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Items where Faculty / School / Research Centre / Research Groups is "Marketing Research Group (MRG)"

Items where Faculty / School / Research Centre / Research Groups is "Marketing Research Group (MRG)"

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advertisement Advertising Advertising Agencies advertising education Africa analytical skills Asian and African awards b corporation Bank banking services behaviour brand development brand positioning branding Britain business innovation business-to-business branding buying habits Cannes certifications China coffee shop community perceived impacts compensatory consumption Conceptual framework Conclusion consumer behaviour consumption emotion consumption rate COVID-19 COVID-19 public health campaigns COVID-19 vaccines customer experience D&AD destination developing countries differentiated competitive strategy digital divide Dynamic object edited book education effectuation Effie Awards emerging economies emerging economies. developing countries emerging economy emerging markets employability entrepreneurial networks environmental dynamism experience experiencescape fashion brands fashion marketing financial services Green marketing healthcare Higher Education hospitality hospitality industry human resource Introduction IPA Italy joint committees Kuda Lions lockdown longitudinal studies management manufacturing marketing marketing communication Media Buying Media Planning mega events menopause metaverse minority ethnic older adults monarchy multicultural HE narratives Nigeria occupational health and safety older adults Olympics One Show online shopping behaviour operations management PALS model pandemic place branding policy politics positioning psychological distance qualitative research rebranding republicanism research agenda research method retailing revenge buying revisit intentions service brands shopping behaviour smartphone social marketing South American South Korea start-ups state-owned company students sustainability Taiwan The Clio Awards The Loeries the retailing industry theoretical framework tourism tourism advertising trade unions travel craving UK UK HE UK Higher Education urban tourism User experience UX vaccination intention vaccine marketing value chain video video analysis worker representation workplace
Number of items at this level: 161.

advertisement

Nguyen, P and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2022) #BankFromHome. Using advertisement campaigns to change banking behaviour during the COVID-19 pandemic in an emerging economy. In: Adeola, O, Hinson, E and Sakkthivel, A, (eds.) Marketing Communications and Brand Development in Emerging Markets: Insights for a Changing World. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, pp. 83-108. ISBN 978-3030955809; 978-3030955830; 978-3030955816 (doi:10.1007/978-3-030-95581-6_4)

Advertising

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2023) A conceptual framework for Media Planning on the Metaverse: A Theoretical Primer for Advertising Research and Practice. In: Academy of Marketing Science World Conference, 11/07/2023, University of Kent, Canterbury. (In Press)

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Cho, Ahhyun, Ionita, Ingrid and Plein, Judit (2021) Selected top seven advertising awards. Technical Report. Emmanuel Mogaji, London, UK.

Advertising Agencies

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2023) A conceptual framework for Media Planning on the Metaverse: A Theoretical Primer for Advertising Research and Practice. In: Academy of Marketing Science World Conference, 11/07/2023, University of Kent, Canterbury. (In Press)

advertising education

Yoon, Hyunsun ORCID logoORCID: https://orcid.org/0000-0001-5679-3335 (2019) Advertising education in multicultural UK Higher Education. In: CreAD: UK-China Partnership on Creative Advertising, AHRC UKRI Funded project., 5-7 August 2019, Leicester, UK. (Unpublished)

Yoon, Hyunsun ORCID logoORCID: https://orcid.org/0000-0001-5679-3335 (2019) Employability and advertising education. In: Teaching & Learning Festival 2019, University of Greenwich, 19 June 2019, Greenwich, London, UK.. (Unpublished)

Africa

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2021) Africa is not a country: rebranding and repositioning Africa as a continent. In: Appau, Samuelson, (ed.) Marketing Brands in Africa: Perspectives on the Evolution of Branding in an Emerging Market. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE) . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 237-259. ISBN 978-3030772031; 978-3030772062; 978-3030772048 (doi:10.1007/978-3-030-77204-8_11)

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Restuccia, Mariachiara, Lee, Zoe and Nguyen, Phong (2022) B2B brand positioning in emerging markets: exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands. Industrial Marketing Management, 108 (1). pp. 237-250. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:10.1016/j.indmarman.2022.12.003)

analytical skills

Kawaf, Fatema ORCID logoORCID: https://orcid.org/0000-0002-7089-7816 (2021) Using the method of screencast videography in the classroom. [Teaching Resource] (Unpublished)

Asian and African

Brooksworth, F, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Bosah, G (2022) South American, Asian and African perspectives in fashion marketing: Conclusion and research agenda. In: Brooksworth, Frederica, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Bosah, Genevieve, (eds.) Fashion Marketing in Emerging Economies: South American, Asian and African Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 271-285. ISBN 978-3031070778; 978-3031070808; 978-3031070785 (doi:10.1007/978-3-031-07078-5_10)

awards

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Cho, Ahhyun, Ionita, Ingrid and Plein, Judit (2021) Selected top seven advertising awards. Technical Report. Emmanuel Mogaji, London, UK.

b corporation

Nguyen, P and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2022) Brand development through sustainability certifications in emerging markets: adoption of B corporation certification in Vietnam. In: Adeola, Ogechi, Hinson, Robert and Sakkthivel, M, (eds.) Marketing Communications and Brand Development in Emerging Markets: Insights for a Changing World. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, pp. 233-255. ISBN 978-3030955809; 978-3030955830; 978-3030955816 (doi:10.1007/978-3-030-95581-6_10)

Bank

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2022) Exploiting the bank of the free: lessons from Kuda’s loss. Tech Cabal, Lagos, Nigeria.

Nguyen, P and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2022) #BankFromHome. Using advertisement campaigns to change banking behaviour during the COVID-19 pandemic in an emerging economy. In: Adeola, O, Hinson, E and Sakkthivel, A, (eds.) Marketing Communications and Brand Development in Emerging Markets: Insights for a Changing World. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, pp. 83-108. ISBN 978-3030955809; 978-3030955830; 978-3030955816 (doi:10.1007/978-3-030-95581-6_4)

banking services

Koohang, Alex, Nord, Jeretta Horn, Ooi, Keng-Boon, Tan, Gary Wei-Han, Al-Emran, Mostafa, Aw, Eugene Cheng-Xi, Baabdullah, Abdullah Mohammed, Buhalis, Dimitrios, Cham, Tat-Huei, Dennis, Charles, Dutot, Vincent, Dwivedi, Yogesh K., Hughes, Laurie, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Pandey, Neeraj, Phau, Ian, Raman, Ramakrishnan, Sharma, Anshuman, Sigala, Marianna, Ueno, Akiko and Wong, Lai-Wan (2023) Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation. Journal of Computer Information Systems, 63 (3). pp. 735-765. ISSN 0887-4417 (Print), 2380-2057 (Online) (doi:10.1080/08874417.2023.2165197)

behaviour

Nguyen, P and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2022) #BankFromHome. Using advertisement campaigns to change banking behaviour during the COVID-19 pandemic in an emerging economy. In: Adeola, O, Hinson, E and Sakkthivel, A, (eds.) Marketing Communications and Brand Development in Emerging Markets: Insights for a Changing World. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, pp. 83-108. ISBN 978-3030955809; 978-3030955830; 978-3030955816 (doi:10.1007/978-3-030-95581-6_4)

brand development

Nguyen, P and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2022) Brand development through sustainability certifications in emerging markets: adoption of B corporation certification in Vietnam. In: Adeola, Ogechi, Hinson, Robert and Sakkthivel, M, (eds.) Marketing Communications and Brand Development in Emerging Markets: Insights for a Changing World. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, pp. 233-255. ISBN 978-3030955809; 978-3030955830; 978-3030955816 (doi:10.1007/978-3-030-95581-6_10)

brand positioning

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2021) Africa is not a country: rebranding and repositioning Africa as a continent. In: Appau, Samuelson, (ed.) Marketing Brands in Africa: Perspectives on the Evolution of Branding in an Emerging Market. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE) . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 237-259. ISBN 978-3030772031; 978-3030772062; 978-3030772048 (doi:10.1007/978-3-030-77204-8_11)

Nguyen, P and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2022) Emerging economies in fashion global value chains: brand positioning and managerial implications. In: Brooksworth, Frederica, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Bosah, Genevieve, (eds.) Fashion Marketing in Emerging Economies: Brand, Consumer and Sustainability Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), I . Springers, Cham, pp. 109-133. ISBN 978-3031073250; 978-3031073267; 978-3031073281 (doi:10.1007/978-3-031-07326-7_5)

branding

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2021) Africa is not a country: rebranding and repositioning Africa as a continent. In: Appau, Samuelson, (ed.) Marketing Brands in Africa: Perspectives on the Evolution of Branding in an Emerging Market. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE) . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 237-259. ISBN 978-3030772031; 978-3030772062; 978-3030772048 (doi:10.1007/978-3-030-77204-8_11)

