Items where Author is "Kawaf, Fatema"

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affordance theory affordances AI analytical skills appeal of the scenery bibliometric review branding bridging the gap buying habits centrality of visuals China collage compensatory consumption consumer vulnerability consumption emotion consumption rate COVID-19 creative methods crowdculture cultural branding customer experience Customer reviews CX data protection legislation Debate digital digital and social media for SMEs digital customer experience Digital environment digital experience digital marketing research digital methodology digital videography dissemination E-service scape Emotion emotional appeal Entrepreneurs Entrepreneurship experience experience design exposure time Facebook Fashion Fashion Shopping Finance Funding GDPR influencer marketing Instagram introducing visual research Investor Like Economy live commerce Livestreaming lockdown m-commerce marketing Masterclass metaverse Methodology multimodality Online Consumer Behaviour Online environment Online Fashion Marketing online fashion shopping Online Fashion Shopping Experience online interactions online privacy Online retailing Online shopping online shopping behaviour pandemic participatory research personal data personalised digital marketing plot connection product placement product-character association product-involvement purple cow qualitative research Repertory grid research impact research method research methodology retailing revenge buying S-O-R science mapping screencast screencast videography screencasting SCV shopping behaviour Shopping Environment Small Business Small businesses SMEs SMM SNS social commerce social media Social media for business social media for SMEs social media strategy social networking sites Sociality startups Storytelling Success systematic review target audience UI user experience user testing UX verbal placement video video analysis video research videography Videos virtual influencers visual analysis visual consumer research visual data sources visual methods visual placement visual research Web atmospherics website improvement

Number of items: 179.

affordance theory

Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816 and Girotto, Michele (2024) Mapping the terrain of social and livestream commerce research through the affordance lens: a bibliometric review and research agenda. Electronic Commerce Research and Applications, 65:101399. pp. 1-17. ISSN 1567-4223 (Print), 1873-7846 (Online) (doi:10.1016/j.elerap.2024.101399)

affordances

AI

Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816 (2022) Screencast videography: understanding experience in the metaverse. In: Future Visualities: Visual Methods & Ethnography in Interdisciplinary Research Symposium, 1st June 2022, Edinburgh Napier University. (Unpublished)

analytical skills

Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816 (2021) Using the method of screencast videography in the classroom. [Teaching Resource] (Unpublished)

appeal of the scenery

Bayrak, N. and Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816 (2018) Product Placement has found a new home – Social Media: An exploratory study on Instagram. In: Academy of marketing Annual Conference, 3-5 July 2018, Stirling, UK.

bibliometric review

branding

Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816 (2022) Social Media Marketing for SMEs. In: Social Media Marketing Seminar, 25 January 2022, Online. (Unpublished)

bridging the gap

Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816 (2018) How to speak the language of investors, institutions, start-ups and companies. In: EU Startup Festival in Italy, 21-23 September 2018, Turin, Italy. (Unpublished)

buying habits

Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816, Barsha, Rezwana and Zhu, Zhen ORCID: https://orcid.org/0000-0003-0258-1454 (2021) The light at the end of the COVID-19 tunnel is revenge? Evidence from retailing in China. In: COLLOQUIUM ON EUROPEAN RESEARCH IN RETAILING. Book of Proceedings: Abstracts and articles presented at the sixth CERR. Sophia Antipolis, France. 15-17 July 2021. Shopper/consumer behaviour and marketing . SKEMA Bussiness school, Lille, France, pp. 99-109. ISBN 9782493066008

centrality of visuals

Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816 and Dekel-Dachs, Ofer (2024) Introduction. In: Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816 and Dekel-Dachs, Ofer, (eds.) Visual Methods in Marketing and Consumer Research. Routledge, pp. 1-7. ISBN 978-1003310877 (In Press)

China

collage

Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816 and Dekel-Dachs, Ofer (eds.) (2024) Visual Methods in Marketing and Consumer Research. Routledge, London. ISBN 978-1003310877 (In Press)

compensatory consumption

consumer vulnerability

Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816, Montgomery, Annaleis and Thuemmler, Marius (2023) Unpacking the privacy–personalisation paradox in GDPR-2018 regulated environments: consumer vulnerability and the curse of personalisation. Information Technology and People. ISSN 0959-3845 (doi:10.1108/ITP-04-2022-0275)

consumption emotion

consumption rate

COVID-19

creative methods

Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816 (2023) Creative approaches to user experience in entrepreneurial startups: emerging impact from screencast videography. In: UKAIS Annual Conference 2023, 20th - 21st April 2023, University of Kent. (Unpublished)

crowdculture

Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816 (2022) Social Media Marketing for SMEs. In: Social Media Marketing Seminar, 25 January 2022, Online. (Unpublished)

cultural branding

Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816 (2022) Social Media Marketing for SMEs. In: Social Media Marketing Seminar, 25 January 2022, Online. (Unpublished)

customer experience

Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816 (2021) Using the method of screencast videography in the classroom. [Teaching Resource] (Unpublished)

