Items where Faculty / School / Research Centre / Research Groups is "Marketing Research Group (MRG)"
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Nguyen, P and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2022) #BankFromHome. Using advertisement campaigns to change banking behaviour during the COVID-19 pandemic in an emerging economy. In: Adeola, O, Hinson, E and Sakkthivel, A, (eds.) Marketing Communications and Brand Development in Emerging Markets: Insights for a Changing World. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, pp. 83-108. ISBN 978-3030955809; 978-3030955830; 978-3030955816 (doi:https://doi.org/10.1007/978-3-030-95581-6_4)
Advertising
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2023) A conceptual framework for Media Planning on the Metaverse: A Theoretical Primer for Advertising Research and Practice. In: Academy of Marketing Science World Conference, 11/07/2023, University of Kent, Canterbury. (In Press)
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Cho, Ahhyun, Ionita, Ingrid and Plein, Judit (2021) Selected top seven advertising awards. Technical Report. Emmanuel Mogaji, London, UK.
Advertising Agencies
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2023) A conceptual framework for Media Planning on the Metaverse: A Theoretical Primer for Advertising Research and Practice. In: Academy of Marketing Science World Conference, 11/07/2023, University of Kent, Canterbury. (In Press)
advertising education
Yoon, Hyunsun ORCID: 0000-0001-5679-3335 (2019) Advertising education in multicultural UK Higher Education. In: CreAD: UK-China Partnership on Creative Advertising, AHRC UKRI Funded project., 5-7 August 2019, Leicester, UK. (Unpublished)
Yoon, Hyunsun ORCID: 0000-0001-5679-3335 (2019) Employability and advertising education. In: Teaching & Learning Festival 2019, University of Greenwich, 19 June 2019, Greenwich, London, UK.. (Unpublished)
Africa
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2021) Africa is not a country: rebranding and repositioning Africa as a continent. In: Appau, Samuelson, (ed.) Marketing Brands in Africa: Perspectives on the Evolution of Branding in an Emerging Market. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE) . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 237-259. ISBN 978-3030772031; 978-3030772062; 978-3030772048 (doi:https://doi.org/10.1007/978-3-030-77204-8_11)
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Restuccia, Mariachiara, Lee, Zoe and Nguyen, Phong (2022) B2B brand positioning in emerging markets: exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands. Industrial Marketing Management, 108 (1). pp. 237-250. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:https://doi.org/10.1016/j.indmarman.2022.12.003)
analytical skills
Kawaf, Fatema ORCID: 0000-0002-7089-7816 (2021) Using the method of screencast videography in the classroom. [Teaching Resource] (Unpublished)
Asian and African
Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G (2022) South American, Asian and African perspectives in fashion marketing: Conclusion and research agenda. In: Brooksworth, Frederica, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, Genevieve, (eds.) Fashion Marketing in Emerging Economies: South American, Asian and African Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 271-285. ISBN 978-3031070778; 978-3031070808; 978-3031070785 (doi:https://doi.org/10.1007/978-3-031-07078-5_10)
awards
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Cho, Ahhyun, Ionita, Ingrid and Plein, Judit (2021) Selected top seven advertising awards. Technical Report. Emmanuel Mogaji, London, UK.
b corporation
Nguyen, P and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2022) Brand development through sustainability certifications in emerging markets: adoption of B corporation certification in Vietnam. In: Adeola, Ogechi, Hinson, Robert and Sakkthivel, M, (eds.) Marketing Communications and Brand Development in Emerging Markets: Insights for a Changing World. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, pp. 233-255. ISBN 978-3030955809; 978-3030955830; 978-3030955816 (doi:https://doi.org/10.1007/978-3-030-95581-6_10)
Bank
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2022) Exploiting the bank of the free: lessons from Kuda’s loss. Tech Cabal, Lagos, Nigeria.
Nguyen, P and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2022) #BankFromHome. Using advertisement campaigns to change banking behaviour during the COVID-19 pandemic in an emerging economy. In: Adeola, O, Hinson, E and Sakkthivel, A, (eds.) Marketing Communications and Brand Development in Emerging Markets: Insights for a Changing World. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, pp. 83-108. ISBN 978-3030955809; 978-3030955830; 978-3030955816 (doi:https://doi.org/10.1007/978-3-030-95581-6_4)
banking services
Koohang, Alex, Nord, Jeretta Horn, Ooi, Keng-Boon, Tan, Gary Wei-Han, Al-Emran, Mostafa, Aw, Eugene Cheng-Xi, Baabdullah, Abdullah Mohammed, Buhalis, Dimitrios, Cham, Tat-Huei, Dennis, Charles, Dutot, Vincent, Dwivedi, Yogesh K., Hughes, Laurie, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Pandey, Neeraj, Phau, Ian, Raman, Ramakrishnan, Sharma, Anshuman, Sigala, Marianna, Ueno, Akiko and Wong, Lai-Wan (2023) Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation. Journal of Computer Information Systems, 63 (3). pp. 735-765. ISSN 0887-4417 (Print), 2380-2057 (Online) (doi:https://doi.org/10.1080/08874417.2023.2165197)
behaviour
Nguyen, P and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2022) #BankFromHome. Using advertisement campaigns to change banking behaviour during the COVID-19 pandemic in an emerging economy. In: Adeola, O, Hinson, E and Sakkthivel, A, (eds.) Marketing Communications and Brand Development in Emerging Markets: Insights for a Changing World. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, pp. 83-108. ISBN 978-3030955809; 978-3030955830; 978-3030955816 (doi:https://doi.org/10.1007/978-3-030-95581-6_4)
brand development
Nguyen, P and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2022) Brand development through sustainability certifications in emerging markets: adoption of B corporation certification in Vietnam. In: Adeola, Ogechi, Hinson, Robert and Sakkthivel, M, (eds.) Marketing Communications and Brand Development in Emerging Markets: Insights for a Changing World. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, pp. 233-255. ISBN 978-3030955809; 978-3030955830; 978-3030955816 (doi:https://doi.org/10.1007/978-3-030-95581-6_10)
brand positioning
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2021) Africa is not a country: rebranding and repositioning Africa as a continent. In: Appau, Samuelson, (ed.) Marketing Brands in Africa: Perspectives on the Evolution of Branding in an Emerging Market. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE) . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 237-259. ISBN 978-3030772031; 978-3030772062; 978-3030772048 (doi:https://doi.org/10.1007/978-3-030-77204-8_11)
Nguyen, P and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2022) Emerging economies in fashion global value chains: brand positioning and managerial implications. In: Brooksworth, Frederica, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, Genevieve, (eds.) Fashion Marketing in Emerging Economies: Brand, Consumer and Sustainability Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), I . Springers, Cham, pp. 109-133. ISBN 978-3031073250; 978-3031073267; 978-3031073281 (doi:https://doi.org/10.1007/978-3-031-07326-7_5)
branding
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2021) Africa is not a country: rebranding and repositioning Africa as a continent. In: Appau, Samuelson, (ed.) Marketing Brands in Africa: Perspectives on the Evolution of Branding in an Emerging Market. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE) . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 237-259. ISBN 978-3030772031; 978-3030772062; 978-3030772048 (doi:https://doi.org/10.1007/978-3-030-77204-8_11)
Britain
Vlachos, Peter ORCID: 0000-0002-4870-9006 (2023) ‘No, monarchy does not save us from fascism’. Metro (newspaper). p. 10. ISSN 1469-6215 (doi:https://metro.co.uk/2023/03/27/metro-letters-march-28-no-monarchy-does-not-save-us-from-fascism-18510842/)
business innovation
Xu, Sha, He, Jie, Morrison, Alastair M. ORCID: 0000-0002-0754-1083 , De Domenici, Michael and Wang, Yaozhong (2022) Entrepreneurial networks, effectuation and business model innovation of startups: the moderating role of environmental dynamism. Creativity and Innovation Management, 31 (3). pp. 460-478. ISSN 0963-1690 (Print), 1467-8691 (Online) (doi:https://doi.org/10.1111/caim.12514)
business-to-business branding
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Restuccia, Mariachiara, Lee, Zoe and Nguyen, Phong (2022) B2B brand positioning in emerging markets: exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands. Industrial Marketing Management, 108 (1). pp. 237-250. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:https://doi.org/10.1016/j.indmarman.2022.12.003)
buying habits
Kawaf, Fatema ORCID: 0000-0002-7089-7816 , Barsha, Rezwana and Zhu, Zhen ORCID: 0000-0003-0258-1454 (2021) The light at the end of the COVID-19 tunnel is revenge? Evidence from retailing in China. In: COLLOQUIUM ON EUROPEAN RESEARCH IN RETAILING. Book of Proceedings: Abstracts and articles presented at the sixth CERR. Sophia Antipolis, France. 15-17 July 2021. Shopper/consumer behaviour and marketing . SKEMA Bussiness school, Lille, France, pp. 99-109. ISBN 9782493066008
Cannes
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Cho, Ahhyun, Ionita, Ingrid and Plein, Judit (2021) Selected top seven advertising awards. Technical Report. Emmanuel Mogaji, London, UK.
