Items where Faculty / School / Research Centre / Research Groups is "Marketing Research Group (MRG)"
- University Structure (18795)
- Faculty of Business (4375)
- Marketing Research Group (MRG) (31)
- Faculty of Business (4375)
B
Brooksworth, F, Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842 and Bosah, G
(2022)
Brand, consumer and sustainability perspectives in fashion marketing: Conclusion and research agenda.
In: Brooksworth, F, Mogaji, Emmanuel
ORCID: https://orcid.org/0000-0003-0544-4842 and Bosah, G, (eds.)
Fashion Marketing in Emerging Economies: Brand, Consumer and Sustainability Perspectives.
Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), I
.
Palgrave Macmillan - Springer Nature, Cham, pp. 267-278.
ISBN 978-3031073250; 978-3031073267; 978-3031073281
(doi:10.1007/978-3-031-07326-7_10)
Brooksworth, F, Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842 and Bosah, G
(2022)
Fashion Marketing in Emerging Economies: an Introduction.
In: Brooksworth, F, Mogaji, Emmanuel
ORCID: https://orcid.org/0000-0003-0544-4842 and Bosah, G, (eds.)
Fashion Marketing in Emerging Economies: Brand, Consumer and Sustainability Perspectives.
Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), I
.
Palgrave Macmillan - Springer Nature, Cham, pp. 3-20.
ISBN 978-3031073250; 978-3031073267; 978-3031073281
(doi:10.1007/978-3-031-07326-7_1)
Brooksworth, F, Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842 and Bosah, G
(2022)
South American, Asian and African perspectives in fashion marketing: Conclusion and research agenda.
In: Brooksworth, Frederica, Mogaji, Emmanuel
ORCID: https://orcid.org/0000-0003-0544-4842 and Bosah, Genevieve, (eds.)
Fashion Marketing in Emerging Economies: South American, Asian and African Perspectives.
Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II
.
Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 271-285.
ISBN 978-3031070778; 978-3031070808; 978-3031070785
(doi:10.1007/978-3-031-07078-5_10)
Brooksworth, F, Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842 and Bosah, G
(2022)
South American, Asian and African perspectives in fashion marketing: Introduction.
In: Brooksworth, F, Mogaji, Emmanuel
ORCID: https://orcid.org/0000-0003-0544-4842 and Bosah, G, (eds.)
Fashion Marketing in Emerging Economies: South American, Asian and African Perspectives.
Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II
.
Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 3-16.
ISBN 978-3031070778; 978-3031070808; 978-3031070785
(doi:10.1007/978-3-031-07078-5_1)
G
Gebbels, Maria ORCID: https://orcid.org/0000-0001-9623-2655
(2023)
M is for Menopause.
Institute of Hospitality, 4 (1).
pp. 24-25.
ISSN 2755-7774
K
Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816
(2021)
Using the method of screencast videography in the classroom.
[Teaching Resource]
(Unpublished)
Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816, Barsha, Rezwana and Zhu, Zhen
ORCID: https://orcid.org/0000-0003-0258-1454
(2021)
The light at the end of the COVID-19 tunnel is revenge? Evidence from retailing in China.
In: COLLOQUIUM ON EUROPEAN RESEARCH IN RETAILING. Book of Proceedings: Abstracts and articles presented at the sixth CERR. Sophia Antipolis, France. 15-17 July 2021.
Shopper/consumer behaviour and marketing
.
SKEMA Bussiness school, Lille, France, pp. 99-109.
ISBN 9782493066008
Koohang, Alex, Nord, Jeretta Horn, Ooi, Keng-Boon, Tan, Gary Wei-Han, Al-Emran, Mostafa, Aw, Eugene Cheng-Xi, Baabdullah, Abdullah Mohammed, Buhalis, Dimitrios, Cham, Tat-Huei, Dennis, Charles, Dutot, Vincent, Dwivedi, Yogesh K., Hughes, Laurie, Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Pandey, Neeraj, Phau, Ian, Raman, Ramakrishnan, Sharma, Anshuman, Sigala, Marianna, Ueno, Akiko and Wong, Lai-Wan
(2023)
Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation.
Journal of Computer Information Systems, 63 (3).
pp. 735-765.
ISSN 0887-4417 (Print), 2380-2057 (Online)
(doi:10.1080/08874417.2023.2165197)
M
Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842
(2021)
Africa is not a country: rebranding and repositioning Africa as a continent.
In: Appau, Samuelson, (ed.)
Marketing Brands in Africa: Perspectives on the Evolution of Branding in an Emerging Market.
Palgrave Studies of Marketing in Emerging Economies book series (PSMEE)
.
Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 237-259.
ISBN 978-3030772031; 978-3030772062; 978-3030772048
(doi:10.1007/978-3-030-77204-8_11)
Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842
(2022)
Exploiting the bank of the free: lessons from Kuda’s loss.