Customer reviews

Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816 and Istanbulluoglu, Doga (2019) Online fashion shopping paradox: the role of customer reviews and facebook marketing. Journal of Retailing and Consumer Services, 48. pp. 144-153. ISSN 0969-6989 (doi:10.1016/j.jretconser.2019.02.017)

CX

Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816, Bruce, Helen, Krolikowska-Adamczyk, Ewa ORCID: https://orcid.org/0000-0002-0739-2110, Rooney, Tara and Ngwakwe, Amarachi (2022) Using screencast videography as a customer experience and journey mapping tool: a case study. In: 12th Servsig2022, 16th - 18th June 2022, Glasgow, Scotland.

data protection legislation

Debate

digital

Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816 (2014) Capturing online fashion shopping experiences: a screencast videography. In: Advances in Consumer Research. Association for Consumer Research, Duluth, MN, p. 757. ISSN 0098-9258

digital and social media for SMEs

Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816 (2018) Storytelling – Part 1 ‘Start-up success’. In: EU Startup Festival in Italy, 21-23 September 2018, Turin, Italy. (Unpublished)

digital customer experience

Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816 (2024) Screencast videography. In: Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816 and Dekel-Dachs, Ofer, (eds.) Visual Methods in Marketing and Consumer Research. Routledge. ISBN 9781003310877 (In Press) (doi:10.4324/9781003310877-5)

Digital environment

Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816 and Tagg, Stephen (2017) The construction of online shopping experience: A repertory grid approach. Computers in Human Behavior, 72. pp. 222-232. ISSN 0747-5632 (doi:10.1016/j.chb.2017.02.055)

digital experience

Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816 (2019) Capturing digital experience: The method of screencast videography. International Journal of Research in Marketing, 36 (2). pp. 169-184. ISSN 0167-8116 (doi:10.1016/j.ijresmar.2018.11.002)

digital marketing research

Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816 (2015) The consumption experience of digital environments: Screencast videography. In: Academy of Marketing Conference. exordo. ISBN 9781905952649

digital methodology

digital videography

dissemination

Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816 and Dekel-Dachs, Ofer (eds.) (2024) Visual Methods in Marketing and Consumer Research. Routledge, London. ISBN 978-1003310877 (In Press)

E-service scape

Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816 and Tagg, Stephen (2012) Online shopping environments in fashion shopping: An S-O-R based review. The Marketing Review, 12 (2). pp. 161-180. ISSN 1469-347X (Print), 1472-1384 (Online) (doi:10.1362/146934712X13366562572476)

Emotion

emotional appeal

Entrepreneurs

Entrepreneurship

Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816 (2018) Putting the ‘social’ back into ‘Social Media’. In: EU Startup Festival in Italy, 21-23 September 2018, Turin, Italy. (Unpublished)

experience

Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816 (2021) Using the method of screencast videography in the classroom. [Teaching Resource] (Unpublished)

Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816 and Tagg, Stephen (2013) From Psychology to Marketing, Using the Repertory Grid Technique to Understand and Provide a Fresh Perspective on the Online Fashion Shopping Experience. In: Academy of Marketing Conference. Marketing Conference Services.

experience design

exposure time

Facebook

Fashion

Fashion Shopping

Finance

Funding

GDPR

influencer marketing

Instagram

introducing visual research

Investor

Like Economy

live commerce

Livestreaming

lockdown

m-commerce

marketing

Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816 (2022) Social Media Marketing for SMEs. In: Social Media Marketing Seminar, 25 January 2022, Online. (Unpublished)

Masterclass

metaverse

Methodology

multimodality

Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816 and Dekel-Dachs, Ofer (eds.) (2024) Visual Methods in Marketing and Consumer Research. Routledge, London. ISBN 978-1003310877 (In Press)

Online Consumer Behaviour

Online environment

Online Fashion Marketing

online fashion shopping

Online Fashion Shopping Experience

Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816 (2013) The role of web atmospherics and consumers emotions in online fashion shopping experiences. In: Academy of Marketing Doctoral Colloquium. Marketing Conference Services.

