Skip navigation

Items where Greenwich Author is "Yoon, Hyunsun Catherine"

Items where Greenwich Author is "Yoon, Hyunsun Catherine"

Up a level
Export as [feed] RSS
Group by: Item Type | Date | Funders | Uncontrolled Keywords | No Grouping
Number of items: 9.

Ageing, older consumers, advertising, creative strategy, celebrity advertising

Yoon, Hyunsun and Powell, Helen (2011) Older consumers and celebrity advertising. Ageing & Society, 32 (8). pp. 1319-1336. ISSN 0144-686X (Print), 1469-1779 (Online) (doi:

Employability, Collaborating with employers, sustainability, live brief, advertising

Yoon, Hyunsun and Šegota, Tina ORCID: 0000-0001-7994-1396 (2019) Working towards sustainable consumption. In: LTSE 2019: Learning, Teaching & Student Experience, 14-15 May 2019, Manchester. (Submitted)

Globalisation, narratives of the nation, national identity, nationalism, Olympic opening ceremony

Lee, Jongsoo and Yoon, Hyunsun (2017) Narratives of the nation in the Olympic opening ceremonies: comparative analysis of Beijing 2008 and London 2012. Nations and Nationalism, 23 (4). pp. 952-969. ISSN 1354-5078 (Print), 1469-8129 (Online) (doi:

Seoul Olympics, Olympic legacy, political impact, cultural impact, economic impact

Yoon, Hyunsun (2009) The Legacy of the 1988 Seoul Olympic Games. In: Poynter, Gavin and MacRury, Iain, (eds.) Olympic Cities – 2012 and the Remaking of London. Routledge, London, UK. ISBN 978-1138275492

South Korea, digital switchover, digital television, digital divide

Yoon, Hyunsun (2013) Lessons from digital switchover in South Korea. Television & New Media, 15 (6). pp. 538-550. ISSN 1527-4764 (Print), 1552-8316 (Online) (doi:

Student Response System, Kahoot, Socrative, digital technology, Higher Education

Yoon, Hyunsun (2018) Motivation, engagement and interactivity: Use of the Student Response System in the classroom. In: The 16th Academic Practice and Technology Conference, 3rd July 2018, University of Greenwich.

University, prospectus, Marketing Communications, Higher Education, Thematic Analysis, UK

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Yoon, Hyunsun (2019) Thematic analysis of marketing messages in UK universities’ prospectuses. International Journal of Educational Management, 33 (7). pp. 1561-1581. ISSN 0951-354X (doi:

Winter Olympic Games, PyeongChang, Bid Legacy, Olympic Bids and Politics, Environment and Olympics

Yoon, Hyunsun (2010) Third time lucky?: Bid legacy of PyeongChang for Winter Olympic Games. The International Journal of Sport and Society, 1 (2). pp. 145-156. ISSN 2152-7857 (Print), 2152-7865 (Online) (doi:

advertising, lad culture, youth market, Lynx, brand loyalty, identity construction

Dane, Julia and Yoon, Hyunsun (2009) Lynx: the challenges of lad culture. In: Powell, Helen, MacRury, Iain, Hawkin, Sarah and Hardy, Jonathan, (eds.) The Advertising Handbook. Media Practice . Routledge, London, pp. 91-98. ISBN 978-0415423113

This list was generated on Thu Apr 9 21:20:50 2020 UTC.