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Items where Greenwich Author is "Yassim, Mazia"

Items where Greenwich Author is "Yassim, Mazia"

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Number of items: 10.


Yassim, Mazia (2013) Cricket as a vehicle for community cohesion: Building bridges with British Muslims. Journal of Islamic Marketing, 4 (2). pp. 218-227. ISSN 1759-0833 (doi:

Kuenzel, Sven and Yassim, Mazia (2009) Game experience: An analysis of English and Welsh domestic cricket spectators. International Journal of Nonprofit and Voluntary Sector Marketing, 15 (1). pp. 52-66. ISSN 1465-4520 (Print), 1479-103X (Online) (doi:

Kuenzel, Sven and Yassim, Mazia (2007) The effect of joy on the behaviour of cricket spectators: the mediating role of satisfaction. Managing Leisure, 12 (1). pp. 43-57. ISSN 1360-6719 (doi:

Book Section

Garsten, Nicky, Read, Kevin and Yassim, Mazia (2018) Strategic illustrations of NFP success? An exploration into the evolution, purposes and ethics of case stu​dies. In: Garsten, Nicky and Bruce, Ian, (eds.) Communicating Causes: Strategic Public Relations in the Non-Profit Sector. Routledge, pp. 99-112. ISBN 978-0815394006

Yassim, Mazia (2017) Conclusion: Islamic marketing: moving forward and challenges. In: Melawar, T. C. and Alwi, S. F. Syed, (eds.) Islamic Marketing and Branding: Theory and Practice. Routledge, London, pp. 235-240. ISBN 978-1472440969

Conference or Conference Paper

Yassim, Mazia (2017) Can community cohesion help with radicalisation? Using music and poetry to build bridges. In: Connecting Communities: An International Conference, November 2017, London.

Yassim, Mazia (2017) Perceptions of non-profit brands through the lens of PCP. In: Academy of Marketing Annual Conference 2017, 4-7 July, Hull.

Yassim, Mazia (2015) Career transition of UK armed forces officers. In: International Colloquium on Arts, Heritage, Non-profit and Social Marketing, September 2015, London.

Yassim, Mazia (2015) Service needs of the UK armed forces community. In: Social Business Conference, May 2015, Andalou.


Yassim, Mazia Seyed (2011) The role of emotions in game experience: linking emotions, game experience and return intentions. PhD thesis, University of Greenwich.

This list was generated on Thu May 23 19:51:12 2019 UTC.