Skip navigation

Items where Author is "Yassim, Mazia"

Items where Author is "Yassim, Mazia"

Up a level
Export as [feed] RSS
Group by: Item Type | Uncontrolled Keywords | No Grouping
Number of items: 22.

armed forces

Yassim, Mazia (2015) Career transition of UK armed forces officers. In: International Colloquium on Arts, Heritage, Non-profit and Social Marketing, September 2015, London.

Brand perceptions

Yassim, Mazia (2017) Perceptions of non-profit brands through the lens of PCP. In: Academy of Marketing Annual Conference 2017, 4-7 July, Hull.

Career transition

Yassim, Mazia (2015) Career transition of UK armed forces officers. In: International Colloquium on Arts, Heritage, Non-profit and Social Marketing, September 2015, London.

case studies

Garsten, Nicky, Read, Kevin and Yassim, Mazia (2018) Strategic illustrations of NFP success? An exploration into the evolution, purposes and ethics of case stu​dies. In: Garsten, Nicky and Bruce, Ian, (eds.) Communicating Causes: Strategic Public Relations in the Non-Profit Sector. Routledge. ISBN 978-0815394013 (In Press)

charities

Garsten, Nicky, Read, Kevin and Yassim, Mazia (2018) Strategic illustrations of NFP success? An exploration into the evolution, purposes and ethics of case stu​dies. In: Garsten, Nicky and Bruce, Ian, (eds.) Communicating Causes: Strategic Public Relations in the Non-Profit Sector. Routledge. ISBN 978-0815394013 (In Press)

Community cohesion

Yassim, Mazia (2017) Can community cohesion help with radicalisation? Using music and poetry to build bridges. In: Connecting Communities: An International Conference, November 2017, London.

cricket

Yassim, Mazia (2013) Cricket as a vehicle for community cohesion: Building bridges with British Muslims. Journal of Islamic Marketing, 4 (2). pp. 218-227. ISSN 1759-0833 (doi:10.1108/17590831311329322)

cricket spectators

Kuenzel, Sven and Yassim, Mazia (2009) Game experience: An analysis of English and Welsh domestic cricket spectators. International Journal of Nonprofit and Voluntary Sector Marketing, 15 (1). pp. 52-66. ISSN 1465-4520 (Print), 1479-103X (Online) (doi:10.1002/nvsm.365)

Kuenzel, Sven and Yassim, Mazia (2007) The effect of joy on the behaviour of cricket spectators: the mediating role of satisfaction. Managing Leisure, 12 (1). pp. 43-57. ISSN 1360-6719 (doi:10.1080/13606710601056497)

emotions

Kuenzel, Sven and Yassim, Mazia (2007) The effect of joy on the behaviour of cricket spectators: the mediating role of satisfaction. Managing Leisure, 12 (1). pp. 43-57. ISSN 1360-6719 (doi:10.1080/13606710601056497)

ethics

Garsten, Nicky, Read, Kevin and Yassim, Mazia (2018) Strategic illustrations of NFP success? An exploration into the evolution, purposes and ethics of case stu​dies. In: Garsten, Nicky and Bruce, Ian, (eds.) Communicating Causes: Strategic Public Relations in the Non-Profit Sector. Routledge. ISBN 978-0815394013 (In Press)

game experience

Kuenzel, Sven and Yassim, Mazia (2009) Game experience: An analysis of English and Welsh domestic cricket spectators. International Journal of Nonprofit and Voluntary Sector Marketing, 15 (1). pp. 52-66. ISSN 1465-4520 (Print), 1479-103X (Online) (doi:10.1002/nvsm.365)

Islamic marketing

Yassim, Mazia (2017) Conclusion: Islamic marketing: moving forward and challenges. In: Melawar, T. C. and Alwi, S. F. Syed, (eds.) Islamic Marketing and Branding: Theory and Practice. Routledge, London, pp. 235-240. ISBN 978-1472440969

loyalty

Kuenzel, Sven and Yassim, Mazia (2007) The effect of joy on the behaviour of cricket spectators: the mediating role of satisfaction. Managing Leisure, 12 (1). pp. 43-57. ISSN 1360-6719 (doi:10.1080/13606710601056497)

niche community

Yassim, Mazia (2015) Service needs of the UK armed forces community. In: Social Business Conference, May 2015, Andalou.

non-profit

Garsten, Nicky, Read, Kevin and Yassim, Mazia (2018) Strategic illustrations of NFP success? An exploration into the evolution, purposes and ethics of case stu​dies. In: Garsten, Nicky and Bruce, Ian, (eds.) Communicating Causes: Strategic Public Relations in the Non-Profit Sector. Routledge. ISBN 978-0815394013 (In Press)

PCP

Yassim, Mazia (2017) Perceptions of non-profit brands through the lens of PCP. In: Academy of Marketing Annual Conference 2017, 4-7 July, Hull.

satisfaction

Kuenzel, Sven and Yassim, Mazia (2007) The effect of joy on the behaviour of cricket spectators: the mediating role of satisfaction. Managing Leisure, 12 (1). pp. 43-57. ISSN 1360-6719 (doi:10.1080/13606710601056497)

service needs

Yassim, Mazia (2015) Service needs of the UK armed forces community. In: Social Business Conference, May 2015, Andalou.

social change

Yassim, Mazia (2013) Cricket as a vehicle for community cohesion: Building bridges with British Muslims. Journal of Islamic Marketing, 4 (2). pp. 218-227. ISSN 1759-0833 (doi:10.1108/17590831311329322)

social marketing

Yassim, Mazia (2017) Can community cohesion help with radicalisation? Using music and poetry to build bridges. In: Connecting Communities: An International Conference, November 2017, London.

sports

Kuenzel, Sven and Yassim, Mazia (2007) The effect of joy on the behaviour of cricket spectators: the mediating role of satisfaction. Managing Leisure, 12 (1). pp. 43-57. ISSN 1360-6719 (doi:10.1080/13606710601056497)

This list was generated on Sat Jun 23 10:58:11 2018 BST.