Britain

Vlachos, Peter ORCID logoORCID: https://orcid.org/0000-0002-4870-9006 (2023) ‘No, monarchy does not save us from fascism’. Metro (newspaper). p. 10. ISSN 1469-6215 (doi:https://metro.co.uk/2023/03/27/metro-letters-march-28-no-monarchy-does-not-save-us-from-fascism-18510842/)

business innovation

Xu, Sha, He, Jie, Morrison, Alastair M. ORCID logoORCID: https://orcid.org/0000-0002-0754-1083, De Domenici, Michael and Wang, Yaozhong (2022) Entrepreneurial networks, effectuation and business model innovation of startups: the moderating role of environmental dynamism. Creativity and Innovation Management, 31 (3). pp. 460-478. ISSN 0963-1690 (Print), 1467-8691 (Online) (doi:10.1111/caim.12514)

business-to-business branding

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Restuccia, Mariachiara, Lee, Zoe and Nguyen, Phong (2022) B2B brand positioning in emerging markets: exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands. Industrial Marketing Management, 108 (1). pp. 237-250. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:10.1016/j.indmarman.2022.12.003)

buying habits

Kawaf, Fatema ORCID logoORCID: https://orcid.org/0000-0002-7089-7816, Barsha, Rezwana and Zhu, Zhen ORCID logoORCID: https://orcid.org/0000-0003-0258-1454 (2021) The light at the end of the COVID-19 tunnel is revenge? Evidence from retailing in China. In: COLLOQUIUM ON EUROPEAN RESEARCH IN RETAILING. Book of Proceedings: Abstracts and articles presented at the sixth CERR. Sophia Antipolis, France. 15-17 July 2021. Shopper/consumer behaviour and marketing . SKEMA Bussiness school, Lille, France, pp. 99-109. ISBN 9782493066008

Cannes

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Cho, Ahhyun, Ionita, Ingrid and Plein, Judit (2021) Selected top seven advertising awards. Technical Report. Emmanuel Mogaji, London, UK.

certifications

Nguyen, P and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2022) Brand development through sustainability certifications in emerging markets: adoption of B corporation certification in Vietnam. In: Adeola, Ogechi, Hinson, Robert and Sakkthivel, M, (eds.) Marketing Communications and Brand Development in Emerging Markets: Insights for a Changing World. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, pp. 233-255. ISBN 978-3030955809; 978-3030955830; 978-3030955816 (doi:10.1007/978-3-030-95581-6_10)

China

Kawaf, Fatema ORCID logoORCID: https://orcid.org/0000-0002-7089-7816, Barsha, Rezwana and Zhu, Zhen ORCID logoORCID: https://orcid.org/0000-0003-0258-1454 (2021) The light at the end of the COVID-19 tunnel is revenge? Evidence from retailing in China. In: COLLOQUIUM ON EUROPEAN RESEARCH IN RETAILING. Book of Proceedings: Abstracts and articles presented at the sixth CERR. Sophia Antipolis, France. 15-17 July 2021. Shopper/consumer behaviour and marketing . SKEMA Bussiness school, Lille, France, pp. 99-109. ISBN 9782493066008

coffee shop

Opoku, Emmanuel Kwame, Tham, Aaron, Morrison, Alastair ORCID logoORCID: https://orcid.org/0000-0002-0754-1083 and Wang, Mei-jung Sebrina (2023) An exploratory study of the experiencescape dimensions and customer revisit intentions for specialty urban coffee shops. British Food Journal, 125 (5). pp. 1613-1630. ISSN 0007-070X (doi:10.1108/BFJ-04-2022-0361)

community perceived impacts

Sadd, Debbie ORCID logoORCID: https://orcid.org/0000-0001-5071-8756 and Nguyen, Hai ORCID logoORCID: https://orcid.org/0000-0003-1826-4904 (2022) Long term impacts of a mega event: case study Weymouth (London 2012). International Journal of Tourism Research, 25 (2). pp. 221-225. ISSN 1099-2340 (Print), 1522-1970 (Online) (doi:10.1002/jtr.2562)

compensatory consumption

Kawaf, Fatema ORCID logoORCID: https://orcid.org/0000-0002-7089-7816, Barsha, Rezwana and Zhu, Zhen ORCID logoORCID: https://orcid.org/0000-0003-0258-1454 (2021) The light at the end of the COVID-19 tunnel is revenge? Evidence from retailing in China. In: COLLOQUIUM ON EUROPEAN RESEARCH IN RETAILING. Book of Proceedings: Abstracts and articles presented at the sixth CERR. Sophia Antipolis, France. 15-17 July 2021. Shopper/consumer behaviour and marketing . SKEMA Bussiness school, Lille, France, pp. 99-109. ISBN 9782493066008

Conceptual framework

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2023) A conceptual framework for Media Planning on the Metaverse: A Theoretical Primer for Advertising Research and Practice. In: Academy of Marketing Science World Conference, 11/07/2023, University of Kent, Canterbury. (In Press)

Conclusion

Brooksworth, F, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Bosah, G (2022) Brand, consumer and sustainability perspectives in fashion marketing: Conclusion and research agenda. In: Brooksworth, F, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Bosah, G, (eds.) Fashion Marketing in Emerging Economies: Brand, Consumer and Sustainability Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), I . Palgrave Macmillan - Springer Nature, Cham, pp. 267-278. ISBN 978-3031073250; 978-3031073267; 978-3031073281 (doi:10.1007/978-3-031-07326-7_10)

Brooksworth, F, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Bosah, G (2022) South American, Asian and African perspectives in fashion marketing: Conclusion and research agenda. In: Brooksworth, Frederica, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Bosah, Genevieve, (eds.) Fashion Marketing in Emerging Economies: South American, Asian and African Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 271-285. ISBN 978-3031070778; 978-3031070808; 978-3031070785 (doi:10.1007/978-3-031-07078-5_10)

consumer behaviour

Nguyen, P and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2023) A theoretical framework for the influence of green marketing communication on consumer behaviour in emerging economies. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Adeola, Ogechi, Adisa, Isaiah, Hinson, Robert, Mukonza, Chipo and Kirgiz, Ayça Can, (eds.) Green Marketing in Emerging Economies: A Communications Perspective. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE) . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 253-274. ISBN 978-3030825720; 978-3030825713; 978-3030825744 (doi:10.1007/978-3-030-82572-0_11)

consumption emotion

Kawaf, Fatema ORCID logoORCID: https://orcid.org/0000-0002-7089-7816, Barsha, Rezwana and Zhu, Zhen ORCID logoORCID: https://orcid.org/0000-0003-0258-1454 (2021) The light at the end of the COVID-19 tunnel is revenge? Evidence from retailing in China. In: COLLOQUIUM ON EUROPEAN RESEARCH IN RETAILING. Book of Proceedings: Abstracts and articles presented at the sixth CERR. Sophia Antipolis, France. 15-17 July 2021. Shopper/consumer behaviour and marketing . SKEMA Bussiness school, Lille, France, pp. 99-109. ISBN 9782493066008

consumption rate

Kawaf, Fatema ORCID logoORCID: https://orcid.org/0000-0002-7089-7816, Barsha, Rezwana and Zhu, Zhen ORCID logoORCID: https://orcid.org/0000-0003-0258-1454 (2021) The light at the end of the COVID-19 tunnel is revenge? Evidence from retailing in China. In: COLLOQUIUM ON EUROPEAN RESEARCH IN RETAILING. Book of Proceedings: Abstracts and articles presented at the sixth CERR. Sophia Antipolis, France. 15-17 July 2021. Shopper/consumer behaviour and marketing . SKEMA Bussiness school, Lille, France, pp. 99-109. ISBN 9782493066008

COVID-19

Kawaf, Fatema ORCID logoORCID: https://orcid.org/0000-0002-7089-7816, Barsha, Rezwana and Zhu, Zhen ORCID logoORCID: https://orcid.org/0000-0003-0258-1454 (2021) The light at the end of the COVID-19 tunnel is revenge? Evidence from retailing in China. In: COLLOQUIUM ON EUROPEAN RESEARCH IN RETAILING. Book of Proceedings: Abstracts and articles presented at the sixth CERR. Sophia Antipolis, France. 15-17 July 2021. Shopper/consumer behaviour and marketing . SKEMA Bussiness school, Lille, France, pp. 99-109. ISBN 9782493066008

Moore, Sian, Cai, Minjie ORCID logoORCID: https://orcid.org/0000-0003-1739-0474, Ball, Chris ORCID logoORCID: https://orcid.org/0000-0001-7743-4577 and Flynn, Matt (2023) Health and safety reps in COVID-19: representation unleashed? International Journal of Environmental Research and Public Health, 20 (8):5551. pp. 1-18. ISSN 1661-7827 (Print), 1660-4601 (Online) (doi:10.3390/ijerph20085551)

Nguyen, P and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2022) #BankFromHome. Using advertisement campaigns to change banking behaviour during the COVID-19 pandemic in an emerging economy. In: Adeola, O, Hinson, E and Sakkthivel, A, (eds.) Marketing Communications and Brand Development in Emerging Markets: Insights for a Changing World. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, pp. 83-108. ISBN 978-3030955809; 978-3030955830; 978-3030955816 (doi:10.1007/978-3-030-95581-6_4)

COVID-19 public health campaigns

Yoon, Hyunsun ORCID logoORCID: https://orcid.org/0000-0001-5679-3335, Ylanne, Virpi and Olsen, Dennis (2022) Minority ethnic older adults’ narratives about COVID-19 public health campaigns. In: ENAS & NANAS Joint Conference: Narratives and Counter Narratives of Aging and Old Age: Reflexivity in Aging Studies, 29th September - 1st October 2022, Bucharest, Romania.