certifications
Nguyen, P and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2022) Brand development through sustainability certifications in emerging markets: adoption of B corporation certification in Vietnam. In: Adeola, Ogechi, Hinson, Robert and Sakkthivel, M, (eds.) Marketing Communications and Brand Development in Emerging Markets: Insights for a Changing World. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, pp. 233-255. ISBN 978-3030955809; 978-3030955830; 978-3030955816 (doi:https://doi.org/10.1007/978-3-030-95581-6_10)
China
Kawaf, Fatema ORCID: 0000-0002-7089-7816 , Barsha, Rezwana and Zhu, Zhen ORCID: 0000-0003-0258-1454 (2021) The light at the end of the COVID-19 tunnel is revenge? Evidence from retailing in China. In: COLLOQUIUM ON EUROPEAN RESEARCH IN RETAILING. Book of Proceedings: Abstracts and articles presented at the sixth CERR. Sophia Antipolis, France. 15-17 July 2021. Shopper/consumer behaviour and marketing . SKEMA Bussiness school, Lille, France, pp. 99-109. ISBN 9782493066008
coffee shop
Opoku, Emmanuel Kwame, Tham, Aaron, Morrison, Alastair ORCID: 0000-0002-0754-1083 and Wang, Mei-jung Sebrina (2023) An exploratory study of the experiencescape dimensions and customer revisit intentions for specialty urban coffee shops. British Food Journal, 125 (5). pp. 1613-1630. ISSN 0007-070X (doi:https://doi.org/10.1108/BFJ-04-2022-0361)
community perceived impacts
Sadd, Debbie ORCID: 0000-0001-5071-8756 and Nguyen, Hai ORCID: 0000-0003-1826-4904 (2022) Long term impacts of a mega event: case study Weymouth (London 2012). International Journal of Tourism Research, 25 (2). pp. 221-225. ISSN 1099-2340 (Print), 1522-1970 (Online) (doi:https://doi.org/10.1002/jtr.2562)
compensatory consumption
Kawaf, Fatema ORCID: 0000-0002-7089-7816 , Barsha, Rezwana and Zhu, Zhen ORCID: 0000-0003-0258-1454 (2021) The light at the end of the COVID-19 tunnel is revenge? Evidence from retailing in China. In: COLLOQUIUM ON EUROPEAN RESEARCH IN RETAILING. Book of Proceedings: Abstracts and articles presented at the sixth CERR. Sophia Antipolis, France. 15-17 July 2021. Shopper/consumer behaviour and marketing . SKEMA Bussiness school, Lille, France, pp. 99-109. ISBN 9782493066008
Conceptual framework
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2023) A conceptual framework for Media Planning on the Metaverse: A Theoretical Primer for Advertising Research and Practice. In: Academy of Marketing Science World Conference, 11/07/2023, University of Kent, Canterbury. (In Press)
Conclusion
Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G (2022) Brand, consumer and sustainability perspectives in fashion marketing: Conclusion and research agenda. In: Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G, (eds.) Fashion Marketing in Emerging Economies: Brand, Consumer and Sustainability Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), I . Palgrave Macmillan - Springer Nature, Cham, pp. 267-278. ISBN 978-3031073250; 978-3031073267; 978-3031073281 (doi:https://doi.org/10.1007/978-3-031-07326-7_10)
Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G (2022) South American, Asian and African perspectives in fashion marketing: Conclusion and research agenda. In: Brooksworth, Frederica, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, Genevieve, (eds.) Fashion Marketing in Emerging Economies: South American, Asian and African Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 271-285. ISBN 978-3031070778; 978-3031070808; 978-3031070785 (doi:https://doi.org/10.1007/978-3-031-07078-5_10)
consumer behaviour
Nguyen, P and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2023) A theoretical framework for the influence of green marketing communication on consumer behaviour in emerging economies. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Adeola, Ogechi, Adisa, Isaiah, Hinson, Robert, Mukonza, Chipo and Kirgiz, Ayça Can, (eds.) Green Marketing in Emerging Economies: A Communications Perspective. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE) . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 253-274. ISBN 978-3030825720; 978-3030825713; 978-3030825744 (doi:https://doi.org/10.1007/978-3-030-82572-0_11)
consumption emotion
Kawaf, Fatema ORCID: 0000-0002-7089-7816 , Barsha, Rezwana and Zhu, Zhen ORCID: 0000-0003-0258-1454 (2021) The light at the end of the COVID-19 tunnel is revenge? Evidence from retailing in China. In: COLLOQUIUM ON EUROPEAN RESEARCH IN RETAILING. Book of Proceedings: Abstracts and articles presented at the sixth CERR. Sophia Antipolis, France. 15-17 July 2021. Shopper/consumer behaviour and marketing . SKEMA Bussiness school, Lille, France, pp. 99-109. ISBN 9782493066008
consumption rate
Kawaf, Fatema ORCID: 0000-0002-7089-7816 , Barsha, Rezwana and Zhu, Zhen ORCID: 0000-0003-0258-1454 (2021) The light at the end of the COVID-19 tunnel is revenge? Evidence from retailing in China. In: COLLOQUIUM ON EUROPEAN RESEARCH IN RETAILING. Book of Proceedings: Abstracts and articles presented at the sixth CERR. Sophia Antipolis, France. 15-17 July 2021. Shopper/consumer behaviour and marketing . SKEMA Bussiness school, Lille, France, pp. 99-109. ISBN 9782493066008
COVID-19
Kawaf, Fatema ORCID: 0000-0002-7089-7816 , Barsha, Rezwana and Zhu, Zhen ORCID: 0000-0003-0258-1454 (2021) The light at the end of the COVID-19 tunnel is revenge? Evidence from retailing in China. In: COLLOQUIUM ON EUROPEAN RESEARCH IN RETAILING. Book of Proceedings: Abstracts and articles presented at the sixth CERR. Sophia Antipolis, France. 15-17 July 2021. Shopper/consumer behaviour and marketing . SKEMA Bussiness school, Lille, France, pp. 99-109. ISBN 9782493066008
Moore, Sian, Cai, Minjie ORCID: 0000-0003-1739-0474 , Ball, Chris ORCID: 0000-0001-7743-4577 and Flynn, Matt (2023) Health and safety reps in COVID-19: representation unleashed? International Journal of Environmental Research and Public Health, 20 (8):5551. pp. 1-18. ISSN 1661-7827 (Print), 1660-4601 (Online) (doi:https://doi.org/10.3390/ijerph20085551)
Nguyen, P and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2022) #BankFromHome. Using advertisement campaigns to change banking behaviour during the COVID-19 pandemic in an emerging economy. In: Adeola, O, Hinson, E and Sakkthivel, A, (eds.) Marketing Communications and Brand Development in Emerging Markets: Insights for a Changing World. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, pp. 83-108. ISBN 978-3030955809; 978-3030955830; 978-3030955816 (doi:https://doi.org/10.1007/978-3-030-95581-6_4)
COVID-19 public health campaigns
Yoon, Hyunsun ORCID: 0000-0001-5679-3335 , Ylanne, Virpi and Olsen, Dennis (2022) Minority ethnic older adults’ narratives about COVID-19 public health campaigns. In: ENAS & NANAS Joint Conference: Narratives and Counter Narratives of Aging and Old Age: Reflexivity in Aging Studies, 29th September - 1st October 2022, Bucharest, Romania.
