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Items where Author is "Yassim, Mazia"

Items where Author is "Yassim, Mazia"

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Number of items: 3.

Garsten, Nicky, Read, Kevin and Yassim, Mazia (2018) Strategic illustrations of NFP success? An exploration into the evolution, purposes and ethics of case stu​dies. In: Garsten, Nicky and Bruce, Ian, (eds.) Communicating Causes: Strategic Public Relations in the Non-Profit Sector. Routledge. ISBN 978-0815394013 (In Press)

Kuenzel, Sven and Yassim, Mazia (2009) Game experience: An analysis of English and Welsh domestic cricket spectators. International Journal of Nonprofit and Voluntary Sector Marketing, 15 (1). pp. 52-66. ISSN 1465-4520 (Print), 1479-103X (Online) (doi:10.1002/nvsm.365)

Kuenzel, Sven and Yassim, Mazia (2007) The effect of joy on the behaviour of cricket spectators: the mediating role of satisfaction. Managing Leisure, 12 (1). pp. 43-57. ISSN 1360-6719 (doi:10.1080/13606710601056497)

This list was generated on Wed Apr 25 21:27:36 2018 BST.