Items where Author is "Wilson, Jonathan"
Academia
Wilson, Jonathan (2014) Academic journalism and dissemination diversity - a new approach to scholarship. NetworkedScholar - Marketing.
Advertising
Wilson, Jonathan (2015) The 5-second marketing challenge. In: MarkPlus Inc. and KIN ASEAN Kellogg Innovation Network Annual Conference. MarkPlus Inc, The Ritz Carlton Pacific Place Hotel Ballroom, Jakarta, Indonesia.
Wilson, Jonathan (2015) The advertising revolution will not be televised any more. The Marketeers. pp. 115-117.
Wilson, Jonathan (2015) Brand propaganda, its religious roots, and a rise from the east? BRIC Plus.
Wilson, Jonathan (2014) Brand Islam is fast becoming the new black in marketing terms. The Guardian. ISSN 0261-3077
Wilson, Jonathan (2010) Halal Lifestyle: Understanding Muslim Consumers. In: The Global Islamic Economy Summit 2013: Leading a New Economic Paradigm, 25-26 November, 2013, Madinat Jumeirah, Dubai, UAE.
African American Consumers
Wilson, Jonathan (2010) Halal Lifestyle: Understanding Muslim Consumers. In: The Global Islamic Economy Summit 2013: Leading a New Economic Paradigm, 25-26 November, 2013, Madinat Jumeirah, Dubai, UAE.
America
Wilson, Jonathan (2015) The psychology of globalization - Explained by cultural DNA. The Huffington Post.
Arab Gulf
Sobh, Rana, Belk, Russell, Wilson, Jonathan and Ginena, Karim (2012) Home and commercial hospitality rituals in Arab Gulf countries. In: 43rd Association for Consumer Research Conference, 4-7 Oct 2012, Sheraton Wall Centre, Vancouver, Canada. (Unpublished)
Arab Spring
Wilson, Jonathan (2014) KIN global 2014 change at scale: Leading through transformation in the Islamic world. [Video]
Arab world
Wilson, Jonathan (2014) KIN global 2014 change at scale: Leading through transformation in the Islamic world. [Video]
Aristotle
Wilson, Jonathan (2013) The culture of cultured branding - change the way you perceive branding. Branding Magazine (1). pp. 31-38.
Wilson, Jonathan (2012) The culture of cultured branding: bringing Aristotelian thought into branding. Branding Magazine (001). pp. 31-38.
Art
Wilson, Jonathan (2016) Street Artist eL Seed changes perceptions with Arabic graffiti that's optical genius. The Huffington Post.
Arts
Wilson, Jonathan (2016) Street Artist eL Seed changes perceptions with Arabic graffiti that's optical genius. The Huffington Post.
ASEAN
Huynh, Giang and Wilson, Jonathan (2014) Vietnamese attitudes and behavioural patterns towards counterfeit brands. ASEAN Marketing Journal, 6 (2). pp. 89-104. ISSN 2085-5044 (Print), 2356-2242 (Online) (doi:10.21002/amj.v6i2.4217)
Wilson, Jonathan (2014) Lessons learned. Communicate Magazine UAE, in association with Advertising Age.
Wilson, Jonathan (2014) KIN global 2014 change at scale: Leading through transformation in the Islamic world. [Video]
Asia
Wilson, Jonathan (2015) The psychology of globalization - Explained by cultural DNA. The Huffington Post.
Wilson, Jonathan, Eckhardt, Giana and Belk, Russell (2013) The rise of inconspicuous consumption. In: European Conference of the Association of Consumer Research 2013, 4-7 Jul 2013, Barcelona, Spain. (Unpublished)
athlete management
Wilson, Jonathan and Liu, Jonathan (2010) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. In: Academy of marketing annual conference 2010: Transformational marketing, 6-8 Jul 2010, University of Coventry, UK.
Australia
Wilson, Jonathan (2015) The psychology of globalization - Explained by cultural DNA. The Huffington Post.
Behavioural Psychology
Wilson, Jonathan (2015) The 5-second marketing challenge. In: MarkPlus Inc. and KIN ASEAN Kellogg Innovation Network Annual Conference. MarkPlus Inc, The Ritz Carlton Pacific Place Hotel Ballroom, Jakarta, Indonesia.
brand communities
Wilson, Jonathan (2010) Branding to the hip-hop generation. In: 6th International Conference of the AM’s Brand, Identity and Corporate Reputation SIG April 9th-11th, 2010 ESADE - Univesitat Ramon Llull, Barcelona, Spain., 9-11 April 2010, ESADE Business School, Barcelona Spain. (Unpublished)
Brand culture
Wilson, Jonathan (2016) Brand culture, halal, and the critical Islamic imperative. In: Dall'Olmo Riley, Francesca, Singh, Jaywant and Blankson, Charles, (eds.) The Routledge Companion to Contemporary Brand Management. Routledge Companions in Business, Management and Accounting, IV . Routledge, Oxford, UK, pp. 338-353. ISBN 9780415747905
Wilson, Jonathan (2015) Making sense of branding - and how to make an enjoyable Brand. The Marketeers. pp. 85-89.
Wilson, Jonathan, Eckhardt, Giana and Belk, Russell (2013) The rise of inconspicuous consumption. In: European Conference of the Association of Consumer Research 2013, 4-7 Jul 2013, Barcelona, Spain. (Unpublished)
Wilson, Jonathan (2012) The culture of cultured branding: bringing Aristotelian thought into branding. Branding Magazine (001). pp. 31-38.
brand image
Huynh, Giang and Wilson, Jonathan (2014) Vietnamese attitudes and behavioural patterns towards counterfeit brands. ASEAN Marketing Journal, 6 (2). pp. 89-104. ISSN 2085-5044 (Print), 2356-2242 (Online) (doi:10.21002/amj.v6i2.4217)
brand management
Wilson, Jonathan (2014) The Halal phenomenon – an extension or a new paradigm? Social Business, 4 (3). pp. 255-271. ISSN 2044-4087 (Print), 2044-9860 (Online) (doi:10.1362/204440814X14103454934294)
Wilson, Jonathan (2013) The art, language and mindset of game-changing: branding, public relations and corporate communications. In: Marketing Kingdom Tashkent, 22 Nov 2013, Tashkent, Uzbekistan. (Unpublished)
Wilson, Jonathan (2013) Science and branding or the ‘science’ of branding? Branding Magazine.
Wilson, Jonathan (2013) The culture of cultured branding - change the way you perceive branding. Branding Magazine (1). pp. 31-38.
Wilson, Jonathan (2012) The culture of cultured branding: bringing Aristotelian thought into branding. Branding Magazine (001). pp. 31-38.
Brand rankings
Wilson, Jonathan (2015) Death to the Christian brand hegemony? The Marketeers. pp. 117-119.
Brand Theory
Wilson, Jonathan (2015) Making sense of branding - and how to make an enjoyable Brand. The Marketeers. pp. 85-89.
Wilson, Jonathan (2015) Death to the Christian brand hegemony? The Marketeers. pp. 117-119.
Branding
Wilson, Jonathan (2016) Celebs are going wild for this chic anti-paparazzi scarf. The Huffington Post.
Wilson, Jonathan (2015) The 5-second marketing challenge. In: MarkPlus Inc. and KIN ASEAN Kellogg Innovation Network Annual Conference. MarkPlus Inc, The Ritz Carlton Pacific Place Hotel Ballroom, Jakarta, Indonesia.
Wilson, Jonathan (2015) The Dubai 2015 Global Islamic Economy Summit - and what it will take to become a heavyweight champion. The Huffington Post.
Wilson, Jonathan (2015) Making sense of branding - and how to make an enjoyable Brand. The Marketeers. pp. 85-89.
Wilson, Jonathan, Eckhardt, Giana and Belk, Russell (2015) Luxury branding below the radar. Harvard Business Review. pp. 26-27. ISSN 0017-8012
Wilson, Jonathan (2015) The advertising revolution will not be televised any more. The Marketeers. pp. 115-117.
Huynh, Giang and Wilson, Jonathan (2014) Vietnamese attitudes and behavioural patterns towards counterfeit brands. ASEAN Marketing Journal, 6 (2). pp. 89-104. ISSN 2085-5044 (Print), 2356-2242 (Online) (doi:10.21002/amj.v6i2.4217)
Wilson, Jonathan (2014) Lessons learned. Communicate Magazine UAE, in association with Advertising Age.
Wilson, Jonathan and Liu, Jonathan (2014) Brand Islam and halal branding – challenges and opportunities. In: AM2014 Conference Abstracts. Academy of Marketing, Argyll, Scotland, pp. 105-106.
Wilson, Jonathan (2014) The art, language and mindset of game-changing: branding, public relations and corporate communications. In: Marketing Kingdom Tirana, 24 Feb 2014, Tirana, Albania. (Unpublished)
Wilson, Jonathan (2014) Brand Islam is fast becoming the new black in marketing terms. The Guardian. ISSN 0261-3077
Wilson, Jonathan (2013) Pop culture marketing. In: Pop Culture Marketing workshop, 10 Dec 2013, Jakarta, Indonesia. (Unpublished)
Wilson, Jonathan (2013) The art, language and mindset of game-changing: branding, public relations and corporate communications. In: Marketing Kingdom Tashkent, 22 Nov 2013, Tashkent, Uzbekistan. (Unpublished)
Wilson, Jonathan (2013) Science and branding or the ‘science’ of branding? Branding Magazine.
Wilson, Jonathan, Eckhardt, Giana and Belk, Russell (2013) The rise of inconspicuous consumption. In: European Conference of the Association of Consumer Research 2013, 4-7 Jul 2013, Barcelona, Spain. (Unpublished)
Wilson, Jonathan (2013) The culture of cultured branding - change the way you perceive branding. Branding Magazine (1). pp. 31-38.
Wilson, Jonathan (2013) The intersection between transformational leadership, corporate communications and cultural branding – closing the delta. In: Almaty PR Experience, 6-7 Feb 2013, Almaty, Kazakhstan. (Unpublished)
Wilson, Jonathan (2013) Branding the halal industry. Global Islamic Finance Report (GIFR) 2013. pp. 160-168.
