Items where Faculty / School / Research Centre / Research Groups is "Marketing Research Group (MRG)"
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- University Structure (44)
- Faculty of Business (44)
- Marketing Research Group (MRG) (44)
- Faculty of Business (44)
2023
Conner, Emma and Zhang, Yakun ORCID: 0000-0002-5336-7717
(2023)
The interaction effect of ingredient presentation and message appeal type on affective responses and willingness to buy home coffee: a moderated mediation model from the perspective of SOR theory.
In: EMAC annual conference 2023, 22nd - 23rd May 2023, Odense, Denmark.
(Unpublished)
Gebbels, Maria ORCID: 0000-0001-9623-2655
(2023)
M is for Menopause.
Institute of Hospitality, 4 (1).
pp. 24-25.
ISSN 2755-7774
Koohang, Alex, Nord, Jeretta Horn, Ooi, Keng-Boon, Tan, Gary Wei-Han, Al-Emran, Mostafa, Aw, Eugene Cheng-Xi, Baabdullah, Abdullah Mohammed, Buhalis, Dimitrios, Cham, Tat-Huei, Dennis, Charles, Dutot, Vincent, Dwivedi, Yogesh K., Hughes, Laurie, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Pandey, Neeraj, Phau, Ian, Raman, Ramakrishnan, Sharma, Anshuman, Sigala, Marianna, Ueno, Akiko and Wong, Lai-Wan
(2023)
Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation.
Journal of Computer Information Systems, 63 (3).
pp. 735-765.
ISSN 0887-4417 (Print), 2380-2057 (Online)
(doi:https://doi.org/10.1080/08874417.2023.2165197)
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842
(2023)
Conceptualising Transformative Transport Service Research.
In: Academy of Marketing Conference 2023, 3-6th July 2023, Birmingham.
(In Press)
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842
(2023)
A conceptual framework for Media Planning on the Metaverse: A Theoretical Primer for Advertising Research and Practice.
In: Academy of Marketing Science World Conference, 11/07/2023, University of Kent, Canterbury.
(In Press)
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Adeola, O, Adisa, I, Hinson, R, Mukonza, C and Kırgız, A
(2023)
Branding and communicating green marketing practice in emerging markets: an Introduction.
In: Mogaji, Emmanuel
ORCID: 0000-0003-0544-4842, Adeola, O, Adisa, I, Hinson, R, Mukonza, C and Kırgız, A, (eds.)
Green Marketing in Emerging Economies: A Communications Perspective.
Palgrave Studies of Marketing in Emerging Economies book series (PSMEE)
.
Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 1-16.
ISBN 978-3030825720; 978-3030825713; 978-3030825744
(doi:https://doi.org/10.1007/978-3-030-82572-0_1)
Moore, Sian, Cai, Minjie ORCID: 0000-0003-1739-0474, Ball, Chris
ORCID: 0000-0001-7743-4577 and Flynn, Matt
(2023)
Health and safety reps in COVID-19: representation unleashed?
International Journal of Environmental Research and Public Health, 20 (8):5551.
pp. 1-18.
ISSN 1661-7827 (Print), 1660-4601 (Online)
(doi:https://doi.org/10.3390/ijerph20085551)
Nguyen, P and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842
(2023)
A theoretical framework for the influence of green marketing communication on consumer behaviour in emerging economies.
In: Mogaji, Emmanuel
ORCID: 0000-0003-0544-4842, Adeola, Ogechi, Adisa, Isaiah, Hinson, Robert, Mukonza, Chipo and Kirgiz, Ayça Can, (eds.)
Green Marketing in Emerging Economies: A Communications Perspective.
Palgrave Studies of Marketing in Emerging Economies book series (PSMEE)
.
Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 253-274.
ISBN 978-3030825720; 978-3030825713; 978-3030825744
(doi:https://doi.org/10.1007/978-3-030-82572-0_11)
Nguyen, Phong and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842
(2023)
Artificial Intelligence for seamless experience across channels.
In: Sheth, J, Mogaji, Emmanuel
ORCID: 0000-0003-0544-4842, Jain, V and Ambika, A, (eds.)
