value
Wilson, Jonathan A.J. and Hollensen, Svend (2012) Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and afterlifetime values - a Socratic elenchus approach. International Journal of Business Performance Management (IJBPM), 14 (1). pp. 67-94. ISSN 1368-4892 (Print), 1741-5039 (Online) (doi:https://doi.org/10.1504/IJBPM.2013.050588)
David Cameron
Wilson, Jonathan A.J. (2013) Londonistan opens for business with the Muslim world: shari'ah student loans and sukuk (bonds) to come [web blog]. The Huffington Post.
denationalization
Wilson, Jonathan A.J., Liu, Jonathan and Fan, Ying (2009) Surrogate brands - the pull to adopt an 'other' nation; via sports merchandise. In: Academy of Marketing Annual Conference 2009, 7-9 Jul 2009, Leeds Metropolitan University, Leeds, UK. (Unpublished)
Dubai 2020 Expo
Wilson, Jonathan A.J. (2013) Global Islamic Economy Summit and World Expo 2020 boost Dubai's halal credentials [web blog]. The Huffington Post.
East
Wilson, Jonathan A.J. (2014) The swagger and baggage of words. Aquila Style.
elite athletes
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
emerging markets
Wilson, Jonathan A.J. (2014) Public lecture: Brand Islam is the new black in marketing. In: INCEIF Presents: Dr Jonathan A.J. Wilson, Business School University of Greenwich (Public Lecture), 8 Apr 2014, Auditorium, Sasana Kijang, Bank Negara Malaysia, Kuala Lumpur, Malaysia. (Unpublished)
Emirates Airlines
Wilson, Jonathan A.J. (2014) Lessons from Malaysian Airlines: Damage control and should they rebrand? Branding Magazine.
employability
Wilson, Jonathan A.J. (2014) Should employers reward more employees for their social media profiles and personal brands? [web blog]. The Huffington Post United Kingdom.
Wilson, Jonathan A.J. (2014) Branding gets personal: What’s your story? Aquila Style.
Wilson, Jonathan A.J. (2013) Beyond aliens and ambassadors - finding the right people. In: The 4th Kellogg Innovation Network ASEAN Forum 2014, 11-12 Dec 2013, @america, Jakarta, Indonesia.
Anourbekova, Adele and Wilson, Jonathan A.J. (2013) Interview with Jonathan A.J. Wilson [Интервью с Джонатаном Уилсоном]. Business World Kazakhstan (BWK), 2 (38). pp. 28-31.
employee relations
Wilson, Jonathan A.J. (2010) Saipa Group – The Iranian car manufacturer seeks a drive to serve. In: Hollensen, Svend, (ed.) Marketing Management: A Relationship Approach. Pearson Education, Harlow, UK, pp. 220-227. ISBN 9780273706830
Wilson, Jonathan A.J. and Hollensen, Svend (2010) Saipa Group, Iran – using strategic brand extensions to build relationships. Journal of Islamic Marketing, 1 (2). pp. 177-188. ISSN 1759-0833 (doi:https://doi.org/10.1108/17590831011055905)
employment
Wilson, Jonathan A.J. (2014) Should employers reward more employees for their social media profiles and personal brands? [web blog]. The Huffington Post United Kingdom.
empowerment
Kokkranikal, Jithendran ORCID: 0000-0003-0103-562X , Wilson, Jonathan A.J. and Cronje, Paul (2011) Human empowerment, management and tourism. In: Moutinho, Luiz, (ed.) Strategic Management in Tourism. CABI Publishing, Wallingford, Oxon, UK, pp. 158-181. ISBN 9781845935887
ethics
Wilson, Jonathan A.J. and Morgan, Joseph E. (2011) Friends or freeloaders? Encouraging brand conscience and introducing the concept of emotion-based consumer loss mitigation. Journal of Brand Management, 18 (9). pp. 659-676. ISSN 1350-231X (Print), 1479-1803 (Online) (doi:https://doi.org/10.1057/bm.2011.4)
Wilson, Jonathan A.J. and Liu, Jonathan (2010) Shaping the Halal into a brand? Journal of Islamic Marketing, 1 (2). pp. 107-123. ISSN 1759-0833 (doi:https://doi.org/10.1108/17590831011055851)
ethnicity
Wilson, Jonathan A.J. (2014) Islam: the new black? [Video]
Wilson, Jonathan A.J. (2014) Public lecture: Brand Islam is the new black in marketing. In: INCEIF Presents: Dr Jonathan A.J. Wilson, Business School University of Greenwich (Public Lecture), 8 Apr 2014, Auditorium, Sasana Kijang, Bank Negara Malaysia, Kuala Lumpur, Malaysia. (Unpublished)
Wilson, Jonathan A.J. (2014) The swagger and baggage of words. Aquila Style.
Wilson, Jonathan A.J. (2010) Malaysia's new economic model: managing change for competitive advantage. In: Conference on Malaysia’s New Economic Model: Managing Change for Competitive Advantage, 2 Dec 2010, Terengganu State Government and University of Malaysia Terengganu (UMT), Primula Beach Resort Hotel Conference Suite, Terengganu, East Malaysia. (Unpublished)
Wilson, Jonathan A.J. (2007) The portrayal of ethnicity in the media. In: Ethnicity and the Media. Westminster Media Forum Seminar Series . Westminster Forum Projects Ltd., Bagshot, Surrey. ISBN 9781905029594
ethnocentrism
Wilson, Jonathan A.J. (2013) Beyond aliens and ambassadors - finding the right people. In: The 4th Kellogg Innovation Network ASEAN Forum 2014, 11-12 Dec 2013, @america, Jakarta, Indonesia.
ethnography
Wilson, Jonathan A.J. and Liu, Jonathan (2009) ‘The Pinocchio Effect’ – when managing the brand creation process, across cultures. TMC Academic Journal, 4 (1). pp. 45-58. ISSN 1793-6020
expression
Wilson, Jonathan A.J. (2014) Hippies, Hip-hop and Mipsters – Somewhere from America. Aquila Style.
facial hair
Wilson, Jonathan A.J. (2014) Where are the Muslim fashion-misters? Aquila Style.
faith based commerce
Wilson, Jonathan A.J. and Hollensen, Svend (2012) Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and afterlifetime values - a Socratic elenchus approach. International Journal of Business Performance Management (IJBPM), 14 (1). pp. 67-94. ISSN 1368-4892 (Print), 1741-5039 (Online) (doi:https://doi.org/10.1504/IJBPM.2013.050588)
faith based economics
Wilson, Jonathan A.J. (2014) Revisiting the philosophical arguments underpinning Islamic finance and Halal. Zawya. pp. 1-5.
fashion
Wilson, Jonathan A.J. (2014) Daydreams of sci-fi Muslim futurism. Aquila Style.
Wilson, Jonathan A.J. (2014) Where are the Muslim fashion-misters? Aquila Style.
Wilson, Jonathan A.J. (2011) Modest fashion, or fashioning modesty? DinarStandard.
feminism
Wilson, Jonathan A.J. (2014) Where are the Muslim fashion-misters? Aquila Style.
financial services marketing
Wilson, Jonathan A.J. (2014) Case Study: Driving social media engagement in Islamic finance. Islamic Finance Development Report 2014. Harmony on the Horizon. Islamic Corporation for the Development of the Private Sector (ICD) / Thomson Reuters, New York, USA / Jeddah, Saudi Arabia, pp. 164-168.
food supply chains
Wilson, Jonathan A.J. (2014) A culture and consumption-based global perspective on Halal offerings. In: The 2nd International Symposium on "Food Halalness - Religious Norm and Food Business: a Global Perspective", 17 Jun 2014, Kurame Hall, Tokyo Institute of Technology, Tokyo, Japan.
food technology
Wilson, Jonathan A.J. (2014) The industrialization and operationalization of Halal consumption - a management perspective. In: Gurunavi Guest Lecture on Halal and Food Technology, 23 Jun 2014, Tokyo Institute of Technology, Tokyo, Japan.
Wilson, Jonathan A.J. (2014) A culture and consumption-based global perspective on Halal offerings. In: The 2nd International Symposium on "Food Halalness - Religious Norm and Food Business: a Global Perspective", 17 Jun 2014, Kurame Hall, Tokyo Institute of Technology, Tokyo, Japan.
football
Wilson, Jonathan A.J. (2014) Knowledge sharing: the quest for transformational leadership and brand singularity. In: INCEIF Presents: Dr Jonathan A.J. Wilson, Business School University of Greenwich (Knowledge Sharing), 9 Apr 2014, INCEIF Campus, Lorong Universiti A, Kuala Lumpur, Malaysia. (Unpublished)
futurism
Wilson, Jonathan A.J. (2014) Daydreams of sci-fi Muslim futurism. Aquila Style.
global brand consumption
Wilson, Jonathan A.J. (2012) Global brands and the globally branded: a new wave of hip hop grunge culture. Branding Magazine.
Global Islamic Economy Summit
Wilson, Jonathan A.J. (2013) Global Islamic Economy Summit and World Expo 2020 boost Dubai's halal credentials [web blog]. The Huffington Post.
global marketing
Wilson, Jonathan A.J. (2010) [Exhibit 17.5] Mixing it with sports sponsorship: MMA – mixed martial arts, or marketing-made athletes? In: Hollensen, Svend, (ed.) Global Marketing: A decision oriented approach. Financial Times Prentice Hall, Harlow, Essex, UK, pp. 598-600. ISBN 9780273726227
globalisation
Wilson, Jonathan A.J. (2014) The industrialization and operationalization of Halal consumption - a management perspective. In: Gurunavi Guest Lecture on Halal and Food Technology, 23 Jun 2014, Tokyo Institute of Technology, Tokyo, Japan.
Wilson, Jonathan A.J. (2014) A culture and consumption-based global perspective on Halal offerings. In: The 2nd International Symposium on "Food Halalness - Religious Norm and Food Business: a Global Perspective", 17 Jun 2014, Kurame Hall, Tokyo Institute of Technology, Tokyo, Japan.
Wilson, Jonathan A.J. (2014) Knowledge sharing: the quest for transformational leadership and brand singularity. In: INCEIF Presents: Dr Jonathan A.J. Wilson, Business School University of Greenwich (Knowledge Sharing), 9 Apr 2014, INCEIF Campus, Lorong Universiti A, Kuala Lumpur, Malaysia. (Unpublished)
Wilson, Jonathan A.J. (2012) Global brands and the globally branded: a new wave of hip hop grunge culture. Branding Magazine.
globalization
Wilson, Jonathan A.J. (2014) Public lecture: Brand Islam is the new black in marketing. In: INCEIF Presents: Dr Jonathan A.J. Wilson, Business School University of Greenwich (Public Lecture), 8 Apr 2014, Auditorium, Sasana Kijang, Bank Negara Malaysia, Kuala Lumpur, Malaysia. (Unpublished)
Google glass
Wilson, Jonathan A.J. (2014) Daydreams of sci-fi Muslim futurism. Aquila Style.
graffiti
Wilson, Jonathan A.J. (2014) Where hip-hop culture and Arabic calligraphy collide. Aquila Style.
Wilson, Jonathan A.J. (2014) Five minutes with...eL Seed, calligraffiti artist. Aquila Style.
gulf tourism
Wilson, Jonathan A.J. (2012) Who says everyone’s coming to London for the Olympics – what about Ramadan? DinarStandard.
Habib Yazdi
Wilson, Jonathan A.J. (2014) Hippies, Hip-hop and Mipsters – Somewhere from America. Aquila Style.
Halal
Wilson, Jonathan A.J. (2014) [Blog post] Repositioning Islamic finance as a grassroots international business catalyst. ResPublica - The Disraeli Room.
Wilson, Jonathan A.J. (2014) The industrialization and operationalization of Halal consumption - a management perspective. In: Gurunavi Guest Lecture on Halal and Food Technology, 23 Jun 2014, Tokyo Institute of Technology, Tokyo, Japan.
Wilson, Jonathan A.J. (2014) A culture and consumption-based global perspective on Halal offerings. In: The 2nd International Symposium on "Food Halalness - Religious Norm and Food Business: a Global Perspective", 17 Jun 2014, Kurame Hall, Tokyo Institute of Technology, Tokyo, Japan.
Wilson, Jonathan A.J. (2014) Islamic economics 2.0 - Creating a Halal wealth and knowledge economy. Zawya. pp. 1-7.
Wilson, Jonathan A.J. (2014) Islam: the new black? [Video]
Wilson, Jonathan A.J. (2014) Public lecture: Brand Islam is the new black in marketing. In: INCEIF Presents: Dr Jonathan A.J. Wilson, Business School University of Greenwich (Public Lecture), 8 Apr 2014, Auditorium, Sasana Kijang, Bank Negara Malaysia, Kuala Lumpur, Malaysia. (Unpublished)
Wilson, Jonathan A.J. (2014) Where hip-hop culture and Arabic calligraphy collide. Aquila Style.