Wilson, Jonathan (2012) Marketing to Muslim consumers. In: 7th World Halal Forum 2012, 2-3 Apr 2012, Kuala Lumpur, Malaysia. (Unpublished)
Wilson, Jonathan (2010) Branding to the hip-hop generation. In: 6th International Conference of the AM’s Brand, Identity and Corporate Reputation SIG April 9th-11th, 2010 ESADE - Univesitat Ramon Llull, Barcelona, Spain., 9-11 April 2010, ESADE Business School, Barcelona Spain. (Unpublished)
Wilson, Jonathan (2009) Does culture affect a brand's personality? In: Brunel Business School: PhD Doctoral Symposium 2009, 23-24 March 2009, Brunel Business School, Brunel University, London, UK.
branding and advertising
Wilson, Jonathan and Grant, John (2013) Islamic marketing: a challenger to the classical marketing canon? Journal of Islamic Marketing, 4 (1). pp. 7-21. ISSN 1759-0833 (doi:10.1108/17590831311306327)
branding and brand management
Liu, Jonathan and Wilson, Jonathan (2014) Unpacking culture using Delphi. In: BAM2014 Proceedings. British Academy of Management (BAM), London, UK. ISBN 978-0-9549608-7-2
Liu, Jonathan and Wilson, Jonathan (2014) Unpacking Culture Using Delphi. In: János, Fojitik, (ed.) Elméleti Igényességgel – A Gyakorlat Igényei Szerint… Tanulmányok Rekettye Gábor 70. Születésnapjára. Publikon Publishing, Hungary, pp. 45-66. ISBN 978-615-5457-26-5
branding and sponsorship
Wilson, Jonathan and Liu, Jonathan (2010) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. In: Academy of marketing annual conference 2010: Transformational marketing, 6-8 Jul 2010, University of Coventry, UK.
Brands
Wilson, Jonathan (2015) Making sense of branding - and how to make an enjoyable Brand. The Marketeers. pp. 85-89.
Wilson, Jonathan, Eckhardt, Giana and Belk, Russell (2015) Luxury branding below the radar. Harvard Business Review. pp. 26-27. ISSN 0017-8012
Wilson, Jonathan (2015) Brand propaganda, its religious roots, and a rise from the east? BRIC Plus.
Wilson, Jonathan (2015) Death to the Christian brand hegemony? The Marketeers. pp. 117-119.
Wilson, Jonathan (2014) Lessons learned. Communicate Magazine UAE, in association with Advertising Age.
Wilson, Jonathan (2013) Science and branding or the ‘science’ of branding? Branding Magazine.
Wilson, Jonathan (2013) The culture of cultured branding - change the way you perceive branding. Branding Magazine (1). pp. 31-38.
Wilson, Jonathan (2012) The role of Islamic marketing researchers: scribes, oracles, trend spotters – or thought leaders? Setting the agenda. Journal of Islamic Marketing, 3 (2). pp. 104-107. ISSN 1759-0833 (doi:10.1108/17590831211232591)
BRIC
Wilson, Jonathan (2014) Brand Islam is fast becoming the new black in marketing terms. The Guardian. ISSN 0261-3077
Buddhism
Wilson, Jonathan (2015) Brand propaganda, its religious roots, and a rise from the east? BRIC Plus.
Wilson, Jonathan (2015) Death to the Christian brand hegemony? The Marketeers. pp. 117-119.
Bushido
Wilson, Jonathan (2015) Bushido management. The Marketeers. pp. 92-97.
Business
Wilson, Jonathan (2016) Konnichiwa Halal - As Japan opens its arms to Muslims. The Huffington Post.
Wilson, Jonathan (2015) Brand propaganda, its religious roots, and a rise from the east? BRIC Plus.
Business Books
Wilson, Jonathan (2015) The psychology of globalization - Explained by cultural DNA. The Huffington Post.
business to business marketing
Wilson, Jonathan (2013) The art, language and mindset of game-changing: branding, public relations and corporate communications. In: Marketing Kingdom Tashkent, 22 Nov 2013, Tashkent, Uzbekistan. (Unpublished)
Cairo
Wilson, Jonathan (2016) Street Artist eL Seed changes perceptions with Arabic graffiti that's optical genius. The Huffington Post.
Celebrity
Wilson, Jonathan (2016) Celebs are going wild for this chic anti-paparazzi scarf. The Huffington Post.
Wilson, Jonathan (2015) I fear vine and YouTube stars will steal my job. The Marketeers. pp. 130-131.
China
Wilson, Jonathan, Eckhardt, Giana and Belk, Russell (2015) Luxury branding below the radar. Harvard Business Review. pp. 26-27. ISSN 0017-8012
Wilson, Jonathan (2015) The psychology of globalization - Explained by cultural DNA. The Huffington Post.
Chinese Brands
Wilson, Jonathan and Du, Daisy (2016) The role of luxury brands in Guanxi and gift-giving amongst Chinese consumers. The Marketeers. pp. 121-124.
Chinese Consumers
Wilson, Jonathan and Du, Daisy (2016) The role of luxury brands in Guanxi and gift-giving amongst Chinese consumers. The Marketeers. pp. 121-124.
Chinese Face
Wilson, Jonathan and Du, Daisy (2016) The role of luxury brands in Guanxi and gift-giving amongst Chinese consumers. The Marketeers. pp. 121-124.
Christianity
Wilson, Jonathan (2015) Death to the Christian brand hegemony? The Marketeers. pp. 117-119.
Class
Wilson, Jonathan, Eckhardt, Giana and Belk, Russell (2015) Luxury branding below the radar. Harvard Business Review. pp. 26-27. ISSN 0017-8012
Wilson, Jonathan, Eckhardt, Giana and Belk, Russell (2013) The rise of inconspicuous consumption. In: European Conference of the Association of Consumer Research 2013, 4-7 Jul 2013, Barcelona, Spain. (Unpublished)
Conspicuous Consumption
Wilson, Jonathan, Eckhardt, Giana and Belk, Russell (2015) Luxury branding below the radar. Harvard Business Review. pp. 26-27. ISSN 0017-8012
Wilson, Jonathan, Eckhardt, Giana and Belk, Russell (2013) The rise of inconspicuous consumption. In: European Conference of the Association of Consumer Research 2013, 4-7 Jul 2013, Barcelona, Spain. (Unpublished)
Consumer Behaviour
Wilson, Jonathan (2015) The 5-second marketing challenge. In: MarkPlus Inc. and KIN ASEAN Kellogg Innovation Network Annual Conference. MarkPlus Inc, The Ritz Carlton Pacific Place Hotel Ballroom, Jakarta, Indonesia.
Wilson, Jonathan, Eckhardt, Giana and Belk, Russell (2015) Luxury branding below the radar. Harvard Business Review. pp. 26-27. ISSN 0017-8012
Huynh, Giang and Wilson, Jonathan (2014) Vietnamese attitudes and behavioural patterns towards counterfeit brands. ASEAN Marketing Journal, 6 (2). pp. 89-104. ISSN 2085-5044 (Print), 2356-2242 (Online) (doi:10.21002/amj.v6i2.4217)
Wilson, Jonathan (2014) KIN global 2014 change at scale: Leading through transformation in the Islamic world. [Video]
Wilson, Jonathan (2013) Pop culture marketing. In: Pop Culture Marketing workshop, 10 Dec 2013, Jakarta, Indonesia. (Unpublished)
Wilson, Jonathan (2013) The art, language and mindset of game-changing: branding, public relations and corporate communications. In: Marketing Kingdom Tashkent, 22 Nov 2013, Tashkent, Uzbekistan. (Unpublished)
Wilson, Jonathan (2013) Consumption and cultural differences. In: Solomon, Michael R., Bamossy, Gary, Askegaard, Søren and Hogg, Margaret K., (eds.) Consumer Behaviour: A European Perspective. Pearson, Harlow, UK, pp. 619-620. ISBN 978-0273772729
Wilson, Jonathan (2013) The culture of cultured branding - change the way you perceive branding. Branding Magazine (1). pp. 31-38.
Sobh, Rana, Belk, Russell, Wilson, Jonathan and Ginena, Karim (2012) Home and commercial hospitality rituals in Arab Gulf countries. In: 43rd Association for Consumer Research Conference, 4-7 Oct 2012, Sheraton Wall Centre, Vancouver, Canada. (Unpublished)
Wilson, Jonathan (2012) Looking at Islamic marketing, branding and Muslim consumer behaviour beyond the 7P's: the call for supportive course content and more P's please. Journal of Islamic Marketing, 3 (3). pp. 212-216. ISSN 1759-0833 (doi:10.1108/17590831211259718)
Wilson, Jonathan (2012) The role of Islamic marketing researchers: scribes, oracles, trend spotters – or thought leaders? Setting the agenda. Journal of Islamic Marketing, 3 (2). pp. 104-107. ISSN 1759-0833 (doi:10.1108/17590831211232591)
Wilson, Jonathan (2009) Does culture affect a brand's personality? In: Brunel Business School: PhD Doctoral Symposium 2009, 23-24 March 2009, Brunel Business School, Brunel University, London, UK.
consumer culture theory
Wilson, Jonathan and Liu, Jonathan (2014) Brand Islam and halal branding – challenges and opportunities. In: AM2014 Conference Abstracts. Academy of Marketing, Argyll, Scotland, pp. 105-106.
Wilson, Jonathan, Eckhardt, Giana and Belk, Russell (2013) The rise of inconspicuous consumption. In: European Conference of the Association of Consumer Research 2013, 4-7 Jul 2013, Barcelona, Spain. (Unpublished)
Sobh, Rana, Belk, Russell, Wilson, Jonathan and Ginena, Karim (2012) Home and commercial hospitality rituals in Arab Gulf countries. In: 43rd Association for Consumer Research Conference, 4-7 Oct 2012, Sheraton Wall Centre, Vancouver, Canada. (Unpublished)
Consumerism
Wilson, Jonathan (2015) The Dubai 2015 Global Islamic Economy Summit - and what it will take to become a heavyweight champion. The Huffington Post.