COVID-19 vaccines
Wassler, Philipp, Del Chiappa, Giacomo, Nguyen, Hai ORCID: 0000-0003-1826-4904 , Fedeli, Giancarlo and Williams, Nigel L. (2022) Increasing vaccination intention in pandemic times: a social marketing perspective. Italian Journal of Marketing, 2022. pp. 37-58. ISSN 2662-3323 (Print), 2662-3331 (Online) (doi:https://doi.org/10.1007/s43039-022-00049-w)
customer experience
Kawaf, Fatema ORCID: 0000-0002-7089-7816 (2021) Using the method of screencast videography in the classroom. [Teaching Resource] (Unpublished)
D&AD
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Cho, Ahhyun, Ionita, Ingrid and Plein, Judit (2021) Selected top seven advertising awards. Technical Report. Emmanuel Mogaji, London, UK.
destination
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2021) Africa is not a country: rebranding and repositioning Africa as a continent. In: Appau, Samuelson, (ed.) Marketing Brands in Africa: Perspectives on the Evolution of Branding in an Emerging Market. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE) . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 237-259. ISBN 978-3030772031; 978-3030772062; 978-3030772048 (doi:https://doi.org/10.1007/978-3-030-77204-8_11)
developing countries
Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G (2022) Brand, consumer and sustainability perspectives in fashion marketing: Conclusion and research agenda. In: Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G, (eds.) Fashion Marketing in Emerging Economies: Brand, Consumer and Sustainability Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), I . Palgrave Macmillan - Springer Nature, Cham, pp. 267-278. ISBN 978-3031073250; 978-3031073267; 978-3031073281 (doi:https://doi.org/10.1007/978-3-031-07326-7_10)
Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G (2022) South American, Asian and African perspectives in fashion marketing: Introduction. In: Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G, (eds.) Fashion Marketing in Emerging Economies: South American, Asian and African Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 3-16. ISBN 978-3031070778; 978-3031070808; 978-3031070785 (doi:https://doi.org/10.1007/978-3-031-07078-5_1)
differentiated competitive strategy
Zhang, Bowen, Wang, Dian ORCID: 0000-0003-1162-4903 , Mo, Linlin and Huang, Xiaotong (2022) Brand Recognition, Interdepartmental Conflict, and Performance: An Investigation of Porter's Differentiated Competitive Strategy Implementation in a Large Chinese Automobile Company. Sustainability, 14 (20). pp. 13546-13560. ISSN 2071-1050 (doi:https://doi.org/10.3390/su142013546)
digital divide
Yoon, Hyunsun ORCID: 0000-0001-5679-3335 , Lee, Guiohk and Lee, Suyun (2019) Digital divide: a case of South Korean older adults. In: United Nations ESCAP Asia-Pacific Information Superhighway Steering Committee and WSIS regional Review Third Session, 27 August 2019, Bangkok, Thailand. (Unpublished)
Dynamic object
Zhang, Yakun ORCID: 0000-0002-5336-7717 (2020) Bring the destination closer to consumers: The impact of using dynamic objects in different types of tourism destination ads. In: Proceedings of the European Marketing Academy EMAC 2020 49th Annual Conference. EMAC 2020 Annual Conference, 61493 . European Marketing Academy (EMAC), Budapest.
edited book
Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G (2022) Brand, consumer and sustainability perspectives in fashion marketing: Conclusion and research agenda. In: Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G, (eds.) Fashion Marketing in Emerging Economies: Brand, Consumer and Sustainability Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), I . Palgrave Macmillan - Springer Nature, Cham, pp. 267-278. ISBN 978-3031073250; 978-3031073267; 978-3031073281 (doi:https://doi.org/10.1007/978-3-031-07326-7_10)
Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G (2022) Fashion Marketing in Emerging Economies: an Introduction. In: Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G, (eds.) Fashion Marketing in Emerging Economies: Brand, Consumer and Sustainability Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), I . Palgrave Macmillan - Springer Nature, Cham, pp. 3-20. ISBN 978-3031073250; 978-3031073267; 978-3031073281 (doi:https://doi.org/10.1007/978-3-031-07326-7_1)
education
Koohang, Alex, Nord, Jeretta Horn, Ooi, Keng-Boon, Tan, Gary Wei-Han, Al-Emran, Mostafa, Aw, Eugene Cheng-Xi, Baabdullah, Abdullah Mohammed, Buhalis, Dimitrios, Cham, Tat-Huei, Dennis, Charles, Dutot, Vincent, Dwivedi, Yogesh K., Hughes, Laurie, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Pandey, Neeraj, Phau, Ian, Raman, Ramakrishnan, Sharma, Anshuman, Sigala, Marianna, Ueno, Akiko and Wong, Lai-Wan (2023) Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation. Journal of Computer Information Systems, 63 (3). pp. 735-765. ISSN 0887-4417 (Print), 2380-2057 (Online) (doi:https://doi.org/10.1080/08874417.2023.2165197)
effectuation
Xu, Sha, He, Jie, Morrison, Alastair M. ORCID: 0000-0002-0754-1083 , De Domenici, Michael and Wang, Yaozhong (2022) Entrepreneurial networks, effectuation and business model innovation of startups: the moderating role of environmental dynamism. Creativity and Innovation Management, 31 (3). pp. 460-478. ISSN 0963-1690 (Print), 1467-8691 (Online) (doi:https://doi.org/10.1111/caim.12514)
Effie Awards
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Cho, Ahhyun, Ionita, Ingrid and Plein, Judit (2021) Selected top seven advertising awards. Technical Report. Emmanuel Mogaji, London, UK.
emerging economies
Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G (2022) Brand, consumer and sustainability perspectives in fashion marketing: Conclusion and research agenda. In: Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G, (eds.) Fashion Marketing in Emerging Economies: Brand, Consumer and Sustainability Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), I . Palgrave Macmillan - Springer Nature, Cham, pp. 267-278. ISBN 978-3031073250; 978-3031073267; 978-3031073281 (doi:https://doi.org/10.1007/978-3-031-07326-7_10)
Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G (2022) South American, Asian and African perspectives in fashion marketing: Conclusion and research agenda. In: Brooksworth, Frederica, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, Genevieve, (eds.) Fashion Marketing in Emerging Economies: South American, Asian and African Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 271-285. ISBN 978-3031070778; 978-3031070808; 978-3031070785 (doi:https://doi.org/10.1007/978-3-031-07078-5_10)
Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G (2022) South American, Asian and African perspectives in fashion marketing: Introduction. In: Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G, (eds.) Fashion Marketing in Emerging Economies: South American, Asian and African Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 3-16. ISBN 978-3031070778; 978-3031070808; 978-3031070785 (doi:https://doi.org/10.1007/978-3-031-07078-5_1)
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Restuccia, Mariachiara, Lee, Zoe and Nguyen, Phong (2022) B2B brand positioning in emerging markets: exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands. Industrial Marketing Management, 108 (1). pp. 237-250. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:https://doi.org/10.1016/j.indmarman.2022.12.003)
Nguyen, P and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2022) Emerging economies in fashion global value chains: brand positioning and managerial implications. In: Brooksworth, Frederica, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, Genevieve, (eds.) Fashion Marketing in Emerging Economies: Brand, Consumer and Sustainability Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), I . Springers, Cham, pp. 109-133. ISBN 978-3031073250; 978-3031073267; 978-3031073281 (doi:https://doi.org/10.1007/978-3-031-07326-7_5)
Nguyen, P and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2023) A theoretical framework for the influence of green marketing communication on consumer behaviour in emerging economies. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Adeola, Ogechi, Adisa, Isaiah, Hinson, Robert, Mukonza, Chipo and Kirgiz, Ayça Can, (eds.) Green Marketing in Emerging Economies: A Communications Perspective. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE) . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 253-274. ISBN 978-3030825720; 978-3030825713; 978-3030825744 (doi:https://doi.org/10.1007/978-3-030-82572-0_11)
emerging economies. developing countries
Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G (2022) Fashion Marketing in Emerging Economies: an Introduction. In: Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G, (eds.) Fashion Marketing in Emerging Economies: Brand, Consumer and Sustainability Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), I . Palgrave Macmillan - Springer Nature, Cham, pp. 3-20. ISBN 978-3031073250; 978-3031073267; 978-3031073281 (doi:https://doi.org/10.1007/978-3-031-07326-7_1)
emerging economy
Nguyen, P and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2022) #BankFromHome. Using advertisement campaigns to change banking behaviour during the COVID-19 pandemic in an emerging economy. In: Adeola, O, Hinson, E and Sakkthivel, A, (eds.) Marketing Communications and Brand Development in Emerging Markets: Insights for a Changing World. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, pp. 83-108. ISBN 978-3030955809; 978-3030955830; 978-3030955816 (doi:https://doi.org/10.1007/978-3-030-95581-6_4)
emerging markets
Nguyen, P and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2022) Brand development through sustainability certifications in emerging markets: adoption of B corporation certification in Vietnam. In: Adeola, Ogechi, Hinson, Robert and Sakkthivel, M, (eds.) Marketing Communications and Brand Development in Emerging Markets: Insights for a Changing World. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, pp. 233-255. ISBN 978-3030955809; 978-3030955830; 978-3030955816 (doi:https://doi.org/10.1007/978-3-030-95581-6_10)
