Items where Faculty / School / Research Centre / Research Groups is "Marketing Research Group (MRG)"
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advertisement
Nguyen, P and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2022) #BankFromHome. Using advertisement campaigns to change banking behaviour during the COVID-19 pandemic in an emerging economy. In: Adeola, O, Hinson, E and Sakkthivel, A, (eds.) Marketing Communications and Brand Development in Emerging Markets: Insights for a Changing World. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, pp. 83-108. ISBN 978-3030955809; 978-3030955830; 978-3030955816 (doi:https://doi.org/10.1007/978-3-030-95581-6_4)
Advertising
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2023) A conceptual framework for Media Planning on the Metaverse: A Theoretical Primer for Advertising Research and Practice. In: Academy of Marketing Science World Conference, 11/07/2023, University of Kent, Canterbury. (In Press)
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Cho, Ahhyun, Ionita, Ingrid and Plein, Judit (2021) Selected top seven advertising awards. Technical Report. Emmanuel Mogaji, London, UK.
Advertising Agencies
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2023) A conceptual framework for Media Planning on the Metaverse: A Theoretical Primer for Advertising Research and Practice. In: Academy of Marketing Science World Conference, 11/07/2023, University of Kent, Canterbury. (In Press)
advertising education
Yoon, Hyunsun ORCID: 0000-0001-5679-3335 (2019) Advertising education in multicultural UK Higher Education. In: CreAD: UK-China Partnership on Creative Advertising, AHRC UKRI Funded project., 5-7 August 2019, Leicester, UK. (Unpublished)
Yoon, Hyunsun ORCID: 0000-0001-5679-3335 (2019) Employability and advertising education. In: Teaching & Learning Festival 2019, University of Greenwich, 19 June 2019, Greenwich, London, UK.. (Unpublished)
Africa
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2021) Africa is not a country: rebranding and repositioning Africa as a continent. In: Appau, Samuelson, (ed.) Marketing Brands in Africa: Perspectives on the Evolution of Branding in an Emerging Market. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE) . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 237-259. ISBN 978-3030772031; 978-3030772062; 978-3030772048 (doi:https://doi.org/10.1007/978-3-030-77204-8_11)
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Restuccia, Mariachiara, Lee, Zoe and Nguyen, Phong (2022) B2B brand positioning in emerging markets: exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands. Industrial Marketing Management, 108 (1). pp. 237-250. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:https://doi.org/10.1016/j.indmarman.2022.12.003)
analytical skills
Kawaf, Fatema ORCID: 0000-0002-7089-7816 (2021) Using the method of screencast videography in the classroom. [Teaching Resource] (Unpublished)
anthropomorphism
Paraman, Pradeep, Annamalah, Sanmugam, Chakravarthi, Sri Kumar, Pertheban, Thillai Raja, Vlachos, Peter ORCID: 0000-0002-4870-9006 , Shamsudin, Mohd Farid, Kadir, Baharudin, How, Leong Kuok, Hoo, Wong Chee, Selim, Ahmed, Leong, Daniel Chong Ka, Raman, Mural and Singh, Prakash (2023) A Southeast Asian perspective on hotel service robots: Trans diagnostic mechanics and conditional indirect effects. Journal of Open Innovation: Technology, Market, and Complexity, 9 (2):100040. ISSN 2199-8531 (Online) (doi:https://doi.org/10.1016/j.joitmc.2023.100040)
Asian and African
Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G (2022) South American, Asian and African perspectives in fashion marketing: Conclusion and research agenda. In: Brooksworth, Frederica, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, Genevieve, (eds.) Fashion Marketing in Emerging Economies: South American, Asian and African Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 271-285. ISBN 978-3031070778; 978-3031070808; 978-3031070785 (doi:https://doi.org/10.1007/978-3-031-07078-5_10)
audience
Yoon, Hyunsun ORCID: 0000-0001-5679-3335 and Vlachos, Peter ORCID: 0000-0002-4870-9006 (2023) Cultural institutes abroad in the 21st century: the case of the Korean Cultural Centre UK. International Journal of Arts Management, V2527. pp. 79-91. ISSN 1480-8986
awards
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Cho, Ahhyun, Ionita, Ingrid and Plein, Judit (2021) Selected top seven advertising awards. Technical Report. Emmanuel Mogaji, London, UK.
b corporation
Nguyen, P and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2022) Brand development through sustainability certifications in emerging markets: adoption of B corporation certification in Vietnam. In: Adeola, Ogechi, Hinson, Robert and Sakkthivel, M, (eds.) Marketing Communications and Brand Development in Emerging Markets: Insights for a Changing World. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, pp. 233-255. ISBN 978-3030955809; 978-3030955830; 978-3030955816 (doi:https://doi.org/10.1007/978-3-030-95581-6_10)
Bank
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2022) Exploiting the bank of the free: lessons from Kuda’s loss. Tech Cabal, Lagos, Nigeria.
Nguyen, P and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2022) #BankFromHome. Using advertisement campaigns to change banking behaviour during the COVID-19 pandemic in an emerging economy. In: Adeola, O, Hinson, E and Sakkthivel, A, (eds.) Marketing Communications and Brand Development in Emerging Markets: Insights for a Changing World. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, pp. 83-108. ISBN 978-3030955809; 978-3030955830; 978-3030955816 (doi:https://doi.org/10.1007/978-3-030-95581-6_4)
banking services
Koohang, Alex, Nord, Jeretta Horn, Ooi, Keng-Boon, Tan, Gary Wei-Han, Al-Emran, Mostafa, Aw, Eugene Cheng-Xi, Baabdullah, Abdullah Mohammed, Buhalis, Dimitrios, Cham, Tat-Huei, Dennis, Charles, Dutot, Vincent, Dwivedi, Yogesh K., Hughes, Laurie, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Pandey, Neeraj, Phau, Ian, Raman, Ramakrishnan, Sharma, Anshuman, Sigala, Marianna, Ueno, Akiko and Wong, Lai-Wan (2023) Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation. Journal of Computer Information Systems, 63 (3). pp. 735-765. ISSN 0887-4417 (Print), 2380-2057 (Online) (doi:https://doi.org/10.1080/08874417.2023.2165197)
behaviour
Nguyen, P and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2022) #BankFromHome. Using advertisement campaigns to change banking behaviour during the COVID-19 pandemic in an emerging economy. In: Adeola, O, Hinson, E and Sakkthivel, A, (eds.) Marketing Communications and Brand Development in Emerging Markets: Insights for a Changing World. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, pp. 83-108. ISBN 978-3030955809; 978-3030955830; 978-3030955816 (doi:https://doi.org/10.1007/978-3-030-95581-6_4)
brand development
Nguyen, P and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2022) Brand development through sustainability certifications in emerging markets: adoption of B corporation certification in Vietnam. In: Adeola, Ogechi, Hinson, Robert and Sakkthivel, M, (eds.) Marketing Communications and Brand Development in Emerging Markets: Insights for a Changing World. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, pp. 233-255. ISBN 978-3030955809; 978-3030955830; 978-3030955816 (doi:https://doi.org/10.1007/978-3-030-95581-6_10)
brand positioning
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2021) Africa is not a country: rebranding and repositioning Africa as a continent. In: Appau, Samuelson, (ed.) Marketing Brands in Africa: Perspectives on the Evolution of Branding in an Emerging Market. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE) . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 237-259. ISBN 978-3030772031; 978-3030772062; 978-3030772048 (doi:https://doi.org/10.1007/978-3-030-77204-8_11)
Nguyen, P and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2022) Emerging economies in fashion global value chains: brand positioning and managerial implications. In: Brooksworth, Frederica, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, Genevieve, (eds.) Fashion Marketing in Emerging Economies: Brand, Consumer and Sustainability Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), I . Springers, Cham, pp. 109-133. ISBN 978-3031073250; 978-3031073267; 978-3031073281 (doi:https://doi.org/10.1007/978-3-031-07326-7_5)
branding
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2021) Africa is not a country: rebranding and repositioning Africa as a continent. In: Appau, Samuelson, (ed.) Marketing Brands in Africa: Perspectives on the Evolution of Branding in an Emerging Market. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE) . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 237-259. ISBN 978-3030772031; 978-3030772062; 978-3030772048 (doi:https://doi.org/10.1007/978-3-030-77204-8_11)
Britain
Vlachos, Peter ORCID: 0000-0002-4870-9006 (2023) ‘No, monarchy does not save us from fascism’. Metro (newspaper). p. 10. ISSN 1469-6215 (doi:https://metro.co.uk/2023/03/27/metro-letters-march-28-no-monarchy-does-not-save-us-from-fascism-18510842/)
business innovation
Xu, Sha, He, Jie, Morrison, Alastair M. ORCID: 0000-0002-0754-1083 , De Domenici, Michael and Wang, Yaozhong (2022) Entrepreneurial networks, effectuation and business model innovation of startups: the moderating role of environmental dynamism. Creativity and Innovation Management, 31 (3). pp. 460-478. ISSN 0963-1690 (Print), 1467-8691 (Online) (doi:https://doi.org/10.1111/caim.12514)
business-to-business branding
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Restuccia, Mariachiara, Lee, Zoe and Nguyen, Phong (2022) B2B brand positioning in emerging markets: exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands. Industrial Marketing Management, 108 (1). pp. 237-250. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:https://doi.org/10.1016/j.indmarman.2022.12.003)
buying habits
Kawaf, Fatema ORCID: 0000-0002-7089-7816 , Barsha, Rezwana and Zhu, Zhen ORCID: 0000-0003-0258-1454 (2021) The light at the end of the COVID-19 tunnel is revenge? Evidence from retailing in China. In: COLLOQUIUM ON EUROPEAN RESEARCH IN RETAILING. Book of Proceedings: Abstracts and articles presented at the sixth CERR. Sophia Antipolis, France. 15-17 July 2021. Shopper/consumer behaviour and marketing . SKEMA Bussiness school, Lille, France, pp. 99-109. ISBN 9782493066008
Cannes
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Cho, Ahhyun, Ionita, Ingrid and Plein, Judit (2021) Selected top seven advertising awards. Technical Report. Emmanuel Mogaji, London, UK.