Wilson, Jonathan A.J. (2014) Revisiting the philosophical arguments underpinning Islamic finance and Halal. Zawya. pp. 1-5.
Wilson, Jonathan A.J. (2014) Revisiting the philosophical arguments underpinning Islamic Finance and Halal. The Thomson Reuters Knowledge Effect Blog.
Wilson, Jonathan A.J. (2014) Being hip and Halal: more than meat and money. In: Macromarketing and the Crisis of the Social Imagination: Proceedings of the 39th Annual Macromarketing Conference. Macromarketing Society, London, UK, p. 1008. ISSN 2168-1473 (Print), 2168-1481 (Online)
Wilson, Jonathan A.J. (2013) Global Islamic Economy Summit and World Expo 2020 boost Dubai's halal credentials [web blog]. The Huffington Post.
Wilson, Jonathan A.J. (2013) Opinion: so what is 'Islamic marketing' & what’s all the noise about? Halal Focus.
Wilson, Jonathan A.J. (2013) Little Islam, Muslim Town, Halal Boulevard, and Arab Spring Sales - in a city near you [web blog]. The Huffington Post.
Wilson, Jonathan A.J. (2013) Sighting the crescent of "brand Islam" and halal – a cultural imperative. In: 1st Global Business Discourse 2013 (GBD), 3 April 2013, Kuala Lumpur, Malaysia. (Unpublished)
Wilson, Jonathan A.J., Belk, Russell W., Bamossy, Gary J., Sandikci, Özlem, Kartajaya, Hermawan, Sobh, Rana, Liu, Jonathan and Scott, Linda (2013) Crescent marketing, Muslim geographies and brand Islam: reflections from the JIMA Senior Advisory Board. Journal of Islamic Marketing, 4 (1). pp. 22-50. ISSN 1759-0833 (doi:https://doi.org/10.1108/17590831311306336)
Wilson, Jonathan A.J. (2013) Global business discourse - reflections from a cultural nomad. Journal of Emerging Economies and Islamic Research, 1 (2). ISSN 2289-2559 (Online)
Wilson, Jonathan A.J. (2011) Halal and Kosher meat under the cosh – can there be a meeting of minds? DinarStandard.
Wilson, Jonathan A.J. (2011) Should we think of Islamic and Halal brands as being ‘Muslims’. DinarStandard.
Wilson, Jonathan A.J. and Liu, Jonathan (2011) The challenges of Islamic branding: navigating emotions and halal. Journal of Islamic Marketing, 2 (1). pp. 28-42. ISSN 1759-0833 (doi:https://doi.org/10.1108/17590831111115222)
Wilson, Jonathan A.J. (2010) The strategic brand management of identity in Islamic finance and banking. In: Islamic Banking and Finance Conference (IBAF) 2010, 13-14 Oct 2010, Universiti Sains Islam Malaysia (USIM), Nilai, Kuala Lumpur, Malaysia. (Unpublished)
Wilson, Jonathan A.J. (2010) [Blog entry] Putting the halal into brands, or branding the halal? Oxford Global and Islamic Marketing Forum [Blog].
halal branding
Wilson, Jonathan A.J. (2011) Should we think of Islamic and Halal brands as being ‘Muslims’. DinarStandard.
Wilson, Jonathan A.J. and Liu, Jonathan (2010) Halal branding – strategic marketing means, motives and opportunities. In: MIICEMA 2010 Malaysia-Indonesia International Conference on Economics, Management & Accounting: Regional Development in and Era of Global Innovation Economy, 25-26 Nov 2010, National University of Malaysia. Universiti Kebangsaan Malaysia (UKM), Bangi, Kuala Lumpur, Malaysia. (Unpublished)
Wilson, Jonathan A.J. (2010) Halal branding - a pluralist approach. In: College of Business and Economics Seminars: An Insight into Islamic and Halal Branding, 10 Oct 2010, United Arab Emirates University, Al-Ain, UAE. (Unpublished)
Halal certification
Wilson, Jonathan A.J. (2010) Reaching Muslim consumers with digital media. In: World Halal Forum Europe 2010, 10th-11th November 2010, Earls Court Conference Centre, London.
Wilson, Jonathan A.J. and Liu, Jonathan (2010) Halal branding – strategic marketing means, motives and opportunities. In: MIICEMA 2010 Malaysia-Indonesia International Conference on Economics, Management & Accounting: Regional Development in and Era of Global Innovation Economy, 25-26 Nov 2010, National University of Malaysia. Universiti Kebangsaan Malaysia (UKM), Bangi, Kuala Lumpur, Malaysia. (Unpublished)
Halal marketing
Wilson, Jonathan A.J. (2010) An insight into Islamic and Halal Branding. In: Global Brand Forum 2010, 7th September 2010, Cass Business School, London, UK. (Unpublished)
higher education
Wilson, Jonathan A.J. (2010) Getting the best out of your students through cultural appreciation: multiculturalism in a 'British' university business classroom setting. Compass: The Journal of Learning and Teaching at the University of Greenwich, 2009-1 (1). pp. 53-63. ISSN 2044-0081
Hijab
Rumbelow, Helen and Wilson, Jonathan A.J. (2014) Meet the Mipsterz: hipsters in hijabs. The Times.
Wilson, Jonathan A.J. (2014) Where are the Muslim fashion-misters? Aquila Style.
Wilson, Jonathan A.J. (2013) Are ninjabis the new punk-rockers? [web blog]. The Huffington Post United Kingdom.
hijabis
Wilson, Jonathan A.J. (2014) Hippies, Hip-hop and Mipsters – Somewhere from America. Aquila Style.
hip hop
Wilson, Jonathan A.J. (2014) Where hip-hop culture and Arabic calligraphy collide. Aquila Style.
Wilson, Jonathan A.J. (2014) Five minutes with...eL Seed, calligraffiti artist. Aquila Style.
Wilson, Jonathan A.J. (2014) Hippies, Hip-hop and Mipsters – Somewhere from America. Aquila Style.
Wilson, Jonathan A.J., Belk, Russell W., Bamossy, Gary J., Sandikci, Özlem, Kartajaya, Hermawan, Sobh, Rana, Liu, Jonathan and Scott, Linda (2013) Crescent marketing, Muslim geographies and brand Islam: reflections from the JIMA Senior Advisory Board. Journal of Islamic Marketing, 4 (1). pp. 22-50. ISSN 1759-0833 (doi:https://doi.org/10.1108/17590831311306336)
Wilson, Jonathan A.J. (2011) New-School brand creation and creativity – lessons from hip-hop and the global branded generation. Journal of Brand Management. ISSN 1350-231X (Print), 1479-1803 (Online) (doi:https://doi.org/10.1057/bm.2011.7)
hippies
Wilson, Jonathan A.J. (2014) Hippies, Hip-hop and Mipsters – Somewhere from America. Aquila Style.
hospitality
Sobh, Rana, Belk, Russell W. and Wilson, Jonathan A.J. (2013) Islamic Arab hospitality and multiculturalism. Marketing Theory, 13 (4). pp. 443-463. ISSN 1470-5931 (Print), 1741-301X (Online) (doi:https://doi.org/10.1177/1470593113499695)
hospitality and tourism
Wilson, Jonathan A.J. (2014) The industrialization and operationalization of Halal consumption - a management perspective. In: Gurunavi Guest Lecture on Halal and Food Technology, 23 Jun 2014, Tokyo Institute of Technology, Tokyo, Japan.
human resource
Kokkranikal, Jithendran ORCID: 0000-0003-0103-562X , Wilson, Jonathan A.J. and Cronje, Paul (2011) Human empowerment, management and tourism. In: Moutinho, Luiz, (ed.) Strategic Management in Tourism. CABI Publishing, Wallingford, Oxon, UK, pp. 158-181. ISBN 9781845935887
Human resource management
Wilson, Jonathan A.J. (2014) Revisiting the philosophical arguments underpinning Islamic finance and Halal. Zawya. pp. 1-5.
identity
Wilson, Jonathan A.J. (2014) Where are the Muslim fashion-misters? Aquila Style.
inconspicuous branding
Wilson, Jonathan A.J. (2014) Inconspicuous branded consumption is the new business buzzword in retail. The Huffington Post.
inconspicuous consumption
Wilson, Jonathan A.J. (2014) Inconspicuous branded consumption is the new business buzzword in retail. The Huffington Post.
India
Wilson, Jonathan A.J. (2010) Understanding cultural homogenization and hybridization - through a study of BBC Asian Network. In: Doing Business in India, 27-28 May 2010, University of Greenwich, UK. (Unpublished)
Indonesia
Wilson, Jonathan A.J. (2013) Fifty international experts in innovation and marketing speak to an audience of 5,000 in Indonesia. The Huffington Post.
Wilson, Jonathan A.J., Belk, Russell W., Bamossy, Gary J., Sandikci, Özlem, Kartajaya, Hermawan, Sobh, Rana, Liu, Jonathan and Scott, Linda (2013) Crescent marketing, Muslim geographies and brand Islam: reflections from the JIMA Senior Advisory Board. Journal of Islamic Marketing, 4 (1). pp. 22-50. ISSN 1759-0833 (doi:https://doi.org/10.1108/17590831311306336)
ingredient branding
Wilson, Jonathan A.J. (2010) Reaching Muslim consumers with digital media. In: World Halal Forum Europe 2010, 10th-11th November 2010, Earls Court Conference Centre, London.
integrated marketing communications
Wilson, Jonathan A.J. (2010) Cultural surrogacy and the impact of branding. In: Cultural Surrogacy and the Impact of Branding, 27th November, Asia-e-University, Kuala Lumpur, Malaysia. (Unpublished)
integration
Wilson, Jonathan A.J. (2013) The bandwagon effect is harming race relations [web blog]. The Huffington Post.
international branding
Wilson, Jonathan A.J. and Liu, Jonathan (2012) Surrogate brands – the pull to adopt an 'other' nation, via sports merchandise. International Journal of Sport Management and Marketing (IJSMM), 11 (3/4). pp. 172-192. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.047131)
Wilson, Jonathan A.J. (2011) The next big thing: cultural hybridisation and its impact on your branding strategies. In: Brand Summit, Total Marketing, IIR Middle East, 24-28 October 2011, Dubai, United Arab Emirates.
Wilson, Jonathan A.J. (2010) Saipa Group – The Iranian car manufacturer seeks a drive to serve. In: Hollensen, Svend, (ed.) Marketing Management: A Relationship Approach. Pearson Education, Harlow, UK, pp. 220-227. ISBN 9780273706830
international business
Liu, Jonathan, Wilson, Jonathan A.J. and Batterjee, Hamza (2010) Japanese corporate culture in Saudi Arabia: an analysis of the determinants of Honda’s successful integration. In: MIICEMA 2010 Malaysia-Indonesia International Conference on Economics, Management & Accounting: Regional Development in and Era of Global Innovation Economy, 25-26 Nov 2010, National University of Malaysia. Universiti Kebangsaan Malaysia (UKM), Bangi, Kuala Lumpur, Malaysia. (Unpublished)
Liu, Jonathan and Wilson, Jonathan A.J. (2010) The impact of culture and religion on leadership and management training: a comparison of three continents. In: MIICEMA 2010 Malaysia-Indonesia International Conference on Economics, Management & Accounting: Regional Development in and Era of Global Innovation Economy, 25-26 Nov 2010, National University of Malaysia. Universiti Kebangsaan Malaysia (UKM), Bangi, Kuala Lumpur, Malaysia. (Unpublished)
Wilson, Jonathan A.J. (2010) Understanding cultural homogenization and hybridization - through a study of BBC Asian Network. In: Doing Business in India, 27-28 May 2010, University of Greenwich, UK. (Unpublished)
Liu, Jonathan, Wilson, Jonathan A.J. and Murray, Robert (2009) Leadership and management training: comparing Europe, China and Africa. In: The Role of Economic Governance and Leadership in the Development of Africa Conference, 8-9 Dec 2009, International Leadership Institute (ILI), Addis Ababa, Ethiopia. (Unpublished)
international marketing
Wilson, Jonathan A.J. (2012) Who says everyone’s coming to London for the Olympics – what about Ramadan? DinarStandard.
Wilson, Jonathan A.J. (2010) Reaching Muslim consumers with digital media. In: World Halal Forum Europe 2010, 10th-11th November 2010, Earls Court Conference Centre, London.