Wilson, Jonathan (2013) The culture of cultured branding - change the way you perceive branding. Branding Magazine (1). pp. 31-38.
consumption
Wilson, Jonathan and Grant, John (2013) Islamic marketing: a challenger to the classical marketing canon? Journal of Islamic Marketing, 4 (1). pp. 7-21. ISSN 1759-0833 (doi:10.1108/17590831311306327)
corporate communications
Wilson, Jonathan (2014) The art, language and mindset of game-changing: branding, public relations and corporate communications. In: Marketing Kingdom Tirana, 24 Feb 2014, Tirana, Albania. (Unpublished)
Wilson, Jonathan (2013) The art, language and mindset of game-changing: branding, public relations and corporate communications. In: Marketing Kingdom Tashkent, 22 Nov 2013, Tashkent, Uzbekistan. (Unpublished)
Wilson, Jonathan (2013) The intersection between transformational leadership, corporate communications and cultural branding – closing the delta. In: Almaty PR Experience, 6-7 Feb 2013, Almaty, Kazakhstan. (Unpublished)
Counter Terrorism
Wilson, Jonathan (2015) They want to know if I eat halal food - Should I be worried? Huffington Post.
counterfeit brands
Huynh, Giang and Wilson, Jonathan (2014) Vietnamese attitudes and behavioural patterns towards counterfeit brands. ASEAN Marketing Journal, 6 (2). pp. 89-104. ISSN 2085-5044 (Print), 2356-2242 (Online) (doi:10.21002/amj.v6i2.4217)
Country of Origin Effects
Liu, Jonathan and Wilson, Jonathan (2014) Unpacking Culture Using Delphi. In: János, Fojitik, (ed.) Elméleti Igényességgel – A Gyakorlat Igényei Szerint… Tanulmányok Rekettye Gábor 70. Születésnapjára. Publikon Publishing, Hungary, pp. 45-66. ISBN 978-615-5457-26-5
course design
Wilson, Jonathan (2012) Looking at Islamic marketing, branding and Muslim consumer behaviour beyond the 7P's: the call for supportive course content and more P's please. Journal of Islamic Marketing, 3 (3). pp. 212-216. ISSN 1759-0833 (doi:10.1108/17590831211259718)
creativity
Wilson, Jonathan (2010) Branding to the hip-hop generation. In: 6th International Conference of the AM’s Brand, Identity and Corporate Reputation SIG April 9th-11th, 2010 ESADE - Univesitat Ramon Llull, Barcelona, Spain., 9-11 April 2010, ESADE Business School, Barcelona Spain. (Unpublished)
Wilson, Jonathan (2010) The UK computer and video games industry: past successes and future prospects. In: Westminster eForum Keynote Seminar – The UK computer and video games industry - the policy challenges, 21 Jan 2010, 61 Whitehall, London. (Unpublished)
crisis management
Wilson, Jonathan (2014) Lessons learned. Communicate Magazine UAE, in association with Advertising Age.
cross culture
Wilson, Jonathan (2011) Orientalism and the floating world of the Middle East – metonyms and misunderstandings. [Working Paper]
cross-cultural experiments
Liu, Jonathan and Wilson, Jonathan (2014) Unpacking culture using Delphi. In: BAM2014 Proceedings. British Academy of Management (BAM), London, UK. ISBN 978-0-9549608-7-2
Liu, Jonathan and Wilson, Jonathan (2014) Unpacking Culture Using Delphi. In: János, Fojitik, (ed.) Elméleti Igényességgel – A Gyakorlat Igényei Szerint… Tanulmányok Rekettye Gábor 70. Születésnapjára. Publikon Publishing, Hungary, pp. 45-66. ISBN 978-615-5457-26-5
cross-cultural leadership
Wilson, Jonathan (2012) Transformational leadership, corporate communications and global brands. In: Baku PR Experience, 17 Oct 2012, HIlton Hotel, Baku, Azerbaijan. (Unpublished)
cross-culture
Wilson, Jonathan (2014) The Halal phenomenon – an extension or a new paradigm? Social Business, 4 (3). pp. 255-271. ISSN 2044-4087 (Print), 2044-9860 (Online) (doi:10.1362/204440814X14103454934294)
Liu, Jonathan and Wilson, Jonathan (2011) The impact of culture and religion on leadership and management training: a comparison of three continents. Journal Pengurusan, 33. pp. 29-36. ISSN 0127-2713
Wilson, Jonathan (2009) Does culture affect a brand's personality? In: Brunel Business School: PhD Doctoral Symposium 2009, 23-24 March 2009, Brunel Business School, Brunel University, London, UK.
Culture
Wilson, Jonathan (2016) Street Artist eL Seed changes perceptions with Arabic graffiti that's optical genius. The Huffington Post.
Wilson, Jonathan and Du, Daisy (2016) The role of luxury brands in Guanxi and gift-giving amongst Chinese consumers. The Marketeers. pp. 121-124.
Wilson, Jonathan (2015) Brand propaganda, its religious roots, and a rise from the east? BRIC Plus.
Wilson, Jonathan (2015) The psychology of globalization - Explained by cultural DNA. The Huffington Post.
Wilson, Jonathan (2015) I fear vine and YouTube stars will steal my job. The Marketeers. pp. 130-131.
Wilson, Jonathan (2014) Lessons learned. Communicate Magazine UAE, in association with Advertising Age.
Wilson, Jonathan (2014) The art, language and mindset of game-changing: branding, public relations and corporate communications. In: Marketing Kingdom Tirana, 24 Feb 2014, Tirana, Albania. (Unpublished)
Wilson, Jonathan (2013) The culture of cultured branding - change the way you perceive branding. Branding Magazine (1). pp. 31-38.
Wilson, Jonathan (2013) The intersection between transformational leadership, corporate communications and cultural branding – closing the delta. In: Almaty PR Experience, 6-7 Feb 2013, Almaty, Kazakhstan. (Unpublished)
Wilson, Jonathan and Grant, John (2013) Islamic marketing: a challenger to the classical marketing canon? Journal of Islamic Marketing, 4 (1). pp. 7-21. ISSN 1759-0833 (doi:10.1108/17590831311306327)
Wilson, Jonathan (2012) The culture of cultured branding: bringing Aristotelian thought into branding. Branding Magazine (001). pp. 31-38.
Wilson, Jonathan (2012) The intersection between transformational leadership, corporate communications and cultural branding – closing the delta. In: PR Kingdom, 11 June 2012, Zagreb, Croatia. (Unpublished)
Wilson, Jonathan (2012) The role of Islamic marketing researchers: scribes, oracles, trend spotters – or thought leaders? Setting the agenda. Journal of Islamic Marketing, 3 (2). pp. 104-107. ISSN 1759-0833 (doi:10.1108/17590831211232591)
Wilson, Jonathan (2010) Branding to the hip-hop generation. In: 6th International Conference of the AM’s Brand, Identity and Corporate Reputation SIG April 9th-11th, 2010 ESADE - Univesitat Ramon Llull, Barcelona, Spain., 9-11 April 2010, ESADE Business School, Barcelona Spain. (Unpublished)
Wilson, Jonathan (2009) Does culture affect a brand's personality? In: Brunel Business School: PhD Doctoral Symposium 2009, 23-24 March 2009, Brunel Business School, Brunel University, London, UK.
culture theory
Wilson, Jonathan (2013) The art, language and mindset of game-changing: branding, public relations and corporate communications. In: Marketing Kingdom Tashkent, 22 Nov 2013, Tashkent, Uzbekistan. (Unpublished)
Customer Segmentation
Wilson, Jonathan (2010) Halal Lifestyle: Understanding Muslim Consumers. In: The Global Islamic Economy Summit 2013: Leading a New Economic Paradigm, 25-26 November, 2013, Madinat Jumeirah, Dubai, UAE.
Delphi
Wilson, Jonathan (2015) Using Delphi as a research method, problem-solving technique, and forecasting tool. The Marketeers. pp. 86-90.
Liu, Jonathan and Wilson, Jonathan (2014) Unpacking culture using Delphi. In: BAM2014 Proceedings. British Academy of Management (BAM), London, UK. ISBN 978-0-9549608-7-2
Delphi Method
Wilson, Jonathan (2015) Using Delphi as a research method, problem-solving technique, and forecasting tool. The Marketeers. pp. 86-90.
Delphi Technique
Liu, Jonathan and Wilson, Jonathan (2014) Unpacking Culture Using Delphi. In: János, Fojitik, (ed.) Elméleti Igényességgel – A Gyakorlat Igényei Szerint… Tanulmányok Rekettye Gábor 70. Születésnapjára. Publikon Publishing, Hungary, pp. 45-66. ISBN 978-615-5457-26-5
democracy
Wilson, Jonathan (2014) KIN global 2014 change at scale: Leading through transformation in the Islamic world. [Video]
Dinar Standard
Wilson, Jonathan (2014) Expert insights. Thomson Reuters.
Dubai
Wilson, Jonathan (2014) Islamic economy: leap of faith. Vision: Fresh Perspectives From Dubai, 13.
East
Wilson, Jonathan (2015) Brand propaganda, its religious roots, and a rise from the east? BRIC Plus.
Egypt
Wilson, Jonathan (2016) Street Artist eL Seed changes perceptions with Arabic graffiti that's optical genius. The Huffington Post.
emerging markets
Wilson, Jonathan (2014) Brand Islam is fast becoming the new black in marketing terms. The Guardian. ISSN 0261-3077
Emic vs. Etic
Liu, Jonathan and Wilson, Jonathan (2014) Unpacking Culture Using Delphi. In: János, Fojitik, (ed.) Elméleti Igényességgel – A Gyakorlat Igényei Szerint… Tanulmányok Rekettye Gábor 70. Születésnapjára. Publikon Publishing, Hungary, pp. 45-66. ISBN 978-615-5457-26-5
empowerment
Kokkranikal, Jithendran ORCID: https://orcid.org/0000-0003-0103-562X, Wilson, Jonathan, Cronje, Paul and Radhakrishnan, Nitin (2018) Empowerment and human resource management in tourism. Strategic Management in Tourism. CABI Tourism Texts . CABI Publishing, Wallingford, pp. 118-141. ISBN 978-1786390240
Entrepreneurism
Wilson, Jonathan (2014) KIN global 2014 change at scale: Leading through transformation in the Islamic world. [Video]
Entrepreneurship
Wilson, Jonathan (2016) Celebs are going wild for this chic anti-paparazzi scarf. The Huffington Post.
ethnocentrism
Wilson, Jonathan (2014) The Halal phenomenon – an extension or a new paradigm? Social Business, 4 (3). pp. 255-271. ISSN 2044-4087 (Print), 2044-9860 (Online) (doi:10.1362/204440814X14103454934294)
fake brands
Huynh, Giang and Wilson, Jonathan (2014) Vietnamese attitudes and behavioural patterns towards counterfeit brands. ASEAN Marketing Journal, 6 (2). pp. 89-104. ISSN 2085-5044 (Print), 2356-2242 (Online) (doi:10.21002/amj.v6i2.4217)
Fall Fashion
Wilson, Jonathan (2016) Celebs are going wild for this chic anti-paparazzi scarf. The Huffington Post.