COVID-19 vaccines

Wassler, Philipp, Del Chiappa, Giacomo, Nguyen, Hai ORCID logoORCID: https://orcid.org/0000-0003-1826-4904, Fedeli, Giancarlo and Williams, Nigel L. (2022) Increasing vaccination intention in pandemic times: a social marketing perspective. Italian Journal of Marketing, 2022. pp. 37-58. ISSN 2662-3323 (Print), 2662-3331 (Online) (doi:10.1007/s43039-022-00049-w)

customer experience

Kawaf, Fatema ORCID logoORCID: https://orcid.org/0000-0002-7089-7816 (2021) Using the method of screencast videography in the classroom. [Teaching Resource] (Unpublished)

D&AD

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Cho, Ahhyun, Ionita, Ingrid and Plein, Judit (2021) Selected top seven advertising awards. Technical Report. Emmanuel Mogaji, London, UK.

destination

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2021) Africa is not a country: rebranding and repositioning Africa as a continent. In: Appau, Samuelson, (ed.) Marketing Brands in Africa: Perspectives on the Evolution of Branding in an Emerging Market. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE) . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 237-259. ISBN 978-3030772031; 978-3030772062; 978-3030772048 (doi:10.1007/978-3-030-77204-8_11)

developing countries

Brooksworth, F, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Bosah, G (2022) Brand, consumer and sustainability perspectives in fashion marketing: Conclusion and research agenda. In: Brooksworth, F, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Bosah, G, (eds.) Fashion Marketing in Emerging Economies: Brand, Consumer and Sustainability Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), I . Palgrave Macmillan - Springer Nature, Cham, pp. 267-278. ISBN 978-3031073250; 978-3031073267; 978-3031073281 (doi:10.1007/978-3-031-07326-7_10)

Brooksworth, F, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Bosah, G (2022) South American, Asian and African perspectives in fashion marketing: Introduction. In: Brooksworth, F, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Bosah, G, (eds.) Fashion Marketing in Emerging Economies: South American, Asian and African Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 3-16. ISBN 978-3031070778; 978-3031070808; 978-3031070785 (doi:10.1007/978-3-031-07078-5_1)

differentiated competitive strategy

Zhang, Bowen, Wang, Dian ORCID logoORCID: https://orcid.org/0000-0003-1162-4903, Mo, Linlin and Huang, Xiaotong (2022) Brand Recognition, Interdepartmental Conflict, and Performance: An Investigation of Porter's Differentiated Competitive Strategy Implementation in a Large Chinese Automobile Company. Sustainability, 14 (20). pp. 13546-13560. ISSN 2071-1050 (doi:10.3390/su142013546)

digital divide

Yoon, Hyunsun ORCID logoORCID: https://orcid.org/0000-0001-5679-3335, Lee, Guiohk and Lee, Suyun (2019) Digital divide: a case of South Korean older adults. In: United Nations ESCAP Asia-Pacific Information Superhighway Steering Committee and WSIS regional Review Third Session, 27 August 2019, Bangkok, Thailand. (Unpublished)

Dynamic object

Zhang, Yakun ORCID logoORCID: https://orcid.org/0000-0002-5336-7717 (2020) Bring the destination closer to consumers: The impact of using dynamic objects in different types of tourism destination ads. In: Proceedings of the European Marketing Academy EMAC 2020 49th Annual Conference. EMAC 2020 Annual Conference, 61493 . European Marketing Academy (EMAC), Budapest.

edited book

Brooksworth, F, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Bosah, G (2022) Brand, consumer and sustainability perspectives in fashion marketing: Conclusion and research agenda. In: Brooksworth, F, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Bosah, G, (eds.) Fashion Marketing in Emerging Economies: Brand, Consumer and Sustainability Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), I . Palgrave Macmillan - Springer Nature, Cham, pp. 267-278. ISBN 978-3031073250; 978-3031073267; 978-3031073281 (doi:10.1007/978-3-031-07326-7_10)

Brooksworth, F, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Bosah, G (2022) Fashion Marketing in Emerging Economies: an Introduction. In: Brooksworth, F, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Bosah, G, (eds.) Fashion Marketing in Emerging Economies: Brand, Consumer and Sustainability Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), I . Palgrave Macmillan - Springer Nature, Cham, pp. 3-20. ISBN 978-3031073250; 978-3031073267; 978-3031073281 (doi:10.1007/978-3-031-07326-7_1)

education

Koohang, Alex, Nord, Jeretta Horn, Ooi, Keng-Boon, Tan, Gary Wei-Han, Al-Emran, Mostafa, Aw, Eugene Cheng-Xi, Baabdullah, Abdullah Mohammed, Buhalis, Dimitrios, Cham, Tat-Huei, Dennis, Charles, Dutot, Vincent, Dwivedi, Yogesh K., Hughes, Laurie, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Pandey, Neeraj, Phau, Ian, Raman, Ramakrishnan, Sharma, Anshuman, Sigala, Marianna, Ueno, Akiko and Wong, Lai-Wan (2023) Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation. Journal of Computer Information Systems, 63 (3). pp. 735-765. ISSN 0887-4417 (Print), 2380-2057 (Online) (doi:10.1080/08874417.2023.2165197)

effectuation

Xu, Sha, He, Jie, Morrison, Alastair M. ORCID logoORCID: https://orcid.org/0000-0002-0754-1083, De Domenici, Michael and Wang, Yaozhong (2022) Entrepreneurial networks, effectuation and business model innovation of startups: the moderating role of environmental dynamism. Creativity and Innovation Management, 31 (3). pp. 460-478. ISSN 0963-1690 (Print), 1467-8691 (Online) (doi:10.1111/caim.12514)

Effie Awards

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Cho, Ahhyun, Ionita, Ingrid and Plein, Judit (2021) Selected top seven advertising awards. Technical Report. Emmanuel Mogaji, London, UK.

emerging economies

Brooksworth, F, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Bosah, G (2022) Brand, consumer and sustainability perspectives in fashion marketing: Conclusion and research agenda. In: Brooksworth, F, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Bosah, G, (eds.) Fashion Marketing in Emerging Economies: Brand, Consumer and Sustainability Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), I . Palgrave Macmillan - Springer Nature, Cham, pp. 267-278. ISBN 978-3031073250; 978-3031073267; 978-3031073281 (doi:10.1007/978-3-031-07326-7_10)

Brooksworth, F, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Bosah, G (2022) South American, Asian and African perspectives in fashion marketing: Conclusion and research agenda. In: Brooksworth, Frederica, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Bosah, Genevieve, (eds.) Fashion Marketing in Emerging Economies: South American, Asian and African Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 271-285. ISBN 978-3031070778; 978-3031070808; 978-3031070785 (doi:10.1007/978-3-031-07078-5_10)

Brooksworth, F, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Bosah, G (2022) South American, Asian and African perspectives in fashion marketing: Introduction. In: Brooksworth, F, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Bosah, G, (eds.) Fashion Marketing in Emerging Economies: South American, Asian and African Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 3-16. ISBN 978-3031070778; 978-3031070808; 978-3031070785 (doi:10.1007/978-3-031-07078-5_1)

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Restuccia, Mariachiara, Lee, Zoe and Nguyen, Phong (2022) B2B brand positioning in emerging markets: exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands. Industrial Marketing Management, 108 (1). pp. 237-250. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:10.1016/j.indmarman.2022.12.003)

Nguyen, P and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2022) Emerging economies in fashion global value chains: brand positioning and managerial implications. In: Brooksworth, Frederica, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Bosah, Genevieve, (eds.) Fashion Marketing in Emerging Economies: Brand, Consumer and Sustainability Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), I . Springers, Cham, pp. 109-133. ISBN 978-3031073250; 978-3031073267; 978-3031073281 (doi:10.1007/978-3-031-07326-7_5)