employability
Yoon, Hyunsun ORCID: 0000-0001-5679-3335 (2019) Employability and advertising education. In: Teaching & Learning Festival 2019, University of Greenwich, 19 June 2019, Greenwich, London, UK.. (Unpublished)
Yoon, Hyunsun ORCID: 0000-0001-5679-3335 and Šegota, Tina ORCID: 0000-0001-7994-1396 (2022) Using live briefs in marketing education: how to increase student employability by blending sustainability and internationalization. In: Bhattacharyya, J., Balaji, M. S., Jiang, Y., Azer, J. and Hewege, C. R., (eds.) Socially Responsible Consumption and Marketing in Practice. Collection of Case Studies. Business and Management Business and Management (R0) . Springer, Singapore, pp. 349-358. ISBN 978-9811664328 ; 978-9811664335 (doi:https://doi.org/10.1007/978-981-16-6433-5_21)
entrepreneurial networks
Xu, Sha, He, Jie, Morrison, Alastair M. ORCID: 0000-0002-0754-1083 , De Domenici, Michael and Wang, Yaozhong (2022) Entrepreneurial networks, effectuation and business model innovation of startups: the moderating role of environmental dynamism. Creativity and Innovation Management, 31 (3). pp. 460-478. ISSN 0963-1690 (Print), 1467-8691 (Online) (doi:https://doi.org/10.1111/caim.12514)
environmental dynamism
Xu, Sha, He, Jie, Morrison, Alastair M. ORCID: 0000-0002-0754-1083 , De Domenici, Michael and Wang, Yaozhong (2022) Entrepreneurial networks, effectuation and business model innovation of startups: the moderating role of environmental dynamism. Creativity and Innovation Management, 31 (3). pp. 460-478. ISSN 0963-1690 (Print), 1467-8691 (Online) (doi:https://doi.org/10.1111/caim.12514)
experience
Kawaf, Fatema ORCID: 0000-0002-7089-7816 (2021) Using the method of screencast videography in the classroom. [Teaching Resource] (Unpublished)
experiencescape
Opoku, Emmanuel Kwame, Tham, Aaron, Morrison, Alastair ORCID: 0000-0002-0754-1083 and Wang, Mei-jung Sebrina (2023) An exploratory study of the experiencescape dimensions and customer revisit intentions for specialty urban coffee shops. British Food Journal, 125 (5). pp. 1613-1630. ISSN 0007-070X (doi:https://doi.org/10.1108/BFJ-04-2022-0361)
fashion brands
Nguyen, P and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2022) Emerging economies in fashion global value chains: brand positioning and managerial implications. In: Brooksworth, Frederica, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, Genevieve, (eds.) Fashion Marketing in Emerging Economies: Brand, Consumer and Sustainability Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), I . Springers, Cham, pp. 109-133. ISBN 978-3031073250; 978-3031073267; 978-3031073281 (doi:https://doi.org/10.1007/978-3-031-07326-7_5)
fashion marketing
Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G (2022) Brand, consumer and sustainability perspectives in fashion marketing: Conclusion and research agenda. In: Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G, (eds.) Fashion Marketing in Emerging Economies: Brand, Consumer and Sustainability Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), I . Palgrave Macmillan - Springer Nature, Cham, pp. 267-278. ISBN 978-3031073250; 978-3031073267; 978-3031073281 (doi:https://doi.org/10.1007/978-3-031-07326-7_10)
Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G (2022) Fashion Marketing in Emerging Economies: an Introduction. In: Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G, (eds.) Fashion Marketing in Emerging Economies: Brand, Consumer and Sustainability Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), I . Palgrave Macmillan - Springer Nature, Cham, pp. 3-20. ISBN 978-3031073250; 978-3031073267; 978-3031073281 (doi:https://doi.org/10.1007/978-3-031-07326-7_1)
Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G (2022) South American, Asian and African perspectives in fashion marketing: Conclusion and research agenda. In: Brooksworth, Frederica, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, Genevieve, (eds.) Fashion Marketing in Emerging Economies: South American, Asian and African Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 271-285. ISBN 978-3031070778; 978-3031070808; 978-3031070785 (doi:https://doi.org/10.1007/978-3-031-07078-5_10)
Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G (2022) South American, Asian and African perspectives in fashion marketing: Introduction. In: Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G, (eds.) Fashion Marketing in Emerging Economies: South American, Asian and African Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 3-16. ISBN 978-3031070778; 978-3031070808; 978-3031070785 (doi:https://doi.org/10.1007/978-3-031-07078-5_1)
Nguyen, P and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2022) Emerging economies in fashion global value chains: brand positioning and managerial implications. In: Brooksworth, Frederica, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, Genevieve, (eds.) Fashion Marketing in Emerging Economies: Brand, Consumer and Sustainability Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), I . Springers, Cham, pp. 109-133. ISBN 978-3031073250; 978-3031073267; 978-3031073281 (doi:https://doi.org/10.1007/978-3-031-07326-7_5)
financial services
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2022) Exploiting the bank of the free: lessons from Kuda’s loss. Tech Cabal, Lagos, Nigeria.
Green marketing
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Adeola, O, Adisa, I, Hinson, R, Mukonza, C and Kırgız, A (2023) Branding and communicating green marketing practice in emerging markets: an Introduction. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Adeola, O, Adisa, I, Hinson, R, Mukonza, C and Kırgız, A, (eds.) Green Marketing in Emerging Economies: A Communications Perspective. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE) . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 1-16. ISBN 978-3030825720; 978-3030825713; 978-3030825744 (doi:https://doi.org/10.1007/978-3-030-82572-0_1)
Nguyen, P and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2023) A theoretical framework for the influence of green marketing communication on consumer behaviour in emerging economies. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Adeola, Ogechi, Adisa, Isaiah, Hinson, Robert, Mukonza, Chipo and Kirgiz, Ayça Can, (eds.) Green Marketing in Emerging Economies: A Communications Perspective. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE) . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 253-274. ISBN 978-3030825720; 978-3030825713; 978-3030825744 (doi:https://doi.org/10.1007/978-3-030-82572-0_11)
healthcare
Koohang, Alex, Nord, Jeretta Horn, Ooi, Keng-Boon, Tan, Gary Wei-Han, Al-Emran, Mostafa, Aw, Eugene Cheng-Xi, Baabdullah, Abdullah Mohammed, Buhalis, Dimitrios, Cham, Tat-Huei, Dennis, Charles, Dutot, Vincent, Dwivedi, Yogesh K., Hughes, Laurie, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Pandey, Neeraj, Phau, Ian, Raman, Ramakrishnan, Sharma, Anshuman, Sigala, Marianna, Ueno, Akiko and Wong, Lai-Wan (2023) Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation. Journal of Computer Information Systems, 63 (3). pp. 735-765. ISSN 0887-4417 (Print), 2380-2057 (Online) (doi:https://doi.org/10.1080/08874417.2023.2165197)
Higher Education
Yoon, Hyunsun ORCID: 0000-0001-5679-3335 and Šegota, Tina ORCID: 0000-0001-7994-1396 (2022) Using live briefs in marketing education: how to increase student employability by blending sustainability and internationalization. In: Bhattacharyya, J., Balaji, M. S., Jiang, Y., Azer, J. and Hewege, C. R., (eds.) Socially Responsible Consumption and Marketing in Practice. Collection of Case Studies. Business and Management Business and Management (R0) . Springer, Singapore, pp. 349-358. ISBN 978-9811664328 ; 978-9811664335 (doi:https://doi.org/10.1007/978-981-16-6433-5_21)
hospitality
Koohang, Alex, Nord, Jeretta Horn, Ooi, Keng-Boon, Tan, Gary Wei-Han, Al-Emran, Mostafa, Aw, Eugene Cheng-Xi, Baabdullah, Abdullah Mohammed, Buhalis, Dimitrios, Cham, Tat-Huei, Dennis, Charles, Dutot, Vincent, Dwivedi, Yogesh K., Hughes, Laurie, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Pandey, Neeraj, Phau, Ian, Raman, Ramakrishnan, Sharma, Anshuman, Sigala, Marianna, Ueno, Akiko and Wong, Lai-Wan (2023) Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation. Journal of Computer Information Systems, 63 (3). pp. 735-765. ISSN 0887-4417 (Print), 2380-2057 (Online) (doi:https://doi.org/10.1080/08874417.2023.2165197)
hospitality industry
Gebbels, Maria ORCID: 0000-0001-9623-2655 (2023) M is for Menopause. Institute of Hospitality, 4 (1). pp. 24-25. ISSN 2755-7774
human resource
Koohang, Alex, Nord, Jeretta Horn, Ooi, Keng-Boon, Tan, Gary Wei-Han, Al-Emran, Mostafa, Aw, Eugene Cheng-Xi, Baabdullah, Abdullah Mohammed, Buhalis, Dimitrios, Cham, Tat-Huei, Dennis, Charles, Dutot, Vincent, Dwivedi, Yogesh K., Hughes, Laurie, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Pandey, Neeraj, Phau, Ian, Raman, Ramakrishnan, Sharma, Anshuman, Sigala, Marianna, Ueno, Akiko and Wong, Lai-Wan (2023) Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation. Journal of Computer Information Systems, 63 (3). pp. 735-765. ISSN 0887-4417 (Print), 2380-2057 (Online) (doi:https://doi.org/10.1080/08874417.2023.2165197)
Introduction
Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G (2022) Fashion Marketing in Emerging Economies: an Introduction. In: Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G, (eds.) Fashion Marketing in Emerging Economies: Brand, Consumer and Sustainability Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), I . Palgrave Macmillan - Springer Nature, Cham, pp. 3-20. ISBN 978-3031073250; 978-3031073267; 978-3031073281 (doi:https://doi.org/10.1007/978-3-031-07326-7_1)
IPA
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Cho, Ahhyun, Ionita, Ingrid and Plein, Judit (2021) Selected top seven advertising awards. Technical Report. Emmanuel Mogaji, London, UK.