certifications
Nguyen, P and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2022) Brand development through sustainability certifications in emerging markets: adoption of B corporation certification in Vietnam. In: Adeola, Ogechi, Hinson, Robert and Sakkthivel, M, (eds.) Marketing Communications and Brand Development in Emerging Markets: Insights for a Changing World. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, pp. 233-255. ISBN 978-3030955809; 978-3030955830; 978-3030955816 (doi:https://doi.org/10.1007/978-3-030-95581-6_10)
China
Kawaf, Fatema ORCID: 0000-0002-7089-7816 , Barsha, Rezwana and Zhu, Zhen ORCID: 0000-0003-0258-1454 (2021) The light at the end of the COVID-19 tunnel is revenge? Evidence from retailing in China. In: COLLOQUIUM ON EUROPEAN RESEARCH IN RETAILING. Book of Proceedings: Abstracts and articles presented at the sixth CERR. Sophia Antipolis, France. 15-17 July 2021. Shopper/consumer behaviour and marketing . SKEMA Bussiness school, Lille, France, pp. 99-109. ISBN 9782493066008
coffee shop
Opoku, Emmanuel Kwame, Tham, Aaron, Morrison, Alastair ORCID: 0000-0002-0754-1083 and Wang, Mei-jung Sebrina (2023) An exploratory study of the experiencescape dimensions and customer revisit intentions for specialty urban coffee shops. British Food Journal, 125 (5). pp. 1613-1630. ISSN 0007-070X (doi:https://doi.org/10.1108/BFJ-04-2022-0361)
community perceived impacts
Sadd, Debbie ORCID: 0000-0001-5071-8756 and Nguyen, Hai ORCID: 0000-0003-1826-4904 (2022) Long term impacts of a mega event: case study Weymouth (London 2012). International Journal of Tourism Research, 25 (2). pp. 221-225. ISSN 1099-2340 (Print), 1522-1970 (Online) (doi:https://doi.org/10.1002/jtr.2562)
compensatory consumption
Kawaf, Fatema ORCID: 0000-0002-7089-7816 , Barsha, Rezwana and Zhu, Zhen ORCID: 0000-0003-0258-1454 (2021) The light at the end of the COVID-19 tunnel is revenge? Evidence from retailing in China. In: COLLOQUIUM ON EUROPEAN RESEARCH IN RETAILING. Book of Proceedings: Abstracts and articles presented at the sixth CERR. Sophia Antipolis, France. 15-17 July 2021. Shopper/consumer behaviour and marketing . SKEMA Bussiness school, Lille, France, pp. 99-109. ISBN 9782493066008
Conceptual framework
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2023) A conceptual framework for Media Planning on the Metaverse: A Theoretical Primer for Advertising Research and Practice. In: Academy of Marketing Science World Conference, 11/07/2023, University of Kent, Canterbury. (In Press)
Conclusion
Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G (2022) Brand, consumer and sustainability perspectives in fashion marketing: Conclusion and research agenda. In: Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G, (eds.) Fashion Marketing in Emerging Economies: Brand, Consumer and Sustainability Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), I . Palgrave Macmillan - Springer Nature, Cham, pp. 267-278. ISBN 978-3031073250; 978-3031073267; 978-3031073281 (doi:https://doi.org/10.1007/978-3-031-07326-7_10)
Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G (2022) South American, Asian and African perspectives in fashion marketing: Conclusion and research agenda. In: Brooksworth, Frederica, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, Genevieve, (eds.) Fashion Marketing in Emerging Economies: South American, Asian and African Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 271-285. ISBN 978-3031070778; 978-3031070808; 978-3031070785 (doi:https://doi.org/10.1007/978-3-031-07078-5_10)
consumer behaviour
Nguyen, P and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2023) A theoretical framework for the influence of green marketing communication on consumer behaviour in emerging economies. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Adeola, Ogechi, Adisa, Isaiah, Hinson, Robert, Mukonza, Chipo and Kirgiz, Ayça Can, (eds.) Green Marketing in Emerging Economies: A Communications Perspective. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE) . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 253-274. ISBN 978-3030825720; 978-3030825713; 978-3030825744 (doi:https://doi.org/10.1007/978-3-030-82572-0_11)
consumption emotion
Kawaf, Fatema ORCID: 0000-0002-7089-7816 , Barsha, Rezwana and Zhu, Zhen ORCID: 0000-0003-0258-1454 (2021) The light at the end of the COVID-19 tunnel is revenge? Evidence from retailing in China. In: COLLOQUIUM ON EUROPEAN RESEARCH IN RETAILING. Book of Proceedings: Abstracts and articles presented at the sixth CERR. Sophia Antipolis, France. 15-17 July 2021. Shopper/consumer behaviour and marketing . SKEMA Bussiness school, Lille, France, pp. 99-109. ISBN 9782493066008
consumption rate
Kawaf, Fatema ORCID: 0000-0002-7089-7816 , Barsha, Rezwana and Zhu, Zhen ORCID: 0000-0003-0258-1454 (2021) The light at the end of the COVID-19 tunnel is revenge? Evidence from retailing in China. In: COLLOQUIUM ON EUROPEAN RESEARCH IN RETAILING. Book of Proceedings: Abstracts and articles presented at the sixth CERR. Sophia Antipolis, France. 15-17 July 2021. Shopper/consumer behaviour and marketing . SKEMA Bussiness school, Lille, France, pp. 99-109. ISBN 9782493066008
COVID-19
Kawaf, Fatema ORCID: 0000-0002-7089-7816 , Barsha, Rezwana and Zhu, Zhen ORCID: 0000-0003-0258-1454 (2021) The light at the end of the COVID-19 tunnel is revenge? Evidence from retailing in China. In: COLLOQUIUM ON EUROPEAN RESEARCH IN RETAILING. Book of Proceedings: Abstracts and articles presented at the sixth CERR. Sophia Antipolis, France. 15-17 July 2021. Shopper/consumer behaviour and marketing . SKEMA Bussiness school, Lille, France, pp. 99-109. ISBN 9782493066008
Moore, Sian, Cai, Minjie ORCID: 0000-0003-1739-0474 , Ball, Chris ORCID: 0000-0001-7743-4577 and Flynn, Matt (2023) Health and safety reps in COVID-19: representation unleashed? International Journal of Environmental Research and Public Health, 20 (8):5551. pp. 1-18. ISSN 1661-7827 (Print), 1660-4601 (Online) (doi:https://doi.org/10.3390/ijerph20085551)
Nguyen, P and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2022) #BankFromHome. Using advertisement campaigns to change banking behaviour during the COVID-19 pandemic in an emerging economy. In: Adeola, O, Hinson, E and Sakkthivel, A, (eds.) Marketing Communications and Brand Development in Emerging Markets: Insights for a Changing World. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, pp. 83-108. ISBN 978-3030955809; 978-3030955830; 978-3030955816 (doi:https://doi.org/10.1007/978-3-030-95581-6_4)
COVID-19 public health campaigns
Yoon, Hyunsun ORCID: 0000-0001-5679-3335 , Ylanne, Virpi and Olsen, Dennis (2022) Minority ethnic older adults’ narratives about COVID-19 public health campaigns. In: ENAS & NANAS Joint Conference: Narratives and Counter Narratives of Aging and Old Age: Reflexivity in Aging Studies, 29th September - 1st October 2022, Bucharest, Romania.