Nguyen, P and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2023) A theoretical framework for the influence of green marketing communication on consumer behaviour in emerging economies. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Adeola, Ogechi, Adisa, Isaiah, Hinson, Robert, Mukonza, Chipo and Kirgiz, Ayça Can, (eds.) Green Marketing in Emerging Economies: A Communications Perspective. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE) . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 253-274. ISBN 978-3030825720; 978-3030825713; 978-3030825744 (doi:10.1007/978-3-030-82572-0_11)

emerging economies. developing countries

Brooksworth, F, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Bosah, G (2022) Fashion Marketing in Emerging Economies: an Introduction. In: Brooksworth, F, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Bosah, G, (eds.) Fashion Marketing in Emerging Economies: Brand, Consumer and Sustainability Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), I . Palgrave Macmillan - Springer Nature, Cham, pp. 3-20. ISBN 978-3031073250; 978-3031073267; 978-3031073281 (doi:10.1007/978-3-031-07326-7_1)

emerging economy

Nguyen, P and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2022) #BankFromHome. Using advertisement campaigns to change banking behaviour during the COVID-19 pandemic in an emerging economy. In: Adeola, O, Hinson, E and Sakkthivel, A, (eds.) Marketing Communications and Brand Development in Emerging Markets: Insights for a Changing World. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, pp. 83-108. ISBN 978-3030955809; 978-3030955830; 978-3030955816 (doi:10.1007/978-3-030-95581-6_4)

emerging markets

Nguyen, P and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2022) Brand development through sustainability certifications in emerging markets: adoption of B corporation certification in Vietnam. In: Adeola, Ogechi, Hinson, Robert and Sakkthivel, M, (eds.) Marketing Communications and Brand Development in Emerging Markets: Insights for a Changing World. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, pp. 233-255. ISBN 978-3030955809; 978-3030955830; 978-3030955816 (doi:10.1007/978-3-030-95581-6_10)

employability

Yoon, Hyunsun ORCID logoORCID: https://orcid.org/0000-0001-5679-3335 (2019) Employability and advertising education. In: Teaching & Learning Festival 2019, University of Greenwich, 19 June 2019, Greenwich, London, UK.. (Unpublished)

Yoon, Hyunsun ORCID logoORCID: https://orcid.org/0000-0001-5679-3335 and Šegota, Tina ORCID logoORCID: https://orcid.org/0000-0001-7994-1396 (2022) Using live briefs in marketing education: how to increase student employability by blending sustainability and internationalization. In: Bhattacharyya, J., Balaji, M. S., Jiang, Y., Azer, J. and Hewege, C. R., (eds.) Socially Responsible Consumption and Marketing in Practice. Collection of Case Studies. Business and Management Business and Management (R0) . Springer, Singapore, pp. 349-358. ISBN 978-9811664328 ; 978-9811664335 (doi:10.1007/978-981-16-6433-5_21)

entrepreneurial networks

Xu, Sha, He, Jie, Morrison, Alastair M. ORCID logoORCID: https://orcid.org/0000-0002-0754-1083, De Domenici, Michael and Wang, Yaozhong (2022) Entrepreneurial networks, effectuation and business model innovation of startups: the moderating role of environmental dynamism. Creativity and Innovation Management, 31 (3). pp. 460-478. ISSN 0963-1690 (Print), 1467-8691 (Online) (doi:10.1111/caim.12514)

environmental dynamism

Xu, Sha, He, Jie, Morrison, Alastair M. ORCID logoORCID: https://orcid.org/0000-0002-0754-1083, De Domenici, Michael and Wang, Yaozhong (2022) Entrepreneurial networks, effectuation and business model innovation of startups: the moderating role of environmental dynamism. Creativity and Innovation Management, 31 (3). pp. 460-478. ISSN 0963-1690 (Print), 1467-8691 (Online) (doi:10.1111/caim.12514)

experience

Kawaf, Fatema ORCID logoORCID: https://orcid.org/0000-0002-7089-7816 (2021) Using the method of screencast videography in the classroom. [Teaching Resource] (Unpublished)

experiencescape

Opoku, Emmanuel Kwame, Tham, Aaron, Morrison, Alastair ORCID logoORCID: https://orcid.org/0000-0002-0754-1083 and Wang, Mei-jung Sebrina (2023) An exploratory study of the experiencescape dimensions and customer revisit intentions for specialty urban coffee shops. British Food Journal, 125 (5). pp. 1613-1630. ISSN 0007-070X (doi:10.1108/BFJ-04-2022-0361)

fashion brands

Nguyen, P and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2022) Emerging economies in fashion global value chains: brand positioning and managerial implications. In: Brooksworth, Frederica, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Bosah, Genevieve, (eds.) Fashion Marketing in Emerging Economies: Brand, Consumer and Sustainability Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), I . Springers, Cham, pp. 109-133. ISBN 978-3031073250; 978-3031073267; 978-3031073281 (doi:10.1007/978-3-031-07326-7_5)

fashion marketing

Brooksworth, F, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Bosah, G (2022) Brand, consumer and sustainability perspectives in fashion marketing: Conclusion and research agenda. In: Brooksworth, F, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Bosah, G, (eds.) Fashion Marketing in Emerging Economies: Brand, Consumer and Sustainability Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), I . Palgrave Macmillan - Springer Nature, Cham, pp. 267-278. ISBN 978-3031073250; 978-3031073267; 978-3031073281 (doi:10.1007/978-3-031-07326-7_10)

Brooksworth, F, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Bosah, G (2022) Fashion Marketing in Emerging Economies: an Introduction. In: Brooksworth, F, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Bosah, G, (eds.) Fashion Marketing in Emerging Economies: Brand, Consumer and Sustainability Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), I . Palgrave Macmillan - Springer Nature, Cham, pp. 3-20. ISBN 978-3031073250; 978-3031073267; 978-3031073281 (doi:10.1007/978-3-031-07326-7_1)

Brooksworth, F, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Bosah, G (2022) South American, Asian and African perspectives in fashion marketing: Conclusion and research agenda. In: Brooksworth, Frederica, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Bosah, Genevieve, (eds.) Fashion Marketing in Emerging Economies: South American, Asian and African Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 271-285. ISBN 978-3031070778; 978-3031070808; 978-3031070785 (doi:10.1007/978-3-031-07078-5_10)

Brooksworth, F, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Bosah, G (2022) South American, Asian and African perspectives in fashion marketing: Introduction. In: Brooksworth, F, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Bosah, G, (eds.) Fashion Marketing in Emerging Economies: South American, Asian and African Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 3-16. ISBN 978-3031070778; 978-3031070808; 978-3031070785 (doi:10.1007/978-3-031-07078-5_1)

Nguyen, P and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2022) Emerging economies in fashion global value chains: brand positioning and managerial implications. In: Brooksworth, Frederica, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Bosah, Genevieve, (eds.) Fashion Marketing in Emerging Economies: Brand, Consumer and Sustainability Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), I . Springers, Cham, pp. 109-133. ISBN 978-3031073250; 978-3031073267; 978-3031073281 (doi:10.1007/978-3-031-07326-7_5)

financial services

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2022) Exploiting the bank of the free: lessons from Kuda’s loss. Tech Cabal, Lagos, Nigeria.

Green marketing

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Adeola, O, Adisa, I, Hinson, R, Mukonza, C and Kırgız, A (2023) Branding and communicating green marketing practice in emerging markets: an Introduction. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Adeola, O, Adisa, I, Hinson, R, Mukonza, C and Kırgız, A, (eds.) Green Marketing in Emerging Economies: A Communications Perspective. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE) . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 1-16. ISBN 978-3030825720; 978-3030825713; 978-3030825744 (doi:10.1007/978-3-030-82572-0_1)

Nguyen, P and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2023) A theoretical framework for the influence of green marketing communication on consumer behaviour in emerging economies. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Adeola, Ogechi, Adisa, Isaiah, Hinson, Robert, Mukonza, Chipo and Kirgiz, Ayça Can, (eds.) Green Marketing in Emerging Economies: A Communications Perspective. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE) . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 253-274. ISBN 978-3030825720; 978-3030825713; 978-3030825744 (doi:10.1007/978-3-030-82572-0_11)

healthcare

Koohang, Alex, Nord, Jeretta Horn, Ooi, Keng-Boon, Tan, Gary Wei-Han, Al-Emran, Mostafa, Aw, Eugene Cheng-Xi, Baabdullah, Abdullah Mohammed, Buhalis, Dimitrios, Cham, Tat-Huei, Dennis, Charles, Dutot, Vincent, Dwivedi, Yogesh K., Hughes, Laurie, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Pandey, Neeraj, Phau, Ian, Raman, Ramakrishnan, Sharma, Anshuman, Sigala, Marianna, Ueno, Akiko and Wong, Lai-Wan (2023) Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation. Journal of Computer Information Systems, 63 (3). pp. 735-765. ISSN 0887-4417 (Print), 2380-2057 (Online) (doi:10.1080/08874417.2023.2165197)