online interactions

online privacy

Online retailing

Online shopping

online shopping behaviour

Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816 (2021) Using the method of screencast videography in the classroom. [Teaching Resource] (Unpublished)

pandemic

participatory research

Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816 and Dekel-Dachs, Ofer (eds.) (2024) Visual Methods in Marketing and Consumer Research. Routledge, London. ISBN 978-1003310877 (In Press)

personal data

personalised digital marketing

plot connection

product placement

product-character association

product-involvement

purple cow

Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816 (2022) Social Media Marketing for SMEs. In: Social Media Marketing Seminar, 25 January 2022, Online. (Unpublished)

qualitative research

Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816 (2021) Using the method of screencast videography in the classroom. [Teaching Resource] (Unpublished)

Repertory grid

research impact

research method

Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816 (2021) Using the method of screencast videography in the classroom. [Teaching Resource] (Unpublished)

research methodology

retailing

revenge buying

S-O-R

science mapping

screencast

Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816 and Dekel-Dachs, Ofer (eds.) (2024) Visual Methods in Marketing and Consumer Research. Routledge, London. ISBN 978-1003310877 (In Press)

screencast videography

screencasting

SCV

shopping behaviour

Shopping Environment

Small Business

Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816 (2018) Storytelling – Part 1 ‘Start-up success’. In: EU Startup Festival in Italy, 21-23 September 2018, Turin, Italy. (Unpublished)

Small businesses

SMEs

Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816 (2018) Storytelling – Part 1 ‘Start-up success’. In: EU Startup Festival in Italy, 21-23 September 2018, Turin, Italy. (Unpublished)

SMM

Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816 (2022) Social Media Marketing for SMEs. In: Social Media Marketing Seminar, 25 January 2022, Online. (Unpublished)

SNS

Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816 (2022) Social Media Marketing for SMEs. In: Social Media Marketing Seminar, 25 January 2022, Online. (Unpublished)

social commerce

social media

Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816 (2022) Social Media Marketing for SMEs. In: Social Media Marketing Seminar, 25 January 2022, Online. (Unpublished)

Social media for business

social media for SMEs

social media strategy

Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816 (2022) Social Media Marketing for SMEs. In: Social Media Marketing Seminar, 25 January 2022, Online. (Unpublished)

social networking sites

Sociality

startups

Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816 (2018) Storytelling – Part 1 ‘Start-up success’. In: EU Startup Festival in Italy, 21-23 September 2018, Turin, Italy. (Unpublished)

Storytelling

Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816 (2018) Storytelling – Part 1 ‘Start-up success’. In: EU Startup Festival in Italy, 21-23 September 2018, Turin, Italy. (Unpublished)

Success

Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816 (2018) Storytelling – Part 1 ‘Start-up success’. In: EU Startup Festival in Italy, 21-23 September 2018, Turin, Italy. (Unpublished)

systematic review

target audience

Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816 (2022) Social Media Marketing for SMEs. In: Social Media Marketing Seminar, 25 January 2022, Online. (Unpublished)

UI

user experience

Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816 (2021) Using the method of screencast videography in the classroom. [Teaching Resource] (Unpublished)

user testing

UX

Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816 (2021) Using the method of screencast videography in the classroom. [Teaching Resource] (Unpublished)

verbal placement

video

Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816 (2021) Using the method of screencast videography in the classroom. [Teaching Resource] (Unpublished)

video analysis

Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816 (2021) Using the method of screencast videography in the classroom. [Teaching Resource] (Unpublished)

video research

videography

Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816 and Dekel-Dachs, Ofer (eds.) (2024) Visual Methods in Marketing and Consumer Research. Routledge, London. ISBN 978-1003310877 (In Press)

Videos

virtual influencers

visual analysis

Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816 and Dekel-Dachs, Ofer (eds.) (2024) Visual Methods in Marketing and Consumer Research. Routledge, London. ISBN 978-1003310877 (In Press)

visual consumer research

Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816 and Dekel-Dachs, Ofer (eds.) (2024) Visual Methods in Marketing and Consumer Research. Routledge, London. ISBN 978-1003310877 (In Press)

visual data sources

Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816 and Dekel-Dachs, Ofer (eds.) (2024) Visual Methods in Marketing and Consumer Research. Routledge, London. ISBN 978-1003310877 (In Press)

visual methods

Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816 and Dekel-Dachs, Ofer (eds.) (2024) Visual Methods in Marketing and Consumer Research. Routledge, London. ISBN 978-1003310877 (In Press)

visual placement

visual research

Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816 and Dekel-Dachs, Ofer (eds.) (2024) Visual Methods in Marketing and Consumer Research. Routledge, London. ISBN 978-1003310877 (In Press)

Web atmospherics

website improvement

This list was generated on Thu Apr 3 11:37:28 2025 UTC.