COVID-19 vaccines
Wassler, Philipp, Del Chiappa, Giacomo, Nguyen, Hai ORCID: 0000-0003-1826-4904 , Fedeli, Giancarlo and Williams, Nigel L. (2022) Increasing vaccination intention in pandemic times: a social marketing perspective. Italian Journal of Marketing, 2022. pp. 37-58. ISSN 2662-3323 (Print), 2662-3331 (Online) (doi:https://doi.org/10.1007/s43039-022-00049-w)
cross-cultural collaboration
Yoon, Hyunsun ORCID: 0000-0001-5679-3335 and Vlachos, Peter ORCID: 0000-0002-4870-9006 (2023) Cultural institutes abroad in the 21st century: the case of the Korean Cultural Centre UK. International Journal of Arts Management, V2527. pp. 79-91. ISSN 1480-8986
cultural institute
Yoon, Hyunsun ORCID: 0000-0001-5679-3335 and Vlachos, Peter ORCID: 0000-0002-4870-9006 (2023) Cultural institutes abroad in the 21st century: the case of the Korean Cultural Centre UK. International Journal of Arts Management, V2527. pp. 79-91. ISSN 1480-8986
customer experience
Kawaf, Fatema ORCID: 0000-0002-7089-7816 (2021) Using the method of screencast videography in the classroom. [Teaching Resource] (Unpublished)
D&AD
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Cho, Ahhyun, Ionita, Ingrid and Plein, Judit (2021) Selected top seven advertising awards. Technical Report. Emmanuel Mogaji, London, UK.
destination
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2021) Africa is not a country: rebranding and repositioning Africa as a continent. In: Appau, Samuelson, (ed.) Marketing Brands in Africa: Perspectives on the Evolution of Branding in an Emerging Market. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE) . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 237-259. ISBN 978-3030772031; 978-3030772062; 978-3030772048 (doi:https://doi.org/10.1007/978-3-030-77204-8_11)
developing countries
Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G (2022) Brand, consumer and sustainability perspectives in fashion marketing: Conclusion and research agenda. In: Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G, (eds.) Fashion Marketing in Emerging Economies: Brand, Consumer and Sustainability Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), I . Palgrave Macmillan - Springer Nature, Cham, pp. 267-278. ISBN 978-3031073250; 978-3031073267; 978-3031073281 (doi:https://doi.org/10.1007/978-3-031-07326-7_10)
Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G (2022) South American, Asian and African perspectives in fashion marketing: Introduction. In: Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G, (eds.) Fashion Marketing in Emerging Economies: South American, Asian and African Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 3-16. ISBN 978-3031070778; 978-3031070808; 978-3031070785 (doi:https://doi.org/10.1007/978-3-031-07078-5_1)
differentiated competitive strategy
Zhang, Bowen, Wang, Dian ORCID: 0000-0003-1162-4903 , Mo, Linlin and Huang, Xiaotong (2022) Brand Recognition, Interdepartmental Conflict, and Performance: An Investigation of Porter's Differentiated Competitive Strategy Implementation in a Large Chinese Automobile Company. Sustainability, 14 (20). pp. 13546-13560. ISSN 2071-1050 (doi:https://doi.org/10.3390/su142013546)
digital divide
Yoon, Hyunsun ORCID: 0000-0001-5679-3335 , Lee, Guiohk and Lee, Suyun (2019) Digital divide: a case of South Korean older adults. In: United Nations ESCAP Asia-Pacific Information Superhighway Steering Committee and WSIS regional Review Third Session, 27 August 2019, Bangkok, Thailand. (Unpublished)
diversity
Yoon, Hyunsun ORCID: 0000-0001-5679-3335 and Vlachos, Peter ORCID: 0000-0002-4870-9006 (2023) Cultural institutes abroad in the 21st century: the case of the Korean Cultural Centre UK. International Journal of Arts Management, V2527. pp. 79-91. ISSN 1480-8986
Dynamic object
Zhang, Yakun ORCID: 0000-0002-5336-7717 (2020) Bring the destination closer to consumers: The impact of using dynamic objects in different types of tourism destination ads. In: Proceedings of the European Marketing Academy EMAC 2020 49th Annual Conference. EMAC 2020 Annual Conference, 61493 . European Marketing Academy (EMAC), Budapest.
edited book
Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G (2022) Brand, consumer and sustainability perspectives in fashion marketing: Conclusion and research agenda. In: Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G, (eds.) Fashion Marketing in Emerging Economies: Brand, Consumer and Sustainability Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), I . Palgrave Macmillan - Springer Nature, Cham, pp. 267-278. ISBN 978-3031073250; 978-3031073267; 978-3031073281 (doi:https://doi.org/10.1007/978-3-031-07326-7_10)
Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G (2022) Fashion Marketing in Emerging Economies: an Introduction. In: Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G, (eds.) Fashion Marketing in Emerging Economies: Brand, Consumer and Sustainability Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), I . Palgrave Macmillan - Springer Nature, Cham, pp. 3-20. ISBN 978-3031073250; 978-3031073267; 978-3031073281 (doi:https://doi.org/10.1007/978-3-031-07326-7_1)
education
Koohang, Alex, Nord, Jeretta Horn, Ooi, Keng-Boon, Tan, Gary Wei-Han, Al-Emran, Mostafa, Aw, Eugene Cheng-Xi, Baabdullah, Abdullah Mohammed, Buhalis, Dimitrios, Cham, Tat-Huei, Dennis, Charles, Dutot, Vincent, Dwivedi, Yogesh K., Hughes, Laurie, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Pandey, Neeraj, Phau, Ian, Raman, Ramakrishnan, Sharma, Anshuman, Sigala, Marianna, Ueno, Akiko and Wong, Lai-Wan (2023) Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation. Journal of Computer Information Systems, 63 (3). pp. 735-765. ISSN 0887-4417 (Print), 2380-2057 (Online) (doi:https://doi.org/10.1080/08874417.2023.2165197)
effectuation
Xu, Sha, He, Jie, Morrison, Alastair M. ORCID: 0000-0002-0754-1083 , De Domenici, Michael and Wang, Yaozhong (2022) Entrepreneurial networks, effectuation and business model innovation of startups: the moderating role of environmental dynamism. Creativity and Innovation Management, 31 (3). pp. 460-478. ISSN 0963-1690 (Print), 1467-8691 (Online) (doi:https://doi.org/10.1111/caim.12514)
Effie Awards
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Cho, Ahhyun, Ionita, Ingrid and Plein, Judit (2021) Selected top seven advertising awards. Technical Report. Emmanuel Mogaji, London, UK.
emerging economies
Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G (2022) Brand, consumer and sustainability perspectives in fashion marketing: Conclusion and research agenda. In: Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G, (eds.) Fashion Marketing in Emerging Economies: Brand, Consumer and Sustainability Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), I . Palgrave Macmillan - Springer Nature, Cham, pp. 267-278. ISBN 978-3031073250; 978-3031073267; 978-3031073281 (doi:https://doi.org/10.1007/978-3-031-07326-7_10)
Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G (2022) South American, Asian and African perspectives in fashion marketing: Conclusion and research agenda. In: Brooksworth, Frederica, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, Genevieve, (eds.) Fashion Marketing in Emerging Economies: South American, Asian and African Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 271-285. ISBN 978-3031070778; 978-3031070808; 978-3031070785 (doi:https://doi.org/10.1007/978-3-031-07078-5_10)
Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G (2022) South American, Asian and African perspectives in fashion marketing: Introduction. In: Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G, (eds.) Fashion Marketing in Emerging Economies: South American, Asian and African Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 3-16. ISBN 978-3031070778; 978-3031070808; 978-3031070785 (doi:https://doi.org/10.1007/978-3-031-07078-5_1)
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Restuccia, Mariachiara, Lee, Zoe and Nguyen, Phong (2022) B2B brand positioning in emerging markets: exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands. Industrial Marketing Management, 108 (1). pp. 237-250. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:https://doi.org/10.1016/j.indmarman.2022.12.003)
Nguyen, P and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2022) Emerging economies in fashion global value chains: brand positioning and managerial implications. In: Brooksworth, Frederica, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, Genevieve, (eds.) Fashion Marketing in Emerging Economies: Brand, Consumer and Sustainability Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), I . Springers, Cham, pp. 109-133. ISBN 978-3031073250; 978-3031073267; 978-3031073281 (doi:https://doi.org/10.1007/978-3-031-07326-7_5)
Nguyen, P and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2023) A theoretical framework for the influence of green marketing communication on consumer behaviour in emerging economies. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Adeola, Ogechi, Adisa, Isaiah, Hinson, Robert, Mukonza, Chipo and Kirgiz, Ayça Can, (eds.) Green Marketing in Emerging Economies: A Communications Perspective. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE) . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 253-274. ISBN 978-3030825720; 978-3030825713; 978-3030825744 (doi:https://doi.org/10.1007/978-3-030-82572-0_11)
emerging economies. developing countries
Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G (2022) Fashion Marketing in Emerging Economies: an Introduction. In: Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G, (eds.) Fashion Marketing in Emerging Economies: Brand, Consumer and Sustainability Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), I . Palgrave Macmillan - Springer Nature, Cham, pp. 3-20. ISBN 978-3031073250; 978-3031073267; 978-3031073281 (doi:https://doi.org/10.1007/978-3-031-07326-7_1)
emerging economy
Nguyen, P and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2022) #BankFromHome. Using advertisement campaigns to change banking behaviour during the COVID-19 pandemic in an emerging economy. In: Adeola, O, Hinson, E and Sakkthivel, A, (eds.) Marketing Communications and Brand Development in Emerging Markets: Insights for a Changing World. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, pp. 83-108. ISBN 978-3030955809; 978-3030955830; 978-3030955816 (doi:https://doi.org/10.1007/978-3-030-95581-6_4)
emerging markets
Nguyen, P and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2022) Brand development through sustainability certifications in emerging markets: adoption of B corporation certification in Vietnam. In: Adeola, Ogechi, Hinson, Robert and Sakkthivel, M, (eds.) Marketing Communications and Brand Development in Emerging Markets: Insights for a Changing World. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, pp. 233-255. ISBN 978-3030955809; 978-3030955830; 978-3030955816 (doi:https://doi.org/10.1007/978-3-030-95581-6_10)
