COVID-19; lockdown; pandemic; revenge buying; consumption rate; China; consumption emotion; buying habits; compensatory consumption; retailing; shopping behaviour

Kawaf, Fatema ORCID: 0000-0002-7089-7816 , Barsha, Rezwana and Zhu, Zhen ORCID: 0000-0003-0258-1454 (2021) The light at the end of the COVID-19 tunnel is revenge? Evidence from retailing in China. In: COLLOQUIUM ON EUROPEAN RESEARCH IN RETAILING. Book of Proceedings: Abstracts and articles presented at the sixth CERR. Sophia Antipolis, France. 15-17 July 2021. Shopper/consumer behaviour and marketing . SKEMA Bussiness school, Lille, France, pp. 99-109. ISBN 9782493066008

Customer reviews, Fashion, Social Media, Facebook, Online retailing, Repertory grid, online fashion shopping

Kawaf, Fatema ORCID: 0000-0002-7089-7816 and Istanbulluoglu, Doga (2019) Online fashion shopping paradox: the role of customer reviews and facebook marketing. Journal of Retailing and Consumer Services, 48. pp. 144-153. ISSN 0969-6989 (doi:https://doi.org/10.1016/j.jretconser.2019.02.017)

E-service scape, Emotion, Fashion Shopping, Online consumer behaviour, Online environment, S-O-R

Kawaf, Fatema ORCID: 0000-0002-7089-7816 and Tagg, Stephen (2012) Online shopping environments in fashion shopping: An S-O-R based review. The Marketing Review, 12 (2). pp. 161-180. ISSN 1469-347X (Print), 1472-1384 (Online) (doi:https://doi.org/10.1362/146934712X13366562572476)

Experience, Online shopping, Repertory grid, Emotion, Digital environment

Kawaf, Fatema ORCID: 0000-0002-7089-7816 and Tagg, Stephen (2017) The construction of online shopping experience: A repertory grid approach. Computers in Human Behavior, 72. pp. 222-232. ISSN 0747-5632 (doi:https://doi.org/10.1016/j.chb.2017.02.055)

Investor, Finance, Funding, Startups, Entrepreneurs, Debate, bridging the gap, SMEs

Kawaf, Fatema ORCID: 0000-0002-7089-7816 (2018) How to speak the language of investors, institutions, start-ups and companies. In: EU Startup Festival in Italy, 21-23 September 2018, Turin, Italy. (Unpublished)

Livestreaming; live commerce; social commerce; m-commerce; affordances; systematic review; bibliometric review; science mapping; affordance theory

Kawaf, Fatema ORCID: 0000-0002-7089-7816 and Girotto, Michele (2024) Mapping the terrain of social and livestream commerce research through the affordance lens: a bibliometric review and research agenda. Electronic Commerce Research and Applications, 65:101399. pp. 1-17. ISSN 1567-4223 (Print), 1873-7846 (Online) (doi:https://doi.org/10.1016/j.elerap.2024.101399)

Methodology, videography, screencasting, qualitative research, digital marketing research

Kawaf, Fatema ORCID: 0000-0002-7089-7816 (2015) The consumption experience of digital environments: Screencast videography. In: Academy of Marketing Conference. exordo. ISBN 9781905952649

Online Fashion Marketing, Experience, Online Consumer Behaviour, Repertory Grid, Shopping Environment, Web atmospherics

Kawaf, Fatema ORCID: 0000-0002-7089-7816 and Tagg, Stephen (2013) From Psychology to Marketing, Using the Repertory Grid Technique to Understand and Provide a Fresh Perspective on the Online Fashion Shopping Experience. In: Academy of Marketing Conference. Marketing Conference Services.

Online Fashion Shopping Experience, Repertory Grid, Videos, Shopping Environment, Web atmospherics

Kawaf, Fatema ORCID: 0000-0002-7089-7816 (2013) The role of web atmospherics and consumers emotions in online fashion shopping experiences. In: Academy of Marketing Doctoral Colloquium. Marketing Conference Services.

Social Media, Masterclass, Sociality, Like Economy, Facebook, Small businesses, SMEs, Social media for business, social media for SMEs, Startups, Entrepreneurship.

Kawaf, Fatema ORCID: 0000-0002-7089-7816 (2018) Putting the ‘social’ back into ‘Social Media’. In: EU Startup Festival in Italy, 21-23 September 2018, Turin, Italy. (Unpublished)

Social media, social networking sites, product placement, Instagram, influencer marketing, visual placement, verbal placement, plot connection, product-character association, emotional appeal, appeal of the scenery, product-involvement, exposure time

Bayrak, N. and Kawaf, Fatema ORCID: 0000-0002-7089-7816 (2018) Product Placement has found a new home – Social Media: An exploratory study on Instagram. In: Academy of marketing Annual Conference, 3-5 July 2018, Stirling, UK.