Fashion
Wilson, Jonathan (2016) Celebs are going wild for this chic anti-paparazzi scarf. The Huffington Post.
Fashion design
Wilson, Jonathan (2016) Marketing modest fashion or fashioning modesty? HijUp Unveiled at London Fashion Week. The Marketeers. pp. 89-91.
fashion marketing
Wilson, Jonathan (2016) Marketing modest fashion or fashioning modesty? HijUp Unveiled at London Fashion Week. The Marketeers. pp. 89-91.
finance - religious aspects
Wilson, Jonathan (2013) Branding the halal industry. Global Islamic Finance Report (GIFR) 2013. pp. 160-168.
Food
Wilson, Jonathan (2016) Konnichiwa Halal - As Japan opens its arms to Muslims. The Huffington Post.
Wilson, Jonathan (2016) Tales of Afro Sumo Sheesha Flows in Tokyo. The Huffington Post.
Forecasting Tools
Wilson, Jonathan (2015) Using Delphi as a research method, problem-solving technique, and forecasting tool. The Marketeers. pp. 86-90.
Gift-giving
Wilson, Jonathan and Du, Daisy (2016) The role of luxury brands in Guanxi and gift-giving amongst Chinese consumers. The Marketeers. pp. 121-124.
Global Branding
Wilson, Jonathan (2015) Brand propaganda, its religious roots, and a rise from the east? BRIC Plus.
Wilson, Jonathan (2015) Death to the Christian brand hegemony? The Marketeers. pp. 117-119.
Wilson, Jonathan (2012) Transformational leadership, corporate communications and global brands. In: Baku PR Experience, 17 Oct 2012, HIlton Hotel, Baku, Azerbaijan. (Unpublished)
Wilson, Jonathan (2012) The intersection between transformational leadership, corporate communications and cultural branding – closing the delta. In: PR Kingdom, 11 June 2012, Zagreb, Croatia. (Unpublished)
Global Brands
Wilson, Jonathan and Du, Daisy (2016) The role of luxury brands in Guanxi and gift-giving amongst Chinese consumers. The Marketeers. pp. 121-124.
Global Economy
Wilson, Jonathan (2015) The psychology of globalization - Explained by cultural DNA. The Huffington Post.
Global Islamic Economy Summit
Wilson, Jonathan (2015) The Dubai 2015 Global Islamic Economy Summit - and what it will take to become a heavyweight champion. The Huffington Post.
Wilson, Jonathan (2014) Islamic economy: leap of faith. Vision: Fresh Perspectives From Dubai, 13.
Global Politics
Wilson, Jonathan (2015) The psychology of globalization - Explained by cultural DNA. The Huffington Post.
Globalisation
Wilson, Jonathan, Eckhardt, Giana and Belk, Russell (2015) Luxury branding below the radar. Harvard Business Review. pp. 26-27. ISSN 0017-8012
Wilson, Jonathan (2015) Brand propaganda, its religious roots, and a rise from the east? BRIC Plus.
Wilson, Jonathan (2015) Death to the Christian brand hegemony? The Marketeers. pp. 117-119.
Wilson, Jonathan (2014) Brand Islam is fast becoming the new black in marketing terms. The Guardian. ISSN 0261-3077
Globalization
Wilson, Jonathan (2015) Brand propaganda, its religious roots, and a rise from the east? BRIC Plus.
Wilson, Jonathan (2015) The psychology of globalization - Explained by cultural DNA. The Huffington Post.
Wilson, Jonathan and Grant, John (2013) Islamic marketing: a challenger to the classical marketing canon? Journal of Islamic Marketing, 4 (1). pp. 7-21. ISSN 1759-0833 (doi:10.1108/17590831311306327)
Graffiti
Wilson, Jonathan (2016) Street Artist eL Seed changes perceptions with Arabic graffiti that's optical genius. The Huffington Post.
Graffiti Art
Wilson, Jonathan (2016) Street Artist eL Seed changes perceptions with Arabic graffiti that's optical genius. The Huffington Post.
Guanxi
Wilson, Jonathan and Du, Daisy (2016) The role of luxury brands in Guanxi and gift-giving amongst Chinese consumers. The Marketeers. pp. 121-124.
Halal
Wilson, Jonathan (2016) Marketing modest fashion or fashioning modesty? HijUp Unveiled at London Fashion Week. The Marketeers. pp. 89-91.
Wilson, Jonathan (2016) Konnichiwa Halal - As Japan opens its arms to Muslims. The Huffington Post.
Wilson, Jonathan (2016) Tales of Afro Sumo Sheesha Flows in Tokyo. The Huffington Post.
Wilson, Jonathan (2015) The Dubai 2015 Global Islamic Economy Summit - and what it will take to become a heavyweight champion. The Huffington Post.
Wilson, Jonathan (2015) They want to know if I eat halal food - Should I be worried? Huffington Post.
Wilson, Jonathan (2014) Expert insights. Thomson Reuters.
Wilson, Jonathan (2014) The Halal phenomenon – an extension or a new paradigm? Social Business, 4 (3). pp. 255-271. ISSN 2044-4087 (Print), 2044-9860 (Online) (doi:10.1362/204440814X14103454934294)
Wilson, Jonathan and Liu, Jonathan (2014) Brand Islam and halal branding – challenges and opportunities. In: AM2014 Conference Abstracts. Academy of Marketing, Argyll, Scotland, pp. 105-106.
Wilson, Jonathan (2014) Putting people power into Islamic finance and halal. The Malaysian Reserve. p. 23.
Wilson, Jonathan (2014) Brand Islam is fast becoming the new black in marketing terms. The Guardian. ISSN 0261-3077
Wilson, Jonathan (2014) Islamic economy: leap of faith. Vision: Fresh Perspectives From Dubai, 13.
Wilson, Jonathan (2013) Consumption and cultural differences. In: Solomon, Michael R., Bamossy, Gary, Askegaard, Søren and Hogg, Margaret K., (eds.) Consumer Behaviour: A European Perspective. Pearson, Harlow, UK, pp. 619-620. ISBN 978-0273772729
Wilson, Jonathan (2013) Branding the halal industry. Global Islamic Finance Report (GIFR) 2013. pp. 160-168.
Wilson, Jonathan (2012) Marketing to Muslim consumers. In: 7th World Halal Forum 2012, 2-3 Apr 2012, Kuala Lumpur, Malaysia. (Unpublished)
Wilson, Jonathan (2012) Charting the rise of the halal market: tales from the field and looking forward. Journal of Islamic Marketing, 3 (3). ISSN 1759-0833
Wilson, Jonathan (2012) The role of Islamic marketing researchers: scribes, oracles, trend spotters – or thought leaders? Setting the agenda. Journal of Islamic Marketing, 3 (2). pp. 104-107. ISSN 1759-0833 (doi:10.1108/17590831211232591)
Wilson, Jonathan (2010) Halal Lifestyle: Understanding Muslim Consumers. In: The Global Islamic Economy Summit 2013: Leading a New Economic Paradigm, 25-26 November, 2013, Madinat Jumeirah, Dubai, UAE.
Halal branding
Wilson, Jonathan (2012) Charting the rise of the halal market: tales from the field and looking forward. Journal of Islamic Marketing, 3 (3). ISSN 1759-0833
Halal brands
Wilson, Jonathan (2016) Brand culture, halal, and the critical Islamic imperative. In: Dall'Olmo Riley, Francesca, Singh, Jaywant and Blankson, Charles, (eds.) The Routledge Companion to Contemporary Brand Management. Routledge Companions in Business, Management and Accounting, IV . Routledge, Oxford, UK, pp. 338-353. ISBN 9780415747905
Halal certification
Wilson, Jonathan (2012) Charting the rise of the halal market: tales from the field and looking forward. Journal of Islamic Marketing, 3 (3). ISSN 1759-0833
Halal paradigm
Wilson, Jonathan (2016) Brand culture, halal, and the critical Islamic imperative. In: Dall'Olmo Riley, Francesca, Singh, Jaywant and Blankson, Charles, (eds.) The Routledge Companion to Contemporary Brand Management. Routledge Companions in Business, Management and Accounting, IV . Routledge, Oxford, UK, pp. 338-353. ISBN 9780415747905
Halal supply chain
Wilson, Jonathan (2012) Charting the rise of the halal market: tales from the field and looking forward. Journal of Islamic Marketing, 3 (3). ISSN 1759-0833
Hinduism
Wilson, Jonathan (2015) Death to the Christian brand hegemony? The Marketeers. pp. 117-119.
hip hop
Wilson, Jonathan (2010) Branding to the hip-hop generation. In: 6th International Conference of the AM’s Brand, Identity and Corporate Reputation SIG April 9th-11th, 2010 ESADE - Univesitat Ramon Llull, Barcelona, Spain., 9-11 April 2010, ESADE Business School, Barcelona Spain. (Unpublished)
Hispanic Consumers
Wilson, Jonathan (2010) Halal Lifestyle: Understanding Muslim Consumers. In: The Global Islamic Economy Summit 2013: Leading a New Economic Paradigm, 25-26 November, 2013, Madinat Jumeirah, Dubai, UAE.
Hospitality
Tabari, Saloomeh, Wilson, Jonathan and Ingram, Hadyn (2016) Conceptualising the impact of culture and language upon hospitality service management. Worldwide Hospitality and Tourism Themes, 8 (1). pp. 12-28. ISSN 1755-4217 (doi:10.1108/WHATT-10-2015-0037)
Sobh, Rana, Belk, Russell, Wilson, Jonathan and Ginena, Karim (2012) Home and commercial hospitality rituals in Arab Gulf countries. In: 43rd Association for Consumer Research Conference, 4-7 Oct 2012, Sheraton Wall Centre, Vancouver, Canada. (Unpublished)
human resource
Kokkranikal, Jithendran ORCID: https://orcid.org/0000-0003-0103-562X, Wilson, Jonathan, Cronje, Paul and Radhakrishnan, Nitin (2018) Empowerment and human resource management in tourism. Strategic Management in Tourism. CABI Tourism Texts . CABI Publishing, Wallingford, pp. 118-141. ISBN 978-1786390240
human resource management
Wilson, Jonathan (2014) Putting people power into Islamic finance and halal. The Malaysian Reserve. p. 23.