employability
Yoon, Hyunsun ORCID: 0000-0001-5679-3335 (2019) Employability and advertising education. In: Teaching & Learning Festival 2019, University of Greenwich, 19 June 2019, Greenwich, London, UK.. (Unpublished)
Yoon, Hyunsun ORCID: 0000-0001-5679-3335 and Šegota, Tina ORCID: 0000-0001-7994-1396 (2022) Using live briefs in marketing education: how to increase student employability by blending sustainability and internationalization. In: Bhattacharyya, J., Balaji, M. S., Jiang, Y., Azer, J. and Hewege, C. R., (eds.) Socially Responsible Consumption and Marketing in Practice. Collection of Case Studies. Business and Management Business and Management (R0) . Springer, Singapore, pp. 349-358. ISBN 978-9811664328 ; 978-9811664335 (doi:https://doi.org/10.1007/978-981-16-6433-5_21)
entrepreneurial networks
Xu, Sha, He, Jie, Morrison, Alastair M. ORCID: 0000-0002-0754-1083 , De Domenici, Michael and Wang, Yaozhong (2022) Entrepreneurial networks, effectuation and business model innovation of startups: the moderating role of environmental dynamism. Creativity and Innovation Management, 31 (3). pp. 460-478. ISSN 0963-1690 (Print), 1467-8691 (Online) (doi:https://doi.org/10.1111/caim.12514)
environmental dynamism
Xu, Sha, He, Jie, Morrison, Alastair M. ORCID: 0000-0002-0754-1083 , De Domenici, Michael and Wang, Yaozhong (2022) Entrepreneurial networks, effectuation and business model innovation of startups: the moderating role of environmental dynamism. Creativity and Innovation Management, 31 (3). pp. 460-478. ISSN 0963-1690 (Print), 1467-8691 (Online) (doi:https://doi.org/10.1111/caim.12514)
experience
Kawaf, Fatema ORCID: 0000-0002-7089-7816 (2021) Using the method of screencast videography in the classroom. [Teaching Resource] (Unpublished)
experiencescape
Opoku, Emmanuel Kwame, Tham, Aaron, Morrison, Alastair ORCID: 0000-0002-0754-1083 and Wang, Mei-jung Sebrina (2023) An exploratory study of the experiencescape dimensions and customer revisit intentions for specialty urban coffee shops. British Food Journal, 125 (5). pp. 1613-1630. ISSN 0007-070X (doi:https://doi.org/10.1108/BFJ-04-2022-0361)
fashion brands
Nguyen, P and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2022) Emerging economies in fashion global value chains: brand positioning and managerial implications. In: Brooksworth, Frederica, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, Genevieve, (eds.) Fashion Marketing in Emerging Economies: Brand, Consumer and Sustainability Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), I . Springers, Cham, pp. 109-133. ISBN 978-3031073250; 978-3031073267; 978-3031073281 (doi:https://doi.org/10.1007/978-3-031-07326-7_5)
fashion marketing
Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G (2022) Brand, consumer and sustainability perspectives in fashion marketing: Conclusion and research agenda. In: Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G, (eds.) Fashion Marketing in Emerging Economies: Brand, Consumer and Sustainability Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), I . Palgrave Macmillan - Springer Nature, Cham, pp. 267-278. ISBN 978-3031073250; 978-3031073267; 978-3031073281 (doi:https://doi.org/10.1007/978-3-031-07326-7_10)
Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G (2022) Fashion Marketing in Emerging Economies: an Introduction. In: Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G, (eds.) Fashion Marketing in Emerging Economies: Brand, Consumer and Sustainability Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), I . Palgrave Macmillan - Springer Nature, Cham, pp. 3-20. ISBN 978-3031073250; 978-3031073267; 978-3031073281 (doi:https://doi.org/10.1007/978-3-031-07326-7_1)
Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G (2022) South American, Asian and African perspectives in fashion marketing: Conclusion and research agenda. In: Brooksworth, Frederica, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, Genevieve, (eds.) Fashion Marketing in Emerging Economies: South American, Asian and African Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 271-285. ISBN 978-3031070778; 978-3031070808; 978-3031070785 (doi:https://doi.org/10.1007/978-3-031-07078-5_10)
Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G (2022) South American, Asian and African perspectives in fashion marketing: Introduction. In: Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G, (eds.) Fashion Marketing in Emerging Economies: South American, Asian and African Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 3-16. ISBN 978-3031070778; 978-3031070808; 978-3031070785 (doi:https://doi.org/10.1007/978-3-031-07078-5_1)
Nguyen, P and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2022) Emerging economies in fashion global value chains: brand positioning and managerial implications. In: Brooksworth, Frederica, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, Genevieve, (eds.) Fashion Marketing in Emerging Economies: Brand, Consumer and Sustainability Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), I . Springers, Cham, pp. 109-133. ISBN 978-3031073250; 978-3031073267; 978-3031073281 (doi:https://doi.org/10.1007/978-3-031-07326-7_5)
financial services
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2022) Exploiting the bank of the free: lessons from Kuda’s loss. Tech Cabal, Lagos, Nigeria.
Green marketing
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Adeola, O, Adisa, I, Hinson, R, Mukonza, C and Kırgız, A (2023) Branding and communicating green marketing practice in emerging markets: an Introduction. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Adeola, O, Adisa, I, Hinson, R, Mukonza, C and Kırgız, A, (eds.) Green Marketing in Emerging Economies: A Communications Perspective. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE) . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 1-16. ISBN 978-3030825720; 978-3030825713; 978-3030825744 (doi:https://doi.org/10.1007/978-3-030-82572-0_1)
Nguyen, P and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2023) A theoretical framework for the influence of green marketing communication on consumer behaviour in emerging economies. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Adeola, Ogechi, Adisa, Isaiah, Hinson, Robert, Mukonza, Chipo and Kirgiz, Ayça Can, (eds.) Green Marketing in Emerging Economies: A Communications Perspective. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE) . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 253-274. ISBN 978-3030825720; 978-3030825713; 978-3030825744 (doi:https://doi.org/10.1007/978-3-030-82572-0_11)
healthcare
Koohang, Alex, Nord, Jeretta Horn, Ooi, Keng-Boon, Tan, Gary Wei-Han, Al-Emran, Mostafa, Aw, Eugene Cheng-Xi, Baabdullah, Abdullah Mohammed, Buhalis, Dimitrios, Cham, Tat-Huei, Dennis, Charles, Dutot, Vincent, Dwivedi, Yogesh K., Hughes, Laurie, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Pandey, Neeraj, Phau, Ian, Raman, Ramakrishnan, Sharma, Anshuman, Sigala, Marianna, Ueno, Akiko and Wong, Lai-Wan (2023) Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation. Journal of Computer Information Systems, 63 (3). pp. 735-765. ISSN 0887-4417 (Print), 2380-2057 (Online) (doi:https://doi.org/10.1080/08874417.2023.2165197)
Higher Education
Yoon, Hyunsun ORCID: 0000-0001-5679-3335 and Šegota, Tina ORCID: 0000-0001-7994-1396 (2022) Using live briefs in marketing education: how to increase student employability by blending sustainability and internationalization. In: Bhattacharyya, J., Balaji, M. S., Jiang, Y., Azer, J. and Hewege, C. R., (eds.) Socially Responsible Consumption and Marketing in Practice. Collection of Case Studies. Business and Management Business and Management (R0) . Springer, Singapore, pp. 349-358. ISBN 978-9811664328 ; 978-9811664335 (doi:https://doi.org/10.1007/978-981-16-6433-5_21)
hospitality
Koohang, Alex, Nord, Jeretta Horn, Ooi, Keng-Boon, Tan, Gary Wei-Han, Al-Emran, Mostafa, Aw, Eugene Cheng-Xi, Baabdullah, Abdullah Mohammed, Buhalis, Dimitrios, Cham, Tat-Huei, Dennis, Charles, Dutot, Vincent, Dwivedi, Yogesh K., Hughes, Laurie, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Pandey, Neeraj, Phau, Ian, Raman, Ramakrishnan, Sharma, Anshuman, Sigala, Marianna, Ueno, Akiko and Wong, Lai-Wan (2023) Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation. Journal of Computer Information Systems, 63 (3). pp. 735-765. ISSN 0887-4417 (Print), 2380-2057 (Online) (doi:https://doi.org/10.1080/08874417.2023.2165197)
hospitality industry
Gebbels, Maria ORCID: 0000-0001-9623-2655 (2023) M is for Menopause. Institute of Hospitality, 4 (1). pp. 24-25. ISSN 2755-7774
hotel service robots
Paraman, Pradeep, Annamalah, Sanmugam, Chakravarthi, Sri Kumar, Pertheban, Thillai Raja, Vlachos, Peter ORCID: 0000-0002-4870-9006 , Shamsudin, Mohd Farid, Kadir, Baharudin, How, Leong Kuok, Hoo, Wong Chee, Selim, Ahmed, Leong, Daniel Chong Ka, Raman, Mural and Singh, Prakash (2023) A Southeast Asian perspective on hotel service robots: Trans diagnostic mechanics and conditional indirect effects. Journal of Open Innovation: Technology, Market, and Complexity, 9 (2):100040. ISSN 2199-8531 (Online) (doi:https://doi.org/10.1016/j.joitmc.2023.100040)
human resource
Koohang, Alex, Nord, Jeretta Horn, Ooi, Keng-Boon, Tan, Gary Wei-Han, Al-Emran, Mostafa, Aw, Eugene Cheng-Xi, Baabdullah, Abdullah Mohammed, Buhalis, Dimitrios, Cham, Tat-Huei, Dennis, Charles, Dutot, Vincent, Dwivedi, Yogesh K., Hughes, Laurie, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Pandey, Neeraj, Phau, Ian, Raman, Ramakrishnan, Sharma, Anshuman, Sigala, Marianna, Ueno, Akiko and Wong, Lai-Wan (2023) Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation. Journal of Computer Information Systems, 63 (3). pp. 735-765. ISSN 0887-4417 (Print), 2380-2057 (Online) (doi:https://doi.org/10.1080/08874417.2023.2165197)
Introduction
Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G (2022) Fashion Marketing in Emerging Economies: an Introduction. In: Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G, (eds.) Fashion Marketing in Emerging Economies: Brand, Consumer and Sustainability Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), I . Palgrave Macmillan - Springer Nature, Cham, pp. 3-20. ISBN 978-3031073250; 978-3031073267; 978-3031073281 (doi:https://doi.org/10.1007/978-3-031-07326-7_1)
IPA
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Cho, Ahhyun, Ionita, Ingrid and Plein, Judit (2021) Selected top seven advertising awards. Technical Report. Emmanuel Mogaji, London, UK.
