Article

Kawaf, Fatema ORCID: 0000-0002-7089-7816 and Girotto, Michele (2024) Mapping the terrain of social and livestream commerce research through the affordance lens: a bibliometric review and research agenda. Electronic Commerce Research and Applications, 65:101399. pp. 1-17. ISSN 1567-4223 (Print), 1873-7846 (Online) (doi:https://doi.org/10.1016/j.elerap.2024.101399)

Kawaf, Fatema ORCID: 0000-0002-7089-7816 , Montgomery, Annaleis and Thuemmler, Marius (2023) Unpacking the privacy–personalisation paradox in GDPR-2018 regulated environments: consumer vulnerability and the curse of personalisation. Information Technology and People. ISSN 0959-3845 (doi:https://doi.org/10.1108/ITP-04-2022-0275)

Kawaf, Fatema ORCID: 0000-0002-7089-7816 and Istanbulluoglu, Doga (2019) Online fashion shopping paradox: the role of customer reviews and facebook marketing. Journal of Retailing and Consumer Services, 48. pp. 144-153. ISSN 0969-6989 (doi:https://doi.org/10.1016/j.jretconser.2019.02.017)

Kawaf, Fatema ORCID: 0000-0002-7089-7816 (2019) Capturing digital experience: The method of screencast videography. International Journal of Research in Marketing, 36 (2). pp. 169-184. ISSN 0167-8116 (doi:https://doi.org/10.1016/j.ijresmar.2018.11.002)

Kawaf, Fatema ORCID: 0000-0002-7089-7816 and Tagg, Stephen (2017) The construction of online shopping experience: A repertory grid approach. Computers in Human Behavior, 72. pp. 222-232. ISSN 0747-5632 (doi:https://doi.org/10.1016/j.chb.2017.02.055)

Kawaf, Fatema ORCID: 0000-0002-7089-7816 and Tagg, Stephen (2012) Online shopping environments in fashion shopping: An S-O-R based review. The Marketing Review, 12 (2). pp. 161-180. ISSN 1469-347X (Print), 1472-1384 (Online) (doi:https://doi.org/10.1362/146934712X13366562572476)

Book Section

Kawaf, Fatema ORCID: 0000-0002-7089-7816 and Dekel-Dachs, Ofer (2024) Introduction. In: Kawaf, Fatema ORCID: 0000-0002-7089-7816 and Dekel-Dachs, Ofer, (eds.) Visual Methods in Marketing and Consumer Research. Routledge, pp. 1-7. ISBN 978-1003310877 (In Press)

Kawaf, Fatema ORCID: 0000-0002-7089-7816 (2024) Screencast videography. In: Kawaf, Fatema ORCID: 0000-0002-7089-7816 and Dekel-Dachs, Ofer, (eds.) Visual Methods in Marketing and Consumer Research. Routledge. ISBN 9781003310877 (In Press) (doi:https://doi.org/10.4324/9781003310877-5)

Edited Book

Kawaf, Fatema ORCID: 0000-0002-7089-7816 and Dekel-Dachs, Ofer (eds.) (2024) Visual Methods in Marketing and Consumer Research. Routledge, London. ISBN 978-1003310877 (In Press)

Conference Proceedings

Kawaf, Fatema ORCID: 0000-0002-7089-7816 , Barsha, Rezwana and Zhu, Zhen ORCID: 0000-0003-0258-1454 (2021) The light at the end of the COVID-19 tunnel is revenge? Evidence from retailing in China. In: COLLOQUIUM ON EUROPEAN RESEARCH IN RETAILING. Book of Proceedings: Abstracts and articles presented at the sixth CERR. Sophia Antipolis, France. 15-17 July 2021. Shopper/consumer behaviour and marketing . SKEMA Bussiness school, Lille, France, pp. 99-109. ISBN 9782493066008

Kawaf, Fatema ORCID: 0000-0002-7089-7816 (2015) The consumption experience of digital environments: Screencast videography. In: Academy of Marketing Conference. exordo. ISBN 9781905952649

Kawaf, Fatema ORCID: 0000-0002-7089-7816 (2014) Capturing online fashion shopping experiences: a screencast videography. In: Advances in Consumer Research. Association for Consumer Research, Duluth, MN, p. 757. ISSN 0098-9258

Kawaf, Fatema ORCID: 0000-0002-7089-7816 and Tagg, Stephen (2013) From Psychology to Marketing, Using the Repertory Grid Technique to Understand and Provide a Fresh Perspective on the Online Fashion Shopping Experience. In: Academy of Marketing Conference. Marketing Conference Services.

Kawaf, Fatema ORCID: 0000-0002-7089-7816 (2013) The role of web atmospherics and consumers emotions in online fashion shopping experiences. In: Academy of Marketing Doctoral Colloquium. Marketing Conference Services.

Conference or Conference Paper

Kawaf, Fatema ORCID: 0000-0002-7089-7816 (2023) Creative approaches to user experience in entrepreneurial startups: emerging impact from screencast videography. In: UKAIS Annual Conference 2023, 20th - 21st April 2023, University of Kent. (Unpublished)

Kawaf, Fatema ORCID: 0000-0002-7089-7816 , Bruce, Helen, Krolikowska-Adamczyk, Ewa ORCID: 0000-0002-0739-2110 , Rooney, Tara and Ngwakwe, Amarachi (2022) Using screencast videography as a customer experience and journey mapping tool: a case study. In: 12th Servsig2022, 16th - 18th June 2022, Glasgow, Scotland.

Kawaf, Fatema ORCID: 0000-0002-7089-7816 (2022) Screencast videography: understanding experience in the metaverse. In: Future Visualities: Visual Methods & Ethnography in Interdisciplinary Research Symposium, 1st June 2022, Edinburgh Napier University. (Unpublished)

Kawaf, Fatema ORCID: 0000-0002-7089-7816 (2022) Social Media Marketing for SMEs. In: Social Media Marketing Seminar, 25 January 2022, Online. (Unpublished)

Kawaf, Fatema ORCID: 0000-0002-7089-7816 (2018) How to speak the language of investors, institutions, start-ups and companies. In: EU Startup Festival in Italy, 21-23 September 2018, Turin, Italy. (Unpublished)

Kawaf, Fatema ORCID: 0000-0002-7089-7816 (2018) Putting the ‘social’ back into ‘Social Media’. In: EU Startup Festival in Italy, 21-23 September 2018, Turin, Italy. (Unpublished)

Kawaf, Fatema ORCID: 0000-0002-7089-7816 (2018) Storytelling – Part 1 ‘Start-up success’. In: EU Startup Festival in Italy, 21-23 September 2018, Turin, Italy. (Unpublished)

Bayrak, N. and Kawaf, Fatema ORCID: 0000-0002-7089-7816 (2018) Product Placement has found a new home – Social Media: An exploratory study on Instagram. In: Academy of marketing Annual Conference, 3-5 July 2018, Stirling, UK.

Teaching Resource

Kawaf, Fatema ORCID: 0000-0002-7089-7816 (2021) Using the method of screencast videography in the classroom. [Teaching Resource] (Unpublished)