Artificial Intelligence in Customer Service: Next Frontier to Personalized Engagement.
Palgrave, Cham, Switzerland.
(In Press)
Nguyen, Phong and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842
(2023)
Digital strategies for aiding ease of decision-making in services sector.
In: Sheth, J, Mogaji, Emmanuel
ORCID: 0000-0003-0544-4842, Jain, V and Ambika, A, (eds.)
Customer-Centric Support Services: The Next Frontier for Competitive Advantage in the Digital Era.
Palgrave, Cham, Switzerland.
(In Press)
Opoku, Emmanuel Kwame, Tham, Aaron, Morrison, Alastair ORCID: 0000-0002-0754-1083 and Wang, Mei-jung Sebrina
(2023)
An exploratory study of the experiencescape dimensions and customer revisit intentions for specialty urban coffee shops.
British Food Journal, 125 (5).
pp. 1613-1630.
ISSN 0007-070X
(doi:https://doi.org/10.1108/BFJ-04-2022-0361)
Paraman, Pradeep, Annamalah, Sanmugam, Chakravarthi, Sri Kumar, Pertheban, Thillai Raja, Vlachos, Peter ORCID: 0000-0002-4870-9006, Shamsudin, Mohd Farid, Kadir, Baharudin, How, Leong Kuok, Hoo, Wong Chee, Selim, Ahmed, Leong, Daniel Chong Ka, Raman, Mural and Singh, Prakash
(2023)
A Southeast Asian perspective on hotel service robots: Trans diagnostic mechanics and conditional indirect effects.
Journal of Open Innovation: Technology, Market, and Complexity, 9 (2):100040.
ISSN 2199-8531 (Online)
(doi:https://doi.org/10.1016/j.joitmc.2023.100040)
Vlachos, Peter ORCID: 0000-0002-4870-9006
(2023)
‘No, monarchy does not save us from fascism’.
Metro (newspaper).
p. 10.
ISSN 1469-6215
(doi:https://metro.co.uk/2023/03/27/metro-letters-march-28-no-monarchy-does-not-save-us-from-fascism-18510842/)
Yoon, Hyunsun ORCID: 0000-0001-5679-3335 and Vlachos, Peter
ORCID: 0000-0002-4870-9006
(2023)
Cultural institutes abroad in the 21st century: the case of the Korean Cultural Centre UK.
International Journal of Arts Management, V2527.
pp. 79-91.
ISSN 1480-8986
2022
Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G
(2022)
Brand, consumer and sustainability perspectives in fashion marketing: Conclusion and research agenda.
In: Brooksworth, F, Mogaji, Emmanuel
ORCID: 0000-0003-0544-4842 and Bosah, G, (eds.)
Fashion Marketing in Emerging Economies: Brand, Consumer and Sustainability Perspectives.
Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), I
.
Palgrave Macmillan - Springer Nature, Cham, pp. 267-278.
ISBN 978-3031073250; 978-3031073267; 978-3031073281
(doi:https://doi.org/10.1007/978-3-031-07326-7_10)
Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G
(2022)
Fashion Marketing in Emerging Economies: an Introduction.
In: Brooksworth, F, Mogaji, Emmanuel
ORCID: 0000-0003-0544-4842 and Bosah, G, (eds.)
Fashion Marketing in Emerging Economies: Brand, Consumer and Sustainability Perspectives.
Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), I
.
Palgrave Macmillan - Springer Nature, Cham, pp. 3-20.
ISBN 978-3031073250; 978-3031073267; 978-3031073281
(doi:https://doi.org/10.1007/978-3-031-07326-7_1)
Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G
(2022)
South American, Asian and African perspectives in fashion marketing: Conclusion and research agenda.
In: Brooksworth, Frederica, Mogaji, Emmanuel
ORCID: 0000-0003-0544-4842 and Bosah, Genevieve, (eds.)
Fashion Marketing in Emerging Economies: South American, Asian and African Perspectives.
Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II
.
Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 271-285.