Italy
Wassler, Philipp, Del Chiappa, Giacomo, Nguyen, Hai ORCID: 0000-0003-1826-4904 , Fedeli, Giancarlo and Williams, Nigel L. (2022) Increasing vaccination intention in pandemic times: a social marketing perspective. Italian Journal of Marketing, 2022. pp. 37-58. ISSN 2662-3323 (Print), 2662-3331 (Online) (doi:https://doi.org/10.1007/s43039-022-00049-w)
joint committees
Moore, Sian, Cai, Minjie ORCID: 0000-0003-1739-0474 , Ball, Chris ORCID: 0000-0001-7743-4577 and Flynn, Matt (2023) Health and safety reps in COVID-19: representation unleashed? International Journal of Environmental Research and Public Health, 20 (8):5551. pp. 1-18. ISSN 1661-7827 (Print), 1660-4601 (Online) (doi:https://doi.org/10.3390/ijerph20085551)
Korean culture
Yoon, Hyunsun ORCID: 0000-0001-5679-3335 and Vlachos, Peter ORCID: 0000-0002-4870-9006 (2023) Cultural institutes abroad in the 21st century: the case of the Korean Cultural Centre UK. International Journal of Arts Management, V2527. pp. 79-91. ISSN 1480-8986
Kuda
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2022) Exploiting the bank of the free: lessons from Kuda’s loss. Tech Cabal, Lagos, Nigeria.
Lions
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Cho, Ahhyun, Ionita, Ingrid and Plein, Judit (2021) Selected top seven advertising awards. Technical Report. Emmanuel Mogaji, London, UK.
lockdown
Kawaf, Fatema ORCID: 0000-0002-7089-7816 , Barsha, Rezwana and Zhu, Zhen ORCID: 0000-0003-0258-1454 (2021) The light at the end of the COVID-19 tunnel is revenge? Evidence from retailing in China. In: COLLOQUIUM ON EUROPEAN RESEARCH IN RETAILING. Book of Proceedings: Abstracts and articles presented at the sixth CERR. Sophia Antipolis, France. 15-17 July 2021. Shopper/consumer behaviour and marketing . SKEMA Bussiness school, Lille, France, pp. 99-109. ISBN 9782493066008
longitudinal studies
Sadd, Debbie ORCID: 0000-0001-5071-8756 and Nguyen, Hai ORCID: 0000-0003-1826-4904 (2022) Long term impacts of a mega event: case study Weymouth (London 2012). International Journal of Tourism Research, 25 (2). pp. 221-225. ISSN 1099-2340 (Print), 1522-1970 (Online) (doi:https://doi.org/10.1002/jtr.2562)
management
Koohang, Alex, Nord, Jeretta Horn, Ooi, Keng-Boon, Tan, Gary Wei-Han, Al-Emran, Mostafa, Aw, Eugene Cheng-Xi, Baabdullah, Abdullah Mohammed, Buhalis, Dimitrios, Cham, Tat-Huei, Dennis, Charles, Dutot, Vincent, Dwivedi, Yogesh K., Hughes, Laurie, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Pandey, Neeraj, Phau, Ian, Raman, Ramakrishnan, Sharma, Anshuman, Sigala, Marianna, Ueno, Akiko and Wong, Lai-Wan (2023) Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation. Journal of Computer Information Systems, 63 (3). pp. 735-765. ISSN 0887-4417 (Print), 2380-2057 (Online) (doi:https://doi.org/10.1080/08874417.2023.2165197)
manufacturing
Koohang, Alex, Nord, Jeretta Horn, Ooi, Keng-Boon, Tan, Gary Wei-Han, Al-Emran, Mostafa, Aw, Eugene Cheng-Xi, Baabdullah, Abdullah Mohammed, Buhalis, Dimitrios, Cham, Tat-Huei, Dennis, Charles, Dutot, Vincent, Dwivedi, Yogesh K., Hughes, Laurie, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Pandey, Neeraj, Phau, Ian, Raman, Ramakrishnan, Sharma, Anshuman, Sigala, Marianna, Ueno, Akiko and Wong, Lai-Wan (2023) Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation. Journal of Computer Information Systems, 63 (3). pp. 735-765. ISSN 0887-4417 (Print), 2380-2057 (Online) (doi:https://doi.org/10.1080/08874417.2023.2165197)
marketing
Koohang, Alex, Nord, Jeretta Horn, Ooi, Keng-Boon, Tan, Gary Wei-Han, Al-Emran, Mostafa, Aw, Eugene Cheng-Xi, Baabdullah, Abdullah Mohammed, Buhalis, Dimitrios, Cham, Tat-Huei, Dennis, Charles, Dutot, Vincent, Dwivedi, Yogesh K., Hughes, Laurie, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Pandey, Neeraj, Phau, Ian, Raman, Ramakrishnan, Sharma, Anshuman, Sigala, Marianna, Ueno, Akiko and Wong, Lai-Wan (2023) Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation. Journal of Computer Information Systems, 63 (3). pp. 735-765. ISSN 0887-4417 (Print), 2380-2057 (Online) (doi:https://doi.org/10.1080/08874417.2023.2165197)
Yoon, Hyunsun ORCID: 0000-0001-5679-3335 and Šegota, Tina ORCID: 0000-0001-7994-1396 (2022) Using live briefs in marketing education: how to increase student employability by blending sustainability and internationalization. In: Bhattacharyya, J., Balaji, M. S., Jiang, Y., Azer, J. and Hewege, C. R., (eds.) Socially Responsible Consumption and Marketing in Practice. Collection of Case Studies. Business and Management Business and Management (R0) . Springer, Singapore, pp. 349-358. ISBN 978-9811664328 ; 978-9811664335 (doi:https://doi.org/10.1007/978-981-16-6433-5_21)
marketing communication
Nguyen, P and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2023) A theoretical framework for the influence of green marketing communication on consumer behaviour in emerging economies. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Adeola, Ogechi, Adisa, Isaiah, Hinson, Robert, Mukonza, Chipo and Kirgiz, Ayça Can, (eds.) Green Marketing in Emerging Economies: A Communications Perspective. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE) . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 253-274. ISBN 978-3030825720; 978-3030825713; 978-3030825744 (doi:https://doi.org/10.1007/978-3-030-82572-0_11)
Media Buying
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2023) A conceptual framework for Media Planning on the Metaverse: A Theoretical Primer for Advertising Research and Practice. In: Academy of Marketing Science World Conference, 11/07/2023, University of Kent, Canterbury. (In Press)
Media Planning
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2023) A conceptual framework for Media Planning on the Metaverse: A Theoretical Primer for Advertising Research and Practice. In: Academy of Marketing Science World Conference, 11/07/2023, University of Kent, Canterbury. (In Press)
mega events
Sadd, Debbie ORCID: 0000-0001-5071-8756 and Nguyen, Hai ORCID: 0000-0003-1826-4904 (2022) Long term impacts of a mega event: case study Weymouth (London 2012). International Journal of Tourism Research, 25 (2). pp. 221-225. ISSN 1099-2340 (Print), 1522-1970 (Online) (doi:https://doi.org/10.1002/jtr.2562)
menopause
Gebbels, Maria ORCID: 0000-0001-9623-2655 (2023) M is for Menopause. Institute of Hospitality, 4 (1). pp. 24-25. ISSN 2755-7774
metaverse
Koohang, Alex, Nord, Jeretta Horn, Ooi, Keng-Boon, Tan, Gary Wei-Han, Al-Emran, Mostafa, Aw, Eugene Cheng-Xi, Baabdullah, Abdullah Mohammed, Buhalis, Dimitrios, Cham, Tat-Huei, Dennis, Charles, Dutot, Vincent, Dwivedi, Yogesh K., Hughes, Laurie, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Pandey, Neeraj, Phau, Ian, Raman, Ramakrishnan, Sharma, Anshuman, Sigala, Marianna, Ueno, Akiko and Wong, Lai-Wan (2023) Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation. Journal of Computer Information Systems, 63 (3). pp. 735-765. ISSN 0887-4417 (Print), 2380-2057 (Online) (doi:https://doi.org/10.1080/08874417.2023.2165197)
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2023) A conceptual framework for Media Planning on the Metaverse: A Theoretical Primer for Advertising Research and Practice. In: Academy of Marketing Science World Conference, 11/07/2023, University of Kent, Canterbury. (In Press)
minority ethnic older adults
Yoon, Hyunsun ORCID: 0000-0001-5679-3335 , Ylanne, Virpi and Olsen, Dennis (2022) Minority ethnic older adults’ narratives about COVID-19 public health campaigns. In: ENAS & NANAS Joint Conference: Narratives and Counter Narratives of Aging and Old Age: Reflexivity in Aging Studies, 29th September - 1st October 2022, Bucharest, Romania.
