Advertising, Marketing, Branded entertainment, Korea

Yoon, Hyunsun ORCID: 0000-0001-5679-3335 (2020) Branded Entertainment in Korea. Routledge Critical Advertising Studies . Routledge, London. ISBN 978-0367205317 (doi:https://doi.org/10.4324/9780429262043)

Ageing, older consumers, advertising, creative strategy, celebrity advertising

Yoon, Hyunsun ORCID: 0000-0001-5679-3335 and Powell, Helen (2011) Older consumers and celebrity advertising. Ageing & Society, 32 (8). pp. 1319-1336. ISSN 0144-686X (Print), 1469-1779 (Online) (doi:https://doi.org/10.1017/S0144686X1100095X)

Assessment Student engagement Dispersed assessment COVID-19 Higher education

Thompson, Zach, Yoon, Hyunsun ORCID: 0000-0001-5679-3335 and Booth, Paul (2023) Dispersed assessment: A novel approach to enhancing student engagement during and beyond Covid-19. The International Journal of Management Education, 21 (2):100811. ISSN 1472-8117 (doi:https://doi.org/10.1016/j.ijme.2023.100811)

Employability, Collaborating with employers, sustainability, live brief, advertising

Yoon, Hyunsun ORCID: 0000-0001-5679-3335 and Šegota, Tina ORCID: 0000-0001-7994-1396 (2019) Working towards sustainable consumption. In: LTSE 2019: Learning, Teaching & Student Experience, 14-15 May 2019, Manchester. (Submitted)

Globalisation, narratives of the nation, national identity, nationalism, Olympic opening ceremony

Lee, Jongsoo and Yoon, Hyunsun ORCID: 0000-0001-5679-3335 (2017) Narratives of the nation in the Olympic opening ceremonies: comparative analysis of Beijing 2008 and London 2012. Nations and Nationalism, 23 (4). pp. 952-969. ISSN 1354-5078 (Print), 1469-8129 (Online) (doi:https://doi.org/10.1111/nana.12318)

Higher Education; employability,; sustainability; marketing; students

Yoon, Hyunsun ORCID: 0000-0001-5679-3335 and Šegota, Tina ORCID: 0000-0001-7994-1396 (2022) Using live briefs in marketing education: how to increase student employability by blending sustainability and internationalization. In: Bhattacharyya, J., Balaji, M. S., Jiang, Y., Azer, J. and Hewege, C. R., (eds.) Socially Responsible Consumption and Marketing in Practice. Collection of Case Studies. Business and Management Business and Management (R0) . Springer, Singapore, pp. 349-358. ISBN 978-9811664328 ; 978-9811664335 (doi:https://doi.org/10.1007/978-981-16-6433-5_21)

Korean wave, K-pop, fandom, ethnography, subculture, popular music

Yoon, Hyunsun ORCID: 0000-0001-5679-3335 (2011) Mapping out the K-pop fandom in the UK. In: Asian Pop Culture Forum Conference - New Korean Wave: Asia and Beyond, 1-2 September 2011, Seoul, Republic of Korea. (Submitted)

Korean wave, media, popular culture, fandom, framing analysis

Yoon, Hyunsun ORCID: 0000-0001-5679-3335 (2013) Korean wave in the British context. In: Korean Culture Forum: A Bridge to the Future. 5th Anniversary Event, 30th January 2013, London, UK. (Unpublished)

Korean wave, multi-country analysis, media

Yoon, Hyunsun ORCID: 0000-0001-5679-3335 , Yoo, Sekyong, Hong, Seokkyong, Jung, Suyoung, Jung, Jein and Jang, Dong (2012) The Korean Wave in Media. Seoul: Korea Press Foundation [in Korean] 해외 언론의 한류 보도 분석 연구. Korea Press Foundation, Seoul, Republic of Korea.

Seoul Olympics, Olympic legacy, political impact, cultural impact, economic impact

Yoon, Hyunsun ORCID: 0000-0001-5679-3335 (2009) The Legacy of the 1988 Seoul Olympic Games. In: Poynter, Gavin and MacRury, Iain, (eds.) Olympic Cities – 2012 and the Remaking of London. Routledge, London, UK. ISBN 978-1138275492

South Korea, digital switchover, digital television, digital divide

Yoon, Hyunsun ORCID: 0000-0001-5679-3335 (2013) Lessons from digital switchover in South Korea. Television & New Media, 15 (6). pp. 538-550. ISSN 1527-4764 (Print), 1552-8316 (Online) (doi:https://doi.org/10.1177/1527476413487817)

Student Response System, Kahoot, Socrative, digital technology, Higher Education

Yoon, Hyunsun ORCID: 0000-0001-5679-3335 (2018) Motivation, engagement and interactivity: Use of the Student Response System in the classroom. In: The 16th Academic Practice and Technology Conference, 3rd July 2018, University of Greenwich.