Hybridization
Liu, Jonathan and Wilson, Jonathan (2014) Unpacking Culture Using Delphi. In: János, Fojitik, (ed.) Elméleti Igényességgel – A Gyakorlat Igényei Szerint… Tanulmányok Rekettye Gábor 70. Születésnapjára. Publikon Publishing, Hungary, pp. 45-66. ISBN 978-615-5457-26-5
Inconspicuous Consumption
Wilson, Jonathan, Eckhardt, Giana and Belk, Russell (2015) Luxury branding below the radar. Harvard Business Review. pp. 26-27. ISSN 0017-8012
Wilson, Jonathan, Eckhardt, Giana and Belk, Russell (2013) The rise of inconspicuous consumption. In: European Conference of the Association of Consumer Research 2013, 4-7 Jul 2013, Barcelona, Spain. (Unpublished)
Indonesia
Wilson, Jonathan (2016) Marketing modest fashion or fashioning modesty? HijUp Unveiled at London Fashion Week. The Marketeers. pp. 89-91.
Wilson, Jonathan (2015) The 5-second marketing challenge. In: MarkPlus Inc. and KIN ASEAN Kellogg Innovation Network Annual Conference. MarkPlus Inc, The Ritz Carlton Pacific Place Hotel Ballroom, Jakarta, Indonesia.
Innovation
Wilson, Jonathan (2016) Celebs are going wild for this chic anti-paparazzi scarf. The Huffington Post.
Intercultural communication
Tabari, Saloomeh, Wilson, Jonathan and Ingram, Hadyn (2016) Conceptualising the impact of culture and language upon hospitality service management. Worldwide Hospitality and Tourism Themes, 8 (1). pp. 12-28. ISSN 1755-4217 (doi:10.1108/WHATT-10-2015-0037)
International marketing
Wilson, Jonathan (2014) The Halal phenomenon – an extension or a new paradigm? Social Business, 4 (3). pp. 255-271. ISSN 2044-4087 (Print), 2044-9860 (Online) (doi:10.1362/204440814X14103454934294)
Internet
Wilson, Jonathan (2015) I fear vine and YouTube stars will steal my job. The Marketeers. pp. 130-131.
Islam
Wilson, Jonathan (2016) Konnichiwa Halal - As Japan opens its arms to Muslims. The Huffington Post.
Wilson, Jonathan (2016) Tales of Afro Sumo Sheesha Flows in Tokyo. The Huffington Post.
Wilson, Jonathan (2016) Tales of Afro Sumo Sheesha Flows in Tokyo. The Huffington Post.
Wilson, Jonathan (2015) The Dubai 2015 Global Islamic Economy Summit - and what it will take to become a heavyweight champion. The Huffington Post.
Wilson, Jonathan (2015) Brand propaganda, its religious roots, and a rise from the east? BRIC Plus.
Wilson, Jonathan (2015) Death to the Christian brand hegemony? The Marketeers. pp. 117-119.
Wilson, Jonathan (2015) They want to know if I eat halal food - Should I be worried? Huffington Post.
Wilson, Jonathan (2014) KIN global 2014 change at scale: Leading through transformation in the Islamic world. [Video]
Wilson, Jonathan (2013) Consumption and cultural differences. In: Solomon, Michael R., Bamossy, Gary, Askegaard, Søren and Hogg, Margaret K., (eds.) Consumer Behaviour: A European Perspective. Pearson, Harlow, UK, pp. 619-620. ISBN 978-0273772729
Wilson, Jonathan (2013) Branding the halal industry. Global Islamic Finance Report (GIFR) 2013. pp. 160-168.
Wilson, Jonathan (2012) Marketing to Muslim consumers. In: 7th World Halal Forum 2012, 2-3 Apr 2012, Kuala Lumpur, Malaysia. (Unpublished)
Wilson, Jonathan (2012) The role of Islamic marketing researchers: scribes, oracles, trend spotters – or thought leaders? Setting the agenda. Journal of Islamic Marketing, 3 (2). pp. 104-107. ISSN 1759-0833 (doi:10.1108/17590831211232591)
Islamic branding
Wilson, Jonathan (2014) The Halal phenomenon – an extension or a new paradigm? Social Business, 4 (3). pp. 255-271. ISSN 2044-4087 (Print), 2044-9860 (Online) (doi:10.1362/204440814X14103454934294)
Wilson, Jonathan (2013) Consumption and cultural differences. In: Solomon, Michael R., Bamossy, Gary, Askegaard, Søren and Hogg, Margaret K., (eds.) Consumer Behaviour: A European Perspective. Pearson, Harlow, UK, pp. 619-620. ISBN 978-0273772729
Wilson, Jonathan (2012) The role of Islamic marketing researchers: scribes, oracles, trend spotters – or thought leaders? Setting the agenda. Journal of Islamic Marketing, 3 (2). pp. 104-107. ISSN 1759-0833 (doi:10.1108/17590831211232591)
Wilson, Jonathan (2010) Halal Lifestyle: Understanding Muslim Consumers. In: The Global Islamic Economy Summit 2013: Leading a New Economic Paradigm, 25-26 November, 2013, Madinat Jumeirah, Dubai, UAE.
Islamic business
Wilson, Jonathan (2014) Operationalisation of Islamic business. The Malaysian Reserve. p. 23.
Islamic Economics
Wilson, Jonathan (2014) Expert insights. Thomson Reuters.
Wilson, Jonathan (2014) The Halal phenomenon – an extension or a new paradigm? Social Business, 4 (3). pp. 255-271. ISSN 2044-4087 (Print), 2044-9860 (Online) (doi:10.1362/204440814X14103454934294)
Wilson, Jonathan and Liu, Jonathan (2014) Brand Islam and halal branding – challenges and opportunities. In: AM2014 Conference Abstracts. Academy of Marketing, Argyll, Scotland, pp. 105-106.
Wilson, Jonathan (2014) KIN global 2014 change at scale: Leading through transformation in the Islamic world. [Video]
Wilson, Jonathan (2014) Operationalisation of Islamic business. The Malaysian Reserve. p. 23.
Wilson, Jonathan (2014) Putting people power into Islamic finance and halal. The Malaysian Reserve. p. 23.
Islamic economies
Wilson, Jonathan (2014) Brand Islam is fast becoming the new black in marketing terms. The Guardian. ISSN 0261-3077
Islamic economy
Wilson, Jonathan (2014) Islamic economy: leap of faith. Vision: Fresh Perspectives From Dubai, 13.
Islamic Extremists
Wilson, Jonathan (2015) They want to know if I eat halal food - Should I be worried? Huffington Post.
Islamic fashion
Wilson, Jonathan (2016) Marketing modest fashion or fashioning modesty? HijUp Unveiled at London Fashion Week. The Marketeers. pp. 89-91.
Islamic Finance
Wilson, Jonathan (2016) Konnichiwa Halal - As Japan opens its arms to Muslims. The Huffington Post.
Wilson, Jonathan (2014) Expert insights. Thomson Reuters.
Wilson, Jonathan (2014) The Halal phenomenon – an extension or a new paradigm? Social Business, 4 (3). pp. 255-271. ISSN 2044-4087 (Print), 2044-9860 (Online) (doi:10.1362/204440814X14103454934294)
Wilson, Jonathan (2014) Operationalisation of Islamic business. The Malaysian Reserve. p. 23.
Wilson, Jonathan (2014) Putting people power into Islamic finance and halal. The Malaysian Reserve. p. 23.
Wilson, Jonathan (2014) Brand Islam is fast becoming the new black in marketing terms. The Guardian. ISSN 0261-3077
Islamic finance and banking
Wilson, Jonathan (2014) Islamic economy: leap of faith. Vision: Fresh Perspectives From Dubai, 13.
Wilson, Jonathan (2013) The importance of Islamic finance in UK growth. In: All Party Parliamentary Group on Islamic Finance & Diversity in Financial Markets: Fringe Labour Conference Brighton 2013, 23 Sep 2013, Brighton, UK. (Unpublished)
Islamic jurisprudence
Wilson, Jonathan (2012) Charting the rise of the halal market: tales from the field and looking forward. Journal of Islamic Marketing, 3 (3). ISSN 1759-0833
Wilson, Jonathan (2012) The role of Islamic marketing researchers: scribes, oracles, trend spotters – or thought leaders? Setting the agenda. Journal of Islamic Marketing, 3 (2). pp. 104-107. ISSN 1759-0833 (doi:10.1108/17590831211232591)
Islamic marcomarketing
Wilson, Jonathan (2014) The Halal phenomenon – an extension or a new paradigm? Social Business, 4 (3). pp. 255-271. ISSN 2044-4087 (Print), 2044-9860 (Online) (doi:10.1362/204440814X14103454934294)
Islamic Marketing
Wilson, Jonathan (2014) Expert insights. Thomson Reuters.
Wilson, Jonathan (2014) The Halal phenomenon – an extension or a new paradigm? Social Business, 4 (3). pp. 255-271. ISSN 2044-4087 (Print), 2044-9860 (Online) (doi:10.1362/204440814X14103454934294)
Wilson, Jonathan and Liu, Jonathan (2014) Brand Islam and halal branding – challenges and opportunities. In: AM2014 Conference Abstracts. Academy of Marketing, Argyll, Scotland, pp. 105-106.
Wilson, Jonathan (2014) Academic journalism and dissemination diversity - a new approach to scholarship. NetworkedScholar - Marketing.
Wilson, Jonathan (2014) Operationalisation of Islamic business. The Malaysian Reserve. p. 23.
Wilson, Jonathan (2014) Brand Islam is fast becoming the new black in marketing terms. The Guardian. ISSN 0261-3077
Wilson, Jonathan (2013) Consumption and cultural differences. In: Solomon, Michael R., Bamossy, Gary, Askegaard, Søren and Hogg, Margaret K., (eds.) Consumer Behaviour: A European Perspective. Pearson, Harlow, UK, pp. 619-620. ISBN 978-0273772729
Wilson, Jonathan and Grant, John (2013) Islamic marketing: a challenger to the classical marketing canon? Journal of Islamic Marketing, 4 (1). pp. 7-21. ISSN 1759-0833 (doi:10.1108/17590831311306327)
Wilson, Jonathan (2012) Charting the rise of the halal market: tales from the field and looking forward. Journal of Islamic Marketing, 3 (3). ISSN 1759-0833
Wilson, Jonathan (2012) Looking at Islamic marketing, branding and Muslim consumer behaviour beyond the 7P's: the call for supportive course content and more P's please. Journal of Islamic Marketing, 3 (3). pp. 212-216. ISSN 1759-0833 (doi:10.1108/17590831211259718)
Wilson, Jonathan (2012) The role of Islamic marketing researchers: scribes, oracles, trend spotters – or thought leaders? Setting the agenda. Journal of Islamic Marketing, 3 (2). pp. 104-107. ISSN 1759-0833 (doi:10.1108/17590831211232591)
Wilson, Jonathan (2010) Halal Lifestyle: Understanding Muslim Consumers. In: The Global Islamic Economy Summit 2013: Leading a New Economic Paradigm, 25-26 November, 2013, Madinat Jumeirah, Dubai, UAE.
