Wilson, Jonathan A.J. (2014) Case Study: Driving social media engagement in Islamic finance. Islamic Finance Development Report 2014. Harmony on the Horizon. Islamic Corporation for the Development of the Private Sector (ICD) / Thomson Reuters, New York, USA / Jeddah, Saudi Arabia, pp. 164-168.

Wilson, Jonathan A.J. (2014) Lessons from Malaysian Airlines: Damage control and should they rebrand? Branding Magazine.

Wilson, Jonathan A.J. (2014) [Blog post] Repositioning Islamic finance as a grassroots international business catalyst. ResPublica - The Disraeli Room.

Wilson, Jonathan A.J. (2014) The industrialization and operationalization of Halal consumption - a management perspective. In: Gurunavi Guest Lecture on Halal and Food Technology, 23 Jun 2014, Tokyo Institute of Technology, Tokyo, Japan.

Wilson, Jonathan A.J. (2014) A culture and consumption-based global perspective on Halal offerings. In: The 2nd International Symposium on "Food Halalness - Religious Norm and Food Business: a Global Perspective", 17 Jun 2014, Kurame Hall, Tokyo Institute of Technology, Tokyo, Japan.

Wilson, Jonathan A.J. (2014) Islamic economics 2.0 - Creating a Halal wealth and knowledge economy. Zawya. pp. 1-7.

Wilson, Jonathan A.J. (2014) Should employers reward more employees for their social media profiles and personal brands? [web blog]. The Huffington Post United Kingdom.

Wilson, Jonathan A.J. (2014) Islam: the new black? [Video]

Wilson, Jonathan A.J. (2014) Knowledge sharing: the quest for transformational leadership and brand singularity. In: INCEIF Presents: Dr Jonathan A.J. Wilson, Business School University of Greenwich (Knowledge Sharing), 9 Apr 2014, INCEIF Campus, Lorong Universiti A, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan A.J. (2014) Public lecture: Brand Islam is the new black in marketing. In: INCEIF Presents: Dr Jonathan A.J. Wilson, Business School University of Greenwich (Public Lecture), 8 Apr 2014, Auditorium, Sasana Kijang, Bank Negara Malaysia, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan A.J. (2014) Where hip-hop culture and Arabic calligraphy collide. Aquila Style.

Wilson, Jonathan A.J. (2014) Five minutes with...eL Seed, calligraffiti artist. Aquila Style.

Wilson, Jonathan A.J. (2014) Revisiting the philosophical arguments underpinning Islamic finance and Halal. Zawya. pp. 1-5.

Wilson, Jonathan A.J. (2014) Daydreams of sci-fi Muslim futurism. Aquila Style.

Wilson, Jonathan A.J. (2014) Revisiting the philosophical arguments underpinning Islamic Finance and Halal. The Thomson Reuters Knowledge Effect Blog.

Wilson, Jonathan A.J. (2014) Hippies, Hip-hop and Mipsters – Somewhere from America. Aquila Style.

Wilson, Jonathan A.J. (2014) The swagger and baggage of words. Aquila Style.

Wilson, Jonathan A.J. (2014) Inconspicuous branded consumption is the new business buzzword in retail. The Huffington Post.

Rumbelow, Helen and Wilson, Jonathan A.J. (2014) Meet the Mipsterz: hipsters in hijabs. The Times.

Wilson, Jonathan A.J. (2014) Branding gets personal: What’s your story? Aquila Style.

Wilson, Jonathan A.J. (2014) UNHATE – edgy marketing, stirring up hate, trying to grab headlines, or a viral stunt? DinarStandard.

Wilson, Jonathan A.J. (2014) Where are the Muslim fashion-misters? Aquila Style.

Wilson, Jonathan A.J. (2014) Being hip and Halal: more than meat and money. In: Macromarketing and the Crisis of the Social Imagination: Proceedings of the 39th Annual Macromarketing Conference. Macromarketing Society, London, UK, p. 1008. ISSN 2168-1473 (Print), 2168-1481 (Online)

Wilson, Jonathan A.J. (2013) Fifty international experts in innovation and marketing speak to an audience of 5,000 in Indonesia. The Huffington Post.