ISBN 978-3031070778; 978-3031070808; 978-3031070785
(doi:https://doi.org/10.1007/978-3-031-07078-5_10)
Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G
(2022)
South American, Asian and African perspectives in fashion marketing: Introduction.
In: Brooksworth, F, Mogaji, Emmanuel
ORCID: 0000-0003-0544-4842 and Bosah, G, (eds.)
Fashion Marketing in Emerging Economies: South American, Asian and African Perspectives.
Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II
.
Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 3-16.
ISBN 978-3031070778; 978-3031070808; 978-3031070785
(doi:https://doi.org/10.1007/978-3-031-07078-5_1)
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842
(2022)
Exploiting the bank of the free: lessons from Kuda’s loss.
Tech Cabal, Lagos, Nigeria.
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Restuccia, Mariachiara, Lee, Zoe and Nguyen, Phong
(2022)
B2B brand positioning in emerging markets: exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands.
Industrial Marketing Management, 108 (1).
pp. 237-250.
ISSN 0019-8501 (Print), 1873-2062 (Online)
(doi:https://doi.org/10.1016/j.indmarman.2022.12.003)
Nguyen, P and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842
(2022)
#BankFromHome. Using advertisement campaigns to change banking behaviour during the COVID-19 pandemic in an emerging economy.
In: Adeola, O, Hinson, E and Sakkthivel, A, (eds.)
Marketing Communications and Brand Development in Emerging Markets: Insights for a Changing World.
Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II
.
Palgrave Macmillan - Springer Nature, Cham, pp. 83-108.
ISBN 978-3030955809; 978-3030955830; 978-3030955816
(doi:https://doi.org/10.1007/978-3-030-95581-6_4)
Nguyen, P and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842
(2022)
Brand development through sustainability certifications in emerging markets: adoption of B corporation certification in Vietnam.
In: Adeola, Ogechi, Hinson, Robert and Sakkthivel, M, (eds.)
Marketing Communications and Brand Development in Emerging Markets: Insights for a Changing World.
Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II
.
Palgrave Macmillan - Springer Nature, Cham, pp. 233-255.
ISBN 978-3030955809; 978-3030955830; 978-3030955816
(doi:https://doi.org/10.1007/978-3-030-95581-6_10)
Nguyen, P and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842
(2022)
Emerging economies in fashion global value chains: brand positioning and managerial implications.
In: Brooksworth, Frederica, Mogaji, Emmanuel
ORCID: 0000-0003-0544-4842 and Bosah, Genevieve, (eds.)
Fashion Marketing in Emerging Economies: Brand, Consumer and Sustainability Perspectives.
Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), I
.
Springers, Cham, pp. 109-133.
ISBN 978-3031073250; 978-3031073267; 978-3031073281
(doi:https://doi.org/10.1007/978-3-031-07326-7_5)
Sadd, Debbie ORCID: 0000-0001-5071-8756 and Nguyen, Hai
ORCID: 0000-0003-1826-4904
(2022)
Long term impacts of a mega event: case study Weymouth (London 2012).
International Journal of Tourism Research, 25 (2).
pp. 221-225.
ISSN 1099-2340 (Print), 1522-1970 (Online)
(doi:https://doi.org/10.1002/jtr.2562)
Wassler, Philipp, Del Chiappa, Giacomo, Nguyen, Hai ORCID: 0000-0003-1826-4904, Fedeli, Giancarlo and Williams, Nigel L.
(2022)
Increasing vaccination intention in pandemic times: a social marketing perspective.
Italian Journal of Marketing, 2022.
pp. 37-58.
ISSN 2662-3323 (Print), 2662-3331 (Online)
(doi:https://doi.org/10.1007/s43039-022-00049-w)
Xu, Sha, He, Jie, Morrison, Alastair M. ORCID: 0000-0002-0754-1083, De Domenici, Michael and Wang, Yaozhong
(2022)
Entrepreneurial networks, effectuation and business model innovation of startups: the moderating role of environmental dynamism.
Creativity and Innovation Management, 31 (3).
pp. 460-478.