Storytelling, Success, SMEs, Startups, Small Business, digital and social media for SMEs

Kawaf, Fatema ORCID: 0000-0002-7089-7816 (2018) Storytelling – Part 1 ‘Start-up success’. In: EU Startup Festival in Italy, 21-23 September 2018, Turin, Italy. (Unpublished)

centrality of visuals, visual methods, visual research, introducing visual research

Kawaf, Fatema ORCID: 0000-0002-7089-7816 and Dekel-Dachs, Ofer (2024) Introduction. In: Kawaf, Fatema ORCID: 0000-0002-7089-7816 and Dekel-Dachs, Ofer, (eds.) Visual Methods in Marketing and Consumer Research. Routledge, pp. 1-7. ISBN 978-1003310877 (In Press)

metaverse; screencast; videography; visual research; visual methods; digital; experience; AI; virtual influencers

Kawaf, Fatema ORCID: 0000-0002-7089-7816 (2022) Screencast videography: understanding experience in the metaverse. In: Future Visualities: Visual Methods & Ethnography in Interdisciplinary Research Symposium, 1st June 2022, Edinburgh Napier University. (Unpublished)

online privacy, personal data, personalised digital marketing, data protection legislation, consumer vulnerability, GDPR

Kawaf, Fatema ORCID: 0000-0002-7089-7816 , Montgomery, Annaleis and Thuemmler, Marius (2023) Unpacking the privacy–personalisation paradox in GDPR-2018 regulated environments: consumer vulnerability and the curse of personalisation. Information Technology and People. ISSN 0959-3845 (doi:https://doi.org/10.1108/ITP-04-2022-0275)

research method, qualitative research, analytical skills, video, video analysis, experience, UX, User experience, customer experience, online shopping behaviour.

Kawaf, Fatema ORCID: 0000-0002-7089-7816 (2021) Using the method of screencast videography in the classroom. [Teaching Resource] (Unpublished)

screencast videography; user experience; customer experience; UX; UI; research impact; creative methods; startups; SMEs; visual research

Kawaf, Fatema ORCID: 0000-0002-7089-7816 (2023) Creative approaches to user experience in entrepreneurial startups: emerging impact from screencast videography. In: UKAIS Annual Conference 2023, 20th - 21st April 2023, University of Kent. (Unpublished)

screencast videography; user testing; user experience; CX; UX; experience design; SMEs; website improvement

Kawaf, Fatema ORCID: 0000-0002-7089-7816 , Bruce, Helen, Krolikowska-Adamczyk, Ewa ORCID: 0000-0002-0739-2110 , Rooney, Tara and Ngwakwe, Amarachi (2022) Using screencast videography as a customer experience and journey mapping tool: a case study. In: 12th Servsig2022, 16th - 18th June 2022, Glasgow, Scotland.

screencasting, SCV, videography, video research, digital videography, digital customer experience, online interactions

Kawaf, Fatema ORCID: 0000-0002-7089-7816 (2024) Screencast videography. In: Kawaf, Fatema ORCID: 0000-0002-7089-7816 and Dekel-Dachs, Ofer, (eds.) Visual Methods in Marketing and Consumer Research. Routledge. ISBN 9781003310877 (In Press) (doi:https://doi.org/10.4324/9781003310877-5)

screencasting, videography, digital, experience, online shopping, digital methodology

Kawaf, Fatema ORCID: 0000-0002-7089-7816 (2014) Capturing online fashion shopping experiences: a screencast videography. In: Advances in Consumer Research. Association for Consumer Research, Duluth, MN, p. 757. ISSN 0098-9258

social media, marketing, SMM, SNS, cultural branding, purple cow, crowdculture, branding, target audience, social media strategy

Kawaf, Fatema ORCID: 0000-0002-7089-7816 (2022) Social Media Marketing for SMEs. In: Social Media Marketing Seminar, 25 January 2022, Online. (Unpublished)

videography, screencast, digital experience, visual research, research methodology, digital methodology

Kawaf, Fatema ORCID: 0000-0002-7089-7816 (2019) Capturing digital experience: The method of screencast videography. International Journal of Research in Marketing, 36 (2). pp. 169-184. ISSN 0167-8116 (doi:https://doi.org/10.1016/j.ijresmar.2018.11.002)

visual research; visual methods; visual consumer research; videography; screencast; collage; participatory research; dissemination; visual analysis; multimodality; visual data sources

Kawaf, Fatema ORCID: 0000-0002-7089-7816 and Dekel-Dachs, Ofer (eds.) (2024) Visual Methods in Marketing and Consumer Research. Routledge, London. ISBN 978-1003310877 (In Press)