Wilson, Jonathan A.J. and Liu, Jonathan (2010) Halal branding – strategic marketing means, motives and opportunities. In: MIICEMA 2010 Malaysia-Indonesia International Conference on Economics, Management & Accounting: Regional Development in and Era of Global Innovation Economy, 25-26 Nov 2010, National University of Malaysia. Universiti Kebangsaan Malaysia (UKM), Bangi, Kuala Lumpur, Malaysia. (Unpublished)
Wilson, Jonathan A.J. and Liu, Jonathan (2010) Why halal causes brands trouble? In: 1st International Conference on Islamic Marketing and Branding: Exploring Issues and Challenges, 29-30 Nov 2010, University of Malaya, Kuala Lumpur, Malaysia. (Unpublished)
Wilson, Jonathan A.J. (2010) Halal branding - a pluralist approach. In: College of Business and Economics Seminars: An Insight into Islamic and Halal Branding, 10 Oct 2010, United Arab Emirates University, Al-Ain, UAE. (Unpublished)
international students
Wilson, Jonathan A.J. (2010) Creating Islamic marketing and branding courses for a Muslim 'minority'. In: IC-DAIM 2010: Dawah & Islamic Management – Practice and Prospect, Universiti Sains Islam Malaysia (USIM), 23-24 Nov 2010, Kuala Lumpur, Malaysia.
internationalisation
Wilson, Jonathan A.J. (2014) The industrialization and operationalization of Halal consumption - a management perspective. In: Gurunavi Guest Lecture on Halal and Food Technology, 23 Jun 2014, Tokyo Institute of Technology, Tokyo, Japan.
Wilson, Jonathan A.J. (2014) A culture and consumption-based global perspective on Halal offerings. In: The 2nd International Symposium on "Food Halalness - Religious Norm and Food Business: a Global Perspective", 17 Jun 2014, Kurame Hall, Tokyo Institute of Technology, Tokyo, Japan.
interpretive phenomenology
Wilson, Jonathan A.J. and Hollensen, Svend (2012) Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and afterlifetime values - a Socratic elenchus approach. International Journal of Business Performance Management (IJBPM), 14 (1). pp. 67-94. ISSN 1368-4892 (Print), 1741-5039 (Online) (doi:https://doi.org/10.1504/IJBPM.2013.050588)
interview
Wilson, Jonathan A.J. (2014) Hippies, Hip-hop and Mipsters – Somewhere from America. Aquila Style.
iPhone
Wilson, Jonathan A.J. (2014) Should employers reward more employees for their social media profiles and personal brands? [web blog]. The Huffington Post United Kingdom.
Iran
Wilson, Jonathan A.J. and Hollensen, Svend (2010) Saipa Group, Iran – using strategic brand extensions to build relationships. Journal of Islamic Marketing, 1 (2). pp. 177-188. ISSN 1759-0833 (doi:https://doi.org/10.1108/17590831011055905)
Islam
Wilson, Jonathan A.J. (2014) Where are the Muslim fashion-misters? Aquila Style.
Wilson, Jonathan A.J. (2013) Sighting the crescent of "brand Islam" and halal – a cultural imperative. In: 1st Global Business Discourse 2013 (GBD), 3 April 2013, Kuala Lumpur, Malaysia. (Unpublished)
Wilson, Jonathan A.J. (2013) Global business discourse - reflections from a cultural nomad. Journal of Emerging Economies and Islamic Research, 1 (2). ISSN 2289-2559 (Online)
Wilson, Jonathan A.J. and Hollensen, Svend (2012) Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and afterlifetime values - a Socratic elenchus approach. International Journal of Business Performance Management (IJBPM), 14 (1). pp. 67-94. ISSN 1368-4892 (Print), 1741-5039 (Online) (doi:https://doi.org/10.1504/IJBPM.2013.050588)
Wilson, Jonathan A.J. (2012) [Editorial] The new wave of transformational Islamic marketing: reflections and definitions. Journal of Islamic Studies, 3 (1). pp. 5-11. ISSN 1759-0833 (Print), 1759-0841 (Online) (doi:https://doi.org/10.1108/17590831211225436)
Wilson, Jonathan A.J. (2011) Islamic Public Relations & Muslim Consumers. DinarStandard.
Wilson, Jonathan A.J. (2011) Mapping cultural change and engineering consent – through social networks and identifying key stakeholders. In: Arman Public Relations Institute Conference: The Sixth International Symposium on Public Relations, 11-12 Jan 2011, Tehran, Islamic Republic of Iran. (Unpublished)
Wilson, Jonathan A.J. and Liu, Jonathan (2011) The challenges of Islamic branding: navigating emotions and halal. Journal of Islamic Marketing, 2 (1). pp. 28-42. ISSN 1759-0833 (doi:https://doi.org/10.1108/17590831111115222)
Wilson, Jonathan A.J. (2010) Reaching Muslim consumers with digital media. In: World Halal Forum Europe 2010, 10th-11th November 2010, Earls Court Conference Centre, London.
Wilson, Jonathan A.J. (2010) Creating Islamic marketing and branding courses for a Muslim 'minority'. In: IC-DAIM 2010: Dawah & Islamic Management – Practice and Prospect, Universiti Sains Islam Malaysia (USIM), 23-24 Nov 2010, Kuala Lumpur, Malaysia.
Wilson, Jonathan A.J. (2010) A SERVQUAL approach to assessing da’wah as a management function. In: IC-DAIM 2010: Dawah & Islamic Management – Practice and Prospect, Universiti Sains Islam Malaysia (USIM), 23-24 Nov 2010, Kuala Lumpur, Malaysia.
Wilson, Jonathan A.J. and Liu, Jonathan (2010) Why halal causes brands trouble? In: 1st International Conference on Islamic Marketing and Branding: Exploring Issues and Challenges, 29-30 Nov 2010, University of Malaya, Kuala Lumpur, Malaysia. (Unpublished)
Wilson, Jonathan A.J. and AlMakrami, Ali H. (2010) An insight into the brand-conscious Saudi generation of ‘drifters’. In: 1st International Conference on Islamic Marketing and Branding: Exploring Issues and Challenges, 29-30 Nov 2010, University of Malaya, Kuala Lumpur, Malaysia. (Unpublished)
Wilson, Jonathan A.J. (2010) An insight into Islamic and Halal Branding. In: Global Brand Forum 2010, 7th September 2010, Cass Business School, London, UK. (Unpublished)
Wilson, Jonathan A.J. (2010) [Blog entry] Putting the halal into brands, or branding the halal? Oxford Global and Islamic Marketing Forum [Blog].
Wilson, Jonathan A.J. and Liu, Jonathan (2010) Shaping the Halal into a brand? Journal of Islamic Marketing, 1 (2). pp. 107-123. ISSN 1759-0833 (doi:https://doi.org/10.1108/17590831011055851)
Islamic art
Wilson, Jonathan A.J. (2014) Where hip-hop culture and Arabic calligraphy collide. Aquila Style.
Wilson, Jonathan A.J. (2014) Five minutes with...eL Seed, calligraffiti artist. Aquila Style.
Islamic banking and finance
Wilson, Jonathan A.J. (2014) [Blog post] Repositioning Islamic finance as a grassroots international business catalyst. ResPublica - The Disraeli Room.
Wilson, Jonathan A.J. (2010) The strategic brand management of identity in Islamic finance and banking. In: Islamic Banking and Finance Conference (IBAF) 2010, 13-14 Oct 2010, Universiti Sains Islam Malaysia (USIM), Nilai, Kuala Lumpur, Malaysia. (Unpublished)
Islamic branding
Wilson, Jonathan A.J. (2014) Islam: the new black? [Video]
Wilson, Jonathan A.J. (2014) Public lecture: Brand Islam is the new black in marketing. In: INCEIF Presents: Dr Jonathan A.J. Wilson, Business School University of Greenwich (Public Lecture), 8 Apr 2014, Auditorium, Sasana Kijang, Bank Negara Malaysia, Kuala Lumpur, Malaysia. (Unpublished)
Wilson, Jonathan A.J. (2013) Opinion: so what is 'Islamic marketing' & what’s all the noise about? Halal Focus.
Wilson, Jonathan A.J. (2013) Little Islam, Muslim Town, Halal Boulevard, and Arab Spring Sales - in a city near you [web blog]. The Huffington Post.
Wilson, Jonathan A.J. (2011) Should we think of Islamic and Halal brands as being ‘Muslims’. DinarStandard.
Wilson, Jonathan A.J. and Liu, Jonathan (2011) The challenges of Islamic branding: navigating emotions and halal. Journal of Islamic Marketing, 2 (1). pp. 28-42. ISSN 1759-0833 (doi:https://doi.org/10.1108/17590831111115222)
Wilson, Jonathan A.J. and Liu, Jonathan (2010) Why halal causes brands trouble? In: 1st International Conference on Islamic Marketing and Branding: Exploring Issues and Challenges, 29-30 Nov 2010, University of Malaya, Kuala Lumpur, Malaysia. (Unpublished)
Wilson, Jonathan A.J. (2010) An insight into Islamic and Halal Branding. In: Global Brand Forum 2010, 7th September 2010, Cass Business School, London, UK. (Unpublished)
Islamic calligraphy
Wilson, Jonathan A.J. (2014) Where hip-hop culture and Arabic calligraphy collide. Aquila Style.
Wilson, Jonathan A.J. (2014) Five minutes with...eL Seed, calligraffiti artist. Aquila Style.
Islamic design
Wilson, Jonathan A.J. (2012) Islamic designs in the modern world. DinarStandard.
Islamic economics
Wilson, Jonathan A.J. (2014) Case Study: Driving social media engagement in Islamic finance. Islamic Finance Development Report 2014. Harmony on the Horizon. Islamic Corporation for the Development of the Private Sector (ICD) / Thomson Reuters, New York, USA / Jeddah, Saudi Arabia, pp. 164-168.
Wilson, Jonathan A.J. (2014) Islamic economics 2.0 - Creating a Halal wealth and knowledge economy. Zawya. pp. 1-7.
Wilson, Jonathan A.J. (2014) Being hip and Halal: more than meat and money. In: Macromarketing and the Crisis of the Social Imagination: Proceedings of the 39th Annual Macromarketing Conference. Macromarketing Society, London, UK, p. 1008. ISSN 2168-1473 (Print), 2168-1481 (Online)
Islamic economy
Wilson, Jonathan A.J. (2014) [Blog post] Repositioning Islamic finance as a grassroots international business catalyst. ResPublica - The Disraeli Room.
Wilson, Jonathan A.J. (2013) Londonistan opens for business with the Muslim world: shari'ah student loans and sukuk (bonds) to come [web blog]. The Huffington Post.
Wilson, Jonathan A.J. (2013) Little Islam, Muslim Town, Halal Boulevard, and Arab Spring Sales - in a city near you [web blog]. The Huffington Post.
Islamic ethics
Wilson, Jonathan A.J. (2013) Sighting the crescent of "brand Islam" and halal – a cultural imperative. In: 1st Global Business Discourse 2013 (GBD), 3 April 2013, Kuala Lumpur, Malaysia. (Unpublished)
Islamic finance
Wilson, Jonathan A.J. (2014) Case Study: Driving social media engagement in Islamic finance. Islamic Finance Development Report 2014. Harmony on the Horizon. Islamic Corporation for the Development of the Private Sector (ICD) / Thomson Reuters, New York, USA / Jeddah, Saudi Arabia, pp. 164-168.
Wilson, Jonathan A.J. (2014) Islamic economics 2.0 - Creating a Halal wealth and knowledge economy. Zawya. pp. 1-7.
Wilson, Jonathan A.J. (2014) Islam: the new black? [Video]
Wilson, Jonathan A.J. (2014) Public lecture: Brand Islam is the new black in marketing. In: INCEIF Presents: Dr Jonathan A.J. Wilson, Business School University of Greenwich (Public Lecture), 8 Apr 2014, Auditorium, Sasana Kijang, Bank Negara Malaysia, Kuala Lumpur, Malaysia. (Unpublished)
Wilson, Jonathan A.J. (2014) Revisiting the philosophical arguments underpinning Islamic finance and Halal. Zawya. pp. 1-5.
Wilson, Jonathan A.J. (2014) Revisiting the philosophical arguments underpinning Islamic Finance and Halal. The Thomson Reuters Knowledge Effect Blog.
Wilson, Jonathan A.J. (2013) Global Islamic Economy Summit and World Expo 2020 boost Dubai's halal credentials [web blog]. The Huffington Post.
Wilson, Jonathan A.J. (2013) Londonistan opens for business with the Muslim world: shari'ah student loans and sukuk (bonds) to come [web blog]. The Huffington Post.
