Article

Wilson, Jonathan (2016) Street Artist eL Seed changes perceptions with Arabic graffiti that's optical genius. The Huffington Post.

Wilson, Jonathan (2016) Marketing modest fashion or fashioning modesty? HijUp Unveiled at London Fashion Week. The Marketeers. pp. 89-91.

Wilson, Jonathan (2016) Celebs are going wild for this chic anti-paparazzi scarf. The Huffington Post.

Wilson, Jonathan (2016) Konnichiwa Halal - As Japan opens its arms to Muslims. The Huffington Post.

Wilson, Jonathan (2016) Tales of Afro Sumo Sheesha Flows in Tokyo. The Huffington Post.

Tabari, Saloomeh, Wilson, Jonathan and Ingram, Hadyn (2016) Conceptualising the impact of culture and language upon hospitality service management. Worldwide Hospitality and Tourism Themes, 8 (1). pp. 12-28. ISSN 1755-4217 (doi:https://doi.org/10.1108/WHATT-10-2015-0037)

Wilson, Jonathan and Du, Daisy (2016) The role of luxury brands in Guanxi and gift-giving amongst Chinese consumers. The Marketeers. pp. 121-124.

Wilson, Jonathan (2015) Using Delphi as a research method, problem-solving technique, and forecasting tool. The Marketeers. pp. 86-90.

Wilson, Jonathan (2015) The Dubai 2015 Global Islamic Economy Summit - and what it will take to become a heavyweight champion. The Huffington Post.

Wilson, Jonathan (2015) Making sense of branding - and how to make an enjoyable Brand. The Marketeers. pp. 85-89.

Wilson, Jonathan, Eckhardt, Giana and Belk, Russell (2015) Luxury branding below the radar. Harvard Business Review. pp. 26-27. ISSN 0017-8012

Wilson, Jonathan (2015) The advertising revolution will not be televised any more. The Marketeers. pp. 115-117.

Wilson, Jonathan (2015) Brand propaganda, its religious roots, and a rise from the east? BRIC Plus.

Wilson, Jonathan (2015) The psychology of globalization - Explained by cultural DNA. The Huffington Post.

Wilson, Jonathan (2015) Death to the Christian brand hegemony? The Marketeers. pp. 117-119.

Wilson, Jonathan (2015) I fear vine and YouTube stars will steal my job. The Marketeers. pp. 130-131.

Wilson, Jonathan (2015) They want to know if I eat halal food - Should I be worried? Huffington Post.

Wilson, Jonathan (2015) Bushido management. The Marketeers. pp. 92-97.

Huynh, Giang and Wilson, Jonathan (2014) Vietnamese attitudes and behavioural patterns towards counterfeit brands. ASEAN Marketing Journal, 6 (2). pp. 89-104. ISSN 2085-5044 (Print), 2356-2242 (Online) (doi:https://doi.org/10.21002/amj.v6i2.4217)

Wilson, Jonathan (2014) The Halal phenomenon – an extension or a new paradigm? Social Business, 4 (3). pp. 255-271. ISSN 2044-4087 (Print), 2044-9860 (Online) (doi:https://doi.org/10.1362/204440814X14103454934294)

Wilson, Jonathan (2014) Lessons learned. Communicate Magazine UAE, in association with Advertising Age.

Wilson, Jonathan (2014) Academic journalism and dissemination diversity - a new approach to scholarship. NetworkedScholar - Marketing.

Wilson, Jonathan (2014) Operationalisation of Islamic business. The Malaysian Reserve. p. 23.

Wilson, Jonathan (2014) Putting people power into Islamic finance and halal. The Malaysian Reserve. p. 23.

Wilson, Jonathan (2014) Brand Islam is fast becoming the new black in marketing terms. The Guardian. ISSN 0261-3077

Wilson, Jonathan (2014) Islamic economy: leap of faith. Vision: Fresh Perspectives From Dubai, 13.