ISSN 0963-1690 (Print), 1467-8691 (Online)
(doi:https://doi.org/10.1111/caim.12514)
Yoon, Hyunsun ORCID: 0000-0001-5679-3335, Ylanne, Virpi and Olsen, Dennis
(2022)
Minority ethnic older adults’ narratives about COVID-19 public health campaigns.
In: ENAS & NANAS Joint Conference: Narratives and Counter Narratives of Aging and Old Age: Reflexivity in Aging Studies, 29th September - 1st October 2022, Bucharest, Romania.
Yoon, Hyunsun ORCID: 0000-0001-5679-3335 and Šegota, Tina
ORCID: 0000-0001-7994-1396
(2022)
Using live briefs in marketing education: how to increase student employability by blending sustainability and internationalization.
In: Bhattacharyya, J., Balaji, M. S., Jiang, Y., Azer, J. and Hewege, C. R., (eds.)
Socially Responsible Consumption and Marketing in Practice. Collection of Case Studies.
Business and Management Business and Management (R0)
.
Springer, Singapore, pp. 349-358.
ISBN 978-9811664328 ; 978-9811664335
(doi:https://doi.org/10.1007/978-981-16-6433-5_21)
Zhang, Bowen, Wang, Dian ORCID: 0000-0003-1162-4903, Mo, Linlin and Huang, Xiaotong
(2022)
Brand Recognition, Interdepartmental Conflict, and Performance: An Investigation of Porter's Differentiated Competitive Strategy Implementation in a Large Chinese Automobile Company.
Sustainability, 14 (20).
pp. 13546-13560.
ISSN 2071-1050
(doi:https://doi.org/10.3390/su142013546)
2021
Kawaf, Fatema ORCID: 0000-0002-7089-7816
(2021)
Using the method of screencast videography in the classroom.
[Teaching Resource]
(Unpublished)
Kawaf, Fatema ORCID: 0000-0002-7089-7816, Barsha, Rezwana and Zhu, Zhen
ORCID: 0000-0003-0258-1454
(2021)
The light at the end of the COVID-19 tunnel is revenge? Evidence from retailing in China.
In: COLLOQUIUM ON EUROPEAN RESEARCH IN RETAILING. Book of Proceedings: Abstracts and articles presented at the sixth CERR. Sophia Antipolis, France. 15-17 July 2021.
Shopper/consumer behaviour and marketing
.
SKEMA Bussiness school, Lille, France, pp. 99-109.
ISBN 9782493066008
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842
(2021)
Africa is not a country: rebranding and repositioning Africa as a continent.
In: Appau, Samuelson, (ed.)
Marketing Brands in Africa: Perspectives on the Evolution of Branding in an Emerging Market.
Palgrave Studies of Marketing in Emerging Economies book series (PSMEE)
.
Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 237-259.
ISBN 978-3030772031; 978-3030772062; 978-3030772048
(doi:https://doi.org/10.1007/978-3-030-77204-8_11)
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Cho, Ahhyun, Ionita, Ingrid and Plein, Judit
(2021)
Selected top seven advertising awards.
Technical Report.
Emmanuel Mogaji, London, UK.
2020
Pung, Jessica Mei, Yung, Rui Yuan ORCID: 0000-0003-3755-2557, Khoo-Lattimore, Catheryn
ORCID: 0000-0003-2858-870X and Del Chiappa, Giacomo
ORCID: 0000-0003-4318-0462
(2020)
Transformative travel experiences and gender: a double duoethnography approach.
Current Issues in Tourism, 23 (5).
pp. 538-558.
ISSN 1368-3500 (Print), 1747-7603 (Online)
(doi:https://doi.org/10.1080/13683500.2019.1635091)
Surovaya, Ekaterina, Prayag, Girish ORCID: 0000-0001-6243-2747, Yung, Rui Yuan
ORCID: 0000-0003-3755-2557 and Khoo-Lattimore, Catheryn
ORCID: 0000-0003-2858-870X
(2020)
Telepresent or not? Virtual reality, service perceptions, emotions and post-consumption behaviors.