Wilson, Jonathan A.J. (2013) Little Islam, Muslim Town, Halal Boulevard, and Arab Spring Sales - in a city near you [web blog]. The Huffington Post.
Islamic insurance
Wilson, Jonathan A.J. (2010) The strategic brand management of identity in Islamic finance and banking. In: Islamic Banking and Finance Conference (IBAF) 2010, 13-14 Oct 2010, Universiti Sains Islam Malaysia (USIM), Nilai, Kuala Lumpur, Malaysia. (Unpublished)
Islamic marketing
Wilson, Jonathan A.J. (2014) Islam: the new black? [Video]
Wilson, Jonathan A.J. (2014) Public lecture: Brand Islam is the new black in marketing. In: INCEIF Presents: Dr Jonathan A.J. Wilson, Business School University of Greenwich (Public Lecture), 8 Apr 2014, Auditorium, Sasana Kijang, Bank Negara Malaysia, Kuala Lumpur, Malaysia. (Unpublished)
Wilson, Jonathan A.J. (2014) Being hip and Halal: more than meat and money. In: Macromarketing and the Crisis of the Social Imagination: Proceedings of the 39th Annual Macromarketing Conference. Macromarketing Society, London, UK, p. 1008. ISSN 2168-1473 (Print), 2168-1481 (Online)
Wilson, Jonathan A.J. (2013) Opinion: so what is 'Islamic marketing' & what’s all the noise about? Halal Focus.
Wilson, Jonathan A.J. (2013) Little Islam, Muslim Town, Halal Boulevard, and Arab Spring Sales - in a city near you [web blog]. The Huffington Post.
Wilson, Jonathan A.J. (2013) Bringing the full spectrum and spirit of Muslim culture into scholarship [Editorial]. Journal of Islamic Marketing, 4 (1). ISSN 1759-0833 (doi:https://doi.org/10.1108/jima.2013.43204aaa.001)
Wilson, Jonathan A.J. (2012) [Editorial] The new wave of transformational Islamic marketing: reflections and definitions. Journal of Islamic Studies, 3 (1). pp. 5-11. ISSN 1759-0833 (Print), 1759-0841 (Online) (doi:https://doi.org/10.1108/17590831211225436)
Wilson, Jonathan A.J. and Liu, Jonathan (2010) Halal branding – strategic marketing means, motives and opportunities. In: MIICEMA 2010 Malaysia-Indonesia International Conference on Economics, Management & Accounting: Regional Development in and Era of Global Innovation Economy, 25-26 Nov 2010, National University of Malaysia. Universiti Kebangsaan Malaysia (UKM), Bangi, Kuala Lumpur, Malaysia. (Unpublished)
Islamic marketing and branding
Wilson, Jonathan A.J., Belk, Russell W., Bamossy, Gary J., Sandikci, Özlem, Kartajaya, Hermawan, Sobh, Rana, Liu, Jonathan and Scott, Linda (2013) Crescent marketing, Muslim geographies and brand Islam: reflections from the JIMA Senior Advisory Board. Journal of Islamic Marketing, 4 (1). pp. 22-50. ISSN 1759-0833 (doi:https://doi.org/10.1108/17590831311306336)
islamic public relations
Wilson, Jonathan A.J. (2011) Islamic Public Relations & Muslim Consumers. DinarStandard.
Islamic studies
Wilson, Jonathan A.J. (2010) Teaching Islamic Studies in Scotland: Islamic Studies Network workshop report. Project Report. Higher Education Academy.
Islamic studies research
Wilson, Jonathan A.J. (2012) [Editorial] The new wave of transformational Islamic marketing: reflections and definitions. Journal of Islamic Studies, 3 (1). pp. 5-11. ISSN 1759-0833 (Print), 1759-0841 (Online) (doi:https://doi.org/10.1108/17590831211225436)
Japan
Wilson, Jonathan A.J. (2014) A culture and consumption-based global perspective on Halal offerings. In: The 2nd International Symposium on "Food Halalness - Religious Norm and Food Business: a Global Perspective", 17 Jun 2014, Kurame Hall, Tokyo Institute of Technology, Tokyo, Japan.
Japanese consumer behaviour
Wilson, Jonathan A.J. (2014) The industrialization and operationalization of Halal consumption - a management perspective. In: Gurunavi Guest Lecture on Halal and Food Technology, 23 Jun 2014, Tokyo Institute of Technology, Tokyo, Japan.
Japanese corporate culture
Liu, Jonathan, Wilson, Jonathan A.J. and Batterjee, Hamza (2010) Japanese corporate culture in Saudi Arabia: an analysis of the determinants of Honda’s successful integration. In: MIICEMA 2010 Malaysia-Indonesia International Conference on Economics, Management & Accounting: Regional Development in and Era of Global Innovation Economy, 25-26 Nov 2010, National University of Malaysia. Universiti Kebangsaan Malaysia (UKM), Bangi, Kuala Lumpur, Malaysia. (Unpublished)
Jay-Z
Wilson, Jonathan A.J. (2014) Should employers reward more employees for their social media profiles and personal brands? [web blog]. The Huffington Post United Kingdom.
Wilson, Jonathan A.J. (2014) Hippies, Hip-hop and Mipsters – Somewhere from America. Aquila Style.
Jonathan Wilson
Wilson, Jonathan A.J. (2014) Hippies, Hip-hop and Mipsters – Somewhere from America. Aquila Style.
journals
Wilson, Jonathan A.J. (2010) An insider’s guide to getting published. In: Faculty of Economics and Muamalat Doctoral Colloquium, 12 Oct 2010, Universiti Sains Islam Malaysia (USIM), Nilai, Kuala Lumpa, Malaysia. (Unpublished)
Kazakhstan
Anourbekova, Adele and Wilson, Jonathan A.J. (2013) Interview with Jonathan A.J. Wilson [Интервью с Джонатаном Уилсоном]. Business World Kazakhstan (BWK), 2 (38). pp. 28-31.
kosher
Wilson, Jonathan A.J. (2011) Halal and Kosher meat under the cosh – can there be a meeting of minds? DinarStandard.
language
Wilson, Jonathan A.J. (2014) The swagger and baggage of words. Aquila Style.
leadership
Wilson, Jonathan A.J. (2014) Should employers reward more employees for their social media profiles and personal brands? [web blog]. The Huffington Post United Kingdom.
Wilson, Jonathan A.J. (2013) Sighting the crescent of "brand Islam" and halal – a cultural imperative. In: 1st Global Business Discourse 2013 (GBD), 3 April 2013, Kuala Lumpur, Malaysia. (Unpublished)
Wilson, Jonathan A.J. (2013) Global business discourse - reflections from a cultural nomad. Journal of Emerging Economies and Islamic Research, 1 (2). ISSN 2289-2559 (Online)
Wilson, Jonathan A.J. (2012) The intersection between transformational leadership, corporate communications and cultural branding: closing the delta. In: The Corporate Communications Experience 2, 8-9 March 2012, Belgrade, Serbia. (Unpublished)
Wilson, Jonathan A.J. (2010) A SERVQUAL approach to assessing da’wah as a management function. In: IC-DAIM 2010: Dawah & Islamic Management – Practice and Prospect, Universiti Sains Islam Malaysia (USIM), 23-24 Nov 2010, Kuala Lumpur, Malaysia.
leadership and management
Liu, Jonathan and Wilson, Jonathan A.J. (2010) The impact of culture and religion on leadership and management training: a comparison of three continents. In: MIICEMA 2010 Malaysia-Indonesia International Conference on Economics, Management & Accounting: Regional Development in and Era of Global Innovation Economy, 25-26 Nov 2010, National University of Malaysia. Universiti Kebangsaan Malaysia (UKM), Bangi, Kuala Lumpur, Malaysia. (Unpublished)
Liu, Jonathan, Wilson, Jonathan A.J. and Murray, Robert (2009) Leadership and management training: comparing Europe, China and Africa. In: The Role of Economic Governance and Leadership in the Development of Africa Conference, 8-9 Dec 2009, International Leadership Institute (ILI), Addis Ababa, Ethiopia. (Unpublished)
Wilson, Jonathan A.J. (2014) Should employers reward more employees for their social media profiles and personal brands? [web blog]. The Huffington Post United Kingdom.
lipstick effect
Wilson, Jonathan A.J. (2014) Inconspicuous branded consumption is the new business buzzword in retail. The Huffington Post.
logos
Wilson, Jonathan A.J. (2014) Islamic economics 2.0 - Creating a Halal wealth and knowledge economy. Zawya. pp. 1-7.
London 2012 Olympics
Wilson, Jonathan A.J. (2012) Who says everyone’s coming to London for the Olympics – what about Ramadan? DinarStandard.
Wilson, Jonathan A.J. (2011) "This time next year it will be Ramadan and the Olympics". DinarStandard.
London riots
Wilson, Jonathan A.J. (2011) Riots, consumerism, hyper-communication and a moral compass. DinarStandard.
macro-marketing
Wilson, Jonathan A.J. (2010) Halal branding - a pluralist approach. In: College of Business and Economics Seminars: An Insight into Islamic and Halal Branding, 10 Oct 2010, United Arab Emirates University, Al-Ain, UAE. (Unpublished)
macromarketing
Wilson, Jonathan A.J. (2014) Being hip and Halal: more than meat and money. In: Macromarketing and the Crisis of the Social Imagination: Proceedings of the 39th Annual Macromarketing Conference. Macromarketing Society, London, UK, p. 1008. ISSN 2168-1473 (Print), 2168-1481 (Online)
Malaysia
Wilson, Jonathan A.J., Belk, Russell W., Bamossy, Gary J., Sandikci, Özlem, Kartajaya, Hermawan, Sobh, Rana, Liu, Jonathan and Scott, Linda (2013) Crescent marketing, Muslim geographies and brand Islam: reflections from the JIMA Senior Advisory Board. Journal of Islamic Marketing, 4 (1). pp. 22-50. ISSN 1759-0833 (doi:https://doi.org/10.1108/17590831311306336)
Wilson, Jonathan A.J. (2010) The strategic brand management of identity in Islamic finance and banking. In: Islamic Banking and Finance Conference (IBAF) 2010, 13-14 Oct 2010, Universiti Sains Islam Malaysia (USIM), Nilai, Kuala Lumpur, Malaysia. (Unpublished)
Malaysia Airlines
Wilson, Jonathan A.J. (2014) Lessons from Malaysian Airlines: Damage control and should they rebrand? Branding Magazine.
management
Wilson, Jonathan A.J. (2014) Should employers reward more employees for their social media profiles and personal brands? [web blog]. The Huffington Post United Kingdom.
Wilson, Jonathan A.J. (2014) Knowledge sharing: the quest for transformational leadership and brand singularity. In: INCEIF Presents: Dr Jonathan A.J. Wilson, Business School University of Greenwich (Knowledge Sharing), 9 Apr 2014, INCEIF Campus, Lorong Universiti A, Kuala Lumpur, Malaysia. (Unpublished)
Wilson, Jonathan A.J. (2013) Sighting the crescent of "brand Islam" and halal – a cultural imperative. In: 1st Global Business Discourse 2013 (GBD), 3 April 2013, Kuala Lumpur, Malaysia. (Unpublished)
Wilson, Jonathan A.J. (2010) A SERVQUAL approach to assessing da’wah as a management function. In: IC-DAIM 2010: Dawah & Islamic Management – Practice and Prospect, Universiti Sains Islam Malaysia (USIM), 23-24 Nov 2010, Kuala Lumpur, Malaysia.
managerial decision making
Wilson, Jonathan A.J. and Hollensen, Svend (2012) Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and afterlifetime values - a Socratic elenchus approach. International Journal of Business Performance Management (IJBPM), 14 (1). pp. 67-94. ISSN 1368-4892 (Print), 1741-5039 (Online) (doi:https://doi.org/10.1504/IJBPM.2013.050588)
market growth
Wilson, Jonathan A.J. and Hollensen, Svend (2012) Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and afterlifetime values - a Socratic elenchus approach. International Journal of Business Performance Management (IJBPM), 14 (1). pp. 67-94. ISSN 1368-4892 (Print), 1741-5039 (Online) (doi:https://doi.org/10.1504/IJBPM.2013.050588)
marketing
Wilson, Jonathan A.J. (2013) Fifty international experts in innovation and marketing speak to an audience of 5,000 in Indonesia. The Huffington Post.