Wilson, Jonathan (2013) Science and branding or the ‘science’ of branding? Branding Magazine.

Wilson, Jonathan (2013) The culture of cultured branding - change the way you perceive branding. Branding Magazine (1). pp. 31-38.

Wilson, Jonathan (2013) Branding the halal industry. Global Islamic Finance Report (GIFR) 2013. pp. 160-168.

Wilson, Jonathan and Grant, John (2013) Islamic marketing: a challenger to the classical marketing canon? Journal of Islamic Marketing, 4 (1). pp. 7-21. ISSN 1759-0833 (doi:https://doi.org/10.1108/17590831311306327)

Wilson, Jonathan (2012) The culture of cultured branding: bringing Aristotelian thought into branding. Branding Magazine (001). pp. 31-38.

Wilson, Jonathan (2012) Charting the rise of the halal market: tales from the field and looking forward. Journal of Islamic Marketing, 3 (3). ISSN 1759-0833

Wilson, Jonathan (2012) Looking at Islamic marketing, branding and Muslim consumer behaviour beyond the 7P's: the call for supportive course content and more P's please. Journal of Islamic Marketing, 3 (3). pp. 212-216. ISSN 1759-0833 (doi:https://doi.org/10.1108/17590831211259718)

Wilson, Jonathan (2012) The role of Islamic marketing researchers: scribes, oracles, trend spotters – or thought leaders? Setting the agenda. Journal of Islamic Marketing, 3 (2). pp. 104-107. ISSN 1759-0833 (doi:https://doi.org/10.1108/17590831211232591)

Liu, Jonathan and Wilson, Jonathan (2011) The impact of culture and religion on leadership and management training: a comparison of three continents. Journal Pengurusan, 33. pp. 29-36. ISSN 0127-2713

Book Section

Kokkranikal, Jithendran ORCID: 0000-0003-0103-562X , Wilson, Jonathan, Cronje, Paul and Radhakrishnan, Nitin (2018) Empowerment and human resource management in tourism. Strategic Management in Tourism. CABI Tourism Texts . CABI Publishing, Wallingford, pp. 118-141. ISBN 978-1786390240

Wilson, Jonathan (2016) Brand culture, halal, and the critical Islamic imperative. In: Dall'Olmo Riley, Francesca, Singh, Jaywant and Blankson, Charles, (eds.) The Routledge Companion to Contemporary Brand Management. Routledge Companions in Business, Management and Accounting, IV . Routledge, Oxford, UK, pp. 338-353. ISBN 9780415747905

Liu, Jonathan and Wilson, Jonathan (2014) Unpacking Culture Using Delphi. In: János, Fojitik, (ed.) Elméleti Igényességgel – A Gyakorlat Igényei Szerint… Tanulmányok Rekettye Gábor 70. Születésnapjára. Publikon Publishing, Hungary, pp. 45-66. ISBN 978-615-5457-26-5

Wilson, Jonathan (2013) Consumption and cultural differences. In: Solomon, Michael R., Bamossy, Gary, Askegaard, Søren and Hogg, Margaret K., (eds.) Consumer Behaviour: A European Perspective. Pearson, Harlow, UK, pp. 619-620. ISBN 978-0273772729

Conference Proceedings

Wilson, Jonathan (2015) The 5-second marketing challenge. In: MarkPlus Inc. and KIN ASEAN Kellogg Innovation Network Annual Conference. MarkPlus Inc, The Ritz Carlton Pacific Place Hotel Ballroom, Jakarta, Indonesia.

Liu, Jonathan and Wilson, Jonathan (2014) Unpacking culture using Delphi. In: BAM2014 Proceedings. British Academy of Management (BAM), London, UK. ISBN 978-0-9549608-7-2

Wilson, Jonathan and Liu, Jonathan (2014) Brand Islam and halal branding – challenges and opportunities. In: AM2014 Conference Abstracts. Academy of Marketing, Argyll, Scotland, pp. 105-106.