Anatolia: An International Journal of Tourism and Hospitality Research, 31 (4).
pp. 620-635.
ISSN 1303-2917 (Print), 2156-6909 (Online)
(doi:https://doi.org/10.1080/13032917.2020.1808431)
Yung, Rui Yuan ORCID: 0000-0003-3755-2557, Khoo-Lattimore, Catheryn and Potter, Leigh Ellen
ORCID: 0000-0003-3747-1335
(2020)
VR the world: experimenting with emotion and presence for tourism marketing.
Journal of Hospitality and Tourism Management, 46.
pp. 160-171.
ISSN 1447-6770 (Print), 1839-5260 (Online)
(doi:https://doi.org/10.1016/j.jhtm.2020.11.009)
Yung, Rui Yuan ORCID: 0000-0003-3755-2557, Khoo-Lattimore, Catheryn
ORCID: 0000-0003-2858-870X, Prayag, Girish
ORCID: 0000-0001-6243-2747 and Surovaya, Ekaterina
(2020)
Around the world in less than a day: virtual reality, destination image and perceived destination choice risk in family tourism.
Tourism Recreation Research, 46 (1).
pp. 3-18.
ISSN 0250-8281 (Print), 2320-0308 (Online)
(doi:https://doi.org/10.1080/02508281.2020.1788351)
Zhang, Yakun ORCID: 0000-0002-5336-7717
(2020)
Bring the destination closer to consumers: The impact of using dynamic objects in different types of tourism destination ads.
In: Proceedings of the European Marketing Academy EMAC 2020 49th Annual Conference.
EMAC 2020 Annual Conference, 61493
.
European Marketing Academy (EMAC), Budapest.
2019
Khoo-Lattimore, Catheryn ORCID: 0000-0003-2858-870X, Mura, Paolo and Yung, Ryan
ORCID: 0000-0003-3755-2557
(2019)
The time has come: a systematic literature review of mixed methods research in tourism.
Current Issues in Tourism, 22 (13).
pp. 1531-1550.
ISSN 1368-3500 (Print), 1747-7603 (Online)
(doi:https://doi.org/10.1080/13683500.2017.1406900)
Yoon, Hyunsun ORCID: 0000-0001-5679-3335
(2019)
Advertising education in multicultural UK Higher Education.
In: CreAD: UK-China Partnership on Creative Advertising, AHRC UKRI Funded project., 5-7 August 2019, Leicester, UK.
(Unpublished)
Yoon, Hyunsun ORCID: 0000-0001-5679-3335
(2019)
Employability and advertising education.
In: Teaching & Learning Festival 2019, University of Greenwich, 19 June 2019, Greenwich, London, UK..
(Unpublished)
Yoon, Hyunsun ORCID: 0000-0001-5679-3335, Lee, Guiohk and Lee, Suyun
(2019)
Digital divide: a case of South Korean older adults.
In: United Nations ESCAP Asia-Pacific Information Superhighway Steering Committee and WSIS regional Review Third Session, 27 August 2019, Bangkok, Thailand.
(Unpublished)
Yung, Rui Yuan ORCID: 0000-0003-3755-2557, Khoo-Lattimore, Catheryn and Potter, Leigh Ellen
(2019)
VR the world: investigating the effectiveness of virtual reality for destination marketing through presence, emotion, and intention.
e-Review of Tourism Research (eRT), 17 (3).
pp. 368-384.
ISSN 1941-5842
2018
Yung, Rui Yuan ORCID: 0000-0003-3755-2557 and Khoo-Lattimore, Catheryn
(2018)
Same, same, but different: the influence of children in Asian family travel.
In: Yang, Elaine Chiao Ling and Khoo-Lattimore, Catheryn, (eds.)
Asian Cultures and Contemporary Tourism.
Perspectives on Asian Tourism
.
Springer, Singapore, pp. 61-78.
ISBN 978-9811079801; 978-9811079795; 978-9811340338
ISSN 2509-4203
(doi:https://doi.org/10.1007/978-981-10-7980-1_4)