Tech Cabal, Lagos, Nigeria.
Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842
(2023)
A conceptual framework for Media Planning on the Metaverse: A Theoretical Primer for Advertising Research and Practice.
In: Academy of Marketing Science World Conference, 11/07/2023, University of Kent, Canterbury.
(In Press)
Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Adeola, O, Adisa, I, Hinson, R, Mukonza, C and Kırgız, A
(2023)
Branding and communicating green marketing practice in emerging markets: an Introduction.
In: Mogaji, Emmanuel
ORCID: https://orcid.org/0000-0003-0544-4842, Adeola, O, Adisa, I, Hinson, R, Mukonza, C and Kırgız, A, (eds.)
Green Marketing in Emerging Economies: A Communications Perspective.
Palgrave Studies of Marketing in Emerging Economies book series (PSMEE)
.
Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 1-16.
ISBN 978-3030825720; 978-3030825713; 978-3030825744
(doi:10.1007/978-3-030-82572-0_1)
Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Cho, Ahhyun, Ionita, Ingrid and Plein, Judit
(2021)
Selected top seven advertising awards.
Technical Report.
Emmanuel Mogaji, London, UK.
Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Restuccia, Mariachiara, Lee, Zoe and Nguyen, Phong
(2022)
B2B brand positioning in emerging markets: exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands.
Industrial Marketing Management, 108 (1).
pp. 237-250.
ISSN 0019-8501 (Print), 1873-2062 (Online)
(doi:10.1016/j.indmarman.2022.12.003)
Moore, Sian, Cai, Minjie ORCID: https://orcid.org/0000-0003-1739-0474, Ball, Chris
ORCID: https://orcid.org/0000-0001-7743-4577 and Flynn, Matt
(2023)
Health and safety reps in COVID-19: representation unleashed?
International Journal of Environmental Research and Public Health, 20 (8):5551.
pp. 1-18.
ISSN 1661-7827 (Print), 1660-4601 (Online)
(doi:10.3390/ijerph20085551)
N
Nguyen, P and Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842
(2022)
#BankFromHome. Using advertisement campaigns to change banking behaviour during the COVID-19 pandemic in an emerging economy.
In: Adeola, O, Hinson, E and Sakkthivel, A, (eds.)
Marketing Communications and Brand Development in Emerging Markets: Insights for a Changing World.
Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II
.
Palgrave Macmillan - Springer Nature, Cham, pp. 83-108.
ISBN 978-3030955809; 978-3030955830; 978-3030955816
(doi:10.1007/978-3-030-95581-6_4)
Nguyen, P and Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842
(2022)
Brand development through sustainability certifications in emerging markets: adoption of B corporation certification in Vietnam.
In: Adeola, Ogechi, Hinson, Robert and Sakkthivel, M, (eds.)
Marketing Communications and Brand Development in Emerging Markets: Insights for a Changing World.
Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II
.
Palgrave Macmillan - Springer Nature, Cham, pp. 233-255.
ISBN 978-3030955809; 978-3030955830; 978-3030955816
(doi:10.1007/978-3-030-95581-6_10)
Nguyen, P and Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842
(2022)
Emerging economies in fashion global value chains: brand positioning and managerial implications.
In: Brooksworth, Frederica, Mogaji, Emmanuel
ORCID: https://orcid.org/0000-0003-0544-4842 and Bosah, Genevieve, (eds.)
Fashion Marketing in Emerging Economies: Brand, Consumer and Sustainability Perspectives.
Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), I
.
Springers, Cham, pp. 109-133.
ISBN 978-3031073250; 978-3031073267; 978-3031073281
(doi:10.1007/978-3-031-07326-7_5)
Nguyen, P and Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842
(2023)
A theoretical framework for the influence of green marketing communication on consumer behaviour in emerging economies.
In: Mogaji, Emmanuel
ORCID: https://orcid.org/0000-0003-0544-4842, Adeola, Ogechi, Adisa, Isaiah, Hinson, Robert, Mukonza, Chipo and Kirgiz, Ayça Can, (eds.)
Green Marketing in Emerging Economies: A Communications Perspective.
Palgrave Studies of Marketing in Emerging Economies book series (PSMEE)
.
Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 253-274.
ISBN 978-3030825720; 978-3030825713; 978-3030825744
(doi:10.1007/978-3-030-82572-0_11)
O
Opoku, Emmanuel Kwame, Tham, Aaron, Morrison, Alastair ORCID: https://orcid.org/0000-0002-0754-1083 and Wang, Mei-jung Sebrina
(2023)
An exploratory study of the experiencescape dimensions and customer revisit intentions for specialty urban coffee shops.
British Food Journal, 125 (5).
pp. 1613-1630.