monarchy
Vlachos, Peter ORCID: 0000-0002-4870-9006 (2023) ‘No, monarchy does not save us from fascism’. Metro (newspaper). p. 10. ISSN 1469-6215 (doi:https://metro.co.uk/2023/03/27/metro-letters-march-28-no-monarchy-does-not-save-us-from-fascism-18510842/)
multicultural HE
Yoon, Hyunsun ORCID: 0000-0001-5679-3335 (2019) Advertising education in multicultural UK Higher Education. In: CreAD: UK-China Partnership on Creative Advertising, AHRC UKRI Funded project., 5-7 August 2019, Leicester, UK. (Unpublished)
narratives
Yoon, Hyunsun ORCID: 0000-0001-5679-3335 , Ylanne, Virpi and Olsen, Dennis (2022) Minority ethnic older adults’ narratives about COVID-19 public health campaigns. In: ENAS & NANAS Joint Conference: Narratives and Counter Narratives of Aging and Old Age: Reflexivity in Aging Studies, 29th September - 1st October 2022, Bucharest, Romania.
Nigeria
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2022) Exploiting the bank of the free: lessons from Kuda’s loss. Tech Cabal, Lagos, Nigeria.
occupational health and safety
Moore, Sian, Cai, Minjie ORCID: 0000-0003-1739-0474 , Ball, Chris ORCID: 0000-0001-7743-4577 and Flynn, Matt (2023) Health and safety reps in COVID-19: representation unleashed? International Journal of Environmental Research and Public Health, 20 (8):5551. pp. 1-18. ISSN 1661-7827 (Print), 1660-4601 (Online) (doi:https://doi.org/10.3390/ijerph20085551)
older adults
Yoon, Hyunsun ORCID: 0000-0001-5679-3335 , Lee, Guiohk and Lee, Suyun (2019) Digital divide: a case of South Korean older adults. In: United Nations ESCAP Asia-Pacific Information Superhighway Steering Committee and WSIS regional Review Third Session, 27 August 2019, Bangkok, Thailand. (Unpublished)
Olympics
Sadd, Debbie ORCID: 0000-0001-5071-8756 and Nguyen, Hai ORCID: 0000-0003-1826-4904 (2022) Long term impacts of a mega event: case study Weymouth (London 2012). International Journal of Tourism Research, 25 (2). pp. 221-225. ISSN 1099-2340 (Print), 1522-1970 (Online) (doi:https://doi.org/10.1002/jtr.2562)
One Show
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Cho, Ahhyun, Ionita, Ingrid and Plein, Judit (2021) Selected top seven advertising awards. Technical Report. Emmanuel Mogaji, London, UK.
online shopping behaviour
Kawaf, Fatema ORCID: 0000-0002-7089-7816 (2021) Using the method of screencast videography in the classroom. [Teaching Resource] (Unpublished)
operations management
Koohang, Alex, Nord, Jeretta Horn, Ooi, Keng-Boon, Tan, Gary Wei-Han, Al-Emran, Mostafa, Aw, Eugene Cheng-Xi, Baabdullah, Abdullah Mohammed, Buhalis, Dimitrios, Cham, Tat-Huei, Dennis, Charles, Dutot, Vincent, Dwivedi, Yogesh K., Hughes, Laurie, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Pandey, Neeraj, Phau, Ian, Raman, Ramakrishnan, Sharma, Anshuman, Sigala, Marianna, Ueno, Akiko and Wong, Lai-Wan (2023) Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation. Journal of Computer Information Systems, 63 (3). pp. 735-765. ISSN 0887-4417 (Print), 2380-2057 (Online) (doi:https://doi.org/10.1080/08874417.2023.2165197)
PALS model
Zhang, Bowen, Wang, Dian ORCID: 0000-0003-1162-4903 , Mo, Linlin and Huang, Xiaotong (2022) Brand Recognition, Interdepartmental Conflict, and Performance: An Investigation of Porter's Differentiated Competitive Strategy Implementation in a Large Chinese Automobile Company. Sustainability, 14 (20). pp. 13546-13560. ISSN 2071-1050 (doi:https://doi.org/10.3390/su142013546)
pandemic
Kawaf, Fatema ORCID: 0000-0002-7089-7816 , Barsha, Rezwana and Zhu, Zhen ORCID: 0000-0003-0258-1454 (2021) The light at the end of the COVID-19 tunnel is revenge? Evidence from retailing in China. In: COLLOQUIUM ON EUROPEAN RESEARCH IN RETAILING. Book of Proceedings: Abstracts and articles presented at the sixth CERR. Sophia Antipolis, France. 15-17 July 2021. Shopper/consumer behaviour and marketing . SKEMA Bussiness school, Lille, France, pp. 99-109. ISBN 9782493066008
perceived threat
Paraman, Pradeep, Annamalah, Sanmugam, Chakravarthi, Sri Kumar, Pertheban, Thillai Raja, Vlachos, Peter ORCID: 0000-0002-4870-9006 , Shamsudin, Mohd Farid, Kadir, Baharudin, How, Leong Kuok, Hoo, Wong Chee, Selim, Ahmed, Leong, Daniel Chong Ka, Raman, Mural and Singh, Prakash (2023) A Southeast Asian perspective on hotel service robots: Trans diagnostic mechanics and conditional indirect effects. Journal of Open Innovation: Technology, Market, and Complexity, 9 (2):100040. ISSN 2199-8531 (Online) (doi:https://doi.org/10.1016/j.joitmc.2023.100040)
performance expectation
Paraman, Pradeep, Annamalah, Sanmugam, Chakravarthi, Sri Kumar, Pertheban, Thillai Raja, Vlachos, Peter ORCID: 0000-0002-4870-9006 , Shamsudin, Mohd Farid, Kadir, Baharudin, How, Leong Kuok, Hoo, Wong Chee, Selim, Ahmed, Leong, Daniel Chong Ka, Raman, Mural and Singh, Prakash (2023) A Southeast Asian perspective on hotel service robots: Trans diagnostic mechanics and conditional indirect effects. Journal of Open Innovation: Technology, Market, and Complexity, 9 (2):100040. ISSN 2199-8531 (Online) (doi:https://doi.org/10.1016/j.joitmc.2023.100040)
place branding
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2021) Africa is not a country: rebranding and repositioning Africa as a continent. In: Appau, Samuelson, (ed.) Marketing Brands in Africa: Perspectives on the Evolution of Branding in an Emerging Market. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE) . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 237-259. ISBN 978-3030772031; 978-3030772062; 978-3030772048 (doi:https://doi.org/10.1007/978-3-030-77204-8_11)
policy
Gebbels, Maria ORCID: 0000-0001-9623-2655 (2023) M is for Menopause. Institute of Hospitality, 4 (1). pp. 24-25. ISSN 2755-7774
politics
Vlachos, Peter ORCID: 0000-0002-4870-9006 (2023) ‘No, monarchy does not save us from fascism’. Metro (newspaper). p. 10. ISSN 1469-6215 (doi:https://metro.co.uk/2023/03/27/metro-letters-march-28-no-monarchy-does-not-save-us-from-fascism-18510842/)
positioning
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Restuccia, Mariachiara, Lee, Zoe and Nguyen, Phong (2022) B2B brand positioning in emerging markets: exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands. Industrial Marketing Management, 108 (1). pp. 237-250. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:https://doi.org/10.1016/j.indmarman.2022.12.003)
psychological distance
Zhang, Yakun ORCID: 0000-0002-5336-7717 (2020) Bring the destination closer to consumers: The impact of using dynamic objects in different types of tourism destination ads. In: Proceedings of the European Marketing Academy EMAC 2020 49th Annual Conference. EMAC 2020 Annual Conference, 61493 . European Marketing Academy (EMAC), Budapest.