Higher Education

Yoon, Hyunsun ORCID logoORCID: https://orcid.org/0000-0001-5679-3335 and Šegota, Tina ORCID logoORCID: https://orcid.org/0000-0001-7994-1396 (2022) Using live briefs in marketing education: how to increase student employability by blending sustainability and internationalization. In: Bhattacharyya, J., Balaji, M. S., Jiang, Y., Azer, J. and Hewege, C. R., (eds.) Socially Responsible Consumption and Marketing in Practice. Collection of Case Studies. Business and Management Business and Management (R0) . Springer, Singapore, pp. 349-358. ISBN 978-9811664328 ; 978-9811664335 (doi:10.1007/978-981-16-6433-5_21)

hospitality

Koohang, Alex, Nord, Jeretta Horn, Ooi, Keng-Boon, Tan, Gary Wei-Han, Al-Emran, Mostafa, Aw, Eugene Cheng-Xi, Baabdullah, Abdullah Mohammed, Buhalis, Dimitrios, Cham, Tat-Huei, Dennis, Charles, Dutot, Vincent, Dwivedi, Yogesh K., Hughes, Laurie, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Pandey, Neeraj, Phau, Ian, Raman, Ramakrishnan, Sharma, Anshuman, Sigala, Marianna, Ueno, Akiko and Wong, Lai-Wan (2023) Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation. Journal of Computer Information Systems, 63 (3). pp. 735-765. ISSN 0887-4417 (Print), 2380-2057 (Online) (doi:10.1080/08874417.2023.2165197)

hospitality industry

Gebbels, Maria ORCID logoORCID: https://orcid.org/0000-0001-9623-2655 (2023) M is for Menopause. Institute of Hospitality, 4 (1). pp. 24-25. ISSN 2755-7774

human resource

Koohang, Alex, Nord, Jeretta Horn, Ooi, Keng-Boon, Tan, Gary Wei-Han, Al-Emran, Mostafa, Aw, Eugene Cheng-Xi, Baabdullah, Abdullah Mohammed, Buhalis, Dimitrios, Cham, Tat-Huei, Dennis, Charles, Dutot, Vincent, Dwivedi, Yogesh K., Hughes, Laurie, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Pandey, Neeraj, Phau, Ian, Raman, Ramakrishnan, Sharma, Anshuman, Sigala, Marianna, Ueno, Akiko and Wong, Lai-Wan (2023) Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation. Journal of Computer Information Systems, 63 (3). pp. 735-765. ISSN 0887-4417 (Print), 2380-2057 (Online) (doi:10.1080/08874417.2023.2165197)

Introduction

Brooksworth, F, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Bosah, G (2022) Fashion Marketing in Emerging Economies: an Introduction. In: Brooksworth, F, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Bosah, G, (eds.) Fashion Marketing in Emerging Economies: Brand, Consumer and Sustainability Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), I . Palgrave Macmillan - Springer Nature, Cham, pp. 3-20. ISBN 978-3031073250; 978-3031073267; 978-3031073281 (doi:10.1007/978-3-031-07326-7_1)

IPA

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Cho, Ahhyun, Ionita, Ingrid and Plein, Judit (2021) Selected top seven advertising awards. Technical Report. Emmanuel Mogaji, London, UK.

Italy

Wassler, Philipp, Del Chiappa, Giacomo, Nguyen, Hai ORCID logoORCID: https://orcid.org/0000-0003-1826-4904, Fedeli, Giancarlo and Williams, Nigel L. (2022) Increasing vaccination intention in pandemic times: a social marketing perspective. Italian Journal of Marketing, 2022. pp. 37-58. ISSN 2662-3323 (Print), 2662-3331 (Online) (doi:10.1007/s43039-022-00049-w)

joint committees

Moore, Sian, Cai, Minjie ORCID logoORCID: https://orcid.org/0000-0003-1739-0474, Ball, Chris ORCID logoORCID: https://orcid.org/0000-0001-7743-4577 and Flynn, Matt (2023) Health and safety reps in COVID-19: representation unleashed? International Journal of Environmental Research and Public Health, 20 (8):5551. pp. 1-18. ISSN 1661-7827 (Print), 1660-4601 (Online) (doi:10.3390/ijerph20085551)

Kuda

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2022) Exploiting the bank of the free: lessons from Kuda’s loss. Tech Cabal, Lagos, Nigeria.

Lions

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Cho, Ahhyun, Ionita, Ingrid and Plein, Judit (2021) Selected top seven advertising awards. Technical Report. Emmanuel Mogaji, London, UK.

lockdown

Kawaf, Fatema ORCID logoORCID: https://orcid.org/0000-0002-7089-7816, Barsha, Rezwana and Zhu, Zhen ORCID logoORCID: https://orcid.org/0000-0003-0258-1454 (2021) The light at the end of the COVID-19 tunnel is revenge? Evidence from retailing in China. In: COLLOQUIUM ON EUROPEAN RESEARCH IN RETAILING. Book of Proceedings: Abstracts and articles presented at the sixth CERR. Sophia Antipolis, France. 15-17 July 2021. Shopper/consumer behaviour and marketing . SKEMA Bussiness school, Lille, France, pp. 99-109. ISBN 9782493066008

longitudinal studies

Sadd, Debbie ORCID logoORCID: https://orcid.org/0000-0001-5071-8756 and Nguyen, Hai ORCID logoORCID: https://orcid.org/0000-0003-1826-4904 (2022) Long term impacts of a mega event: case study Weymouth (London 2012). International Journal of Tourism Research, 25 (2). pp. 221-225. ISSN 1099-2340 (Print), 1522-1970 (Online) (doi:10.1002/jtr.2562)

management

Koohang, Alex, Nord, Jeretta Horn, Ooi, Keng-Boon, Tan, Gary Wei-Han, Al-Emran, Mostafa, Aw, Eugene Cheng-Xi, Baabdullah, Abdullah Mohammed, Buhalis, Dimitrios, Cham, Tat-Huei, Dennis, Charles, Dutot, Vincent, Dwivedi, Yogesh K., Hughes, Laurie, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Pandey, Neeraj, Phau, Ian, Raman, Ramakrishnan, Sharma, Anshuman, Sigala, Marianna, Ueno, Akiko and Wong, Lai-Wan (2023) Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation. Journal of Computer Information Systems, 63 (3). pp. 735-765. ISSN 0887-4417 (Print), 2380-2057 (Online) (doi:10.1080/08874417.2023.2165197)

manufacturing

Koohang, Alex, Nord, Jeretta Horn, Ooi, Keng-Boon, Tan, Gary Wei-Han, Al-Emran, Mostafa, Aw, Eugene Cheng-Xi, Baabdullah, Abdullah Mohammed, Buhalis, Dimitrios, Cham, Tat-Huei, Dennis, Charles, Dutot, Vincent, Dwivedi, Yogesh K., Hughes, Laurie, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Pandey, Neeraj, Phau, Ian, Raman, Ramakrishnan, Sharma, Anshuman, Sigala, Marianna, Ueno, Akiko and Wong, Lai-Wan (2023) Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation. Journal of Computer Information Systems, 63 (3). pp. 735-765. ISSN 0887-4417 (Print), 2380-2057 (Online) (doi:10.1080/08874417.2023.2165197)

marketing

Koohang, Alex, Nord, Jeretta Horn, Ooi, Keng-Boon, Tan, Gary Wei-Han, Al-Emran, Mostafa, Aw, Eugene Cheng-Xi, Baabdullah, Abdullah Mohammed, Buhalis, Dimitrios, Cham, Tat-Huei, Dennis, Charles, Dutot, Vincent, Dwivedi, Yogesh K., Hughes, Laurie, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Pandey, Neeraj, Phau, Ian, Raman, Ramakrishnan, Sharma, Anshuman, Sigala, Marianna, Ueno, Akiko and Wong, Lai-Wan (2023) Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation. Journal of Computer Information Systems, 63 (3). pp. 735-765. ISSN 0887-4417 (Print), 2380-2057 (Online) (doi:10.1080/08874417.2023.2165197)

Yoon, Hyunsun ORCID logoORCID: https://orcid.org/0000-0001-5679-3335 and Šegota, Tina ORCID logoORCID: https://orcid.org/0000-0001-7994-1396 (2022) Using live briefs in marketing education: how to increase student employability by blending sustainability and internationalization. In: Bhattacharyya, J., Balaji, M. S., Jiang, Y., Azer, J. and Hewege, C. R., (eds.) Socially Responsible Consumption and Marketing in Practice. Collection of Case Studies. Business and Management Business and Management (R0) . Springer, Singapore, pp. 349-358. ISBN 978-9811664328 ; 978-9811664335 (doi:10.1007/978-981-16-6433-5_21)

marketing communication

Nguyen, P and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2023) A theoretical framework for the influence of green marketing communication on consumer behaviour in emerging economies. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Adeola, Ogechi, Adisa, Isaiah, Hinson, Robert, Mukonza, Chipo and Kirgiz, Ayça Can, (eds.) Green Marketing in Emerging Economies: A Communications Perspective. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE) . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 253-274. ISBN 978-3030825720; 978-3030825713; 978-3030825744 (doi:10.1007/978-3-030-82572-0_11)

