2023

Conner, Emma and Zhang, Yakun ORCID: 0000-0002-5336-7717 (2023) The interaction effect of ingredient presentation and message appeal type on affective responses and willingness to buy home coffee: a moderated mediation model from the perspective of SOR theory. In: EMAC annual conference 2023, 22nd - 23rd May 2023, Odense, Denmark. (Unpublished)

Gebbels, Maria ORCID: 0000-0001-9623-2655 (2023) M is for Menopause. Institute of Hospitality, 4 (1). pp. 24-25. ISSN 2755-7774

Koohang, Alex, Nord, Jeretta Horn, Ooi, Keng-Boon, Tan, Gary Wei-Han, Al-Emran, Mostafa, Aw, Eugene Cheng-Xi, Baabdullah, Abdullah Mohammed, Buhalis, Dimitrios, Cham, Tat-Huei, Dennis, Charles, Dutot, Vincent, Dwivedi, Yogesh K., Hughes, Laurie, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Pandey, Neeraj, Phau, Ian, Raman, Ramakrishnan, Sharma, Anshuman, Sigala, Marianna, Ueno, Akiko and Wong, Lai-Wan (2023) Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation. Journal of Computer Information Systems. ISSN 0887-4417 (Print), 2380-2057 (Online) (doi:https://doi.org/10.1080/08874417.2023.2165197)

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Adeola, O, Adisa, I, Hinson, R, Mukonza, C and Kırgız, A (2023) Branding and communicating green marketing practice in emerging markets: an Introduction. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Adeola, O, Adisa, I, Hinson, R, Mukonza, C and Kırgız, A, (eds.) Green Marketing in Emerging Economies: A Communications Perspective. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE) . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 1-16. ISBN 978-3030825720; 978-3030825713; 978-3030825744 (doi:https://doi.org/10.1007/978-3-030-82572-0_1)

Nguyen, P and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2023) A theoretical framework for the influence of green marketing communication on consumer behaviour in emerging economies. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Adeola, Ogechi, Adisa, Isaiah, Hinson, Robert, Mukonza, Chipo and Kirgiz, Ayça Can, (eds.) Green Marketing in Emerging Economies: A Communications Perspective. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE) . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 253-274. ISBN 978-3030825720; 978-3030825713; 978-3030825744 (doi:https://doi.org/10.1007/978-3-030-82572-0_11)

Nguyen, Phong and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2023) Artificial Intelligence for seamless experience across channels. In: Sheth, J, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Jain, V and Ambika, A, (eds.) Artificial Intelligence in Customer Service: Next Frontier to Personalized Engagement. Palgrave, Cham, Switzerland. (In Press)

Nguyen, Phong and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2023) Digital strategies for aiding ease of decision-making in services sector. In: Sheth, J, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Jain, V and Ambika, A, (eds.) Customer-Centric Support Services: The Next Frontier for Competitive Advantage in the Digital Era. Palgrave, Cham, Switzerland. (In Press)

Yoon, Hyunsun ORCID: 0000-0001-5679-3335 and Vlachos, Peter ORCID: 0000-0002-4870-9006 (2023) Cultural institutes abroad in the 21st century: the case of the Korean Cultural Centre UK. International Journal of Arts Management, 25 (1). ISSN 1480-8986 (In Press)

2022

Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G (2022) Brand, consumer and sustainability perspectives in fashion marketing: Conclusion and research agenda. In: Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G, (eds.) Fashion Marketing in Emerging Economies: Brand, Consumer and Sustainability Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), I . Palgrave Macmillan - Springer Nature, Cham, pp. 267-278. ISBN 978-3031073250; 978-3031073267; 978-3031073281 (doi:https://doi.org/10.1007/978-3-031-07326-7_10)

Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G (2022) Fashion Marketing in Emerging Economies: an Introduction. In: Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G, (eds.) Fashion Marketing in Emerging Economies: Brand, Consumer and Sustainability Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), I . Palgrave Macmillan - Springer Nature, Cham, pp. 3-20. ISBN 978-3031073250; 978-3031073267; 978-3031073281 (doi:https://doi.org/10.1007/978-3-031-07326-7_1)

Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G (2022) South American, Asian and African perspectives in fashion marketing: Conclusion and research agenda. In: Brooksworth, Frederica, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, Genevieve, (eds.) Fashion Marketing in Emerging Economies: South American, Asian and African Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 271-285. ISBN 978-3031070778; 978-3031070808; 978-3031070785 (doi:https://doi.org/10.1007/978-3-031-07078-5_10)

Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G (2022) South American, Asian and African perspectives in fashion marketing: Introduction. In: Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G, (eds.) Fashion Marketing in Emerging Economies: South American, Asian and African Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 3-16. ISBN 978-3031070778; 978-3031070808; 978-3031070785 (doi:https://doi.org/10.1007/978-3-031-07078-5_1)

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2022) Exploiting the bank of the free: lessons from Kuda’s loss. Tech Cabal, Lagos, Nigeria.

