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Kawaf, Fatema ORCID: 0000-0002-7089-7816 and Dekel-Dachs, Ofer (2024) Introduction. In: Kawaf, Fatema ORCID: 0000-0002-7089-7816 and Dekel-Dachs, Ofer, (eds.) Visual Methods in Marketing and Consumer Research. Routledge, pp. 1-7. ISBN 978-1003310877 (In Press)

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The rapid innovations in media and communication technologies mark a cultural shift towards a society obsessed with the visual recording of everyday social behaviours, thus leading to increased prevalence of the visual in social life, particularly in marketing and consumption. This cultural shift paved the way for a boom in visual content in marketing, reflected in an ever-increasing pattern of visual content production and consumption (We Are Social, 2023). Due to the centrality of images and visuality in social life, critically assessing the use of visual content is more important than ever.

Item Type: Book Section
Uncontrolled Keywords: centrality of visuals, visual methods, visual research, introducing visual research
Subjects: H Social Sciences > HB Economic Theory
Faculty / School / Research Centre / Research Group: Faculty of Business
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Last Modified: 10 May 2024 09:27

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