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Items where Author is "Kawaf, Fatema"

Items where Author is "Kawaf, Fatema"

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Number of items: 12.

Article

Kawaf, Fatema ORCID: 0000-0002-7089-7816 and Istanbulluoglu, Doga (2019) Online fashion shopping paradox: The role of customer reviews and facebook marketing. Journal of Retailing and Consumer Services, 48. pp. 144-153. ISSN 0969-6989 (doi:https://doi.org/10.1016/j.jretconser.2019.02.017)

Kawaf, Fatema ORCID: 0000-0002-7089-7816 (2019) Capturing digital experience: The method of screencast videography. International Journal of Research in Marketing, 36 (2). pp. 169-184. ISSN 0167-8116 (doi:https://doi.org/10.1016/j.ijresmar.2018.11.002)

Kawaf, Fatema ORCID: 0000-0002-7089-7816 and Tagg, Stephen (2017) The construction of online shopping experience: A repertory grid approach. Computers in Human Behavior, 72. pp. 222-232. ISSN 0747-5632 (doi:https://doi.org/10.1016/j.chb.2017.02.055)

Kawaf, Fatema ORCID: 0000-0002-7089-7816 and Tagg, Stephen (2012) Online shopping environments in fashion shopping: An S-O-R based review. The Marketing Review, 12 (2). pp. 161-180. ISSN 1469-347X (Print), 1472-1384 (Online) (doi:https://doi.org/10.1362/146934712X13366562572476)

Conference Proceedings

Kawaf, Fatema ORCID: 0000-0002-7089-7816 (2015) The consumption experience of digital environments: Screencast videography. In: Academy of Marketing Conference. exordo. ISBN 9781905952649

Kawaf, Fatema ORCID: 0000-0002-7089-7816 (2014) Capturing online fashion shopping experiences: a screencast videography. In: Advances in Consumer Research. Association for Consumer Research, Duluth, MN, p. 757. ISSN 0098-9258

Kawaf, Fatema ORCID: 0000-0002-7089-7816 and Tagg, Stephen (2013) From Psychology to Marketing, Using the Repertory Grid Technique to Understand and Provide a Fresh Perspective on the Online Fashion Shopping Experience. In: Academy of Marketing Conference. Marketing Conference Services.

Kawaf, Fatema ORCID: 0000-0002-7089-7816 (2013) The role of web atmospherics and consumers emotions in online fashion shopping experiences. In: Academy of Marketing Doctoral Colloquium. Marketing Conference Services.

Conference or Conference Paper

Kawaf, Fatema ORCID: 0000-0002-7089-7816 (2018) How to speak the language of investors, institutions, start-ups and companies. In: EU Startup Festival in Italy, 21-23 September 2018, Turin, Italy. (Unpublished)

Kawaf, Fatema ORCID: 0000-0002-7089-7816 (2018) Putting the ‘social’ back into ‘Social Media’. In: EU Startup Festival in Italy, 21-23 September 2018, Turin, Italy. (Unpublished)

Kawaf, Fatema ORCID: 0000-0002-7089-7816 (2018) Storytelling – Part 1 ‘Start-up success’. In: EU Startup Festival in Italy, 21-23 September 2018, Turin, Italy. (Unpublished)

Bayrak, N. and Kawaf, Fatema ORCID: 0000-0002-7089-7816 (2018) Product Placement has found a new home – Social Media: An exploratory study on Instagram. In: Academy of marketing Annual Conference, 3-5 July 2018, Stirling, UK.

This list was generated on Tue Nov 12 18:08:22 2019 UTC.