Wilson, Jonathan A.J. (2013) Beyond aliens and ambassadors - finding the right people. In: The 4th Kellogg Innovation Network ASEAN Forum 2014, 11-12 Dec 2013, @america, Jakarta, Indonesia.

Wilson, Jonathan A.J. (2013) Global Islamic Economy Summit and World Expo 2020 boost Dubai's halal credentials [web blog]. The Huffington Post.

Wilson, Jonathan A.J. (2013) Opinion: so what is 'Islamic marketing' & what’s all the noise about? Halal Focus.

Wilson, Jonathan A.J. (2013) Are ninjabis the new punk-rockers? [web blog]. The Huffington Post United Kingdom.

Anourbekova, Adele and Wilson, Jonathan A.J. (2013) Interview with Jonathan A.J. Wilson [Интервью с Джонатаном Уилсоном]. Business World Kazakhstan (BWK), 2 (38). pp. 28-31.

Wilson, Jonathan A.J. (2013) Boris discusses smart cities and economies of the future [web blog]. The Huffington Post.

Wilson, Jonathan A.J. (2013) Londonistan opens for business with the Muslim world: shari'ah student loans and sukuk (bonds) to come [web blog]. The Huffington Post.

Wilson, Jonathan A.J. (2013) The bandwagon effect is harming race relations [web blog]. The Huffington Post.

Wilson, Jonathan A.J. (2013) Little Islam, Muslim Town, Halal Boulevard, and Arab Spring Sales - in a city near you [web blog]. The Huffington Post.

Sobh, Rana, Belk, Russell W. and Wilson, Jonathan A.J. (2013) Islamic Arab hospitality and multiculturalism. Marketing Theory, 13 (4). pp. 443-463. ISSN 1470-5931 (Print), 1741-301X (Online) (doi:10.1177/1470593113499695)

Wilson, Jonathan A.J. (2013) Sighting the crescent of "brand Islam" and halal – a cultural imperative. In: 1st Global Business Discourse 2013 (GBD), 3 April 2013, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan A.J. (2013) Bringing the full spectrum and spirit of Muslim culture into scholarship [Editorial]. Journal of Islamic Marketing, 4 (1). ISSN 1759-0833 (doi:10.1108/jima.2013.43204aaa.001)

Wilson, Jonathan A.J., Belk, Russell W., Bamossy, Gary J., Sandikci, Özlem, Kartajaya, Hermawan, Sobh, Rana, Liu, Jonathan and Scott, Linda (2013) Crescent marketing, Muslim geographies and brand Islam: reflections from the JIMA Senior Advisory Board. Journal of Islamic Marketing, 4 (1). pp. 22-50. ISSN 1759-0833 (doi:10.1108/17590831311306336)

Wilson, Jonathan A.J. (2013) Global business discourse - reflections from a cultural nomad. Journal of Emerging Economies and Islamic Research, 1 (2). ISSN 2289-2559 (Online)

Wilson, Jonathan A.J. (2012) The culture of cultured branding – lessons from Aristotle. Other. Think Ethnic, London, UK.

Wilson, Jonathan A.J. (2012) Global brands and the globally branded: a new wave of hip hop grunge culture. Branding Magazine.

Wilson, Jonathan A.J. (2012) Islamic designs in the modern world. DinarStandard.

Wilson, Jonathan A.J. (2012) Who says everyone’s coming to London for the Olympics – what about Ramadan? DinarStandard.

Wilson, Jonathan A.J. (2012) The intersection between transformational leadership, corporate communications and cultural branding: closing the delta. In: The Corporate Communications Experience 2, 8-9 March 2012, Belgrade, Serbia. (Unpublished)

Wilson, Jonathan A.J. and Hollensen, Svend (2012) Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and afterlifetime values - a Socratic elenchus approach. International Journal of Business Performance Management (IJBPM), 14 (1). pp. 67-94. ISSN 1368-4892 (Print), 1741-5039 (Online) (doi:10.1504/IJBPM.2013.050588)