Italy
Wassler, Philipp, Del Chiappa, Giacomo, Nguyen, Hai ORCID: 0000-0003-1826-4904 , Fedeli, Giancarlo and Williams, Nigel L. (2022) Increasing vaccination intention in pandemic times: a social marketing perspective. Italian Journal of Marketing, 2022. pp. 37-58. ISSN 2662-3323 (Print), 2662-3331 (Online) (doi:https://doi.org/10.1007/s43039-022-00049-w)
joint committees
Moore, Sian, Cai, Minjie ORCID: 0000-0003-1739-0474 , Ball, Chris ORCID: 0000-0001-7743-4577 and Flynn, Matt (2023) Health and safety reps in COVID-19: representation unleashed? International Journal of Environmental Research and Public Health, 20 (8):5551. pp. 1-18. ISSN 1661-7827 (Print), 1660-4601 (Online) (doi:https://doi.org/10.3390/ijerph20085551)
Kuda
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2022) Exploiting the bank of the free: lessons from Kuda’s loss. Tech Cabal, Lagos, Nigeria.
Lions
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Cho, Ahhyun, Ionita, Ingrid and Plein, Judit (2021) Selected top seven advertising awards. Technical Report. Emmanuel Mogaji, London, UK.
lockdown
Kawaf, Fatema ORCID: 0000-0002-7089-7816 , Barsha, Rezwana and Zhu, Zhen ORCID: 0000-0003-0258-1454 (2021) The light at the end of the COVID-19 tunnel is revenge? Evidence from retailing in China. In: COLLOQUIUM ON EUROPEAN RESEARCH IN RETAILING. Book of Proceedings: Abstracts and articles presented at the sixth CERR. Sophia Antipolis, France. 15-17 July 2021. Shopper/consumer behaviour and marketing . SKEMA Bussiness school, Lille, France, pp. 99-109. ISBN 9782493066008
longitudinal studies
Sadd, Debbie ORCID: 0000-0001-5071-8756 and Nguyen, Hai ORCID: 0000-0003-1826-4904 (2022) Long term impacts of a mega event: case study Weymouth (London 2012). International Journal of Tourism Research, 25 (2). pp. 221-225. ISSN 1099-2340 (Print), 1522-1970 (Online) (doi:https://doi.org/10.1002/jtr.2562)
management
Koohang, Alex, Nord, Jeretta Horn, Ooi, Keng-Boon, Tan, Gary Wei-Han, Al-Emran, Mostafa, Aw, Eugene Cheng-Xi, Baabdullah, Abdullah Mohammed, Buhalis, Dimitrios, Cham, Tat-Huei, Dennis, Charles, Dutot, Vincent, Dwivedi, Yogesh K., Hughes, Laurie, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Pandey, Neeraj, Phau, Ian, Raman, Ramakrishnan, Sharma, Anshuman, Sigala, Marianna, Ueno, Akiko and Wong, Lai-Wan (2023) Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation. Journal of Computer Information Systems, 63 (3). pp. 735-765. ISSN 0887-4417 (Print), 2380-2057 (Online) (doi:https://doi.org/10.1080/08874417.2023.2165197)
manufacturing
Koohang, Alex, Nord, Jeretta Horn, Ooi, Keng-Boon, Tan, Gary Wei-Han, Al-Emran, Mostafa, Aw, Eugene Cheng-Xi, Baabdullah, Abdullah Mohammed, Buhalis, Dimitrios, Cham, Tat-Huei, Dennis, Charles, Dutot, Vincent, Dwivedi, Yogesh K., Hughes, Laurie, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Pandey, Neeraj, Phau, Ian, Raman, Ramakrishnan, Sharma, Anshuman, Sigala, Marianna, Ueno, Akiko and Wong, Lai-Wan (2023) Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation. Journal of Computer Information Systems, 63 (3). pp. 735-765. ISSN 0887-4417 (Print), 2380-2057 (Online) (doi:https://doi.org/10.1080/08874417.2023.2165197)
marketing
Koohang, Alex, Nord, Jeretta Horn, Ooi, Keng-Boon, Tan, Gary Wei-Han, Al-Emran, Mostafa, Aw, Eugene Cheng-Xi, Baabdullah, Abdullah Mohammed, Buhalis, Dimitrios, Cham, Tat-Huei, Dennis, Charles, Dutot, Vincent, Dwivedi, Yogesh K., Hughes, Laurie, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Pandey, Neeraj, Phau, Ian, Raman, Ramakrishnan, Sharma, Anshuman, Sigala, Marianna, Ueno, Akiko and Wong, Lai-Wan (2023) Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation. Journal of Computer Information Systems, 63 (3). pp. 735-765. ISSN 0887-4417 (Print), 2380-2057 (Online) (doi:https://doi.org/10.1080/08874417.2023.2165197)
Yoon, Hyunsun ORCID: 0000-0001-5679-3335 and Šegota, Tina ORCID: 0000-0001-7994-1396 (2022) Using live briefs in marketing education: how to increase student employability by blending sustainability and internationalization. In: Bhattacharyya, J., Balaji, M. S., Jiang, Y., Azer, J. and Hewege, C. R., (eds.) Socially Responsible Consumption and Marketing in Practice. Collection of Case Studies. Business and Management Business and Management (R0) . Springer, Singapore, pp. 349-358. ISBN 978-9811664328 ; 978-9811664335 (doi:https://doi.org/10.1007/978-981-16-6433-5_21)
marketing communication
Nguyen, P and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2023) A theoretical framework for the influence of green marketing communication on consumer behaviour in emerging economies. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Adeola, Ogechi, Adisa, Isaiah, Hinson, Robert, Mukonza, Chipo and Kirgiz, Ayça Can, (eds.) Green Marketing in Emerging Economies: A Communications Perspective. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE) . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 253-274. ISBN 978-3030825720; 978-3030825713; 978-3030825744 (doi:https://doi.org/10.1007/978-3-030-82572-0_11)
Media Buying
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2023) A conceptual framework for Media Planning on the Metaverse: A Theoretical Primer for Advertising Research and Practice. In: Academy of Marketing Science World Conference, 11/07/2023, University of Kent, Canterbury. (In Press)
Media Planning
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2023) A conceptual framework for Media Planning on the Metaverse: A Theoretical Primer for Advertising Research and Practice. In: Academy of Marketing Science World Conference, 11/07/2023, University of Kent, Canterbury. (In Press)
mega events
Sadd, Debbie ORCID: 0000-0001-5071-8756 and Nguyen, Hai ORCID: 0000-0003-1826-4904 (2022) Long term impacts of a mega event: case study Weymouth (London 2012). International Journal of Tourism Research, 25 (2). pp. 221-225. ISSN 1099-2340 (Print), 1522-1970 (Online) (doi:https://doi.org/10.1002/jtr.2562)
menopause
Gebbels, Maria ORCID: 0000-0001-9623-2655 (2023) M is for Menopause. Institute of Hospitality, 4 (1). pp. 24-25. ISSN 2755-7774
metaverse
Koohang, Alex, Nord, Jeretta Horn, Ooi, Keng-Boon, Tan, Gary Wei-Han, Al-Emran, Mostafa, Aw, Eugene Cheng-Xi, Baabdullah, Abdullah Mohammed, Buhalis, Dimitrios, Cham, Tat-Huei, Dennis, Charles, Dutot, Vincent, Dwivedi, Yogesh K., Hughes, Laurie, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Pandey, Neeraj, Phau, Ian, Raman, Ramakrishnan, Sharma, Anshuman, Sigala, Marianna, Ueno, Akiko and Wong, Lai-Wan (2023) Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation. Journal of Computer Information Systems, 63 (3). pp. 735-765. ISSN 0887-4417 (Print), 2380-2057 (Online) (doi:https://doi.org/10.1080/08874417.2023.2165197)
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2023) A conceptual framework for Media Planning on the Metaverse: A Theoretical Primer for Advertising Research and Practice. In: Academy of Marketing Science World Conference, 11/07/2023, University of Kent, Canterbury. (In Press)
minority ethnic older adults
Yoon, Hyunsun ORCID: 0000-0001-5679-3335 , Ylanne, Virpi and Olsen, Dennis (2022) Minority ethnic older adults’ narratives about COVID-19 public health campaigns. In: ENAS & NANAS Joint Conference: Narratives and Counter Narratives of Aging and Old Age: Reflexivity in Aging Studies, 29th September - 1st October 2022, Bucharest, Romania.