Media Buying

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2023) A conceptual framework for Media Planning on the Metaverse: A Theoretical Primer for Advertising Research and Practice. In: Academy of Marketing Science World Conference, 11/07/2023, University of Kent, Canterbury. (In Press)

Media Planning

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2023) A conceptual framework for Media Planning on the Metaverse: A Theoretical Primer for Advertising Research and Practice. In: Academy of Marketing Science World Conference, 11/07/2023, University of Kent, Canterbury. (In Press)

mega events

Sadd, Debbie ORCID logoORCID: https://orcid.org/0000-0001-5071-8756 and Nguyen, Hai ORCID logoORCID: https://orcid.org/0000-0003-1826-4904 (2022) Long term impacts of a mega event: case study Weymouth (London 2012). International Journal of Tourism Research, 25 (2). pp. 221-225. ISSN 1099-2340 (Print), 1522-1970 (Online) (doi:10.1002/jtr.2562)

menopause

Gebbels, Maria ORCID logoORCID: https://orcid.org/0000-0001-9623-2655 (2023) M is for Menopause. Institute of Hospitality, 4 (1). pp. 24-25. ISSN 2755-7774

metaverse

Koohang, Alex, Nord, Jeretta Horn, Ooi, Keng-Boon, Tan, Gary Wei-Han, Al-Emran, Mostafa, Aw, Eugene Cheng-Xi, Baabdullah, Abdullah Mohammed, Buhalis, Dimitrios, Cham, Tat-Huei, Dennis, Charles, Dutot, Vincent, Dwivedi, Yogesh K., Hughes, Laurie, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Pandey, Neeraj, Phau, Ian, Raman, Ramakrishnan, Sharma, Anshuman, Sigala, Marianna, Ueno, Akiko and Wong, Lai-Wan (2023) Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation. Journal of Computer Information Systems, 63 (3). pp. 735-765. ISSN 0887-4417 (Print), 2380-2057 (Online) (doi:10.1080/08874417.2023.2165197)

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2023) A conceptual framework for Media Planning on the Metaverse: A Theoretical Primer for Advertising Research and Practice. In: Academy of Marketing Science World Conference, 11/07/2023, University of Kent, Canterbury. (In Press)

minority ethnic older adults

Yoon, Hyunsun ORCID logoORCID: https://orcid.org/0000-0001-5679-3335, Ylanne, Virpi and Olsen, Dennis (2022) Minority ethnic older adults’ narratives about COVID-19 public health campaigns. In: ENAS & NANAS Joint Conference: Narratives and Counter Narratives of Aging and Old Age: Reflexivity in Aging Studies, 29th September - 1st October 2022, Bucharest, Romania.

monarchy

Vlachos, Peter ORCID logoORCID: https://orcid.org/0000-0002-4870-9006 (2023) ‘No, monarchy does not save us from fascism’. Metro (newspaper). p. 10. ISSN 1469-6215 (doi:https://metro.co.uk/2023/03/27/metro-letters-march-28-no-monarchy-does-not-save-us-from-fascism-18510842/)

multicultural HE

Yoon, Hyunsun ORCID logoORCID: https://orcid.org/0000-0001-5679-3335 (2019) Advertising education in multicultural UK Higher Education. In: CreAD: UK-China Partnership on Creative Advertising, AHRC UKRI Funded project., 5-7 August 2019, Leicester, UK. (Unpublished)

narratives

Yoon, Hyunsun ORCID logoORCID: https://orcid.org/0000-0001-5679-3335, Ylanne, Virpi and Olsen, Dennis (2022) Minority ethnic older adults’ narratives about COVID-19 public health campaigns. In: ENAS & NANAS Joint Conference: Narratives and Counter Narratives of Aging and Old Age: Reflexivity in Aging Studies, 29th September - 1st October 2022, Bucharest, Romania.

Nigeria

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2022) Exploiting the bank of the free: lessons from Kuda’s loss. Tech Cabal, Lagos, Nigeria.

occupational health and safety

Moore, Sian, Cai, Minjie ORCID logoORCID: https://orcid.org/0000-0003-1739-0474, Ball, Chris ORCID logoORCID: https://orcid.org/0000-0001-7743-4577 and Flynn, Matt (2023) Health and safety reps in COVID-19: representation unleashed? International Journal of Environmental Research and Public Health, 20 (8):5551. pp. 1-18. ISSN 1661-7827 (Print), 1660-4601 (Online) (doi:10.3390/ijerph20085551)

older adults

Yoon, Hyunsun ORCID logoORCID: https://orcid.org/0000-0001-5679-3335, Lee, Guiohk and Lee, Suyun (2019) Digital divide: a case of South Korean older adults. In: United Nations ESCAP Asia-Pacific Information Superhighway Steering Committee and WSIS regional Review Third Session, 27 August 2019, Bangkok, Thailand. (Unpublished)

Olympics

Sadd, Debbie ORCID logoORCID: https://orcid.org/0000-0001-5071-8756 and Nguyen, Hai ORCID logoORCID: https://orcid.org/0000-0003-1826-4904 (2022) Long term impacts of a mega event: case study Weymouth (London 2012). International Journal of Tourism Research, 25 (2). pp. 221-225. ISSN 1099-2340 (Print), 1522-1970 (Online) (doi:10.1002/jtr.2562)

One Show

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Cho, Ahhyun, Ionita, Ingrid and Plein, Judit (2021) Selected top seven advertising awards. Technical Report. Emmanuel Mogaji, London, UK.

online shopping behaviour

Kawaf, Fatema ORCID logoORCID: https://orcid.org/0000-0002-7089-7816 (2021) Using the method of screencast videography in the classroom. [Teaching Resource] (Unpublished)

operations management

Koohang, Alex, Nord, Jeretta Horn, Ooi, Keng-Boon, Tan, Gary Wei-Han, Al-Emran, Mostafa, Aw, Eugene Cheng-Xi, Baabdullah, Abdullah Mohammed, Buhalis, Dimitrios, Cham, Tat-Huei, Dennis, Charles, Dutot, Vincent, Dwivedi, Yogesh K., Hughes, Laurie, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Pandey, Neeraj, Phau, Ian, Raman, Ramakrishnan, Sharma, Anshuman, Sigala, Marianna, Ueno, Akiko and Wong, Lai-Wan (2023) Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation. Journal of Computer Information Systems, 63 (3). pp. 735-765. ISSN 0887-4417 (Print), 2380-2057 (Online) (doi:10.1080/08874417.2023.2165197)

PALS model

Zhang, Bowen, Wang, Dian ORCID logoORCID: https://orcid.org/0000-0003-1162-4903, Mo, Linlin and Huang, Xiaotong (2022) Brand Recognition, Interdepartmental Conflict, and Performance: An Investigation of Porter's Differentiated Competitive Strategy Implementation in a Large Chinese Automobile Company. Sustainability, 14 (20). pp. 13546-13560. ISSN 2071-1050 (doi:10.3390/su142013546)

pandemic

Kawaf, Fatema ORCID logoORCID: https://orcid.org/0000-0002-7089-7816, Barsha, Rezwana and Zhu, Zhen ORCID logoORCID: https://orcid.org/0000-0003-0258-1454 (2021) The light at the end of the COVID-19 tunnel is revenge? Evidence from retailing in China. In: COLLOQUIUM ON EUROPEAN RESEARCH IN RETAILING. Book of Proceedings: Abstracts and articles presented at the sixth CERR. Sophia Antipolis, France. 15-17 July 2021. Shopper/consumer behaviour and marketing . SKEMA Bussiness school, Lille, France, pp. 99-109. ISBN 9782493066008

place branding

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2021) Africa is not a country: rebranding and repositioning Africa as a continent. In: Appau, Samuelson, (ed.) Marketing Brands in Africa: Perspectives on the Evolution of Branding in an Emerging Market. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE) . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 237-259. ISBN 978-3030772031; 978-3030772062; 978-3030772048 (doi:10.1007/978-3-030-77204-8_11)

policy

Gebbels, Maria ORCID logoORCID: https://orcid.org/0000-0001-9623-2655 (2023) M is for Menopause. Institute of Hospitality, 4 (1). pp. 24-25. ISSN 2755-7774

politics

Vlachos, Peter ORCID logoORCID: https://orcid.org/0000-0002-4870-9006 (2023) ‘No, monarchy does not save us from fascism’. Metro (newspaper). p. 10. ISSN 1469-6215 (doi:https://metro.co.uk/2023/03/27/metro-letters-march-28-no-monarchy-does-not-save-us-from-fascism-18510842/)

positioning

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Restuccia, Mariachiara, Lee, Zoe and Nguyen, Phong (2022) B2B brand positioning in emerging markets: exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands. Industrial Marketing Management, 108 (1). pp. 237-250. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:10.1016/j.indmarman.2022.12.003)

psychological distance

Zhang, Yakun ORCID logoORCID: https://orcid.org/0000-0002-5336-7717 (2020) Bring the destination closer to consumers: The impact of using dynamic objects in different types of tourism destination ads. In: Proceedings of the European Marketing Academy EMAC 2020 49th Annual Conference. EMAC 2020 Annual Conference, 61493 . European Marketing Academy (EMAC), Budapest.