Wilson, Jonathan A.J. (2012) [Editorial] The new wave of transformational Islamic marketing: reflections and definitions. Journal of Islamic Studies, 3 (1). pp. 5-11. ISSN 1759-0833 (Print), 1759-0841 (Online) (doi:10.1108/17590831211225436)

Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.045492)

Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.045492)

Wilson, Jonathan A.J. and Liu, Jonathan (2012) Surrogate brands – the pull to adopt an 'other' nation, via sports merchandise. International Journal of Sport Management and Marketing (IJSMM), 11 (3/4). pp. 172-192. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.047131)

Wilson, Jonathan A.J. (2011) Halal and Kosher meat under the cosh – can there be a meeting of minds? DinarStandard.

Wilson, Jonathan A.J. (2011) The next big thing: cultural hybridisation and its impact on your branding strategies. In: Brand Summit, Total Marketing, IIR Middle East, 24-28 October 2011, Dubai, United Arab Emirates.

Wilson, Jonathan A.J. (2011) Transformational Leadership, Communications and Cultural Branding. DinarStandard.

Wilson, Jonathan A.J. (2011) Riots, consumerism, hyper-communication and a moral compass. DinarStandard.

Wilson, Jonathan A.J. (2011) "This time next year it will be Ramadan and the Olympics". DinarStandard.

Wilson, Jonathan A.J. and Morgan, Joseph E. (2011) Friends or freeloaders? Encouraging brand conscience and introducing the concept of emotion-based consumer loss mitigation. Journal of Brand Management, 18 (9). pp. 659-676. ISSN 1350-231X (Print), 1479-1803 (Online) (doi:10.1057/bm.2011.4)

Wilson, Jonathan A.J. (2011) Modest fashion, or fashioning modesty? DinarStandard.

Wilson, Jonathan A.J. (2011) Muslim Youth Cultural Codes – black zebras with white stripes, or white zebras with black stripes? DinarStandard.

Wilson, Jonathan A.J. (2011) Is the Muslim Market the new Hip hop? DinarStandard.

Wilson, Jonathan A.J. (2011) Islamic Public Relations & Muslim Consumers. DinarStandard.

Wilson, Jonathan A.J. (2011) Should we think of Islamic and Halal brands as being ‘Muslims’. DinarStandard.

Wilson, Jonathan A.J. (2011) Marriage is 50% of a Muslim’s faith, but is it tougher these days? DinarStandard.

Wilson, Jonathan A.J. (2011) New-School brand creation and creativity – lessons from hip-hop and the global branded generation. Journal of Brand Management. ISSN 1350-231X (Print), 1479-1803 (Online) (doi:10.1057/bm.2011.7)

Kokkranikal, Jithendran ORCID: https://orcid.org/0000-0003-0103-562X, Wilson, Jonathan A.J. and Cronje, Paul (2011) Human empowerment, management and tourism. In: Moutinho, Luiz, (ed.) Strategic Management in Tourism. CABI Publishing, Wallingford, Oxon, UK, pp. 158-181. ISBN 9781845935887

Wilson, Jonathan A.J. (2011) Mapping cultural change and engineering consent – through social networks and identifying key stakeholders. In: Arman Public Relations Institute Conference: The Sixth International Symposium on Public Relations, 11-12 Jan 2011, Tehran, Islamic Republic of Iran. (Unpublished)

Wilson, Jonathan A.J. and Liu, Jonathan (2011) The challenges of Islamic branding: navigating emotions and halal. Journal of Islamic Marketing, 2 (1). pp. 28-42. ISSN 1759-0833 (doi:10.1108/17590831111115222)

Wilson, Jonathan A.J. (2010) Malaysia's new economic model: managing change for competitive advantage. In: Conference on Malaysia’s New Economic Model: Managing Change for Competitive Advantage, 2 Dec 2010, Terengganu State Government and University of Malaysia Terengganu (UMT), Primula Beach Resort Hotel Conference Suite, Terengganu, East Malaysia. (Unpublished)

Wilson, Jonathan A.J. (2010) Cultural surrogacy and the impact of branding. In: Cultural Surrogacy and the Impact of Branding, 27th November, Asia-e-University, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan A.J. (2010) Teaching Islamic Studies in Scotland: Islamic Studies Network workshop report. Project Report. Higher Education Academy.