monarchy
Vlachos, Peter ORCID: 0000-0002-4870-9006 (2023) ‘No, monarchy does not save us from fascism’. Metro (newspaper). p. 10. ISSN 1469-6215 (doi:https://metro.co.uk/2023/03/27/metro-letters-march-28-no-monarchy-does-not-save-us-from-fascism-18510842/)
multicultural HE
Yoon, Hyunsun ORCID: 0000-0001-5679-3335 (2019) Advertising education in multicultural UK Higher Education. In: CreAD: UK-China Partnership on Creative Advertising, AHRC UKRI Funded project., 5-7 August 2019, Leicester, UK. (Unpublished)
narratives
Yoon, Hyunsun ORCID: 0000-0001-5679-3335 , Ylanne, Virpi and Olsen, Dennis (2022) Minority ethnic older adults’ narratives about COVID-19 public health campaigns. In: ENAS & NANAS Joint Conference: Narratives and Counter Narratives of Aging and Old Age: Reflexivity in Aging Studies, 29th September - 1st October 2022, Bucharest, Romania.
Nigeria
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2022) Exploiting the bank of the free: lessons from Kuda’s loss. Tech Cabal, Lagos, Nigeria.
occupational health and safety
Moore, Sian, Cai, Minjie ORCID: 0000-0003-1739-0474 , Ball, Chris ORCID: 0000-0001-7743-4577 and Flynn, Matt (2023) Health and safety reps in COVID-19: representation unleashed? International Journal of Environmental Research and Public Health, 20 (8):5551. pp. 1-18. ISSN 1661-7827 (Print), 1660-4601 (Online) (doi:https://doi.org/10.3390/ijerph20085551)
older adults
Yoon, Hyunsun ORCID: 0000-0001-5679-3335 , Lee, Guiohk and Lee, Suyun (2019) Digital divide: a case of South Korean older adults. In: United Nations ESCAP Asia-Pacific Information Superhighway Steering Committee and WSIS regional Review Third Session, 27 August 2019, Bangkok, Thailand. (Unpublished)
Olympics
Sadd, Debbie ORCID: 0000-0001-5071-8756 and Nguyen, Hai ORCID: 0000-0003-1826-4904 (2022) Long term impacts of a mega event: case study Weymouth (London 2012). International Journal of Tourism Research, 25 (2). pp. 221-225. ISSN 1099-2340 (Print), 1522-1970 (Online) (doi:https://doi.org/10.1002/jtr.2562)
One Show
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Cho, Ahhyun, Ionita, Ingrid and Plein, Judit (2021) Selected top seven advertising awards. Technical Report. Emmanuel Mogaji, London, UK.
online shopping behaviour
Kawaf, Fatema ORCID: 0000-0002-7089-7816 (2021) Using the method of screencast videography in the classroom. [Teaching Resource] (Unpublished)
operations management
Koohang, Alex, Nord, Jeretta Horn, Ooi, Keng-Boon, Tan, Gary Wei-Han, Al-Emran, Mostafa, Aw, Eugene Cheng-Xi, Baabdullah, Abdullah Mohammed, Buhalis, Dimitrios, Cham, Tat-Huei, Dennis, Charles, Dutot, Vincent, Dwivedi, Yogesh K., Hughes, Laurie, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Pandey, Neeraj, Phau, Ian, Raman, Ramakrishnan, Sharma, Anshuman, Sigala, Marianna, Ueno, Akiko and Wong, Lai-Wan (2023) Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation. Journal of Computer Information Systems, 63 (3). pp. 735-765. ISSN 0887-4417 (Print), 2380-2057 (Online) (doi:https://doi.org/10.1080/08874417.2023.2165197)
PALS model
Zhang, Bowen, Wang, Dian ORCID: 0000-0003-1162-4903 , Mo, Linlin and Huang, Xiaotong (2022) Brand Recognition, Interdepartmental Conflict, and Performance: An Investigation of Porter's Differentiated Competitive Strategy Implementation in a Large Chinese Automobile Company. Sustainability, 14 (20). pp. 13546-13560. ISSN 2071-1050 (doi:https://doi.org/10.3390/su142013546)
pandemic
Kawaf, Fatema ORCID: 0000-0002-7089-7816 , Barsha, Rezwana and Zhu, Zhen ORCID: 0000-0003-0258-1454 (2021) The light at the end of the COVID-19 tunnel is revenge? Evidence from retailing in China. In: COLLOQUIUM ON EUROPEAN RESEARCH IN RETAILING. Book of Proceedings: Abstracts and articles presented at the sixth CERR. Sophia Antipolis, France. 15-17 July 2021. Shopper/consumer behaviour and marketing . SKEMA Bussiness school, Lille, France, pp. 99-109. ISBN 9782493066008
place branding
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2021) Africa is not a country: rebranding and repositioning Africa as a continent. In: Appau, Samuelson, (ed.) Marketing Brands in Africa: Perspectives on the Evolution of Branding in an Emerging Market. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE) . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 237-259. ISBN 978-3030772031; 978-3030772062; 978-3030772048 (doi:https://doi.org/10.1007/978-3-030-77204-8_11)
policy
Gebbels, Maria ORCID: 0000-0001-9623-2655 (2023) M is for Menopause. Institute of Hospitality, 4 (1). pp. 24-25. ISSN 2755-7774
politics
Vlachos, Peter ORCID: 0000-0002-4870-9006 (2023) ‘No, monarchy does not save us from fascism’. Metro (newspaper). p. 10. ISSN 1469-6215 (doi:https://metro.co.uk/2023/03/27/metro-letters-march-28-no-monarchy-does-not-save-us-from-fascism-18510842/)
positioning
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Restuccia, Mariachiara, Lee, Zoe and Nguyen, Phong (2022) B2B brand positioning in emerging markets: exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands. Industrial Marketing Management, 108 (1). pp. 237-250. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:https://doi.org/10.1016/j.indmarman.2022.12.003)
psychological distance
Zhang, Yakun ORCID: 0000-0002-5336-7717 (2020) Bring the destination closer to consumers: The impact of using dynamic objects in different types of tourism destination ads. In: Proceedings of the European Marketing Academy EMAC 2020 49th Annual Conference. EMAC 2020 Annual Conference, 61493 . European Marketing Academy (EMAC), Budapest.
