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Items where Faculty / School / Research Centre / Research Groups is "Marketing Research Group (MRG)"

Items where Faculty / School / Research Centre / Research Groups is "Marketing Research Group (MRG)"

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Number of items at this level: 11.


Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2022) Exploiting the bank of the free: lessons from Kuda’s loss. Tech Cabal, Lagos, Nigeria.

Opoku, Emmanuel Kwame, Tham, Aaron, Morrison, Alastair ORCID: 0000-0002-0754-1083 and Wang, Mei-jung Sebrina (2022) An exploratory study of the experiencescape dimensions and customer revisit intentions for specialty urban coffee shops. British Food Journal. ISSN 0007-070X (doi:

Xu, Sha, He, Jie, Morrison, Alastair M. ORCID: 0000-0002-0754-1083, De Domenici, Michael and Wang, Yaozhong (2022) Entrepreneurial networks, effectuation and business model innovation of startups: the moderating role of environmental dynamism. Creativity and Innovation Management, 31 (3). pp. 460-478. ISSN 0963-1690 (Print), 1467-8691 (Online) (doi:

Yoon, Hyunsun ORCID: 0000-0001-5679-3335 and Šegota, Tina ORCID: 0000-0001-7994-1396 (2022) Using live briefs in marketing education: how to increase student employability by blending sustainability and internationalization. In: Bhattacharyya, J., Balaji, M. S., Jiang, Y., Azer, J. and Hewege, C. R., (eds.) Socially Responsible Consumption and Marketing in Practice. Collection of Case Studies. Business and Management Business and Management (R0) . Springer, Singapore, pp. 349-358. ISBN 978-9811664328 ; 978-9811664335 (doi:


Kawaf, Fatema ORCID: 0000-0002-7089-7816 (2021) Using the method of screencast videography in the classroom. [Teaching Resource] (Unpublished)

Kawaf, Fatema ORCID: 0000-0002-7089-7816, Barsha, Rezwana and Zhu, Zhen ORCID: 0000-0003-0258-1454 (2021) The light at the end of the COVID-19 tunnel is revenge? Evidence from retailing in China. In: COLLOQUIUM ON EUROPEAN RESEARCH IN RETAILING. Book of Proceedings: Abstracts and articles presented at the sixth CERR. Sophia Antipolis, France. 15-17 July 2021. Shopper/consumer behaviour and marketing . SKEMA Bussiness school, Lille, France, pp. 99-109. ISBN 9782493066008

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Cho, Ahhyun, Ionita, Ingrid and Plein, Judit (2021) Selected top seven advertising awards. Technical Report. Emmanuel Mogaji, London, UK.


Zhang, Yakun ORCID: 0000-0002-5336-7717 (2020) Bring the destination closer to consumers: The impact of using dynamic objects in different types of tourism destination ads. In: Proceedings of the European Marketing Academy EMAC 2020 49th Annual Conference. EMAC 2020 Annual Conference, 61493 . European Marketing Academy (EMAC), Budapest.


Yoon, Hyunsun ORCID: 0000-0001-5679-3335 (2019) Advertising education in multicultural UK Higher Education. In: CreAD: UK-China Partnership on Creative Advertising, AHRC UKRI Funded project., 5-7 August 2019, Leicester, UK. (Unpublished)

Yoon, Hyunsun ORCID: 0000-0001-5679-3335 (2019) Employability and advertising education. In: Teaching & Learning Festival 2019, University of Greenwich, 19 June 2019, Greenwich, London, UK.. (Unpublished)

Yoon, Hyunsun ORCID: 0000-0001-5679-3335, Lee, Guiohk and Lee, Suyun (2019) Digital divide: a case of South Korean older adults. In: United Nations ESCAP Asia-Pacific Information Superhighway Steering Committee and WSIS regional Review Third Session, 27 August 2019, Bangkok, Thailand. (Unpublished)

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