qualitative research

Kawaf, Fatema ORCID logoORCID: https://orcid.org/0000-0002-7089-7816 (2021) Using the method of screencast videography in the classroom. [Teaching Resource] (Unpublished)

rebranding

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2021) Africa is not a country: rebranding and repositioning Africa as a continent. In: Appau, Samuelson, (ed.) Marketing Brands in Africa: Perspectives on the Evolution of Branding in an Emerging Market. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE) . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 237-259. ISBN 978-3030772031; 978-3030772062; 978-3030772048 (doi:10.1007/978-3-030-77204-8_11)

republicanism

Vlachos, Peter ORCID logoORCID: https://orcid.org/0000-0002-4870-9006 (2023) ‘No, monarchy does not save us from fascism’. Metro (newspaper). p. 10. ISSN 1469-6215 (doi:https://metro.co.uk/2023/03/27/metro-letters-march-28-no-monarchy-does-not-save-us-from-fascism-18510842/)

research agenda

Brooksworth, F, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Bosah, G (2022) South American, Asian and African perspectives in fashion marketing: Conclusion and research agenda. In: Brooksworth, Frederica, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Bosah, Genevieve, (eds.) Fashion Marketing in Emerging Economies: South American, Asian and African Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 271-285. ISBN 978-3031070778; 978-3031070808; 978-3031070785 (doi:10.1007/978-3-031-07078-5_10)

research method

Kawaf, Fatema ORCID logoORCID: https://orcid.org/0000-0002-7089-7816 (2021) Using the method of screencast videography in the classroom. [Teaching Resource] (Unpublished)

retailing

Kawaf, Fatema ORCID logoORCID: https://orcid.org/0000-0002-7089-7816, Barsha, Rezwana and Zhu, Zhen ORCID logoORCID: https://orcid.org/0000-0003-0258-1454 (2021) The light at the end of the COVID-19 tunnel is revenge? Evidence from retailing in China. In: COLLOQUIUM ON EUROPEAN RESEARCH IN RETAILING. Book of Proceedings: Abstracts and articles presented at the sixth CERR. Sophia Antipolis, France. 15-17 July 2021. Shopper/consumer behaviour and marketing . SKEMA Bussiness school, Lille, France, pp. 99-109. ISBN 9782493066008

revenge buying

Kawaf, Fatema ORCID logoORCID: https://orcid.org/0000-0002-7089-7816, Barsha, Rezwana and Zhu, Zhen ORCID logoORCID: https://orcid.org/0000-0003-0258-1454 (2021) The light at the end of the COVID-19 tunnel is revenge? Evidence from retailing in China. In: COLLOQUIUM ON EUROPEAN RESEARCH IN RETAILING. Book of Proceedings: Abstracts and articles presented at the sixth CERR. Sophia Antipolis, France. 15-17 July 2021. Shopper/consumer behaviour and marketing . SKEMA Bussiness school, Lille, France, pp. 99-109. ISBN 9782493066008

revisit intentions

Opoku, Emmanuel Kwame, Tham, Aaron, Morrison, Alastair ORCID logoORCID: https://orcid.org/0000-0002-0754-1083 and Wang, Mei-jung Sebrina (2023) An exploratory study of the experiencescape dimensions and customer revisit intentions for specialty urban coffee shops. British Food Journal, 125 (5). pp. 1613-1630. ISSN 0007-070X (doi:10.1108/BFJ-04-2022-0361)

service brands

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Restuccia, Mariachiara, Lee, Zoe and Nguyen, Phong (2022) B2B brand positioning in emerging markets: exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands. Industrial Marketing Management, 108 (1). pp. 237-250. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:10.1016/j.indmarman.2022.12.003)

shopping behaviour

Kawaf, Fatema ORCID logoORCID: https://orcid.org/0000-0002-7089-7816, Barsha, Rezwana and Zhu, Zhen ORCID logoORCID: https://orcid.org/0000-0003-0258-1454 (2021) The light at the end of the COVID-19 tunnel is revenge? Evidence from retailing in China. In: COLLOQUIUM ON EUROPEAN RESEARCH IN RETAILING. Book of Proceedings: Abstracts and articles presented at the sixth CERR. Sophia Antipolis, France. 15-17 July 2021. Shopper/consumer behaviour and marketing . SKEMA Bussiness school, Lille, France, pp. 99-109. ISBN 9782493066008

smartphone

Yoon, Hyunsun ORCID logoORCID: https://orcid.org/0000-0001-5679-3335, Lee, Guiohk and Lee, Suyun (2019) Digital divide: a case of South Korean older adults. In: United Nations ESCAP Asia-Pacific Information Superhighway Steering Committee and WSIS regional Review Third Session, 27 August 2019, Bangkok, Thailand. (Unpublished)

social marketing

Wassler, Philipp, Del Chiappa, Giacomo, Nguyen, Hai ORCID logoORCID: https://orcid.org/0000-0003-1826-4904, Fedeli, Giancarlo and Williams, Nigel L. (2022) Increasing vaccination intention in pandemic times: a social marketing perspective. Italian Journal of Marketing, 2022. pp. 37-58. ISSN 2662-3323 (Print), 2662-3331 (Online) (doi:10.1007/s43039-022-00049-w)

South American

Brooksworth, F, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Bosah, G (2022) South American, Asian and African perspectives in fashion marketing: Conclusion and research agenda. In: Brooksworth, Frederica, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Bosah, Genevieve, (eds.) Fashion Marketing in Emerging Economies: South American, Asian and African Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 271-285. ISBN 978-3031070778; 978-3031070808; 978-3031070785 (doi:10.1007/978-3-031-07078-5_10)

South Korea

Yoon, Hyunsun ORCID logoORCID: https://orcid.org/0000-0001-5679-3335, Lee, Guiohk and Lee, Suyun (2019) Digital divide: a case of South Korean older adults. In: United Nations ESCAP Asia-Pacific Information Superhighway Steering Committee and WSIS regional Review Third Session, 27 August 2019, Bangkok, Thailand. (Unpublished)

start-ups

Xu, Sha, He, Jie, Morrison, Alastair M. ORCID logoORCID: https://orcid.org/0000-0002-0754-1083, De Domenici, Michael and Wang, Yaozhong (2022) Entrepreneurial networks, effectuation and business model innovation of startups: the moderating role of environmental dynamism. Creativity and Innovation Management, 31 (3). pp. 460-478. ISSN 0963-1690 (Print), 1467-8691 (Online) (doi:10.1111/caim.12514)

state-owned company

Zhang, Bowen, Wang, Dian ORCID logoORCID: https://orcid.org/0000-0003-1162-4903, Mo, Linlin and Huang, Xiaotong (2022) Brand Recognition, Interdepartmental Conflict, and Performance: An Investigation of Porter's Differentiated Competitive Strategy Implementation in a Large Chinese Automobile Company. Sustainability, 14 (20). pp. 13546-13560. ISSN 2071-1050 (doi:10.3390/su142013546)

students

Yoon, Hyunsun ORCID logoORCID: https://orcid.org/0000-0001-5679-3335 and Šegota, Tina ORCID logoORCID: https://orcid.org/0000-0001-7994-1396 (2022) Using live briefs in marketing education: how to increase student employability by blending sustainability and internationalization. In: Bhattacharyya, J., Balaji, M. S., Jiang, Y., Azer, J. and Hewege, C. R., (eds.) Socially Responsible Consumption and Marketing in Practice. Collection of Case Studies. Business and Management Business and Management (R0) . Springer, Singapore, pp. 349-358. ISBN 978-9811664328 ; 978-9811664335 (doi:10.1007/978-981-16-6433-5_21)

sustainability

Nguyen, P and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2022) Brand development through sustainability certifications in emerging markets: adoption of B corporation certification in Vietnam. In: Adeola, Ogechi, Hinson, Robert and Sakkthivel, M, (eds.) Marketing Communications and Brand Development in Emerging Markets: Insights for a Changing World. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, pp. 233-255. ISBN 978-3030955809; 978-3030955830; 978-3030955816 (doi:10.1007/978-3-030-95581-6_10)

Yoon, Hyunsun ORCID logoORCID: https://orcid.org/0000-0001-5679-3335 and Šegota, Tina ORCID logoORCID: https://orcid.org/0000-0001-7994-1396 (2022) Using live briefs in marketing education: how to increase student employability by blending sustainability and internationalization. In: Bhattacharyya, J., Balaji, M. S., Jiang, Y., Azer, J. and Hewege, C. R., (eds.) Socially Responsible Consumption and Marketing in Practice. Collection of Case Studies. Business and Management Business and Management (R0) . Springer, Singapore, pp. 349-358. ISBN 978-9811664328 ; 978-9811664335 (doi:10.1007/978-981-16-6433-5_21)

Taiwan

Opoku, Emmanuel Kwame, Tham, Aaron, Morrison, Alastair ORCID logoORCID: https://orcid.org/0000-0002-0754-1083 and Wang, Mei-jung Sebrina (2023) An exploratory study of the experiencescape dimensions and customer revisit intentions for specialty urban coffee shops. British Food Journal, 125 (5). pp. 1613-1630. ISSN 0007-070X (doi:10.1108/BFJ-04-2022-0361)

The Clio Awards

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Cho, Ahhyun, Ionita, Ingrid and Plein, Judit (2021) Selected top seven advertising awards. Technical Report. Emmanuel Mogaji, London, UK.