qualitative research
Kawaf, Fatema ORCID: 0000-0002-7089-7816 (2021) Using the method of screencast videography in the classroom. [Teaching Resource] (Unpublished)
rebranding
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2021) Africa is not a country: rebranding and repositioning Africa as a continent. In: Appau, Samuelson, (ed.) Marketing Brands in Africa: Perspectives on the Evolution of Branding in an Emerging Market. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE) . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 237-259. ISBN 978-3030772031; 978-3030772062; 978-3030772048 (doi:https://doi.org/10.1007/978-3-030-77204-8_11)
republicanism
Vlachos, Peter ORCID: 0000-0002-4870-9006 (2023) ‘No, monarchy does not save us from fascism’. Metro (newspaper). p. 10. ISSN 1469-6215 (doi:https://metro.co.uk/2023/03/27/metro-letters-march-28-no-monarchy-does-not-save-us-from-fascism-18510842/)
research agenda
Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G (2022) South American, Asian and African perspectives in fashion marketing: Conclusion and research agenda. In: Brooksworth, Frederica, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, Genevieve, (eds.) Fashion Marketing in Emerging Economies: South American, Asian and African Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 271-285. ISBN 978-3031070778; 978-3031070808; 978-3031070785 (doi:https://doi.org/10.1007/978-3-031-07078-5_10)
research method
Kawaf, Fatema ORCID: 0000-0002-7089-7816 (2021) Using the method of screencast videography in the classroom. [Teaching Resource] (Unpublished)
retailing
Kawaf, Fatema ORCID: 0000-0002-7089-7816 , Barsha, Rezwana and Zhu, Zhen ORCID: 0000-0003-0258-1454 (2021) The light at the end of the COVID-19 tunnel is revenge? Evidence from retailing in China. In: COLLOQUIUM ON EUROPEAN RESEARCH IN RETAILING. Book of Proceedings: Abstracts and articles presented at the sixth CERR. Sophia Antipolis, France. 15-17 July 2021. Shopper/consumer behaviour and marketing . SKEMA Bussiness school, Lille, France, pp. 99-109. ISBN 9782493066008
revenge buying
Kawaf, Fatema ORCID: 0000-0002-7089-7816 , Barsha, Rezwana and Zhu, Zhen ORCID: 0000-0003-0258-1454 (2021) The light at the end of the COVID-19 tunnel is revenge? Evidence from retailing in China. In: COLLOQUIUM ON EUROPEAN RESEARCH IN RETAILING. Book of Proceedings: Abstracts and articles presented at the sixth CERR. Sophia Antipolis, France. 15-17 July 2021. Shopper/consumer behaviour and marketing . SKEMA Bussiness school, Lille, France, pp. 99-109. ISBN 9782493066008
revisit intentions
Opoku, Emmanuel Kwame, Tham, Aaron, Morrison, Alastair ORCID: 0000-0002-0754-1083 and Wang, Mei-jung Sebrina (2023) An exploratory study of the experiencescape dimensions and customer revisit intentions for specialty urban coffee shops. British Food Journal, 125 (5). pp. 1613-1630. ISSN 0007-070X (doi:https://doi.org/10.1108/BFJ-04-2022-0361)
service brands
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Restuccia, Mariachiara, Lee, Zoe and Nguyen, Phong (2022) B2B brand positioning in emerging markets: exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands. Industrial Marketing Management, 108 (1). pp. 237-250. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:https://doi.org/10.1016/j.indmarman.2022.12.003)
service robot acceptance
Paraman, Pradeep, Annamalah, Sanmugam, Chakravarthi, Sri Kumar, Pertheban, Thillai Raja, Vlachos, Peter ORCID: 0000-0002-4870-9006 , Shamsudin, Mohd Farid, Kadir, Baharudin, How, Leong Kuok, Hoo, Wong Chee, Selim, Ahmed, Leong, Daniel Chong Ka, Raman, Mural and Singh, Prakash (2023) A Southeast Asian perspective on hotel service robots: Trans diagnostic mechanics and conditional indirect effects. Journal of Open Innovation: Technology, Market, and Complexity, 9 (2):100040. ISSN 2199-8531 (Online) (doi:https://doi.org/10.1016/j.joitmc.2023.100040)
shopping behaviour
Kawaf, Fatema ORCID: 0000-0002-7089-7816 , Barsha, Rezwana and Zhu, Zhen ORCID: 0000-0003-0258-1454 (2021) The light at the end of the COVID-19 tunnel is revenge? Evidence from retailing in China. In: COLLOQUIUM ON EUROPEAN RESEARCH IN RETAILING. Book of Proceedings: Abstracts and articles presented at the sixth CERR. Sophia Antipolis, France. 15-17 July 2021. Shopper/consumer behaviour and marketing . SKEMA Bussiness school, Lille, France, pp. 99-109. ISBN 9782493066008
smartphone
Yoon, Hyunsun ORCID: 0000-0001-5679-3335 , Lee, Guiohk and Lee, Suyun (2019) Digital divide: a case of South Korean older adults. In: United Nations ESCAP Asia-Pacific Information Superhighway Steering Committee and WSIS regional Review Third Session, 27 August 2019, Bangkok, Thailand. (Unpublished)
social marketing
Wassler, Philipp, Del Chiappa, Giacomo, Nguyen, Hai ORCID: 0000-0003-1826-4904 , Fedeli, Giancarlo and Williams, Nigel L. (2022) Increasing vaccination intention in pandemic times: a social marketing perspective. Italian Journal of Marketing, 2022. pp. 37-58. ISSN 2662-3323 (Print), 2662-3331 (Online) (doi:https://doi.org/10.1007/s43039-022-00049-w)
soft power
Yoon, Hyunsun ORCID: 0000-0001-5679-3335 and Vlachos, Peter ORCID: 0000-0002-4870-9006 (2023) Cultural institutes abroad in the 21st century: the case of the Korean Cultural Centre UK. International Journal of Arts Management, V2527. pp. 79-91. ISSN 1480-8986
South American
Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G (2022) South American, Asian and African perspectives in fashion marketing: Conclusion and research agenda. In: Brooksworth, Frederica, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, Genevieve, (eds.) Fashion Marketing in Emerging Economies: South American, Asian and African Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 271-285. ISBN 978-3031070778; 978-3031070808; 978-3031070785 (doi:https://doi.org/10.1007/978-3-031-07078-5_10)
South Korea
Yoon, Hyunsun ORCID: 0000-0001-5679-3335 , Lee, Guiohk and Lee, Suyun (2019) Digital divide: a case of South Korean older adults. In: United Nations ESCAP Asia-Pacific Information Superhighway Steering Committee and WSIS regional Review Third Session, 27 August 2019, Bangkok, Thailand. (Unpublished)
Southeast Asia
Paraman, Pradeep, Annamalah, Sanmugam, Chakravarthi, Sri Kumar, Pertheban, Thillai Raja, Vlachos, Peter ORCID: 0000-0002-4870-9006 , Shamsudin, Mohd Farid, Kadir, Baharudin, How, Leong Kuok, Hoo, Wong Chee, Selim, Ahmed, Leong, Daniel Chong Ka, Raman, Mural and Singh, Prakash (2023) A Southeast Asian perspective on hotel service robots: Trans diagnostic mechanics and conditional indirect effects. Journal of Open Innovation: Technology, Market, and Complexity, 9 (2):100040. ISSN 2199-8531 (Online) (doi:https://doi.org/10.1016/j.joitmc.2023.100040)
start-ups
Xu, Sha, He, Jie, Morrison, Alastair M. ORCID: 0000-0002-0754-1083 , De Domenici, Michael and Wang, Yaozhong (2022) Entrepreneurial networks, effectuation and business model innovation of startups: the moderating role of environmental dynamism. Creativity and Innovation Management, 31 (3). pp. 460-478. ISSN 0963-1690 (Print), 1467-8691 (Online) (doi:https://doi.org/10.1111/caim.12514)
state-owned company
Zhang, Bowen, Wang, Dian ORCID: 0000-0003-1162-4903 , Mo, Linlin and Huang, Xiaotong (2022) Brand Recognition, Interdepartmental Conflict, and Performance: An Investigation of Porter's Differentiated Competitive Strategy Implementation in a Large Chinese Automobile Company. Sustainability, 14 (20). pp. 13546-13560. ISSN 2071-1050 (doi:https://doi.org/10.3390/su142013546)
students
Yoon, Hyunsun ORCID: 0000-0001-5679-3335 and Šegota, Tina ORCID: 0000-0001-7994-1396 (2022) Using live briefs in marketing education: how to increase student employability by blending sustainability and internationalization. In: Bhattacharyya, J., Balaji, M. S., Jiang, Y., Azer, J. and Hewege, C. R., (eds.) Socially Responsible Consumption and Marketing in Practice. Collection of Case Studies. Business and Management Business and Management (R0) . Springer, Singapore, pp. 349-358. ISBN 978-9811664328 ; 978-9811664335 (doi:https://doi.org/10.1007/978-981-16-6433-5_21)
sustainability
Nguyen, P and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2022) Brand development through sustainability certifications in emerging markets: adoption of B corporation certification in Vietnam. In: Adeola, Ogechi, Hinson, Robert and Sakkthivel, M, (eds.) Marketing Communications and Brand Development in Emerging Markets: Insights for a Changing World. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, pp. 233-255. ISBN 978-3030955809; 978-3030955830; 978-3030955816 (doi:https://doi.org/10.1007/978-3-030-95581-6_10)
Yoon, Hyunsun ORCID: 0000-0001-5679-3335 and Šegota, Tina ORCID: 0000-0001-7994-1396 (2022) Using live briefs in marketing education: how to increase student employability by blending sustainability and internationalization. In: Bhattacharyya, J., Balaji, M. S., Jiang, Y., Azer, J. and Hewege, C. R., (eds.) Socially Responsible Consumption and Marketing in Practice. Collection of Case Studies. Business and Management Business and Management (R0) . Springer, Singapore, pp. 349-358. ISBN 978-9811664328 ; 978-9811664335 (doi:https://doi.org/10.1007/978-981-16-6433-5_21)
Taiwan
Opoku, Emmanuel Kwame, Tham, Aaron, Morrison, Alastair ORCID: 0000-0002-0754-1083 and Wang, Mei-jung Sebrina (2023) An exploratory study of the experiencescape dimensions and customer revisit intentions for specialty urban coffee shops. British Food Journal, 125 (5). pp. 1613-1630. ISSN 0007-070X (doi:https://doi.org/10.1108/BFJ-04-2022-0361)
The Clio Awards
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Cho, Ahhyun, Ionita, Ingrid and Plein, Judit (2021) Selected top seven advertising awards. Technical Report. Emmanuel Mogaji, London, UK.