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Restuccia, Mariachiara, Lee, Zoe and Nguyen, Phong (2022) B2B brand positioning in emerging markets: exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands. Industrial Marketing Management, 108 (1). pp. 237-250. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:https://doi.org/10.1016/j.indmarman.2022.12.003)

Nguyen, P and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2022) #BankFromHome. Using advertisement campaigns to change banking behaviour during the COVID-19 pandemic in an emerging economy. In: Adeola, O, Hinson, E and Sakkthivel, A, (eds.) Marketing Communications and Brand Development in Emerging Markets: Insights for a Changing World. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, pp. 83-108. ISBN 978-3030955809; 978-3030955830; 978-3030955816 (doi:https://doi.org/10.1007/978-3-030-95581-6_4)

Nguyen, P and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2022) Brand development through sustainability certifications in emerging markets: adoption of B corporation certification in Vietnam. In: Adeola, Ogechi, Hinson, Robert and Sakkthivel, M, (eds.) Marketing Communications and Brand Development in Emerging Markets: Insights for a Changing World. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, pp. 233-255. ISBN 978-3030955809; 978-3030955830; 978-3030955816 (doi:https://doi.org/10.1007/978-3-030-95581-6_10)

Nguyen, P and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2022) Emerging economies in fashion global value chains: brand positioning and managerial implications. In: Brooksworth, Frederica, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, Genevieve, (eds.) Fashion Marketing in Emerging Economies: Brand, Consumer and Sustainability Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), I . Springers, Cham, pp. 109-133. ISBN 978-3031073250; 978-3031073267; 978-3031073281 (doi:https://doi.org/10.1007/978-3-031-07326-7_5)

Opoku, Emmanuel Kwame, Tham, Aaron, Morrison, Alastair ORCID: 0000-0002-0754-1083 and Wang, Mei-jung Sebrina (2022) An exploratory study of the experiencescape dimensions and customer revisit intentions for specialty urban coffee shops. British Food Journal. ISSN 0007-070X (doi:https://doi.org/10.1108/BFJ-04-2022-0361)

Xu, Sha, He, Jie, Morrison, Alastair M. ORCID: 0000-0002-0754-1083, De Domenici, Michael and Wang, Yaozhong (2022) Entrepreneurial networks, effectuation and business model innovation of startups: the moderating role of environmental dynamism. Creativity and Innovation Management, 31 (3). pp. 460-478. ISSN 0963-1690 (Print), 1467-8691 (Online) (doi:https://doi.org/10.1111/caim.12514)

Yoon, Hyunsun ORCID: 0000-0001-5679-3335, Ylanne, Virpi and Olsen, Dennis (2022) Minority ethnic older adults’ narratives about COVID-19 public health campaigns. In: ENAS & NANAS Joint Conference: Narratives and Counter Narratives of Aging and Old Age: Reflexivity in Aging Studies, 29th September - 1st October 2022, Bucharest, Romania.

Yoon, Hyunsun ORCID: 0000-0001-5679-3335 and Šegota, Tina ORCID: 0000-0001-7994-1396 (2022) Using live briefs in marketing education: how to increase student employability by blending sustainability and internationalization. In: Bhattacharyya, J., Balaji, M. S., Jiang, Y., Azer, J. and Hewege, C. R., (eds.) Socially Responsible Consumption and Marketing in Practice. Collection of Case Studies. Business and Management Business and Management (R0) . Springer, Singapore, pp. 349-358. ISBN 978-9811664328 ; 978-9811664335 (doi:https://doi.org/10.1007/978-981-16-6433-5_21)

2021

Kawaf, Fatema ORCID: 0000-0002-7089-7816 (2021) Using the method of screencast videography in the classroom. [Teaching Resource] (Unpublished)

Kawaf, Fatema ORCID: 0000-0002-7089-7816, Barsha, Rezwana and Zhu, Zhen ORCID: 0000-0003-0258-1454 (2021) The light at the end of the COVID-19 tunnel is revenge? Evidence from retailing in China. In: COLLOQUIUM ON EUROPEAN RESEARCH IN RETAILING. Book of Proceedings: Abstracts and articles presented at the sixth CERR. Sophia Antipolis, France. 15-17 July 2021. Shopper/consumer behaviour and marketing . SKEMA Bussiness school, Lille, France, pp. 99-109. ISBN 9782493066008

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2021) Africa is not a country: rebranding and repositioning Africa as a continent. In: Appau, Samuelson, (ed.) Marketing Brands in Africa: Perspectives on the Evolution of Branding in an Emerging Market. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE) . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 237-259. ISBN 978-3030772031; 978-3030772062; 978-3030772048 (doi:https://doi.org/10.1007/978-3-030-77204-8_11)

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Cho, Ahhyun, Ionita, Ingrid and Plein, Judit (2021) Selected top seven advertising awards. Technical Report. Emmanuel Mogaji, London, UK.

2020

Zhang, Yakun ORCID: 0000-0002-5336-7717 (2020) Bring the destination closer to consumers: The impact of using dynamic objects in different types of tourism destination ads. In: Proceedings of the European Marketing Academy EMAC 2020 49th Annual Conference. EMAC 2020 Annual Conference, 61493 . European Marketing Academy (EMAC), Budapest.

2019

Yoon, Hyunsun ORCID: 0000-0001-5679-3335 (2019) Advertising education in multicultural UK Higher Education. In: CreAD: UK-China Partnership on Creative Advertising, AHRC UKRI Funded project., 5-7 August 2019, Leicester, UK. (Unpublished)

Yoon, Hyunsun ORCID: 0000-0001-5679-3335 (2019) Employability and advertising education. In: Teaching & Learning Festival 2019, University of Greenwich, 19 June 2019, Greenwich, London, UK.. (Unpublished)

Yoon, Hyunsun ORCID: 0000-0001-5679-3335, Lee, Guiohk and Lee, Suyun (2019) Digital divide: a case of South Korean older adults. In: United Nations ESCAP Asia-Pacific Information Superhighway Steering Committee and WSIS regional Review Third Session, 27 August 2019, Bangkok, Thailand. (Unpublished)