Wilson, Jonathan A.J. (2010) An insider’s guide to getting published. In: Faculty of Economics and Muamalat Doctoral Colloquium, 12 Oct 2010, Universiti Sains Islam Malaysia (USIM), Nilai, Kuala Lumpa, Malaysia. (Unpublished)
Wilson, Jonathan A.J. and Liu, Jonathan (2010) Shaping the Halal into a brand? Journal of Islamic Marketing, 1 (2). pp. 107-123. ISSN 1759-0833 (doi:https://doi.org/10.1108/17590831011055851)
marketing and branding courses
Wilson, Jonathan A.J. (2010) Creating Islamic marketing and branding courses for a Muslim 'minority'. In: IC-DAIM 2010: Dawah & Islamic Management – Practice and Prospect, Universiti Sains Islam Malaysia (USIM), 23-24 Nov 2010, Kuala Lumpur, Malaysia.
marketing communications
Wilson, Jonathan A.J. (2013) Fifty international experts in innovation and marketing speak to an audience of 5,000 in Indonesia. The Huffington Post.
Anourbekova, Adele and Wilson, Jonathan A.J. (2013) Interview with Jonathan A.J. Wilson [Интервью с Джонатаном Уилсоном]. Business World Kazakhstan (BWK), 2 (38). pp. 28-31.
Wilson, Jonathan A.J. (2010) Branding as a cultural artefact – lessons from sport and music. In: Guest Lecture, 15 Oct 2010, SEGI University, Kuala Lumpur, Malaysia. (Unpublished)
marketing performance
Wilson, Jonathan A.J. and Hollensen, Svend (2012) Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and afterlifetime values - a Socratic elenchus approach. International Journal of Business Performance Management (IJBPM), 14 (1). pp. 67-94. ISSN 1368-4892 (Print), 1741-5039 (Online) (doi:https://doi.org/10.1504/IJBPM.2013.050588)
marketing research
Wilson, Jonathan A.J. (2010) Branding as a cultural artefact – lessons from sport and music. In: Guest Lecture, 15 Oct 2010, SEGI University, Kuala Lumpur, Malaysia. (Unpublished)
marketing theory and practice
Wilson, Jonathan A.J., Belk, Russell W., Bamossy, Gary J., Sandikci, Özlem, Kartajaya, Hermawan, Sobh, Rana, Liu, Jonathan and Scott, Linda (2013) Crescent marketing, Muslim geographies and brand Islam: reflections from the JIMA Senior Advisory Board. Journal of Islamic Marketing, 4 (1). pp. 22-50. ISSN 1759-0833 (doi:https://doi.org/10.1108/17590831311306336)
matrimonial websites
Wilson, Jonathan A.J. (2011) Marriage is 50% of a Muslim’s faith, but is it tougher these days? DinarStandard.
media
Wilson, Jonathan A.J. (2007) The portrayal of ethnicity in the media. In: Ethnicity and the Media. Westminster Media Forum Seminar Series . Westminster Forum Projects Ltd., Bagshot, Surrey. ISBN 9781905029594
messaging
Wilson, Jonathan A.J. (2014) The swagger and baggage of words. Aquila Style.
Metallica
Wilson, Jonathan A.J. (2014) Should employers reward more employees for their social media profiles and personal brands? [web blog]. The Huffington Post United Kingdom.
Middle East
Wilson, Jonathan A.J., Belk, Russell W., Bamossy, Gary J., Sandikci, Özlem, Kartajaya, Hermawan, Sobh, Rana, Liu, Jonathan and Scott, Linda (2013) Crescent marketing, Muslim geographies and brand Islam: reflections from the JIMA Senior Advisory Board. Journal of Islamic Marketing, 4 (1). pp. 22-50. ISSN 1759-0833 (doi:https://doi.org/10.1108/17590831311306336)
Wilson, Jonathan A.J. (2010) Saipa Group – The Iranian car manufacturer seeks a drive to serve. In: Hollensen, Svend, (ed.) Marketing Management: A Relationship Approach. Pearson Education, Harlow, UK, pp. 220-227. ISBN 9780273706830
minority report
Wilson, Jonathan A.J. (2014) Daydreams of sci-fi Muslim futurism. Aquila Style.
mipsters
Wilson, Jonathan A.J. (2014) Hippies, Hip-hop and Mipsters – Somewhere from America. Aquila Style.
Wilson, Jonathan A.J. (2014) Inconspicuous branded consumption is the new business buzzword in retail. The Huffington Post.
Rumbelow, Helen and Wilson, Jonathan A.J. (2014) Meet the Mipsterz: hipsters in hijabs. The Times.
Mipsterz
Rumbelow, Helen and Wilson, Jonathan A.J. (2014) Meet the Mipsterz: hipsters in hijabs. The Times.
mixed martial arts
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
mobile
Wilson, Jonathan A.J. (2013) Fifty international experts in innovation and marketing speak to an audience of 5,000 in Indonesia. The Huffington Post.
modesty
Wilson, Jonathan A.J. (2011) Modest fashion, or fashioning modesty? DinarStandard.
Muamalat
Wilson, Jonathan A.J. (2010) The strategic brand management of identity in Islamic finance and banking. In: Islamic Banking and Finance Conference (IBAF) 2010, 13-14 Oct 2010, Universiti Sains Islam Malaysia (USIM), Nilai, Kuala Lumpur, Malaysia. (Unpublished)
multicultural societies
Wilson, Jonathan A.J. (2010) When in Britain, do as the British do: if anyone knows what that means: multiculturalism in a “British” university business school. Multicultural Education & Technology Journal, 4 (4). pp. 220-233. ISSN 1750-497X (doi:https://doi.org/10.1108/17504971011087522)
multiculturalism
Wilson, Jonathan A.J. (2013) The bandwagon effect is harming race relations [web blog]. The Huffington Post.
Sobh, Rana, Belk, Russell W. and Wilson, Jonathan A.J. (2013) Islamic Arab hospitality and multiculturalism. Marketing Theory, 13 (4). pp. 443-463. ISSN 1470-5931 (Print), 1741-301X (Online) (doi:https://doi.org/10.1177/1470593113499695)
Wilson, Jonathan A.J. and Liu, Jonathan (2012) Surrogate brands – the pull to adopt an 'other' nation, via sports merchandise. International Journal of Sport Management and Marketing (IJSMM), 11 (3/4). pp. 172-192. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.047131)
Wilson, Jonathan A.J. (2010) Malaysia's new economic model: managing change for competitive advantage. In: Conference on Malaysia’s New Economic Model: Managing Change for Competitive Advantage, 2 Dec 2010, Terengganu State Government and University of Malaysia Terengganu (UMT), Primula Beach Resort Hotel Conference Suite, Terengganu, East Malaysia. (Unpublished)
Wilson, Jonathan A.J. (2010) Understanding cultural homogenization and hybridization - through a study of BBC Asian Network. In: Doing Business in India, 27-28 May 2010, University of Greenwich, UK. (Unpublished)
Wilson, Jonathan A.J. (2010) Getting the best out of your students through cultural appreciation: multiculturalism in a 'British' university business classroom setting. Compass: The Journal of Learning and Teaching at the University of Greenwich, 2009-1 (1). pp. 53-63. ISSN 2044-0081
Wilson, Jonathan A.J. (2007) The portrayal of ethnicity in the media. In: Ethnicity and the Media. Westminster Media Forum Seminar Series . Westminster Forum Projects Ltd., Bagshot, Surrey. ISBN 9781905029594
Muslim consumer behaviour
Wilson, Jonathan A.J. (2014) The industrialization and operationalization of Halal consumption - a management perspective. In: Gurunavi Guest Lecture on Halal and Food Technology, 23 Jun 2014, Tokyo Institute of Technology, Tokyo, Japan.
Wilson, Jonathan A.J. (2014) A culture and consumption-based global perspective on Halal offerings. In: The 2nd International Symposium on "Food Halalness - Religious Norm and Food Business: a Global Perspective", 17 Jun 2014, Kurame Hall, Tokyo Institute of Technology, Tokyo, Japan.
Wilson, Jonathan A.J. (2014) Islamic economics 2.0 - Creating a Halal wealth and knowledge economy. Zawya. pp. 1-7.
Wilson, Jonathan A.J. (2014) Islam: the new black? [Video]
Wilson, Jonathan A.J. (2014) Public lecture: Brand Islam is the new black in marketing. In: INCEIF Presents: Dr Jonathan A.J. Wilson, Business School University of Greenwich (Public Lecture), 8 Apr 2014, Auditorium, Sasana Kijang, Bank Negara Malaysia, Kuala Lumpur, Malaysia. (Unpublished)
Wilson, Jonathan A.J. (2014) Where hip-hop culture and Arabic calligraphy collide. Aquila Style.
Wilson, Jonathan A.J. (2014) Being hip and Halal: more than meat and money. In: Macromarketing and the Crisis of the Social Imagination: Proceedings of the 39th Annual Macromarketing Conference. Macromarketing Society, London, UK, p. 1008. ISSN 2168-1473 (Print), 2168-1481 (Online)
Wilson, Jonathan A.J. (2013) Global Islamic Economy Summit and World Expo 2020 boost Dubai's halal credentials [web blog]. The Huffington Post.
Wilson, Jonathan A.J. (2013) Opinion: so what is 'Islamic marketing' & what’s all the noise about? Halal Focus.
Wilson, Jonathan A.J. (2013) Are ninjabis the new punk-rockers? [web blog]. The Huffington Post United Kingdom.
Wilson, Jonathan A.J. (2013) Little Islam, Muslim Town, Halal Boulevard, and Arab Spring Sales - in a city near you [web blog]. The Huffington Post.
Wilson, Jonathan A.J. (2013) Sighting the crescent of "brand Islam" and halal – a cultural imperative. In: 1st Global Business Discourse 2013 (GBD), 3 April 2013, Kuala Lumpur, Malaysia. (Unpublished)
Wilson, Jonathan A.J., Belk, Russell W., Bamossy, Gary J., Sandikci, Özlem, Kartajaya, Hermawan, Sobh, Rana, Liu, Jonathan and Scott, Linda (2013) Crescent marketing, Muslim geographies and brand Islam: reflections from the JIMA Senior Advisory Board. Journal of Islamic Marketing, 4 (1). pp. 22-50. ISSN 1759-0833 (doi:https://doi.org/10.1108/17590831311306336)
Wilson, Jonathan A.J. (2012) Who says everyone’s coming to London for the Olympics – what about Ramadan? DinarStandard.
Wilson, Jonathan A.J. (2011) Is the Muslim Market the new Hip hop? DinarStandard.
Wilson, Jonathan A.J. (2011) Should we think of Islamic and Halal brands as being ‘Muslims’. DinarStandard.
Wilson, Jonathan A.J. (2011) Marriage is 50% of a Muslim’s faith, but is it tougher these days? DinarStandard.
Wilson, Jonathan A.J. and Liu, Jonathan (2011) The challenges of Islamic branding: navigating emotions and halal. Journal of Islamic Marketing, 2 (1). pp. 28-42. ISSN 1759-0833 (doi:https://doi.org/10.1108/17590831111115222)
Wilson, Jonathan A.J. (2010) Reaching Muslim consumers with digital media. In: World Halal Forum Europe 2010, 10th-11th November 2010, Earls Court Conference Centre, London.
Wilson, Jonathan A.J. and Liu, Jonathan (2010) Halal branding – strategic marketing means, motives and opportunities. In: MIICEMA 2010 Malaysia-Indonesia International Conference on Economics, Management & Accounting: Regional Development in and Era of Global Innovation Economy, 25-26 Nov 2010, National University of Malaysia. Universiti Kebangsaan Malaysia (UKM), Bangi, Kuala Lumpur, Malaysia. (Unpublished)
Wilson, Jonathan A.J. (2010) Halal branding - a pluralist approach. In: College of Business and Economics Seminars: An Insight into Islamic and Halal Branding, 10 Oct 2010, United Arab Emirates University, Al-Ain, UAE. (Unpublished)
Wilson, Jonathan A.J. (2010) The strategic brand management of identity in Islamic finance and banking. In: Islamic Banking and Finance Conference (IBAF) 2010, 13-14 Oct 2010, Universiti Sains Islam Malaysia (USIM), Nilai, Kuala Lumpur, Malaysia. (Unpublished)
Wilson, Jonathan A.J. (2010) An insight into Islamic and Halal Branding. In: Global Brand Forum 2010, 7th September 2010, Cass Business School, London, UK. (Unpublished)
Muslim consumer behaviour and consumption
Wilson, Jonathan A.J. (2014) Revisiting the philosophical arguments underpinning Islamic finance and Halal. Zawya. pp. 1-5.
Muslim consumers
Wilson, Jonathan A.J. (2014) [Blog post] Repositioning Islamic finance as a grassroots international business catalyst. ResPublica - The Disraeli Room.