University, prospectus, Marketing Communications, Higher Education, Thematic Analysis, UK

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Yoon, Hyunsun ORCID: 0000-0001-5679-3335 (2019) Thematic analysis of marketing messages in UK universities’ prospectuses. International Journal of Educational Management, 33 (7). pp. 1561-1581. ISSN 0951-354X (doi:https://doi.org/10.1108/IJEM-05-2018-0149)

Winter Olympic Games, PyeongChang, Bid Legacy, Olympic Bids and Politics, Environment and Olympics

Yoon, Hyunsun ORCID: 0000-0001-5679-3335 (2010) Third time lucky?: Bid legacy of PyeongChang for Winter Olympic Games. The International Journal of Sport and Society, 1 (2). pp. 145-156. ISSN 2152-7857 (Print), 2152-7865 (Online) (doi:https://doi.org/10.18848/2152-7857/CGP/v01i02/54008)

advertising education, UK HE, multicultural HE

Yoon, Hyunsun ORCID: 0000-0001-5679-3335 (2019) Advertising education in multicultural UK Higher Education. In: CreAD: UK-China Partnership on Creative Advertising, AHRC UKRI Funded project., 5-7 August 2019, Leicester, UK. (Unpublished)

advertising, lad culture, youth market, Lynx, brand loyalty, identity construction

Dane, Julia and Yoon, Hyunsun ORCID: 0000-0001-5679-3335 (2009) Lynx: the challenges of lad culture. In: Powell, Helen, MacRury, Iain, Hawkin, Sarah and Hardy, Jonathan, (eds.) The Advertising Handbook. Media Practice . Routledge, London, pp. 91-98. ISBN 978-0415423113

advertising; race; society; consumers; diversity; equity; inclusion (DEI)

Yoon, Hyunsun ORCID: 0000-0001-5679-3335 and Kelly, Aidan J. (2023) Brand blunders and race in advertising: issues, implications, and potential actions from a macromarketing perspective. Journal of Macromarketing. pp. 1-15. ISSN 0276-1467 (Print), 1552-6534 (Online) (doi:https://doi.org/10.1177/02761467231178550)

cultural institute; cross-cultural collaboration; soft power; Korean culture; audience; diversity

Yoon, Hyunsun ORCID: 0000-0001-5679-3335 and Vlachos, Peter ORCID: 0000-0002-4870-9006 (2023) Cultural institutes abroad in the 21st century: the case of the Korean Cultural Centre UK. International Journal of Arts Management, V2527. pp. 79-91. ISSN 1480-8986

digital divide, older adults, smartphone, South Korea

Yoon, Hyunsun ORCID: 0000-0001-5679-3335 , Lee, Guiohk and Lee, Suyun (2019) Digital divide: a case of South Korean older adults. In: United Nations ESCAP Asia-Pacific Information Superhighway Steering Committee and WSIS regional Review Third Session, 27 August 2019, Bangkok, Thailand. (Unpublished)

employability, advertising education, UK Higher Education

Yoon, Hyunsun ORCID: 0000-0001-5679-3335 (2019) Employability and advertising education. In: Teaching & Learning Festival 2019, University of Greenwich, 19 June 2019, Greenwich, London, UK.. (Unpublished)

luxury; wine; consumption; marketing; review; Leximancer

Wright, Dannielle K, Yoon, Hyunsun ORCID: 0000-0001-5679-3335 , Morrison, Alastair ORCID: 0000-0002-0754-1083 and Šegota, Tina ORCID: 0000-0001-7994-1396 (2022) Drinking in style? Literature review of luxury wine consumption. British Food Journal, 125 (2). pp. 679-695. ISSN 0007-070X (doi:https://doi.org/10.1108/BFJ-06-2021-0661)

Wright, Dannielle, Yoon, Hyunsun ORCID: 0000-0001-5679-3335 , Morrison, Alastair ORCID: 0000-0002-0754-1083 and Šegota, Tina ORCID: 0000-0001-7994-1396 (2022) Drinking in style? Literature review of luxury wine consumption. British Food Journal, 125 (2). pp. 679-695. ISSN 0007-070X (doi:https://doi.org/10.1108/BFJ-06-2021-0661)

minority ethnic older adults; narratives; COVID-19 public health campaigns; UK

Yoon, Hyunsun ORCID: 0000-0001-5679-3335 , Ylanne, Virpi and Olsen, Dennis (2022) Minority ethnic older adults’ narratives about COVID-19 public health campaigns. In: ENAS & NANAS Joint Conference: Narratives and Counter Narratives of Aging and Old Age: Reflexivity in Aging Studies, 29th September - 1st October 2022, Bucharest, Romania.

social media; WeChat; older adults; Chinese; qualitative; social practice theory

McKenna, Brad, Cai, Wenjie ORCID: 0000-0002-1505-7240 and Yoon, Hyunsun ORCID: 0000-0001-5679-3335 (2023) Chinese older adults’ social media use: a study of WeChat from a social practice perspective. Information Technology and People. ISSN 0959-3845 (doi:https://doi.org/10.1108/ITP-10-2022-0787)