Wilson, Jonathan A.J. (2010) Reaching Muslim consumers with digital media. In: World Halal Forum Europe 2010, 10th-11th November 2010, Earls Court Conference Centre, London.

Wilson, Jonathan A.J. (2010) Creating Islamic marketing and branding courses for a Muslim 'minority'. In: IC-DAIM 2010: Dawah & Islamic Management – Practice and Prospect, Universiti Sains Islam Malaysia (USIM), 23-24 Nov 2010, Kuala Lumpur, Malaysia.

Wilson, Jonathan A.J. and Liu, Jonathan (2010) Halal branding – strategic marketing means, motives and opportunities. In: MIICEMA 2010 Malaysia-Indonesia International Conference on Economics, Management & Accounting: Regional Development in and Era of Global Innovation Economy, 25-26 Nov 2010, National University of Malaysia. Universiti Kebangsaan Malaysia (UKM), Bangi, Kuala Lumpur, Malaysia. (Unpublished)

Liu, Jonathan, Wilson, Jonathan A.J. and Batterjee, Hamza (2010) Japanese corporate culture in Saudi Arabia: an analysis of the determinants of Honda’s successful integration. In: MIICEMA 2010 Malaysia-Indonesia International Conference on Economics, Management & Accounting: Regional Development in and Era of Global Innovation Economy, 25-26 Nov 2010, National University of Malaysia. Universiti Kebangsaan Malaysia (UKM), Bangi, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan A.J. (2010) A SERVQUAL approach to assessing da’wah as a management function. In: IC-DAIM 2010: Dawah & Islamic Management – Practice and Prospect, Universiti Sains Islam Malaysia (USIM), 23-24 Nov 2010, Kuala Lumpur, Malaysia.

Wilson, Jonathan A.J. and Liu, Jonathan (2010) Why halal causes brands trouble? In: 1st International Conference on Islamic Marketing and Branding: Exploring Issues and Challenges, 29-30 Nov 2010, University of Malaya, Kuala Lumpur, Malaysia. (Unpublished)

Liu, Jonathan and Wilson, Jonathan A.J. (2010) The impact of culture and religion on leadership and management training: a comparison of three continents. In: MIICEMA 2010 Malaysia-Indonesia International Conference on Economics, Management & Accounting: Regional Development in and Era of Global Innovation Economy, 25-26 Nov 2010, National University of Malaysia. Universiti Kebangsaan Malaysia (UKM), Bangi, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan A.J. and AlMakrami, Ali H. (2010) An insight into the brand-conscious Saudi generation of ‘drifters’. In: 1st International Conference on Islamic Marketing and Branding: Exploring Issues and Challenges, 29-30 Nov 2010, University of Malaya, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan A.J. (2010) Branding as a cultural artefact – lessons from sport and music. In: Guest Lecture, 15 Oct 2010, SEGI University, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan A.J. (2010) An insider’s guide to getting published. In: Faculty of Economics and Muamalat Doctoral Colloquium, 12 Oct 2010, Universiti Sains Islam Malaysia (USIM), Nilai, Kuala Lumpa, Malaysia. (Unpublished)

Wilson, Jonathan A.J. (2010) Halal branding - a pluralist approach. In: College of Business and Economics Seminars: An Insight into Islamic and Halal Branding, 10 Oct 2010, United Arab Emirates University, Al-Ain, UAE. (Unpublished)

Wilson, Jonathan A.J. (2010) The strategic brand management of identity in Islamic finance and banking. In: Islamic Banking and Finance Conference (IBAF) 2010, 13-14 Oct 2010, Universiti Sains Islam Malaysia (USIM), Nilai, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan A.J. (2010) An insight into Islamic and Halal Branding. In: Global Brand Forum 2010, 7th September 2010, Cass Business School, London, UK. (Unpublished)

Wilson, Jonathan A.J. (2010) [Exhibit 17.5] Mixing it with sports sponsorship: MMA – mixed martial arts, or marketing-made athletes? In: Hollensen, Svend, (ed.) Global Marketing: A decision oriented approach. Financial Times Prentice Hall, Harlow, Essex, UK, pp. 598-600. ISBN 9780273726227

Wilson, Jonathan A.J. (2010) [Blog entry] Putting the halal into brands, or branding the halal? Oxford Global and Islamic Marketing Forum [Blog].