Muslim Culture
Wilson, Jonathan A.J. (2013) Bringing the full spectrum and spirit of Muslim culture into scholarship [Editorial]. Journal of Islamic Marketing, 4 (1). ISSN 1759-0833 (doi:https://doi.org/10.1108/jima.2013.43204aaa.001)
Wilson, Jonathan A.J. (2012) Islamic designs in the modern world. DinarStandard.
Muslim ethics
Wilson, Jonathan A.J. (2013) Sighting the crescent of "brand Islam" and halal – a cultural imperative. In: 1st Global Business Discourse 2013 (GBD), 3 April 2013, Kuala Lumpur, Malaysia. (Unpublished)
Muslim fashion
Rumbelow, Helen and Wilson, Jonathan A.J. (2014) Meet the Mipsterz: hipsters in hijabs. The Times.
Muslim females
Rumbelow, Helen and Wilson, Jonathan A.J. (2014) Meet the Mipsterz: hipsters in hijabs. The Times.
Muslim world
Wilson, Jonathan A.J. (2013) Londonistan opens for business with the Muslim world: shari'ah student loans and sukuk (bonds) to come [web blog]. The Huffington Post.
Muslim youth
Wilson, Jonathan A.J., Belk, Russell W., Bamossy, Gary J., Sandikci, Özlem, Kartajaya, Hermawan, Sobh, Rana, Liu, Jonathan and Scott, Linda (2013) Crescent marketing, Muslim geographies and brand Islam: reflections from the JIMA Senior Advisory Board. Journal of Islamic Marketing, 4 (1). pp. 22-50. ISSN 1759-0833 (doi:https://doi.org/10.1108/17590831311306336)
Muslim youth culture
Wilson, Jonathan A.J. (2014) Five minutes with...eL Seed, calligraffiti artist. Aquila Style.
Wilson, Jonathan A.J. (2011) Muslim Youth Cultural Codes – black zebras with white stripes, or white zebras with black stripes? DinarStandard.
Muslims
Wilson, Jonathan A.J. (2014) Daydreams of sci-fi Muslim futurism. Aquila Style.
Wilson, Jonathan A.J. (2014) Where are the Muslim fashion-misters? Aquila Style.
Wilson, Jonathan A.J. (2013) Global business discourse - reflections from a cultural nomad. Journal of Emerging Economies and Islamic Research, 1 (2). ISSN 2289-2559 (Online)
Wilson, Jonathan A.J. and Hollensen, Svend (2012) Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and afterlifetime values - a Socratic elenchus approach. International Journal of Business Performance Management (IJBPM), 14 (1). pp. 67-94. ISSN 1368-4892 (Print), 1741-5039 (Online) (doi:https://doi.org/10.1504/IJBPM.2013.050588)
nation branding
Anourbekova, Adele and Wilson, Jonathan A.J. (2013) Interview with Jonathan A.J. Wilson [Интервью с Джонатаном Уилсоном]. Business World Kazakhstan (BWK), 2 (38). pp. 28-31.
Wilson, Jonathan A.J. (2013) Boris discusses smart cities and economies of the future [web blog]. The Huffington Post.
Wilson, Jonathan A.J. (2013) Little Islam, Muslim Town, Halal Boulevard, and Arab Spring Sales - in a city near you [web blog]. The Huffington Post.
Wilson, Jonathan A.J. (2013) Sighting the crescent of "brand Islam" and halal – a cultural imperative. In: 1st Global Business Discourse 2013 (GBD), 3 April 2013, Kuala Lumpur, Malaysia. (Unpublished)
Wilson, Jonathan A.J., Belk, Russell W., Bamossy, Gary J., Sandikci, Özlem, Kartajaya, Hermawan, Sobh, Rana, Liu, Jonathan and Scott, Linda (2013) Crescent marketing, Muslim geographies and brand Islam: reflections from the JIMA Senior Advisory Board. Journal of Islamic Marketing, 4 (1). pp. 22-50. ISSN 1759-0833 (doi:https://doi.org/10.1108/17590831311306336)
Wilson, Jonathan A.J. and Liu, Jonathan (2012) Surrogate brands – the pull to adopt an 'other' nation, via sports merchandise. International Journal of Sport Management and Marketing (IJSMM), 11 (3/4). pp. 172-192. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.047131)
Wilson, Jonathan A.J. (2010) Malaysia's new economic model: managing change for competitive advantage. In: Conference on Malaysia’s New Economic Model: Managing Change for Competitive Advantage, 2 Dec 2010, Terengganu State Government and University of Malaysia Terengganu (UMT), Primula Beach Resort Hotel Conference Suite, Terengganu, East Malaysia. (Unpublished)
national cultures
Wilson, Jonathan A.J. and Hollensen, Svend (2010) Saipa Group, Iran – using strategic brand extensions to build relationships. Journal of Islamic Marketing, 1 (2). pp. 177-188. ISSN 1759-0833 (doi:https://doi.org/10.1108/17590831011055905)
National Identity
Wilson, Jonathan A.J. (2013) Global business discourse - reflections from a cultural nomad. Journal of Emerging Economies and Islamic Research, 1 (2). ISSN 2289-2559 (Online)
Wilson, Jonathan A.J. and Liu, Jonathan (2012) Surrogate brands – the pull to adopt an 'other' nation, via sports merchandise. International Journal of Sport Management and Marketing (IJSMM), 11 (3/4). pp. 172-192. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.047131)
Wilson, Jonathan A.J., Liu, Jonathan and Fan, Ying (2009) Surrogate brands - the pull to adopt an 'other' nation; via sports merchandise. In: Academy of Marketing Annual Conference 2009, 7-9 Jul 2009, Leeds Metropolitan University, Leeds, UK. (Unpublished)
niqab
Wilson, Jonathan A.J. (2013) Are ninjabis the new punk-rockers? [web blog]. The Huffington Post United Kingdom.
on the move
Wilson, Jonathan A.J. (2014) Should employers reward more employees for their social media profiles and personal brands? [web blog]. The Huffington Post United Kingdom.
online
Wilson, Jonathan A.J. (2011) Marriage is 50% of a Muslim’s faith, but is it tougher these days? DinarStandard.
online branding
Wilson, Jonathan A.J. and Fan, Ying (2010) Examining the role of external brand stakeholders – a classification through communication mapping. In: 6th Thought Leaders International Conference in Brand Management, 18-20 April 2010, Università della Svizzera italiana, Lugano, Switzerland. (Unpublished)
online shopping
Wilson, Jonathan A.J. (2014) Inconspicuous branded consumption is the new business buzzword in retail. The Huffington Post.
operations management
Wilson, Jonathan A.J. (2014) The industrialization and operationalization of Halal consumption - a management perspective. In: Gurunavi Guest Lecture on Halal and Food Technology, 23 Jun 2014, Tokyo Institute of Technology, Tokyo, Japan.
organisational behaviour
Wilson, Jonathan A.J. (2014) Knowledge sharing: the quest for transformational leadership and brand singularity. In: INCEIF Presents: Dr Jonathan A.J. Wilson, Business School University of Greenwich (Knowledge Sharing), 9 Apr 2014, INCEIF Campus, Lorong Universiti A, Kuala Lumpur, Malaysia. (Unpublished)
Liu, Jonathan, Wilson, Jonathan A.J. and Batterjee, Hamza (2010) Japanese corporate culture in Saudi Arabia: an analysis of the determinants of Honda’s successful integration. In: MIICEMA 2010 Malaysia-Indonesia International Conference on Economics, Management & Accounting: Regional Development in and Era of Global Innovation Economy, 25-26 Nov 2010, National University of Malaysia. Universiti Kebangsaan Malaysia (UKM), Bangi, Kuala Lumpur, Malaysia. (Unpublished)
Orientalism
Wilson, Jonathan A.J. (2014) Hippies, Hip-hop and Mipsters – Somewhere from America. Aquila Style.
Wilson, Jonathan A.J. (2014) The swagger and baggage of words. Aquila Style.
Wilson, Jonathan A.J. (2014) Where are the Muslim fashion-misters? Aquila Style.
pedagogy
Wilson, Jonathan A.J. (2010) Creating Islamic marketing and branding courses for a Muslim 'minority'. In: IC-DAIM 2010: Dawah & Islamic Management – Practice and Prospect, Universiti Sains Islam Malaysia (USIM), 23-24 Nov 2010, Kuala Lumpur, Malaysia.
performance
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
performance measures
Wilson, Jonathan A.J. and Hollensen, Svend (2012) Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and afterlifetime values - a Socratic elenchus approach. International Journal of Business Performance Management (IJBPM), 14 (1). pp. 67-94. ISSN 1368-4892 (Print), 1741-5039 (Online) (doi:https://doi.org/10.1504/IJBPM.2013.050588)
personal brand
Wilson, Jonathan A.J. (2014) Should employers reward more employees for their social media profiles and personal brands? [web blog]. The Huffington Post United Kingdom.
personal branding
Wilson, Jonathan A.J. (2014) Should employers reward more employees for their social media profiles and personal brands? [web blog]. The Huffington Post United Kingdom.
Wilson, Jonathan A.J. (2014) Branding gets personal: What’s your story? Aquila Style.
Wilson, Jonathan A.J. (2013) Beyond aliens and ambassadors - finding the right people. In: The 4th Kellogg Innovation Network ASEAN Forum 2014, 11-12 Dec 2013, @america, Jakarta, Indonesia.
Wilson, Jonathan A.J. (2010) [Exhibit 17.5] Mixing it with sports sponsorship: MMA – mixed martial arts, or marketing-made athletes? In: Hollensen, Svend, (ed.) Global Marketing: A decision oriented approach. Financial Times Prentice Hall, Harlow, Essex, UK, pp. 598-600. ISBN 9780273726227
personal image
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
PhD
Wilson, Jonathan A.J. (2010) An insider’s guide to getting published. In: Faculty of Economics and Muamalat Doctoral Colloquium, 12 Oct 2010, Universiti Sains Islam Malaysia (USIM), Nilai, Kuala Lumpa, Malaysia. (Unpublished)
popular culture
Wilson, Jonathan A.J. (2013) Fifty international experts in innovation and marketing speak to an audience of 5,000 in Indonesia. The Huffington Post.
Wilson, Jonathan A.J. (2013) Are ninjabis the new punk-rockers? [web blog]. The Huffington Post United Kingdom.
Wilson, Jonathan A.J. (2010) Branding as a cultural artefact – lessons from sport and music. In: Guest Lecture, 15 Oct 2010, SEGI University, Kuala Lumpur, Malaysia. (Unpublished)
professionalism
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
public relations
Anourbekova, Adele and Wilson, Jonathan A.J. (2013) Interview with Jonathan A.J. Wilson [Интервью с Джонатаном Уилсоном]. Business World Kazakhstan (BWK), 2 (38). pp. 28-31.
Wilson, Jonathan A.J. (2012) The intersection between transformational leadership, corporate communications and cultural branding: closing the delta. In: The Corporate Communications Experience 2, 8-9 March 2012, Belgrade, Serbia. (Unpublished)
Wilson, Jonathan A.J. (2011) Islamic Public Relations & Muslim Consumers. DinarStandard.
Wilson, Jonathan A.J. (2011) Mapping cultural change and engineering consent – through social networks and identifying key stakeholders. In: Arman Public Relations Institute Conference: The Sixth International Symposium on Public Relations, 11-12 Jan 2011, Tehran, Islamic Republic of Iran. (Unpublished)
publications
Wilson, Jonathan A.J. (2010) An insider’s guide to getting published. In: Faculty of Economics and Muamalat Doctoral Colloquium, 12 Oct 2010, Universiti Sains Islam Malaysia (USIM), Nilai, Kuala Lumpa, Malaysia. (Unpublished)
Qatar Airlines
Wilson, Jonathan A.J. (2014) Lessons from Malaysian Airlines: Damage control and should they rebrand? Branding Magazine.
Qualitative Research
Wilson, Jonathan A.J. (2013) Global business discourse - reflections from a cultural nomad. Journal of Emerging Economies and Islamic Research, 1 (2). ISSN 2289-2559 (Online)
race
Wilson, Jonathan A.J. (2014) Islam: the new black? [Video]
Wilson, Jonathan A.J. (2014) Public lecture: Brand Islam is the new black in marketing. In: INCEIF Presents: Dr Jonathan A.J. Wilson, Business School University of Greenwich (Public Lecture), 8 Apr 2014, Auditorium, Sasana Kijang, Bank Negara Malaysia, Kuala Lumpur, Malaysia. (Unpublished)
Wilson, Jonathan A.J. (2014) The swagger and baggage of words. Aquila Style.
race relations
Wilson, Jonathan A.J. (2013) The bandwagon effect is harming race relations [web blog]. The Huffington Post.
racism
Wilson, Jonathan A.J. (2013) The bandwagon effect is harming race relations [web blog]. The Huffington Post.
ramadan
Wilson, Jonathan A.J. (2012) Who says everyone’s coming to London for the Olympics – what about Ramadan? DinarStandard.