qualitative research
Kawaf, Fatema ORCID: 0000-0002-7089-7816 (2021) Using the method of screencast videography in the classroom. [Teaching Resource] (Unpublished)
rebranding
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2021) Africa is not a country: rebranding and repositioning Africa as a continent. In: Appau, Samuelson, (ed.) Marketing Brands in Africa: Perspectives on the Evolution of Branding in an Emerging Market. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE) . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 237-259. ISBN 978-3030772031; 978-3030772062; 978-3030772048 (doi:https://doi.org/10.1007/978-3-030-77204-8_11)
republicanism
Vlachos, Peter ORCID: 0000-0002-4870-9006 (2023) ‘No, monarchy does not save us from fascism’. Metro (newspaper). p. 10. ISSN 1469-6215 (doi:https://metro.co.uk/2023/03/27/metro-letters-march-28-no-monarchy-does-not-save-us-from-fascism-18510842/)
research agenda
Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G (2022) South American, Asian and African perspectives in fashion marketing: Conclusion and research agenda. In: Brooksworth, Frederica, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, Genevieve, (eds.) Fashion Marketing in Emerging Economies: South American, Asian and African Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 271-285. ISBN 978-3031070778; 978-3031070808; 978-3031070785 (doi:https://doi.org/10.1007/978-3-031-07078-5_10)
research method
Kawaf, Fatema ORCID: 0000-0002-7089-7816 (2021) Using the method of screencast videography in the classroom. [Teaching Resource] (Unpublished)
retailing
Kawaf, Fatema ORCID: 0000-0002-7089-7816 , Barsha, Rezwana and Zhu, Zhen ORCID: 0000-0003-0258-1454 (2021) The light at the end of the COVID-19 tunnel is revenge? Evidence from retailing in China. In: COLLOQUIUM ON EUROPEAN RESEARCH IN RETAILING. Book of Proceedings: Abstracts and articles presented at the sixth CERR. Sophia Antipolis, France. 15-17 July 2021. Shopper/consumer behaviour and marketing . SKEMA Bussiness school, Lille, France, pp. 99-109. ISBN 9782493066008
revenge buying
Kawaf, Fatema ORCID: 0000-0002-7089-7816 , Barsha, Rezwana and Zhu, Zhen ORCID: 0000-0003-0258-1454 (2021) The light at the end of the COVID-19 tunnel is revenge? Evidence from retailing in China. In: COLLOQUIUM ON EUROPEAN RESEARCH IN RETAILING. Book of Proceedings: Abstracts and articles presented at the sixth CERR. Sophia Antipolis, France. 15-17 July 2021. Shopper/consumer behaviour and marketing . SKEMA Bussiness school, Lille, France, pp. 99-109. ISBN 9782493066008
revisit intentions
Opoku, Emmanuel Kwame, Tham, Aaron, Morrison, Alastair ORCID: 0000-0002-0754-1083 and Wang, Mei-jung Sebrina (2023) An exploratory study of the experiencescape dimensions and customer revisit intentions for specialty urban coffee shops. British Food Journal, 125 (5). pp. 1613-1630. ISSN 0007-070X (doi:https://doi.org/10.1108/BFJ-04-2022-0361)
service brands
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Restuccia, Mariachiara, Lee, Zoe and Nguyen, Phong (2022) B2B brand positioning in emerging markets: exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands. Industrial Marketing Management, 108 (1). pp. 237-250. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:https://doi.org/10.1016/j.indmarman.2022.12.003)
shopping behaviour
Kawaf, Fatema ORCID: 0000-0002-7089-7816 , Barsha, Rezwana and Zhu, Zhen ORCID: 0000-0003-0258-1454 (2021) The light at the end of the COVID-19 tunnel is revenge? Evidence from retailing in China. In: COLLOQUIUM ON EUROPEAN RESEARCH IN RETAILING. Book of Proceedings: Abstracts and articles presented at the sixth CERR. Sophia Antipolis, France. 15-17 July 2021. Shopper/consumer behaviour and marketing . SKEMA Bussiness school, Lille, France, pp. 99-109. ISBN 9782493066008
smartphone
Yoon, Hyunsun ORCID: 0000-0001-5679-3335 , Lee, Guiohk and Lee, Suyun (2019) Digital divide: a case of South Korean older adults. In: United Nations ESCAP Asia-Pacific Information Superhighway Steering Committee and WSIS regional Review Third Session, 27 August 2019, Bangkok, Thailand. (Unpublished)
social marketing
Wassler, Philipp, Del Chiappa, Giacomo, Nguyen, Hai ORCID: 0000-0003-1826-4904 , Fedeli, Giancarlo and Williams, Nigel L. (2022) Increasing vaccination intention in pandemic times: a social marketing perspective. Italian Journal of Marketing, 2022. pp. 37-58. ISSN 2662-3323 (Print), 2662-3331 (Online) (doi:https://doi.org/10.1007/s43039-022-00049-w)
South American
Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G (2022) South American, Asian and African perspectives in fashion marketing: Conclusion and research agenda. In: Brooksworth, Frederica, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, Genevieve, (eds.) Fashion Marketing in Emerging Economies: South American, Asian and African Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 271-285. ISBN 978-3031070778; 978-3031070808; 978-3031070785 (doi:https://doi.org/10.1007/978-3-031-07078-5_10)
South Korea
Yoon, Hyunsun ORCID: 0000-0001-5679-3335 , Lee, Guiohk and Lee, Suyun (2019) Digital divide: a case of South Korean older adults. In: United Nations ESCAP Asia-Pacific Information Superhighway Steering Committee and WSIS regional Review Third Session, 27 August 2019, Bangkok, Thailand. (Unpublished)
start-ups
Xu, Sha, He, Jie, Morrison, Alastair M. ORCID: 0000-0002-0754-1083 , De Domenici, Michael and Wang, Yaozhong (2022) Entrepreneurial networks, effectuation and business model innovation of startups: the moderating role of environmental dynamism. Creativity and Innovation Management, 31 (3). pp. 460-478. ISSN 0963-1690 (Print), 1467-8691 (Online) (doi:https://doi.org/10.1111/caim.12514)
state-owned company
Zhang, Bowen, Wang, Dian ORCID: 0000-0003-1162-4903 , Mo, Linlin and Huang, Xiaotong (2022) Brand Recognition, Interdepartmental Conflict, and Performance: An Investigation of Porter's Differentiated Competitive Strategy Implementation in a Large Chinese Automobile Company. Sustainability, 14 (20). pp. 13546-13560. ISSN 2071-1050 (doi:https://doi.org/10.3390/su142013546)
students
Yoon, Hyunsun ORCID: 0000-0001-5679-3335 and Šegota, Tina ORCID: 0000-0001-7994-1396 (2022) Using live briefs in marketing education: how to increase student employability by blending sustainability and internationalization. In: Bhattacharyya, J., Balaji, M. S., Jiang, Y., Azer, J. and Hewege, C. R., (eds.) Socially Responsible Consumption and Marketing in Practice. Collection of Case Studies. Business and Management Business and Management (R0) . Springer, Singapore, pp. 349-358. ISBN 978-9811664328 ; 978-9811664335 (doi:https://doi.org/10.1007/978-981-16-6433-5_21)
sustainability
Nguyen, P and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2022) Brand development through sustainability certifications in emerging markets: adoption of B corporation certification in Vietnam. In: Adeola, Ogechi, Hinson, Robert and Sakkthivel, M, (eds.) Marketing Communications and Brand Development in Emerging Markets: Insights for a Changing World. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, pp. 233-255. ISBN 978-3030955809; 978-3030955830; 978-3030955816 (doi:https://doi.org/10.1007/978-3-030-95581-6_10)
Yoon, Hyunsun ORCID: 0000-0001-5679-3335 and Šegota, Tina ORCID: 0000-0001-7994-1396 (2022) Using live briefs in marketing education: how to increase student employability by blending sustainability and internationalization. In: Bhattacharyya, J., Balaji, M. S., Jiang, Y., Azer, J. and Hewege, C. R., (eds.) Socially Responsible Consumption and Marketing in Practice. Collection of Case Studies. Business and Management Business and Management (R0) . Springer, Singapore, pp. 349-358. ISBN 978-9811664328 ; 978-9811664335 (doi:https://doi.org/10.1007/978-981-16-6433-5_21)
Taiwan
Opoku, Emmanuel Kwame, Tham, Aaron, Morrison, Alastair ORCID: 0000-0002-0754-1083 and Wang, Mei-jung Sebrina (2023) An exploratory study of the experiencescape dimensions and customer revisit intentions for specialty urban coffee shops. British Food Journal, 125 (5). pp. 1613-1630. ISSN 0007-070X (doi:https://doi.org/10.1108/BFJ-04-2022-0361)
The Clio Awards
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Cho, Ahhyun, Ionita, Ingrid and Plein, Judit (2021) Selected top seven advertising awards. Technical Report. Emmanuel Mogaji, London, UK.