The Loeries

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Cho, Ahhyun, Ionita, Ingrid and Plein, Judit (2021) Selected top seven advertising awards. Technical Report. Emmanuel Mogaji, London, UK.

the retailing industry

Koohang, Alex, Nord, Jeretta Horn, Ooi, Keng-Boon, Tan, Gary Wei-Han, Al-Emran, Mostafa, Aw, Eugene Cheng-Xi, Baabdullah, Abdullah Mohammed, Buhalis, Dimitrios, Cham, Tat-Huei, Dennis, Charles, Dutot, Vincent, Dwivedi, Yogesh K., Hughes, Laurie, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Pandey, Neeraj, Phau, Ian, Raman, Ramakrishnan, Sharma, Anshuman, Sigala, Marianna, Ueno, Akiko and Wong, Lai-Wan (2023) Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation. Journal of Computer Information Systems, 63 (3). pp. 735-765. ISSN 0887-4417 (Print), 2380-2057 (Online) (doi:10.1080/08874417.2023.2165197)

theoretical framework

Nguyen, P and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2023) A theoretical framework for the influence of green marketing communication on consumer behaviour in emerging economies. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Adeola, Ogechi, Adisa, Isaiah, Hinson, Robert, Mukonza, Chipo and Kirgiz, Ayça Can, (eds.) Green Marketing in Emerging Economies: A Communications Perspective. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE) . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 253-274. ISBN 978-3030825720; 978-3030825713; 978-3030825744 (doi:10.1007/978-3-030-82572-0_11)

tourism

Koohang, Alex, Nord, Jeretta Horn, Ooi, Keng-Boon, Tan, Gary Wei-Han, Al-Emran, Mostafa, Aw, Eugene Cheng-Xi, Baabdullah, Abdullah Mohammed, Buhalis, Dimitrios, Cham, Tat-Huei, Dennis, Charles, Dutot, Vincent, Dwivedi, Yogesh K., Hughes, Laurie, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Pandey, Neeraj, Phau, Ian, Raman, Ramakrishnan, Sharma, Anshuman, Sigala, Marianna, Ueno, Akiko and Wong, Lai-Wan (2023) Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation. Journal of Computer Information Systems, 63 (3). pp. 735-765. ISSN 0887-4417 (Print), 2380-2057 (Online) (doi:10.1080/08874417.2023.2165197)

tourism advertising

Zhang, Yakun ORCID logoORCID: https://orcid.org/0000-0002-5336-7717 (2020) Bring the destination closer to consumers: The impact of using dynamic objects in different types of tourism destination ads. In: Proceedings of the European Marketing Academy EMAC 2020 49th Annual Conference. EMAC 2020 Annual Conference, 61493 . European Marketing Academy (EMAC), Budapest.

trade unions

Moore, Sian, Cai, Minjie ORCID logoORCID: https://orcid.org/0000-0003-1739-0474, Ball, Chris ORCID logoORCID: https://orcid.org/0000-0001-7743-4577 and Flynn, Matt (2023) Health and safety reps in COVID-19: representation unleashed? International Journal of Environmental Research and Public Health, 20 (8):5551. pp. 1-18. ISSN 1661-7827 (Print), 1660-4601 (Online) (doi:10.3390/ijerph20085551)

travel craving

Wassler, Philipp, Del Chiappa, Giacomo, Nguyen, Hai ORCID logoORCID: https://orcid.org/0000-0003-1826-4904, Fedeli, Giancarlo and Williams, Nigel L. (2022) Increasing vaccination intention in pandemic times: a social marketing perspective. Italian Journal of Marketing, 2022. pp. 37-58. ISSN 2662-3323 (Print), 2662-3331 (Online) (doi:10.1007/s43039-022-00049-w)

UK

Yoon, Hyunsun ORCID logoORCID: https://orcid.org/0000-0001-5679-3335, Ylanne, Virpi and Olsen, Dennis (2022) Minority ethnic older adults’ narratives about COVID-19 public health campaigns. In: ENAS & NANAS Joint Conference: Narratives and Counter Narratives of Aging and Old Age: Reflexivity in Aging Studies, 29th September - 1st October 2022, Bucharest, Romania.

UK HE

Yoon, Hyunsun ORCID logoORCID: https://orcid.org/0000-0001-5679-3335 (2019) Advertising education in multicultural UK Higher Education. In: CreAD: UK-China Partnership on Creative Advertising, AHRC UKRI Funded project., 5-7 August 2019, Leicester, UK. (Unpublished)

UK Higher Education

Yoon, Hyunsun ORCID logoORCID: https://orcid.org/0000-0001-5679-3335 (2019) Employability and advertising education. In: Teaching & Learning Festival 2019, University of Greenwich, 19 June 2019, Greenwich, London, UK.. (Unpublished)

urban tourism

Opoku, Emmanuel Kwame, Tham, Aaron, Morrison, Alastair ORCID logoORCID: https://orcid.org/0000-0002-0754-1083 and Wang, Mei-jung Sebrina (2023) An exploratory study of the experiencescape dimensions and customer revisit intentions for specialty urban coffee shops. British Food Journal, 125 (5). pp. 1613-1630. ISSN 0007-070X (doi:10.1108/BFJ-04-2022-0361)

User experience

Kawaf, Fatema ORCID logoORCID: https://orcid.org/0000-0002-7089-7816 (2021) Using the method of screencast videography in the classroom. [Teaching Resource] (Unpublished)

UX

Kawaf, Fatema ORCID logoORCID: https://orcid.org/0000-0002-7089-7816 (2021) Using the method of screencast videography in the classroom. [Teaching Resource] (Unpublished)

vaccination intention

Wassler, Philipp, Del Chiappa, Giacomo, Nguyen, Hai ORCID logoORCID: https://orcid.org/0000-0003-1826-4904, Fedeli, Giancarlo and Williams, Nigel L. (2022) Increasing vaccination intention in pandemic times: a social marketing perspective. Italian Journal of Marketing, 2022. pp. 37-58. ISSN 2662-3323 (Print), 2662-3331 (Online) (doi:10.1007/s43039-022-00049-w)

vaccine marketing

Wassler, Philipp, Del Chiappa, Giacomo, Nguyen, Hai ORCID logoORCID: https://orcid.org/0000-0003-1826-4904, Fedeli, Giancarlo and Williams, Nigel L. (2022) Increasing vaccination intention in pandemic times: a social marketing perspective. Italian Journal of Marketing, 2022. pp. 37-58. ISSN 2662-3323 (Print), 2662-3331 (Online) (doi:10.1007/s43039-022-00049-w)

value chain

Nguyen, P and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2022) Emerging economies in fashion global value chains: brand positioning and managerial implications. In: Brooksworth, Frederica, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Bosah, Genevieve, (eds.) Fashion Marketing in Emerging Economies: Brand, Consumer and Sustainability Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), I . Springers, Cham, pp. 109-133. ISBN 978-3031073250; 978-3031073267; 978-3031073281 (doi:10.1007/978-3-031-07326-7_5)

video

Kawaf, Fatema ORCID logoORCID: https://orcid.org/0000-0002-7089-7816 (2021) Using the method of screencast videography in the classroom. [Teaching Resource] (Unpublished)

video analysis

Kawaf, Fatema ORCID logoORCID: https://orcid.org/0000-0002-7089-7816 (2021) Using the method of screencast videography in the classroom. [Teaching Resource] (Unpublished)

worker representation

Moore, Sian, Cai, Minjie ORCID logoORCID: https://orcid.org/0000-0003-1739-0474, Ball, Chris ORCID logoORCID: https://orcid.org/0000-0001-7743-4577 and Flynn, Matt (2023) Health and safety reps in COVID-19: representation unleashed? International Journal of Environmental Research and Public Health, 20 (8):5551. pp. 1-18. ISSN 1661-7827 (Print), 1660-4601 (Online) (doi:10.3390/ijerph20085551)

workplace

Gebbels, Maria ORCID logoORCID: https://orcid.org/0000-0001-9623-2655 (2023) M is for Menopause. Institute of Hospitality, 4 (1). pp. 24-25. ISSN 2755-7774

This list was generated on Sat Feb 22 16:47:18 2025 UTC.