Wilson, Jonathan A.J. (2011) "This time next year it will be Ramadan and the Olympics". DinarStandard.
recruitment
Wilson, Jonathan A.J. (2013) Beyond aliens and ambassadors - finding the right people. In: The 4th Kellogg Innovation Network ASEAN Forum 2014, 11-12 Dec 2013, @america, Jakarta, Indonesia.
relations
Wilson, Jonathan A.J. and Morgan, Joseph E. (2011) Friends or freeloaders? Encouraging brand conscience and introducing the concept of emotion-based consumer loss mitigation. Journal of Brand Management, 18 (9). pp. 659-676. ISSN 1350-231X (Print), 1479-1803 (Online) (doi:https://doi.org/10.1057/bm.2011.4)
relationship marketing
Wilson, Jonathan A.J. and Hollensen, Svend (2012) Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and afterlifetime values - a Socratic elenchus approach. International Journal of Business Performance Management (IJBPM), 14 (1). pp. 67-94. ISSN 1368-4892 (Print), 1741-5039 (Online) (doi:https://doi.org/10.1504/IJBPM.2013.050588)
Wilson, Jonathan A.J. (2010) Saipa Group – The Iranian car manufacturer seeks a drive to serve. In: Hollensen, Svend, (ed.) Marketing Management: A Relationship Approach. Pearson Education, Harlow, UK, pp. 220-227. ISBN 9780273706830
religion
Wilson, Jonathan A.J. (2014) UNHATE – edgy marketing, stirring up hate, trying to grab headlines, or a viral stunt? DinarStandard.
Wilson, Jonathan A.J. (2011) Mapping cultural change and engineering consent – through social networks and identifying key stakeholders. In: Arman Public Relations Institute Conference: The Sixth International Symposium on Public Relations, 11-12 Jan 2011, Tehran, Islamic Republic of Iran. (Unpublished)
Wilson, Jonathan A.J. (2010) Malaysia's new economic model: managing change for competitive advantage. In: Conference on Malaysia’s New Economic Model: Managing Change for Competitive Advantage, 2 Dec 2010, Terengganu State Government and University of Malaysia Terengganu (UMT), Primula Beach Resort Hotel Conference Suite, Terengganu, East Malaysia. (Unpublished)
Wilson, Jonathan A.J. and Liu, Jonathan (2010) Why halal causes brands trouble? In: 1st International Conference on Islamic Marketing and Branding: Exploring Issues and Challenges, 29-30 Nov 2010, University of Malaya, Kuala Lumpur, Malaysia. (Unpublished)
Liu, Jonathan and Wilson, Jonathan A.J. (2010) The impact of culture and religion on leadership and management training: a comparison of three continents. In: MIICEMA 2010 Malaysia-Indonesia International Conference on Economics, Management & Accounting: Regional Development in and Era of Global Innovation Economy, 25-26 Nov 2010, National University of Malaysia. Universiti Kebangsaan Malaysia (UKM), Bangi, Kuala Lumpur, Malaysia. (Unpublished)
Wilson, Jonathan A.J. (2010) The strategic brand management of identity in Islamic finance and banking. In: Islamic Banking and Finance Conference (IBAF) 2010, 13-14 Oct 2010, Universiti Sains Islam Malaysia (USIM), Nilai, Kuala Lumpur, Malaysia. (Unpublished)
Wilson, Jonathan A.J. (2010) Saipa Group – The Iranian car manufacturer seeks a drive to serve. In: Hollensen, Svend, (ed.) Marketing Management: A Relationship Approach. Pearson Education, Harlow, UK, pp. 220-227. ISBN 9780273706830
religious faith groups
Wilson, Jonathan A.J. and Hollensen, Svend (2012) Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and afterlifetime values - a Socratic elenchus approach. International Journal of Business Performance Management (IJBPM), 14 (1). pp. 67-94. ISSN 1368-4892 (Print), 1741-5039 (Online) (doi:https://doi.org/10.1504/IJBPM.2013.050588)
religious studies
Wilson, Jonathan A.J. (2010) Teaching Islamic Studies in Scotland: Islamic Studies Network workshop report. Project Report. Higher Education Academy.
reputation management
Anourbekova, Adele and Wilson, Jonathan A.J. (2013) Interview with Jonathan A.J. Wilson [Интервью с Джонатаном Уилсоном]. Business World Kazakhstan (BWK), 2 (38). pp. 28-31.
research
Wilson, Jonathan A.J. (2010) An insider’s guide to getting published. In: Faculty of Economics and Muamalat Doctoral Colloquium, 12 Oct 2010, Universiti Sains Islam Malaysia (USIM), Nilai, Kuala Lumpa, Malaysia. (Unpublished)
ResPublica
Wilson, Jonathan A.J. (2014) [Blog post] Repositioning Islamic finance as a grassroots international business catalyst. ResPublica - The Disraeli Room.
retail
Wilson, Jonathan A.J. (2014) Inconspicuous branded consumption is the new business buzzword in retail. The Huffington Post.
rewards and benefits
Wilson, Jonathan A.J. (2014) Should employers reward more employees for their social media profiles and personal brands? [web blog]. The Huffington Post United Kingdom.
risk
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
Saudi Arabia
Wilson, Jonathan A.J. and AlMakrami, Ali H. (2010) An insight into the brand-conscious Saudi generation of ‘drifters’. In: 1st International Conference on Islamic Marketing and Branding: Exploring Issues and Challenges, 29-30 Nov 2010, University of Malaya, Kuala Lumpur, Malaysia. (Unpublished)
Saudi Arabian corporate culture
Liu, Jonathan, Wilson, Jonathan A.J. and Batterjee, Hamza (2010) Japanese corporate culture in Saudi Arabia: an analysis of the determinants of Honda’s successful integration. In: MIICEMA 2010 Malaysia-Indonesia International Conference on Economics, Management & Accounting: Regional Development in and Era of Global Innovation Economy, 25-26 Nov 2010, National University of Malaysia. Universiti Kebangsaan Malaysia (UKM), Bangi, Kuala Lumpur, Malaysia. (Unpublished)
Scholarship
Wilson, Jonathan A.J. (2013) Bringing the full spectrum and spirit of Muslim culture into scholarship [Editorial]. Journal of Islamic Marketing, 4 (1). ISSN 1759-0833 (doi:https://doi.org/10.1108/jima.2013.43204aaa.001)
sci fi
Wilson, Jonathan A.J. (2014) Daydreams of sci-fi Muslim futurism. Aquila Style.
selection
Wilson, Jonathan A.J. (2013) Beyond aliens and ambassadors - finding the right people. In: The 4th Kellogg Innovation Network ASEAN Forum 2014, 11-12 Dec 2013, @america, Jakarta, Indonesia.
service quality
Wilson, Jonathan A.J. (2010) A SERVQUAL approach to assessing da’wah as a management function. In: IC-DAIM 2010: Dawah & Islamic Management – Practice and Prospect, Universiti Sains Islam Malaysia (USIM), 23-24 Nov 2010, Kuala Lumpur, Malaysia.
SERVQUAL
Wilson, Jonathan A.J. (2010) A SERVQUAL approach to assessing da’wah as a management function. In: IC-DAIM 2010: Dawah & Islamic Management – Practice and Prospect, Universiti Sains Islam Malaysia (USIM), 23-24 Nov 2010, Kuala Lumpur, Malaysia.
shock advertising
Wilson, Jonathan A.J. (2014) UNHATE – edgy marketing, stirring up hate, trying to grab headlines, or a viral stunt? DinarStandard.
skill competences
Wilson, Jonathan A.J. (2013) Beyond aliens and ambassadors - finding the right people. In: The 4th Kellogg Innovation Network ASEAN Forum 2014, 11-12 Dec 2013, @america, Jakarta, Indonesia.
social life
Wilson, Jonathan A.J. (2014) Should employers reward more employees for their social media profiles and personal brands? [web blog]. The Huffington Post United Kingdom.
social media
Wilson, Jonathan A.J. (2014) Case Study: Driving social media engagement in Islamic finance. Islamic Finance Development Report 2014. Harmony on the Horizon. Islamic Corporation for the Development of the Private Sector (ICD) / Thomson Reuters, New York, USA / Jeddah, Saudi Arabia, pp. 164-168.
Wilson, Jonathan A.J. (2014) Should employers reward more employees for their social media profiles and personal brands? [web blog]. The Huffington Post United Kingdom.
Wilson, Jonathan A.J. (2014) Daydreams of sci-fi Muslim futurism. Aquila Style.
Wilson, Jonathan A.J. (2014) Inconspicuous branded consumption is the new business buzzword in retail. The Huffington Post.
Rumbelow, Helen and Wilson, Jonathan A.J. (2014) Meet the Mipsterz: hipsters in hijabs. The Times.
Wilson, Jonathan A.J. (2014) Branding gets personal: What’s your story? Aquila Style.
Wilson, Jonathan A.J. (2014) UNHATE – edgy marketing, stirring up hate, trying to grab headlines, or a viral stunt? DinarStandard.
Wilson, Jonathan A.J. (2013) Fifty international experts in innovation and marketing speak to an audience of 5,000 in Indonesia. The Huffington Post.
Wilson, Jonathan A.J. (2013) The bandwagon effect is harming race relations [web blog]. The Huffington Post.
Wilson, Jonathan A.J. (2013) Global business discourse - reflections from a cultural nomad. Journal of Emerging Economies and Islamic Research, 1 (2). ISSN 2289-2559 (Online)
Wilson, Jonathan A.J. (2012) Global brands and the globally branded: a new wave of hip hop grunge culture. Branding Magazine.
Wilson, Jonathan A.J. (2011) Riots, consumerism, hyper-communication and a moral compass. DinarStandard.
Wilson, Jonathan A.J. (2011) Marriage is 50% of a Muslim’s faith, but is it tougher these days? DinarStandard.
social networking
Wilson, Jonathan A.J. (2014) Should employers reward more employees for their social media profiles and personal brands? [web blog]. The Huffington Post United Kingdom.
Wilson, Jonathan A.J. and Fan, Ying (2010) Examining the role of external brand stakeholders – a classification through communication mapping. In: 6th Thought Leaders International Conference in Brand Management, 18-20 April 2010, Università della Svizzera italiana, Lugano, Switzerland. (Unpublished)
social networks
Wilson, Jonathan A.J. (2013) Beyond aliens and ambassadors - finding the right people. In: The 4th Kellogg Innovation Network ASEAN Forum 2014, 11-12 Dec 2013, @america, Jakarta, Indonesia.
social sciences
Wilson, Jonathan A.J. (2010) Teaching Islamic Studies in Scotland: Islamic Studies Network workshop report. Project Report. Higher Education Academy.
socio-politics
Wilson, Jonathan A.J. (2011) Mapping cultural change and engineering consent – through social networks and identifying key stakeholders. In: Arman Public Relations Institute Conference: The Sixth International Symposium on Public Relations, 11-12 Jan 2011, Tehran, Islamic Republic of Iran. (Unpublished)
spirituality
Wilson, Jonathan A.J. and Hollensen, Svend (2012) Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and afterlifetime values - a Socratic elenchus approach. International Journal of Business Performance Management (IJBPM), 14 (1). pp. 67-94. ISSN 1368-4892 (Print), 1741-5039 (Online) (doi:https://doi.org/10.1504/IJBPM.2013.050588)
Wilson, Jonathan A.J. (2010) Brand polytheism, worship and polygamy. Oxford Global Islamic Branding and Marketing Forum [blog / online forum].