ISSN 0007-070X
(doi:10.1108/BFJ-04-2022-0361)
S
Sadd, Debbie ORCID: https://orcid.org/0000-0001-5071-8756 and Nguyen, Hai
ORCID: https://orcid.org/0000-0003-1826-4904
(2022)
Long term impacts of a mega event: case study Weymouth (London 2012).
International Journal of Tourism Research, 25 (2).
pp. 221-225.
ISSN 1099-2340 (Print), 1522-1970 (Online)
(doi:10.1002/jtr.2562)
V
Vlachos, Peter ORCID: https://orcid.org/0000-0002-4870-9006
(2023)
‘No, monarchy does not save us from fascism’.
Metro (newspaper).
p. 10.
ISSN 1469-6215
(doi:https://metro.co.uk/2023/03/27/metro-letters-march-28-no-monarchy-does-not-save-us-from-fascism-18510842/)
W
Wassler, Philipp, Del Chiappa, Giacomo, Nguyen, Hai ORCID: https://orcid.org/0000-0003-1826-4904, Fedeli, Giancarlo and Williams, Nigel L.
(2022)
Increasing vaccination intention in pandemic times: a social marketing perspective.
Italian Journal of Marketing, 2022.
pp. 37-58.
ISSN 2662-3323 (Print), 2662-3331 (Online)
(doi:10.1007/s43039-022-00049-w)
X
Xu, Sha, He, Jie, Morrison, Alastair M. ORCID: https://orcid.org/0000-0002-0754-1083, De Domenici, Michael and Wang, Yaozhong
(2022)
Entrepreneurial networks, effectuation and business model innovation of startups: the moderating role of environmental dynamism.
Creativity and Innovation Management, 31 (3).
pp. 460-478.
ISSN 0963-1690 (Print), 1467-8691 (Online)
(doi:10.1111/caim.12514)
Y
Yoon, Hyunsun ORCID: https://orcid.org/0000-0001-5679-3335
(2019)
Advertising education in multicultural UK Higher Education.
In: CreAD: UK-China Partnership on Creative Advertising, AHRC UKRI Funded project., 5-7 August 2019, Leicester, UK.
(Unpublished)
Yoon, Hyunsun ORCID: https://orcid.org/0000-0001-5679-3335
(2019)
Employability and advertising education.
In: Teaching & Learning Festival 2019, University of Greenwich, 19 June 2019, Greenwich, London, UK..
(Unpublished)
Yoon, Hyunsun ORCID: https://orcid.org/0000-0001-5679-3335, Lee, Guiohk and Lee, Suyun
(2019)
Digital divide: a case of South Korean older adults.
In: United Nations ESCAP Asia-Pacific Information Superhighway Steering Committee and WSIS regional Review Third Session, 27 August 2019, Bangkok, Thailand.
(Unpublished)
Yoon, Hyunsun ORCID: https://orcid.org/0000-0001-5679-3335, Ylanne, Virpi and Olsen, Dennis
(2022)
Minority ethnic older adults’ narratives about COVID-19 public health campaigns.
In: ENAS & NANAS Joint Conference: Narratives and Counter Narratives of Aging and Old Age: Reflexivity in Aging Studies, 29th September - 1st October 2022, Bucharest, Romania.
Yoon, Hyunsun ORCID: https://orcid.org/0000-0001-5679-3335 and Šegota, Tina
ORCID: https://orcid.org/0000-0001-7994-1396
(2022)
Using live briefs in marketing education: how to increase student employability by blending sustainability and internationalization.
In: Bhattacharyya, J., Balaji, M. S., Jiang, Y., Azer, J. and Hewege, C. R., (eds.)
Socially Responsible Consumption and Marketing in Practice. Collection of Case Studies.
Business and Management Business and Management (R0)
.
Springer, Singapore, pp. 349-358.
ISBN 978-9811664328 ; 978-9811664335
(doi:10.1007/978-981-16-6433-5_21)
Z
Zhang, Bowen, Wang, Dian ORCID: https://orcid.org/0000-0003-1162-4903, Mo, Linlin and Huang, Xiaotong
(2022)
Brand Recognition, Interdepartmental Conflict, and Performance: An Investigation of Porter's Differentiated Competitive Strategy Implementation in a Large Chinese Automobile Company.
Sustainability, 14 (20).
pp. 13546-13560.
ISSN 2071-1050
(doi:10.3390/su142013546)
Zhang, Yakun ORCID: https://orcid.org/0000-0002-5336-7717
(2020)
Bring the destination closer to consumers: The impact of using dynamic objects in different types of tourism destination ads.
In: Proceedings of the European Marketing Academy EMAC 2020 49th Annual Conference.
EMAC 2020 Annual Conference, 61493
.
European Marketing Academy (EMAC), Budapest.