Islamic scholarship
Wilson, Jonathan (2012) Looking at Islamic marketing, branding and Muslim consumer behaviour beyond the 7P's: the call for supportive course content and more P's please. Journal of Islamic Marketing, 3 (3). pp. 212-216. ISSN 1759-0833 (doi:10.1108/17590831211259718)
Islamic State
Wilson, Jonathan (2015) They want to know if I eat halal food - Should I be worried? Huffington Post.
Islamophobia
Wilson, Jonathan (2016) Tales of Afro Sumo Sheesha Flows in Tokyo. The Huffington Post.
Japan
Wilson, Jonathan (2016) Konnichiwa Halal - As Japan opens its arms to Muslims. The Huffington Post.
Wilson, Jonathan (2016) Tales of Afro Sumo Sheesha Flows in Tokyo. The Huffington Post.
Japanese Management
Wilson, Jonathan (2015) Bushido management. The Marketeers. pp. 92-97.
Jumeira Group
Wilson, Jonathan, Eckhardt, Giana and Belk, Russell (2015) Luxury branding below the radar. Harvard Business Review. pp. 26-27. ISSN 0017-8012
Language
Tabari, Saloomeh, Wilson, Jonathan and Ingram, Hadyn (2016) Conceptualising the impact of culture and language upon hospitality service management. Worldwide Hospitality and Tourism Themes, 8 (1). pp. 12-28. ISSN 1755-4217 (doi:10.1108/WHATT-10-2015-0037)
Leadership
Wilson, Jonathan (2013) The intersection between transformational leadership, corporate communications and cultural branding – closing the delta. In: Almaty PR Experience, 6-7 Feb 2013, Almaty, Kazakhstan. (Unpublished)
Wilson, Jonathan (2012) The intersection between transformational leadership, corporate communications and cultural branding – closing the delta. In: PR Kingdom, 11 June 2012, Zagreb, Croatia. (Unpublished)
Liu, Jonathan and Wilson, Jonathan (2011) The impact of culture and religion on leadership and management training: a comparison of three continents. Journal Pengurusan, 33. pp. 29-36. ISSN 0127-2713
London Fashion Week
Wilson, Jonathan (2016) Marketing modest fashion or fashioning modesty? HijUp Unveiled at London Fashion Week. The Marketeers. pp. 89-91.
luxury
Wilson, Jonathan, Eckhardt, Giana and Belk, Russell (2013) The rise of inconspicuous consumption. In: European Conference of the Association of Consumer Research 2013, 4-7 Jul 2013, Barcelona, Spain. (Unpublished)
Luxury Branding
Wilson, Jonathan and Du, Daisy (2016) The role of luxury brands in Guanxi and gift-giving amongst Chinese consumers. The Marketeers. pp. 121-124.
Wilson, Jonathan, Eckhardt, Giana and Belk, Russell (2015) Luxury branding below the radar. Harvard Business Review. pp. 26-27. ISSN 0017-8012
Luxury Brands
Wilson, Jonathan (2016) Celebs are going wild for this chic anti-paparazzi scarf. The Huffington Post.
Wilson, Jonathan, Eckhardt, Giana and Belk, Russell (2013) The rise of inconspicuous consumption. In: European Conference of the Association of Consumer Research 2013, 4-7 Jul 2013, Barcelona, Spain. (Unpublished)
macromarketing
Wilson, Jonathan and Liu, Jonathan (2014) Brand Islam and halal branding – challenges and opportunities. In: AM2014 Conference Abstracts. Academy of Marketing, Argyll, Scotland, pp. 105-106.
Malaysia Airlines
Wilson, Jonathan (2014) Lessons learned. Communicate Magazine UAE, in association with Advertising Age.
Management
Wilson, Jonathan (2015) Bushido management. The Marketeers. pp. 92-97.
Wilson, Jonathan (2014) Expert insights. Thomson Reuters.
Wilson, Jonathan (2014) The art, language and mindset of game-changing: branding, public relations and corporate communications. In: Marketing Kingdom Tirana, 24 Feb 2014, Tirana, Albania. (Unpublished)
Wilson, Jonathan (2013) The intersection between transformational leadership, corporate communications and cultural branding – closing the delta. In: Almaty PR Experience, 6-7 Feb 2013, Almaty, Kazakhstan. (Unpublished)
Liu, Jonathan and Wilson, Jonathan (2011) The impact of culture and religion on leadership and management training: a comparison of three continents. Journal Pengurusan, 33. pp. 29-36. ISSN 0127-2713
Marketing
Wilson, Jonathan (2015) The 5-second marketing challenge. In: MarkPlus Inc. and KIN ASEAN Kellogg Innovation Network Annual Conference. MarkPlus Inc, The Ritz Carlton Pacific Place Hotel Ballroom, Jakarta, Indonesia.
Wilson, Jonathan (2015) The advertising revolution will not be televised any more. The Marketeers. pp. 115-117.
Wilson, Jonathan (2015) I fear vine and YouTube stars will steal my job. The Marketeers. pp. 130-131.
Wilson, Jonathan (2015) Bushido management. The Marketeers. pp. 92-97.
Wilson, Jonathan (2014) Putting people power into Islamic finance and halal. The Malaysian Reserve. p. 23.
Wilson, Jonathan (2012) Looking at Islamic marketing, branding and Muslim consumer behaviour beyond the 7P's: the call for supportive course content and more P's please. Journal of Islamic Marketing, 3 (3). pp. 212-216. ISSN 1759-0833 (doi:10.1108/17590831211259718)
Wilson, Jonathan (2012) The role of Islamic marketing researchers: scribes, oracles, trend spotters – or thought leaders? Setting the agenda. Journal of Islamic Marketing, 3 (2). pp. 104-107. ISSN 1759-0833 (doi:10.1108/17590831211232591)
marketing 7P's
Wilson, Jonathan (2012) Looking at Islamic marketing, branding and Muslim consumer behaviour beyond the 7P's: the call for supportive course content and more P's please. Journal of Islamic Marketing, 3 (3). pp. 212-216. ISSN 1759-0833 (doi:10.1108/17590831211259718)
Marketing Communications
Wilson, Jonathan (2015) The 5-second marketing challenge. In: MarkPlus Inc. and KIN ASEAN Kellogg Innovation Network Annual Conference. MarkPlus Inc, The Ritz Carlton Pacific Place Hotel Ballroom, Jakarta, Indonesia.
Wilson, Jonathan (2013) Pop culture marketing. In: Pop Culture Marketing workshop, 10 Dec 2013, Jakarta, Indonesia. (Unpublished)
Wilson, Jonathan (2010) The UK computer and video games industry: past successes and future prospects. In: Westminster eForum Keynote Seminar – The UK computer and video games industry - the policy challenges, 21 Jan 2010, 61 Whitehall, London. (Unpublished)
marketing education
Wilson, Jonathan and Grant, John (2013) Islamic marketing: a challenger to the classical marketing canon? Journal of Islamic Marketing, 4 (1). pp. 7-21. ISSN 1759-0833 (doi:10.1108/17590831311306327)
marketing history
Wilson, Jonathan (2013) Science and branding or the ‘science’ of branding? Branding Magazine.
marketing phenomena
Wilson, Jonathan and Grant, John (2013) Islamic marketing: a challenger to the classical marketing canon? Journal of Islamic Marketing, 4 (1). pp. 7-21. ISSN 1759-0833 (doi:10.1108/17590831311306327)
marketing science
Wilson, Jonathan (2013) Science and branding or the ‘science’ of branding? Branding Magazine.
marketing theory and practice
Wilson, Jonathan and Grant, John (2013) Islamic marketing: a challenger to the classical marketing canon? Journal of Islamic Marketing, 4 (1). pp. 7-21. ISSN 1759-0833 (doi:10.1108/17590831311306327)
Martial Arts
Wilson, Jonathan (2015) Bushido management. The Marketeers. pp. 92-97.
Media
Wilson, Jonathan (2014) Academic journalism and dissemination diversity - a new approach to scholarship. NetworkedScholar - Marketing.
Methodology
Wilson, Jonathan (2015) Using Delphi as a research method, problem-solving technique, and forecasting tool. The Marketeers. pp. 86-90.
MH17
Wilson, Jonathan (2014) Lessons learned. Communicate Magazine UAE, in association with Advertising Age.
MH370
Wilson, Jonathan (2014) Lessons learned. Communicate Magazine UAE, in association with Advertising Age.
Middle East
Wilson, Jonathan (2015) The psychology of globalization - Explained by cultural DNA. The Huffington Post.
Wilson, Jonathan (2014) Expert insights. Thomson Reuters.
Wilson, Jonathan (2011) Orientalism and the floating world of the Middle East – metonyms and misunderstandings. [Working Paper]
Wilson, Jonathan (2010) Halal Lifestyle: Understanding Muslim Consumers. In: The Global Islamic Economy Summit 2013: Leading a New Economic Paradigm, 25-26 November, 2013, Madinat Jumeirah, Dubai, UAE.
MINT
Wilson, Jonathan (2014) Brand Islam is fast becoming the new black in marketing terms. The Guardian. ISSN 0261-3077
mixed martial arts
Wilson, Jonathan and Liu, Jonathan (2010) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. In: Academy of marketing annual conference 2010: Transformational marketing, 6-8 Jul 2010, University of Coventry, UK.
Modern Art
Wilson, Jonathan (2016) Street Artist eL Seed changes perceptions with Arabic graffiti that's optical genius. The Huffington Post.