The Loeries
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Cho, Ahhyun, Ionita, Ingrid and Plein, Judit (2021) Selected top seven advertising awards. Technical Report. Emmanuel Mogaji, London, UK.
the retailing industry
Koohang, Alex, Nord, Jeretta Horn, Ooi, Keng-Boon, Tan, Gary Wei-Han, Al-Emran, Mostafa, Aw, Eugene Cheng-Xi, Baabdullah, Abdullah Mohammed, Buhalis, Dimitrios, Cham, Tat-Huei, Dennis, Charles, Dutot, Vincent, Dwivedi, Yogesh K., Hughes, Laurie, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Pandey, Neeraj, Phau, Ian, Raman, Ramakrishnan, Sharma, Anshuman, Sigala, Marianna, Ueno, Akiko and Wong, Lai-Wan (2023) Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation. Journal of Computer Information Systems, 63 (3). pp. 735-765. ISSN 0887-4417 (Print), 2380-2057 (Online) (doi:https://doi.org/10.1080/08874417.2023.2165197)
theoretical framework
Nguyen, P and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2023) A theoretical framework for the influence of green marketing communication on consumer behaviour in emerging economies. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Adeola, Ogechi, Adisa, Isaiah, Hinson, Robert, Mukonza, Chipo and Kirgiz, Ayça Can, (eds.) Green Marketing in Emerging Economies: A Communications Perspective. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE) . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 253-274. ISBN 978-3030825720; 978-3030825713; 978-3030825744 (doi:https://doi.org/10.1007/978-3-030-82572-0_11)
tourism
Koohang, Alex, Nord, Jeretta Horn, Ooi, Keng-Boon, Tan, Gary Wei-Han, Al-Emran, Mostafa, Aw, Eugene Cheng-Xi, Baabdullah, Abdullah Mohammed, Buhalis, Dimitrios, Cham, Tat-Huei, Dennis, Charles, Dutot, Vincent, Dwivedi, Yogesh K., Hughes, Laurie, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Pandey, Neeraj, Phau, Ian, Raman, Ramakrishnan, Sharma, Anshuman, Sigala, Marianna, Ueno, Akiko and Wong, Lai-Wan (2023) Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation. Journal of Computer Information Systems, 63 (3). pp. 735-765. ISSN 0887-4417 (Print), 2380-2057 (Online) (doi:https://doi.org/10.1080/08874417.2023.2165197)
tourism advertising
Zhang, Yakun ORCID: 0000-0002-5336-7717 (2020) Bring the destination closer to consumers: The impact of using dynamic objects in different types of tourism destination ads. In: Proceedings of the European Marketing Academy EMAC 2020 49th Annual Conference. EMAC 2020 Annual Conference, 61493 . European Marketing Academy (EMAC), Budapest.
trade unions
Moore, Sian, Cai, Minjie ORCID: 0000-0003-1739-0474 , Ball, Chris ORCID: 0000-0001-7743-4577 and Flynn, Matt (2023) Health and safety reps in COVID-19: representation unleashed? International Journal of Environmental Research and Public Health, 20 (8):5551. pp. 1-18. ISSN 1661-7827 (Print), 1660-4601 (Online) (doi:https://doi.org/10.3390/ijerph20085551)
travel craving
Wassler, Philipp, Del Chiappa, Giacomo, Nguyen, Hai ORCID: 0000-0003-1826-4904 , Fedeli, Giancarlo and Williams, Nigel L. (2022) Increasing vaccination intention in pandemic times: a social marketing perspective. Italian Journal of Marketing, 2022. pp. 37-58. ISSN 2662-3323 (Print), 2662-3331 (Online) (doi:https://doi.org/10.1007/s43039-022-00049-w)
UK
Yoon, Hyunsun ORCID: 0000-0001-5679-3335 , Ylanne, Virpi and Olsen, Dennis (2022) Minority ethnic older adults’ narratives about COVID-19 public health campaigns. In: ENAS & NANAS Joint Conference: Narratives and Counter Narratives of Aging and Old Age: Reflexivity in Aging Studies, 29th September - 1st October 2022, Bucharest, Romania.
UK HE
Yoon, Hyunsun ORCID: 0000-0001-5679-3335 (2019) Advertising education in multicultural UK Higher Education. In: CreAD: UK-China Partnership on Creative Advertising, AHRC UKRI Funded project., 5-7 August 2019, Leicester, UK. (Unpublished)
UK Higher Education
Yoon, Hyunsun ORCID: 0000-0001-5679-3335 (2019) Employability and advertising education. In: Teaching & Learning Festival 2019, University of Greenwich, 19 June 2019, Greenwich, London, UK.. (Unpublished)
urban tourism
Opoku, Emmanuel Kwame, Tham, Aaron, Morrison, Alastair ORCID: 0000-0002-0754-1083 and Wang, Mei-jung Sebrina (2023) An exploratory study of the experiencescape dimensions and customer revisit intentions for specialty urban coffee shops. British Food Journal, 125 (5). pp. 1613-1630. ISSN 0007-070X (doi:https://doi.org/10.1108/BFJ-04-2022-0361)
User experience
Kawaf, Fatema ORCID: 0000-0002-7089-7816 (2021) Using the method of screencast videography in the classroom. [Teaching Resource] (Unpublished)
UX
Kawaf, Fatema ORCID: 0000-0002-7089-7816 (2021) Using the method of screencast videography in the classroom. [Teaching Resource] (Unpublished)
vaccination intention
Wassler, Philipp, Del Chiappa, Giacomo, Nguyen, Hai ORCID: 0000-0003-1826-4904 , Fedeli, Giancarlo and Williams, Nigel L. (2022) Increasing vaccination intention in pandemic times: a social marketing perspective. Italian Journal of Marketing, 2022. pp. 37-58. ISSN 2662-3323 (Print), 2662-3331 (Online) (doi:https://doi.org/10.1007/s43039-022-00049-w)
vaccine marketing
Wassler, Philipp, Del Chiappa, Giacomo, Nguyen, Hai ORCID: 0000-0003-1826-4904 , Fedeli, Giancarlo and Williams, Nigel L. (2022) Increasing vaccination intention in pandemic times: a social marketing perspective. Italian Journal of Marketing, 2022. pp. 37-58. ISSN 2662-3323 (Print), 2662-3331 (Online) (doi:https://doi.org/10.1007/s43039-022-00049-w)
value chain
Nguyen, P and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2022) Emerging economies in fashion global value chains: brand positioning and managerial implications. In: Brooksworth, Frederica, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, Genevieve, (eds.) Fashion Marketing in Emerging Economies: Brand, Consumer and Sustainability Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), I . Springers, Cham, pp. 109-133. ISBN 978-3031073250; 978-3031073267; 978-3031073281 (doi:https://doi.org/10.1007/978-3-031-07326-7_5)
video
Kawaf, Fatema ORCID: 0000-0002-7089-7816 (2021) Using the method of screencast videography in the classroom. [Teaching Resource] (Unpublished)
video analysis
Kawaf, Fatema ORCID: 0000-0002-7089-7816 (2021) Using the method of screencast videography in the classroom. [Teaching Resource] (Unpublished)
worker representation
Moore, Sian, Cai, Minjie ORCID: 0000-0003-1739-0474 , Ball, Chris ORCID: 0000-0001-7743-4577 and Flynn, Matt (2023) Health and safety reps in COVID-19: representation unleashed? International Journal of Environmental Research and Public Health, 20 (8):5551. pp. 1-18. ISSN 1661-7827 (Print), 1660-4601 (Online) (doi:https://doi.org/10.3390/ijerph20085551)
workplace
Gebbels, Maria ORCID: 0000-0001-9623-2655 (2023) M is for Menopause. Institute of Hospitality, 4 (1). pp. 24-25. ISSN 2755-7774