The Loeries
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Cho, Ahhyun, Ionita, Ingrid and Plein, Judit (2021) Selected top seven advertising awards. Technical Report. Emmanuel Mogaji, London, UK.
the retailing industry
Koohang, Alex, Nord, Jeretta Horn, Ooi, Keng-Boon, Tan, Gary Wei-Han, Al-Emran, Mostafa, Aw, Eugene Cheng-Xi, Baabdullah, Abdullah Mohammed, Buhalis, Dimitrios, Cham, Tat-Huei, Dennis, Charles, Dutot, Vincent, Dwivedi, Yogesh K., Hughes, Laurie, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Pandey, Neeraj, Phau, Ian, Raman, Ramakrishnan, Sharma, Anshuman, Sigala, Marianna, Ueno, Akiko and Wong, Lai-Wan (2023) Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation. Journal of Computer Information Systems, 63 (3). pp. 735-765. ISSN 0887-4417 (Print), 2380-2057 (Online) (doi:https://doi.org/10.1080/08874417.2023.2165197)
theoretical framework
Nguyen, P and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2023) A theoretical framework for the influence of green marketing communication on consumer behaviour in emerging economies. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Adeola, Ogechi, Adisa, Isaiah, Hinson, Robert, Mukonza, Chipo and Kirgiz, Ayça Can, (eds.) Green Marketing in Emerging Economies: A Communications Perspective. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE) . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 253-274. ISBN 978-3030825720; 978-3030825713; 978-3030825744 (doi:https://doi.org/10.1007/978-3-030-82572-0_11)
tourism
Koohang, Alex, Nord, Jeretta Horn, Ooi, Keng-Boon, Tan, Gary Wei-Han, Al-Emran, Mostafa, Aw, Eugene Cheng-Xi, Baabdullah, Abdullah Mohammed, Buhalis, Dimitrios, Cham, Tat-Huei, Dennis, Charles, Dutot, Vincent, Dwivedi, Yogesh K., Hughes, Laurie, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Pandey, Neeraj, Phau, Ian, Raman, Ramakrishnan, Sharma, Anshuman, Sigala, Marianna, Ueno, Akiko and Wong, Lai-Wan (2023) Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation. Journal of Computer Information Systems, 63 (3). pp. 735-765. ISSN 0887-4417 (Print), 2380-2057 (Online) (doi:https://doi.org/10.1080/08874417.2023.2165197)
tourism advertising
Zhang, Yakun ORCID: 0000-0002-5336-7717 (2020) Bring the destination closer to consumers: The impact of using dynamic objects in different types of tourism destination ads. In: Proceedings of the European Marketing Academy EMAC 2020 49th Annual Conference. EMAC 2020 Annual Conference, 61493 . European Marketing Academy (EMAC), Budapest.
trade unions
Moore, Sian, Cai, Minjie ORCID: 0000-0003-1739-0474 , Ball, Chris ORCID: 0000-0001-7743-4577 and Flynn, Matt (2023) Health and safety reps in COVID-19: representation unleashed? International Journal of Environmental Research and Public Health, 20 (8):5551. pp. 1-18. ISSN 1661-7827 (Print), 1660-4601 (Online) (doi:https://doi.org/10.3390/ijerph20085551)
travel craving
Wassler, Philipp, Del Chiappa, Giacomo, Nguyen, Hai ORCID: 0000-0003-1826-4904 , Fedeli, Giancarlo and Williams, Nigel L. (2022) Increasing vaccination intention in pandemic times: a social marketing perspective. Italian Journal of Marketing, 2022. pp. 37-58. ISSN 2662-3323 (Print), 2662-3331 (Online) (doi:https://doi.org/10.1007/s43039-022-00049-w)
UK
Yoon, Hyunsun ORCID: 0000-0001-5679-3335 , Ylanne, Virpi and Olsen, Dennis (2022) Minority ethnic older adults’ narratives about COVID-19 public health campaigns. In: ENAS & NANAS Joint Conference: Narratives and Counter Narratives of Aging and Old Age: Reflexivity in Aging Studies, 29th September - 1st October 2022, Bucharest, Romania.
UK HE
Yoon, Hyunsun ORCID: 0000-0001-5679-3335 (2019) Advertising education in multicultural UK Higher Education. In: CreAD: UK-China Partnership on Creative Advertising, AHRC UKRI Funded project., 5-7 August 2019, Leicester, UK. (Unpublished)
UK Higher Education
Yoon, Hyunsun ORCID: 0000-0001-5679-3335 (2019) Employability and advertising education. In: Teaching & Learning Festival 2019, University of Greenwich, 19 June 2019, Greenwich, London, UK.. (Unpublished)
urban tourism
Opoku, Emmanuel Kwame, Tham, Aaron, Morrison, Alastair ORCID: 0000-0002-0754-1083 and Wang, Mei-jung Sebrina (2023) An exploratory study of the experiencescape dimensions and customer revisit intentions for specialty urban coffee shops. British Food Journal, 125 (5). pp. 1613-1630. ISSN 0007-070X (doi:https://doi.org/10.1108/BFJ-04-2022-0361)
User experience
Kawaf, Fatema ORCID: 0000-0002-7089-7816 (2021) Using the method of screencast videography in the classroom. [Teaching Resource] (Unpublished)
UX
Kawaf, Fatema ORCID: 0000-0002-7089-7816 (2021) Using the method of screencast videography in the classroom. [Teaching Resource] (Unpublished)
vaccination intention
Wassler, Philipp, Del Chiappa, Giacomo, Nguyen, Hai ORCID: 0000-0003-1826-4904 , Fedeli, Giancarlo and Williams, Nigel L. (2022) Increasing vaccination intention in pandemic times: a social marketing perspective. Italian Journal of Marketing, 2022. pp. 37-58. ISSN 2662-3323 (Print), 2662-3331 (Online) (doi:https://doi.org/10.1007/s43039-022-00049-w)
vaccine marketing
Wassler, Philipp, Del Chiappa, Giacomo, Nguyen, Hai ORCID: 0000-0003-1826-4904 , Fedeli, Giancarlo and Williams, Nigel L. (2022) Increasing vaccination intention in pandemic times: a social marketing perspective. Italian Journal of Marketing, 2022. pp. 37-58. ISSN 2662-3323 (Print), 2662-3331 (Online) (doi:https://doi.org/10.1007/s43039-022-00049-w)
value chain
Nguyen, P and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2022) Emerging economies in fashion global value chains: brand positioning and managerial implications. In: Brooksworth, Frederica, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, Genevieve, (eds.) Fashion Marketing in Emerging Economies: Brand, Consumer and Sustainability Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), I . Springers, Cham, pp. 109-133. ISBN 978-3031073250; 978-3031073267; 978-3031073281 (doi:https://doi.org/10.1007/978-3-031-07326-7_5)
video
Kawaf, Fatema ORCID: 0000-0002-7089-7816 (2021) Using the method of screencast videography in the classroom. [Teaching Resource] (Unpublished)
video analysis
Kawaf, Fatema ORCID: 0000-0002-7089-7816 (2021) Using the method of screencast videography in the classroom. [Teaching Resource] (Unpublished)
worker representation
Moore, Sian, Cai, Minjie ORCID: 0000-0003-1739-0474 , Ball, Chris ORCID: 0000-0001-7743-4577 and Flynn, Matt (2023) Health and safety reps in COVID-19: representation unleashed? International Journal of Environmental Research and Public Health, 20 (8):5551. pp. 1-18. ISSN 1661-7827 (Print), 1660-4601 (Online) (doi:https://doi.org/10.3390/ijerph20085551)
workplace
Gebbels, Maria ORCID: 0000-0001-9623-2655 (2023) M is for Menopause. Institute of Hospitality, 4 (1). pp. 24-25. ISSN 2755-7774