sport marketing
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
sporting excellence
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
sporting failure
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
sporting merchandise
Wilson, Jonathan A.J. and Liu, Jonathan (2012) Surrogate brands – the pull to adopt an 'other' nation, via sports merchandise. International Journal of Sport Management and Marketing (IJSMM), 11 (3/4). pp. 172-192. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.047131)
sports
Wilson, Jonathan A.J. (2010) Branding as a cultural artefact – lessons from sport and music. In: Guest Lecture, 15 Oct 2010, SEGI University, Kuala Lumpur, Malaysia. (Unpublished)
sports branding
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
Wilson, Jonathan A.J. and Liu, Jonathan (2012) Surrogate brands – the pull to adopt an 'other' nation, via sports merchandise. International Journal of Sport Management and Marketing (IJSMM), 11 (3/4). pp. 172-192. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.047131)
Wilson, Jonathan A.J., Liu, Jonathan and Fan, Ying (2009) Surrogate brands - the pull to adopt an 'other' nation; via sports merchandise. In: Academy of Marketing Annual Conference 2009, 7-9 Jul 2009, Leeds Metropolitan University, Leeds, UK. (Unpublished)
sports kit
Wilson, Jonathan A.J. and Liu, Jonathan (2012) Surrogate brands – the pull to adopt an 'other' nation, via sports merchandise. International Journal of Sport Management and Marketing (IJSMM), 11 (3/4). pp. 172-192. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.047131)
sports personalities
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
sports sponsorship
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
Wilson, Jonathan A.J. (2010) [Exhibit 17.5] Mixing it with sports sponsorship: MMA – mixed martial arts, or marketing-made athletes? In: Hollensen, Svend, (ed.) Global Marketing: A decision oriented approach. Financial Times Prentice Hall, Harlow, Essex, UK, pp. 598-600. ISBN 9780273726227
Wilson, Jonathan A.J. (2010) Saipa Group – The Iranian car manufacturer seeks a drive to serve. In: Hollensen, Svend, (ed.) Marketing Management: A Relationship Approach. Pearson Education, Harlow, UK, pp. 220-227. ISBN 9780273706830
sports uniform
Wilson, Jonathan A.J. and Liu, Jonathan (2012) Surrogate brands – the pull to adopt an 'other' nation, via sports merchandise. International Journal of Sport Management and Marketing (IJSMM), 11 (3/4). pp. 172-192. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.047131)
stakeholder analysis
Wilson, Jonathan A.J. (2011) Mapping cultural change and engineering consent – through social networks and identifying key stakeholders. In: Arman Public Relations Institute Conference: The Sixth International Symposium on Public Relations, 11-12 Jan 2011, Tehran, Islamic Republic of Iran. (Unpublished)
Wilson, Jonathan A.J. and Fan, Ying (2010) Examining the role of external brand stakeholders – a classification through communication mapping. In: 6th Thought Leaders International Conference in Brand Management, 18-20 April 2010, Università della Svizzera italiana, Lugano, Switzerland. (Unpublished)
student loans
Wilson, Jonathan A.J. (2013) Londonistan opens for business with the Muslim world: shari'ah student loans and sukuk (bonds) to come [web blog]. The Huffington Post.
students
Wilson, Jonathan A.J. (2014) Should employers reward more employees for their social media profiles and personal brands? [web blog]. The Huffington Post United Kingdom.
sub-culture
Wilson, Jonathan A.J. (2014) Hippies, Hip-hop and Mipsters – Somewhere from America. Aquila Style.
sub-cultures
Wilson, Jonathan A.J. and AlMakrami, Ali H. (2010) An insight into the brand-conscious Saudi generation of ‘drifters’. In: 1st International Conference on Islamic Marketing and Branding: Exploring Issues and Challenges, 29-30 Nov 2010, University of Malaya, Kuala Lumpur, Malaysia. (Unpublished)
Sukuk
Wilson, Jonathan A.J. (2014) [Blog post] Repositioning Islamic finance as a grassroots international business catalyst. ResPublica - The Disraeli Room.
sukuk bonds
Wilson, Jonathan A.J. (2013) Londonistan opens for business with the Muslim world: shari'ah student loans and sukuk (bonds) to come [web blog]. The Huffington Post.
supply chain management
Wilson, Jonathan A.J. (2014) The industrialization and operationalization of Halal consumption - a management perspective. In: Gurunavi Guest Lecture on Halal and Food Technology, 23 Jun 2014, Tokyo Institute of Technology, Tokyo, Japan.
surrogacy
Wilson, Jonathan A.J. and Liu, Jonathan (2012) Surrogate brands – the pull to adopt an 'other' nation, via sports merchandise. International Journal of Sport Management and Marketing (IJSMM), 11 (3/4). pp. 172-192. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.047131)
surrogate brands
Wilson, Jonathan A.J. and Liu, Jonathan (2012) Surrogate brands – the pull to adopt an 'other' nation, via sports merchandise. International Journal of Sport Management and Marketing (IJSMM), 11 (3/4). pp. 172-192. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.047131)
Takaful insurance
Wilson, Jonathan A.J. (2010) The strategic brand management of identity in Islamic finance and banking. In: Islamic Banking and Finance Conference (IBAF) 2010, 13-14 Oct 2010, Universiti Sains Islam Malaysia (USIM), Nilai, Kuala Lumpur, Malaysia. (Unpublished)
teaching and pedagogy
Wilson, Jonathan A.J. (2010) Teaching Islamic Studies in Scotland: Islamic Studies Network workshop report. Project Report. Higher Education Academy.
team building
Wilson, Jonathan A.J. (2014) Lessons from Malaysian Airlines: Damage control and should they rebrand? Branding Magazine.
Wilson, Jonathan A.J. (2013) Beyond aliens and ambassadors - finding the right people. In: The 4th Kellogg Innovation Network ASEAN Forum 2014, 11-12 Dec 2013, @america, Jakarta, Indonesia.
theology
Wilson, Jonathan A.J. (2010) Teaching Islamic Studies in Scotland: Islamic Studies Network workshop report. Project Report. Higher Education Academy.
tourism
Wilson, Jonathan A.J. (2013) Fifty international experts in innovation and marketing speak to an audience of 5,000 in Indonesia. The Huffington Post.
Kokkranikal, Jithendran ORCID: 0000-0003-0103-562X , Wilson, Jonathan A.J. and Cronje, Paul (2011) Human empowerment, management and tourism. In: Moutinho, Luiz, (ed.) Strategic Management in Tourism. CABI Publishing, Wallingford, Oxon, UK, pp. 158-181. ISBN 9781845935887
training
Liu, Jonathan and Wilson, Jonathan A.J. (2010) The impact of culture and religion on leadership and management training: a comparison of three continents. In: MIICEMA 2010 Malaysia-Indonesia International Conference on Economics, Management & Accounting: Regional Development in and Era of Global Innovation Economy, 25-26 Nov 2010, National University of Malaysia. Universiti Kebangsaan Malaysia (UKM), Bangi, Kuala Lumpur, Malaysia. (Unpublished)
Liu, Jonathan, Wilson, Jonathan A.J. and Murray, Robert (2009) Leadership and management training: comparing Europe, China and Africa. In: The Role of Economic Governance and Leadership in the Development of Africa Conference, 8-9 Dec 2009, International Leadership Institute (ILI), Addis Ababa, Ethiopia. (Unpublished)
transactional analysis
Wilson, Jonathan A.J. (2014) Case Study: Driving social media engagement in Islamic finance. Islamic Finance Development Report 2014. Harmony on the Horizon. Islamic Corporation for the Development of the Private Sector (ICD) / Thomson Reuters, New York, USA / Jeddah, Saudi Arabia, pp. 164-168.
transformational leadership
Wilson, Jonathan A.J. (2014) Knowledge sharing: the quest for transformational leadership and brand singularity. In: INCEIF Presents: Dr Jonathan A.J. Wilson, Business School University of Greenwich (Knowledge Sharing), 9 Apr 2014, INCEIF Campus, Lorong Universiti A, Kuala Lumpur, Malaysia. (Unpublished)
Wilson, Jonathan A.J. (2011) Transformational Leadership, Communications and Cultural Branding. DinarStandard.
tribes
Wilson, Jonathan A.J. and AlMakrami, Ali H. (2010) An insight into the brand-conscious Saudi generation of ‘drifters’. In: 1st International Conference on Islamic Marketing and Branding: Exploring Issues and Challenges, 29-30 Nov 2010, University of Malaya, Kuala Lumpur, Malaysia. (Unpublished)
Turkish Airlines
Wilson, Jonathan A.J. (2014) Lessons from Malaysian Airlines: Damage control and should they rebrand? Branding Magazine.
ultimate fighting championships
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)
United Kingdom
Wilson, Jonathan A.J. (2010) When in Britain, do as the British do: if anyone knows what that means: multiculturalism in a “British” university business school. Multicultural Education & Technology Journal, 4 (4). pp. 220-233. ISSN 1750-497X (doi:https://doi.org/10.1108/17504971011087522)
video game advertising
Wilson, Jonathan A.J. (2010) [Exhibit 17.5] Mixing it with sports sponsorship: MMA – mixed martial arts, or marketing-made athletes? In: Hollensen, Svend, (ed.) Global Marketing: A decision oriented approach. Financial Times Prentice Hall, Harlow, Essex, UK, pp. 598-600. ISBN 9780273726227
web 2.0
Wilson, Jonathan A.J. and Fan, Ying (2010) Examining the role of external brand stakeholders – a classification through communication mapping. In: 6th Thought Leaders International Conference in Brand Management, 18-20 April 2010, Università della Svizzera italiana, Lugano, Switzerland. (Unpublished)
web blog
Wilson, Jonathan A.J. (2013) Global Islamic Economy Summit and World Expo 2020 boost Dubai's halal credentials [web blog]. The Huffington Post.
Wilson, Jonathan A.J. (2013) Are ninjabis the new punk-rockers? [web blog]. The Huffington Post United Kingdom.
Wilson, Jonathan A.J. (2013) Boris discusses smart cities and economies of the future [web blog]. The Huffington Post.
Wilson, Jonathan A.J. (2013) Londonistan opens for business with the Muslim world: shari'ah student loans and sukuk (bonds) to come [web blog]. The Huffington Post.
Wilson, Jonathan A.J. (2013) The bandwagon effect is harming race relations [web blog]. The Huffington Post.
Wilson, Jonathan A.J. (2013) Little Islam, Muslim Town, Halal Boulevard, and Arab Spring Sales - in a city near you [web blog]. The Huffington Post.
West
Wilson, Jonathan A.J. (2014) The swagger and baggage of words. Aquila Style.
WIEF
Wilson, Jonathan A.J. (2014) [Blog post] Repositioning Islamic finance as a grassroots international business catalyst. ResPublica - The Disraeli Room.
words
Wilson, Jonathan A.J. (2014) The swagger and baggage of words. Aquila Style.
World Islamic Economic Forum
Wilson, Jonathan A.J. (2014) [Blog post] Repositioning Islamic finance as a grassroots international business catalyst. ResPublica - The Disraeli Room.
Wilson, Jonathan A.J. (2013) Global Islamic Economy Summit and World Expo 2020 boost Dubai's halal credentials [web blog]. The Huffington Post.
Wilson, Jonathan A.J. (2013) Boris discusses smart cities and economies of the future [web blog]. The Huffington Post.
Wilson, Jonathan A.J. (2013) Londonistan opens for business with the Muslim world: shari'ah student loans and sukuk (bonds) to come [web blog]. The Huffington Post.
world religions
Wilson, Jonathan A.J. and Hollensen, Svend (2012) Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and afterlifetime values - a Socratic elenchus approach. International Journal of Business Performance Management (IJBPM), 14 (1). pp. 67-94. ISSN 1368-4892 (Print), 1741-5039 (Online) (doi:https://doi.org/10.1504/IJBPM.2013.050588)
young consumers
Morgan, Joseph E. and Wilson, Jonathan A.J. (2010) A ‘brand’ new friend: brand communities in CSR policy. In: Second International Conference on Brand Management (ICBM 2010), 8-9 Jan 2010, Agra, India. (Unpublished)
youth
Wilson, Jonathan A.J. (2014) Hippies, Hip-hop and Mipsters – Somewhere from America. Aquila Style.
youth culture
Wilson, Jonathan A.J. (2014) Where hip-hop culture and Arabic calligraphy collide. Aquila Style.
Rumbelow, Helen and Wilson, Jonathan A.J. (2014) Meet the Mipsterz: hipsters in hijabs. The Times.
Wilson, Jonathan A.J. (2012) Global brands and the globally branded: a new wave of hip hop grunge culture. Branding Magazine.
Wilson, Jonathan A.J. (2011) Is the Muslim Market the new Hip hop? DinarStandard.
Wilson, Jonathan A.J. (2010) Reaching Muslim consumers with digital media. In: World Halal Forum Europe 2010, 10th-11th November 2010, Earls Court Conference Centre, London.
Wilson, Jonathan A.J. and AlMakrami, Ali H. (2010) An insight into the brand-conscious Saudi generation of ‘drifters’. In: 1st International Conference on Islamic Marketing and Branding: Exploring Issues and Challenges, 29-30 Nov 2010, University of Malaya, Kuala Lumpur, Malaysia. (Unpublished)
Wilson, Jonathan A.J. (2010) Branding as a cultural artefact – lessons from sport and music. In: Guest Lecture, 15 Oct 2010, SEGI University, Kuala Lumpur, Malaysia. (Unpublished)