Modest Fashion
Wilson, Jonathan (2016) Marketing modest fashion or fashioning modesty? HijUp Unveiled at London Fashion Week. The Marketeers. pp. 89-91.
multiculturalism
Wilson, Jonathan (2014) KIN global 2014 change at scale: Leading through transformation in the Islamic world. [Video]
music
Wilson, Jonathan (2010) Branding to the hip-hop generation. In: 6th International Conference of the AM’s Brand, Identity and Corporate Reputation SIG April 9th-11th, 2010 ESADE - Univesitat Ramon Llull, Barcelona, Spain., 9-11 April 2010, ESADE Business School, Barcelona Spain. (Unpublished)
Muslim consumer behaviour
Wilson, Jonathan (2014) The Halal phenomenon – an extension or a new paradigm? Social Business, 4 (3). pp. 255-271. ISSN 2044-4087 (Print), 2044-9860 (Online) (doi:10.1362/204440814X14103454934294)
Wilson, Jonathan and Liu, Jonathan (2014) Brand Islam and halal branding – challenges and opportunities. In: AM2014 Conference Abstracts. Academy of Marketing, Argyll, Scotland, pp. 105-106.
Wilson, Jonathan (2014) Brand Islam is fast becoming the new black in marketing terms. The Guardian. ISSN 0261-3077
Wilson, Jonathan (2013) Branding the halal industry. Global Islamic Finance Report (GIFR) 2013. pp. 160-168.
Wilson, Jonathan and Grant, John (2013) Islamic marketing: a challenger to the classical marketing canon? Journal of Islamic Marketing, 4 (1). pp. 7-21. ISSN 1759-0833 (doi:10.1108/17590831311306327)
Wilson, Jonathan (2012) Marketing to Muslim consumers. In: 7th World Halal Forum 2012, 2-3 Apr 2012, Kuala Lumpur, Malaysia. (Unpublished)
Wilson, Jonathan (2012) Charting the rise of the halal market: tales from the field and looking forward. Journal of Islamic Marketing, 3 (3). ISSN 1759-0833
Wilson, Jonathan (2012) Looking at Islamic marketing, branding and Muslim consumer behaviour beyond the 7P's: the call for supportive course content and more P's please. Journal of Islamic Marketing, 3 (3). pp. 212-216. ISSN 1759-0833 (doi:10.1108/17590831211259718)
Wilson, Jonathan (2012) The role of Islamic marketing researchers: scribes, oracles, trend spotters – or thought leaders? Setting the agenda. Journal of Islamic Marketing, 3 (2). pp. 104-107. ISSN 1759-0833 (doi:10.1108/17590831211232591)
Wilson, Jonathan (2010) Halal Lifestyle: Understanding Muslim Consumers. In: The Global Islamic Economy Summit 2013: Leading a New Economic Paradigm, 25-26 November, 2013, Madinat Jumeirah, Dubai, UAE.
Muslim consumers
Wilson, Jonathan (2016) Marketing modest fashion or fashioning modesty? HijUp Unveiled at London Fashion Week. The Marketeers. pp. 89-91.
Wilson, Jonathan (2015) The Dubai 2015 Global Islamic Economy Summit - and what it will take to become a heavyweight champion. The Huffington Post.
Muslim economies
Wilson, Jonathan (2014) Brand Islam is fast becoming the new black in marketing terms. The Guardian. ISSN 0261-3077
Muslim Markets
Wilson, Jonathan (2014) Expert insights. Thomson Reuters.
Wilson, Jonathan (2014) Brand Islam is fast becoming the new black in marketing terms. The Guardian. ISSN 0261-3077
Muslim World
Wilson, Jonathan (2014) Expert insights. Thomson Reuters.
Wilson, Jonathan (2014) KIN global 2014 change at scale: Leading through transformation in the Islamic world. [Video]
Wilson, Jonathan (2014) Operationalisation of Islamic business. The Malaysian Reserve. p. 23.
Muslims
Wilson, Jonathan (2015) They want to know if I eat halal food - Should I be worried? Huffington Post.
Wilson, Jonathan (2013) Consumption and cultural differences. In: Solomon, Michael R., Bamossy, Gary, Askegaard, Søren and Hogg, Margaret K., (eds.) Consumer Behaviour: A European Perspective. Pearson, Harlow, UK, pp. 619-620. ISBN 978-0273772729
nation branding
Wilson, Jonathan (2014) Lessons learned. Communicate Magazine UAE, in association with Advertising Age.
Wilson, Jonathan (2013) Pop culture marketing. In: Pop Culture Marketing workshop, 10 Dec 2013, Jakarta, Indonesia. (Unpublished)
Wilson, Jonathan (2012) Transformational leadership, corporate communications and global brands. In: Baku PR Experience, 17 Oct 2012, HIlton Hotel, Baku, Azerbaijan. (Unpublished)
Networking
Wilson, Jonathan (2014) Academic journalism and dissemination diversity - a new approach to scholarship. NetworkedScholar - Marketing.
Online
Wilson, Jonathan (2015) I fear vine and YouTube stars will steal my job. The Marketeers. pp. 130-131.
Organisational Culture
Wilson, Jonathan (2013) The intersection between transformational leadership, corporate communications and cultural branding – closing the delta. In: Almaty PR Experience, 6-7 Feb 2013, Almaty, Kazakhstan. (Unpublished)
Paris shootings
Wilson, Jonathan (2015) They want to know if I eat halal food - Should I be worried? Huffington Post.
pedagogy
Wilson, Jonathan (2012) Looking at Islamic marketing, branding and Muslim consumer behaviour beyond the 7P's: the call for supportive course content and more P's please. Journal of Islamic Marketing, 3 (3). pp. 212-216. ISSN 1759-0833 (doi:10.1108/17590831211259718)
personal branding
Wilson, Jonathan (2013) Pop culture marketing. In: Pop Culture Marketing workshop, 10 Dec 2013, Jakarta, Indonesia. (Unpublished)
Wilson, Jonathan (2013) The intersection between transformational leadership, corporate communications and cultural branding – closing the delta. In: Almaty PR Experience, 6-7 Feb 2013, Almaty, Kazakhstan. (Unpublished)
Politics
Wilson, Jonathan (2015) The psychology of globalization - Explained by cultural DNA. The Huffington Post.
pop culture
Wilson, Jonathan (2013) Pop culture marketing. In: Pop Culture Marketing workshop, 10 Dec 2013, Jakarta, Indonesia. (Unpublished)
Popular Culture
Wilson, Jonathan (2015) I fear vine and YouTube stars will steal my job. The Marketeers. pp. 130-131.
price
Huynh, Giang and Wilson, Jonathan (2014) Vietnamese attitudes and behavioural patterns towards counterfeit brands. ASEAN Marketing Journal, 6 (2). pp. 89-104. ISSN 2085-5044 (Print), 2356-2242 (Online) (doi:10.21002/amj.v6i2.4217)
public relations
Wilson, Jonathan (2014) Lessons learned. Communicate Magazine UAE, in association with Advertising Age.
Wilson, Jonathan (2014) Academic journalism and dissemination diversity - a new approach to scholarship. NetworkedScholar - Marketing.
Wilson, Jonathan (2014) The art, language and mindset of game-changing: branding, public relations and corporate communications. In: Marketing Kingdom Tirana, 24 Feb 2014, Tirana, Albania. (Unpublished)
Wilson, Jonathan (2013) The art, language and mindset of game-changing: branding, public relations and corporate communications. In: Marketing Kingdom Tashkent, 22 Nov 2013, Tashkent, Uzbekistan. (Unpublished)
Wilson, Jonathan (2013) The intersection between transformational leadership, corporate communications and cultural branding – closing the delta. In: Almaty PR Experience, 6-7 Feb 2013, Almaty, Kazakhstan. (Unpublished)
Wilson, Jonathan (2012) Transformational leadership, corporate communications and global brands. In: Baku PR Experience, 17 Oct 2012, HIlton Hotel, Baku, Azerbaijan. (Unpublished)
Wilson, Jonathan (2012) The intersection between transformational leadership, corporate communications and cultural branding – closing the delta. In: PR Kingdom, 11 June 2012, Zagreb, Croatia. (Unpublished)
Wilson, Jonathan (2011) Orientalism and the floating world of the Middle East – metonyms and misunderstandings. [Working Paper]
Publishing
Wilson, Jonathan (2014) Academic journalism and dissemination diversity - a new approach to scholarship. NetworkedScholar - Marketing.
purchase intention
Huynh, Giang and Wilson, Jonathan (2014) Vietnamese attitudes and behavioural patterns towards counterfeit brands. ASEAN Marketing Journal, 6 (2). pp. 89-104. ISSN 2085-5044 (Print), 2356-2242 (Online) (doi:10.21002/amj.v6i2.4217)
Radicalism
Wilson, Jonathan (2015) They want to know if I eat halal food - Should I be worried? Huffington Post.
recruitment retention and motivation
Wilson, Jonathan (2010) The UK computer and video games industry: past successes and future prospects. In: Westminster eForum Keynote Seminar – The UK computer and video games industry - the policy challenges, 21 Jan 2010, 61 Whitehall, London. (Unpublished)
REF
Wilson, Jonathan (2014) Academic journalism and dissemination diversity - a new approach to scholarship. NetworkedScholar - Marketing.
Religion
Wilson, Jonathan (2015) Brand propaganda, its religious roots, and a rise from the east? BRIC Plus.
Liu, Jonathan and Wilson, Jonathan (2011) The impact of culture and religion on leadership and management training: a comparison of three continents. Journal Pengurusan, 33. pp. 29-36. ISSN 0127-2713
reputation management
Wilson, Jonathan (2014) Lessons learned. Communicate Magazine UAE, in association with Advertising Age.
Wilson, Jonathan (2013) The intersection between transformational leadership, corporate communications and cultural branding – closing the delta. In: Almaty PR Experience, 6-7 Feb 2013, Almaty, Kazakhstan. (Unpublished)
Research
Wilson, Jonathan (2014) Academic journalism and dissemination diversity - a new approach to scholarship. NetworkedScholar - Marketing.
Research Methods
Wilson, Jonathan (2015) Using Delphi as a research method, problem-solving technique, and forecasting tool. The Marketeers. pp. 86-90.
Wilson, Jonathan (2012) The role of Islamic marketing researchers: scribes, oracles, trend spotters – or thought leaders? Setting the agenda. Journal of Islamic Marketing, 3 (2). pp. 104-107. ISSN 1759-0833 (doi:10.1108/17590831211232591)
rituals
Sobh, Rana, Belk, Russell, Wilson, Jonathan and Ginena, Karim (2012) Home and commercial hospitality rituals in Arab Gulf countries. In: 43rd Association for Consumer Research Conference, 4-7 Oct 2012, Sheraton Wall Centre, Vancouver, Canada. (Unpublished)
Scholarship
Wilson, Jonathan (2014) Academic journalism and dissemination diversity - a new approach to scholarship. NetworkedScholar - Marketing.
science marketing
Wilson, Jonathan (2013) Science and branding or the ‘science’ of branding? Branding Magazine.