Conference or Conference Paper

Wilson, Jonathan (2014) The art, language and mindset of game-changing: branding, public relations and corporate communications. In: Marketing Kingdom Tirana, 24 Feb 2014, Tirana, Albania. (Unpublished)

Wilson, Jonathan (2013) Pop culture marketing. In: Pop Culture Marketing workshop, 10 Dec 2013, Jakarta, Indonesia. (Unpublished)

Wilson, Jonathan (2013) The art, language and mindset of game-changing: branding, public relations and corporate communications. In: Marketing Kingdom Tashkent, 22 Nov 2013, Tashkent, Uzbekistan. (Unpublished)

Wilson, Jonathan (2013) The importance of Islamic finance in UK growth. In: All Party Parliamentary Group on Islamic Finance & Diversity in Financial Markets: Fringe Labour Conference Brighton 2013, 23 Sep 2013, Brighton, UK. (Unpublished)

Wilson, Jonathan, Eckhardt, Giana and Belk, Russell (2013) The rise of inconspicuous consumption. In: European Conference of the Association of Consumer Research 2013, 4-7 Jul 2013, Barcelona, Spain. (Unpublished)

Wilson, Jonathan (2013) The intersection between transformational leadership, corporate communications and cultural branding – closing the delta. In: Almaty PR Experience, 6-7 Feb 2013, Almaty, Kazakhstan. (Unpublished)

Wilson, Jonathan (2012) Transformational leadership, corporate communications and global brands. In: Baku PR Experience, 17 Oct 2012, HIlton Hotel, Baku, Azerbaijan. (Unpublished)

Sobh, Rana, Belk, Russell, Wilson, Jonathan and Ginena, Karim (2012) Home and commercial hospitality rituals in Arab Gulf countries. In: 43rd Association for Consumer Research Conference, 4-7 Oct 2012, Sheraton Wall Centre, Vancouver, Canada. (Unpublished)

Wilson, Jonathan (2012) The intersection between transformational leadership, corporate communications and cultural branding – closing the delta. In: PR Kingdom, 11 June 2012, Zagreb, Croatia. (Unpublished)

Wilson, Jonathan (2012) Marketing to Muslim consumers. In: 7th World Halal Forum 2012, 2-3 Apr 2012, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan (2010) Halal Lifestyle: Understanding Muslim Consumers. In: The Global Islamic Economy Summit 2013: Leading a New Economic Paradigm, 25-26 November, 2013, Madinat Jumeirah, Dubai, UAE.

Wilson, Jonathan and Liu, Jonathan (2010) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. In: Academy of marketing annual conference 2010: Transformational marketing, 6-8 Jul 2010, University of Coventry, UK.

Wilson, Jonathan (2010) Branding to the hip-hop generation. In: 6th International Conference of the AM’s Brand, Identity and Corporate Reputation SIG April 9th-11th, 2010 ESADE - Univesitat Ramon Llull, Barcelona, Spain., 9-11 April 2010, ESADE Business School, Barcelona Spain. (Unpublished)

Wilson, Jonathan (2010) The UK computer and video games industry: past successes and future prospects. In: Westminster eForum Keynote Seminar – The UK computer and video games industry - the policy challenges, 21 Jan 2010, 61 Whitehall, London. (Unpublished)

Wilson, Jonathan (2009) Does culture affect a brand's personality? In: Brunel Business School: PhD Doctoral Symposium 2009, 23-24 March 2009, Brunel Business School, Brunel University, London, UK.

Working Paper

Wilson, Jonathan (2011) Orientalism and the floating world of the Middle East – metonyms and misunderstandings. [Working Paper]

Video

Wilson, Jonathan (2014) KIN global 2014 change at scale: Leading through transformation in the Islamic world. [Video]

Other

Wilson, Jonathan (2014) Expert insights. Thomson Reuters.