Wilson, Jonathan A.J. (2010) Brand polytheism, worship and polygamy. Oxford Global Islamic Branding and Marketing Forum [blog / online forum].

Wilson, Jonathan A.J. (2010) Understanding cultural homogenization and hybridization - through a study of BBC Asian Network. In: Doing Business in India, 27-28 May 2010, University of Greenwich, UK. (Unpublished)

Wilson, Jonathan A.J. and Morgan, Joseph E. (2010) Friends or freeloaders? To what degree should brands and consumers entertain the concept of mitigating losses, when relations sour? In: 1st International Colloquium on the Consumer-Brand Relationship (CBR), 23rd-24th April 2010, Rollins College, Winter Park, Orlando, USA. (Unpublished)

Wilson, Jonathan A.J. and Fan, Ying (2010) Examining the role of external brand stakeholders – a classification through communication mapping. In: 6th Thought Leaders International Conference in Brand Management, 18-20 April 2010, Università della Svizzera italiana, Lugano, Switzerland. (Unpublished)

Wilson, Jonathan A.J. (2010) Saipa Group – The Iranian car manufacturer seeks a drive to serve. In: Hollensen, Svend, (ed.) Marketing Management: A Relationship Approach. Pearson Education, Harlow, UK, pp. 220-227. ISBN 9780273706830

Morgan, Joseph E. and Wilson, Jonathan A.J. (2010) A ‘brand’ new friend: brand communities in CSR policy. In: Second International Conference on Brand Management (ICBM 2010), 8-9 Jan 2010, Agra, India. (Unpublished)

Wilson, Jonathan A.J. (2010) Getting the best out of your students through cultural appreciation: multiculturalism in a 'British' university business classroom setting. Compass: The Journal of Learning and Teaching at the University of Greenwich, 2009-1 (1). pp. 53-63. ISSN 2044-0081

Wilson, Jonathan A.J. and Hollensen, Svend (2010) Saipa Group, Iran – using strategic brand extensions to build relationships. Journal of Islamic Marketing, 1 (2). pp. 177-188. ISSN 1759-0833 (doi:10.1108/17590831011055905)

Wilson, Jonathan A.J. and Liu, Jonathan (2010) Shaping the Halal into a brand? Journal of Islamic Marketing, 1 (2). pp. 107-123. ISSN 1759-0833 (doi:10.1108/17590831011055851)

Wilson, Jonathan A.J. (2010) When in Britain, do as the British do: if anyone knows what that means: multiculturalism in a “British” university business school. Multicultural Education & Technology Journal, 4 (4). pp. 220-233. ISSN 1750-497X (doi:10.1108/17504971011087522)

Liu, Jonathan, Wilson, Jonathan A.J. and Murray, Robert (2009) Leadership and management training: comparing Europe, China and Africa. In: The Role of Economic Governance and Leadership in the Development of Africa Conference, 8-9 Dec 2009, International Leadership Institute (ILI), Addis Ababa, Ethiopia. (Unpublished)

Wilson, Jonathan A.J., Liu, Jonathan and Fan, Ying (2009) Surrogate brands - the pull to adopt an 'other' nation; via sports merchandise. In: Academy of Marketing Annual Conference 2009, 7-9 Jul 2009, Leeds Metropolitan University, Leeds, UK. (Unpublished)

Wilson, Jonathan A.J. and Liu, Jonathan (2009) ‘The Pinocchio Effect’ – when managing the brand creation process, across cultures. TMC Academic Journal, 4 (1). pp. 45-58. ISSN 1793-6020

Wilson, Jonathan A.J. (2007) The portrayal of ethnicity in the media. In: Ethnicity and the Media. Westminster Media Forum Seminar Series . Westminster Forum Projects Ltd., Bagshot, Surrey. ISBN 9781905029594