Service delivery
Tabari, Saloomeh, Wilson, Jonathan and Ingram, Hadyn (2016) Conceptualising the impact of culture and language upon hospitality service management. Worldwide Hospitality and Tourism Themes, 8 (1). pp. 12-28. ISSN 1755-4217 (doi:10.1108/WHATT-10-2015-0037)
service industry
Kokkranikal, Jithendran ORCID: https://orcid.org/0000-0003-0103-562X, Wilson, Jonathan, Cronje, Paul and Radhakrishnan, Nitin (2018) Empowerment and human resource management in tourism. Strategic Management in Tourism. CABI Tourism Texts . CABI Publishing, Wallingford, pp. 118-141. ISBN 978-1786390240
Service management
Tabari, Saloomeh, Wilson, Jonathan and Ingram, Hadyn (2016) Conceptualising the impact of culture and language upon hospitality service management. Worldwide Hospitality and Tourism Themes, 8 (1). pp. 12-28. ISSN 1755-4217 (doi:10.1108/WHATT-10-2015-0037)
Shanghai Tang
Wilson, Jonathan, Eckhardt, Giana and Belk, Russell (2015) Luxury branding below the radar. Harvard Business Review. pp. 26-27. ISSN 0017-8012
shari’ah
Wilson, Jonathan (2014) The Halal phenomenon – an extension or a new paradigm? Social Business, 4 (3). pp. 255-271. ISSN 2044-4087 (Print), 2044-9860 (Online) (doi:10.1362/204440814X14103454934294)
Shisha
Wilson, Jonathan (2016) Tales of Afro Sumo Sheesha Flows in Tokyo. The Huffington Post.
Smart Phones
Wilson, Jonathan (2015) The 5-second marketing challenge. In: MarkPlus Inc. and KIN ASEAN Kellogg Innovation Network Annual Conference. MarkPlus Inc, The Ritz Carlton Pacific Place Hotel Ballroom, Jakarta, Indonesia.
Social Media
Wilson, Jonathan (2015) The 5-second marketing challenge. In: MarkPlus Inc. and KIN ASEAN Kellogg Innovation Network Annual Conference. MarkPlus Inc, The Ritz Carlton Pacific Place Hotel Ballroom, Jakarta, Indonesia.
Wilson, Jonathan (2015) The advertising revolution will not be televised any more. The Marketeers. pp. 115-117.
Wilson, Jonathan (2015) I fear vine and YouTube stars will steal my job. The Marketeers. pp. 130-131.
Wilson, Jonathan (2014) Academic journalism and dissemination diversity - a new approach to scholarship. NetworkedScholar - Marketing.
Wilson, Jonathan (2013) Pop culture marketing. In: Pop Culture Marketing workshop, 10 Dec 2013, Jakarta, Indonesia. (Unpublished)
Socratic Cultural Theory
Wilson, Jonathan (2016) Brand culture, halal, and the critical Islamic imperative. In: Dall'Olmo Riley, Francesca, Singh, Jaywant and Blankson, Charles, (eds.) The Routledge Companion to Contemporary Brand Management. Routledge Companions in Business, Management and Accounting, IV . Routledge, Oxford, UK, pp. 338-353. ISBN 9780415747905
Southeast Asia
Wilson, Jonathan (2014) KIN global 2014 change at scale: Leading through transformation in the Islamic world. [Video]
Wilson, Jonathan (2010) Halal Lifestyle: Understanding Muslim Consumers. In: The Global Islamic Economy Summit 2013: Leading a New Economic Paradigm, 25-26 November, 2013, Madinat Jumeirah, Dubai, UAE.
sports marketing
Wilson, Jonathan and Liu, Jonathan (2010) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. In: Academy of marketing annual conference 2010: Transformational marketing, 6-8 Jul 2010, University of Coventry, UK.
stakeholder analysis
Wilson, Jonathan (2013) Pop culture marketing. In: Pop Culture Marketing workshop, 10 Dec 2013, Jakarta, Indonesia. (Unpublished)
Wilson, Jonathan (2013) The culture of cultured branding - change the way you perceive branding. Branding Magazine (1). pp. 31-38.
Stakeholders
Wilson, Jonathan (2015) Making sense of branding - and how to make an enjoyable Brand. The Marketeers. pp. 85-89.
Status
Wilson, Jonathan, Eckhardt, Giana and Belk, Russell (2015) Luxury branding below the radar. Harvard Business Review. pp. 26-27. ISSN 0017-8012
Strategy
Wilson, Jonathan (2014) Expert insights. Thomson Reuters.
Street Art
Wilson, Jonathan (2016) Street Artist eL Seed changes perceptions with Arabic graffiti that's optical genius. The Huffington Post.
Student News
Wilson, Jonathan (2016) Celebs are going wild for this chic anti-paparazzi scarf. The Huffington Post.
Style Voices
Wilson, Jonathan (2016) Celebs are going wild for this chic anti-paparazzi scarf. The Huffington Post.
sub-cultures
Wilson, Jonathan (2010) Branding to the hip-hop generation. In: 6th International Conference of the AM’s Brand, Identity and Corporate Reputation SIG April 9th-11th, 2010 ESADE - Univesitat Ramon Llull, Barcelona, Spain., 9-11 April 2010, ESADE Business School, Barcelona Spain. (Unpublished)
Sumo
Wilson, Jonathan (2016) Tales of Afro Sumo Sheesha Flows in Tokyo. The Huffington Post.
Sumo Wrestling
Wilson, Jonathan (2016) Tales of Afro Sumo Sheesha Flows in Tokyo. The Huffington Post.
Syria
Wilson, Jonathan (2015) They want to know if I eat halal food - Should I be worried? Huffington Post.
Template analysis
Tabari, Saloomeh, Wilson, Jonathan and Ingram, Hadyn (2016) Conceptualising the impact of culture and language upon hospitality service management. Worldwide Hospitality and Tourism Themes, 8 (1). pp. 12-28. ISSN 1755-4217 (doi:10.1108/WHATT-10-2015-0037)
Terrorism
Wilson, Jonathan (2015) They want to know if I eat halal food - Should I be worried? Huffington Post.
Thomson Reuters
Wilson, Jonathan (2014) Expert insights. Thomson Reuters.
Tokyo
Wilson, Jonathan (2016) Tales of Afro Sumo Sheesha Flows in Tokyo. The Huffington Post.
Tom Ford
Wilson, Jonathan, Eckhardt, Giana and Belk, Russell (2015) Luxury branding below the radar. Harvard Business Review. pp. 26-27. ISSN 0017-8012
tourism
Kokkranikal, Jithendran ORCID: https://orcid.org/0000-0003-0103-562X, Wilson, Jonathan, Cronje, Paul and Radhakrishnan, Nitin (2018) Empowerment and human resource management in tourism. Strategic Management in Tourism. CABI Tourism Texts . CABI Publishing, Wallingford, pp. 118-141. ISBN 978-1786390240
training
Liu, Jonathan and Wilson, Jonathan (2011) The impact of culture and religion on leadership and management training: a comparison of three continents. Journal Pengurusan, 33. pp. 29-36. ISSN 0127-2713
Transactional Analysis
Wilson, Jonathan (2013) The intersection between transformational leadership, corporate communications and cultural branding – closing the delta. In: Almaty PR Experience, 6-7 Feb 2013, Almaty, Kazakhstan. (Unpublished)
transformational leadership
Wilson, Jonathan (2014) The art, language and mindset of game-changing: branding, public relations and corporate communications. In: Marketing Kingdom Tirana, 24 Feb 2014, Tirana, Albania. (Unpublished)
tribes
Wilson, Jonathan (2010) Branding to the hip-hop generation. In: 6th International Conference of the AM’s Brand, Identity and Corporate Reputation SIG April 9th-11th, 2010 ESADE - Univesitat Ramon Llull, Barcelona, Spain., 9-11 April 2010, ESADE Business School, Barcelona Spain. (Unpublished)
UK Style
Wilson, Jonathan (2016) Celebs are going wild for this chic anti-paparazzi scarf. The Huffington Post.
User generated content
Wilson, Jonathan (2015) I fear vine and YouTube stars will steal my job. The Marketeers. pp. 130-131.
video games
Wilson, Jonathan and Liu, Jonathan (2010) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. In: Academy of marketing annual conference 2010: Transformational marketing, 6-8 Jul 2010, University of Coventry, UK.
Wilson, Jonathan (2010) The UK computer and video games industry: past successes and future prospects. In: Westminster eForum Keynote Seminar – The UK computer and video games industry - the policy challenges, 21 Jan 2010, 61 Whitehall, London. (Unpublished)
Vietnam
Huynh, Giang and Wilson, Jonathan (2014) Vietnamese attitudes and behavioural patterns towards counterfeit brands. ASEAN Marketing Journal, 6 (2). pp. 89-104. ISSN 2085-5044 (Print), 2356-2242 (Online) (doi:10.21002/amj.v6i2.4217)
Vine
Wilson, Jonathan (2015) I fear vine and YouTube stars will steal my job. The Marketeers. pp. 130-131.
West
Wilson, Jonathan (2015) Brand propaganda, its religious roots, and a rise from the east? BRIC Plus.
World Islamic Economic Forum
Wilson, Jonathan (2015) The Dubai 2015 Global Islamic Economy Summit - and what it will take to become a heavyweight champion. The Huffington Post.
Writing
Wilson, Jonathan (2014) Academic journalism and dissemination diversity - a new approach to scholarship. NetworkedScholar - Marketing.
You Tube
Wilson, Jonathan (2015) I fear vine and YouTube stars will steal my job. The Marketeers. pp. 130-131.
youth culture
Wilson, Jonathan (2012) Marketing to Muslim consumers. In: 7th World Halal Forum 2012, 2-3 Apr 2012, Kuala Lumpur, Malaysia. (Unpublished)
YouTube
Wilson, Jonathan (2015) The 5-second marketing challenge. In: MarkPlus Inc. and KIN ASEAN Kellogg Innovation Network Annual Conference. MarkPlus Inc, The Ritz Carlton Pacific Place Hotel Ballroom, Jakarta, Indonesia.