Items where Faculty / School / Research Centre / Research Groups is "Marketing Research Group (MRG)"
- University Structure (19685)- Faculty of Business (4371)- Marketing Research Group (MRG) (31)
 
 
- Faculty of Business (4371)
B
    Brooksworth, F, Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842 and Bosah, G
  
(2022)
Brand, consumer and sustainability perspectives in fashion marketing: Conclusion and research agenda.
    
      
	In: Brooksworth, F, Mogaji, Emmanuel 
ORCID: https://orcid.org/0000-0003-0544-4842 and Bosah, G, (eds.)
      
      
	Fashion Marketing in Emerging Economies: Brand, Consumer and Sustainability Perspectives.
      
    
    
    
      Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), I
      .
    
    Palgrave Macmillan - Springer Nature, Cham, pp. 267-278.
     ISBN 978-3031073250; 978-3031073267; 978-3031073281
    
  
  
	 (doi:10.1007/978-3-031-07326-7_10)
    Brooksworth, F, Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842 and Bosah, G
  
(2022)
Fashion Marketing in Emerging Economies: an Introduction.
    
      
	In: Brooksworth, F, Mogaji, Emmanuel 
ORCID: https://orcid.org/0000-0003-0544-4842 and Bosah, G, (eds.)
      
      
	Fashion Marketing in Emerging Economies: Brand, Consumer and Sustainability Perspectives.
      
    
    
    
      Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), I
      .
    
    Palgrave Macmillan - Springer Nature, Cham, pp. 3-20.
     ISBN 978-3031073250; 978-3031073267; 978-3031073281
    
  
  
	 (doi:10.1007/978-3-031-07326-7_1)
    Brooksworth, F, Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842 and Bosah, G
  
(2022)
South American, Asian and African perspectives in fashion marketing: Conclusion and research agenda.
    
      
	In: Brooksworth, Frederica, Mogaji, Emmanuel 
ORCID: https://orcid.org/0000-0003-0544-4842 and Bosah, Genevieve, (eds.)
      
      
	Fashion Marketing in Emerging Economies: South American, Asian and African Perspectives.
      
    
    
    
      Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II
      .
    
    Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 271-285.
     ISBN 978-3031070778; 978-3031070808; 978-3031070785
    
  
  
	 (doi:10.1007/978-3-031-07078-5_10)
    Brooksworth, F, Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842 and Bosah, G
  
(2022)
South American, Asian and African perspectives in fashion marketing: Introduction.
    
      
	In: Brooksworth, F, Mogaji, Emmanuel 
ORCID: https://orcid.org/0000-0003-0544-4842 and Bosah, G, (eds.)
      
      
	Fashion Marketing in Emerging Economies: South American, Asian and African Perspectives.
      
    
    
    
      Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II
      .
    
    Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 3-16.
     ISBN 978-3031070778; 978-3031070808; 978-3031070785
    
  
  
	 (doi:10.1007/978-3-031-07078-5_1)
G
    Gebbels, Maria ORCID: https://orcid.org/0000-0001-9623-2655
  
(2023)
M is for Menopause.
    Institute of Hospitality, 4 (1).
     pp. 24-25.
     ISSN 2755-7774
  
  
	
K
    Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816
  
(2021)
Using the method of screencast videography in the classroom.
    [Teaching Resource]
  
   (Unpublished)
	
    Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816, Barsha, Rezwana and Zhu, Zhen 
ORCID: https://orcid.org/0000-0003-0258-1454
  
(2021)
The light at the end of the COVID-19 tunnel is revenge? Evidence from retailing in China.
    
    
      In: COLLOQUIUM ON EUROPEAN RESEARCH IN RETAILING. Book of Proceedings: Abstracts and articles presented at the sixth CERR. Sophia Antipolis, France. 15-17 July 2021.
    
    
      Shopper/consumer behaviour and marketing
      .
    
    SKEMA Bussiness school, Lille, France, pp. 99-109.
     ISBN 9782493066008
    
  
  
	
    Koohang, Alex, Nord, Jeretta Horn, Ooi, Keng-Boon, Tan, Gary Wei-Han, Al-Emran, Mostafa, Aw, Eugene Cheng-Xi, Baabdullah, Abdullah Mohammed, Buhalis, Dimitrios, Cham, Tat-Huei, Dennis, Charles, Dutot, Vincent, Dwivedi, Yogesh K., Hughes, Laurie, Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Pandey, Neeraj, Phau, Ian, Raman, Ramakrishnan, Sharma, Anshuman, Sigala, Marianna, Ueno, Akiko and Wong, Lai-Wan
  
(2023)
Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation.
    Journal of Computer Information Systems, 63 (3).
     pp. 735-765.
     ISSN 0887-4417 (Print), 2380-2057 (Online)
  
  
	 (doi:10.1080/08874417.2023.2165197)
M
    Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842
  
(2023)
A conceptual framework for media planning on the metaverse: a theoretical primer for advertising research and practice.
    In: Academy of Marketing Science World Conference, 11th July, 2023, University of Kent, Canterbury.
  
  
	
    Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842
  
(2021)
Africa is not a country: rebranding and repositioning Africa as a continent.
    
      
	In: Appau, Samuelson, (ed.)
      
      
	Marketing Brands in Africa: Perspectives on the Evolution of Branding in an Emerging Market.
      
    
    
    
      Palgrave Studies of Marketing in Emerging Economies book series (PSMEE)
      .
    
    Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 237-259.
     ISBN 978-3030772031; 978-3030772062; 978-3030772048
    
  
  
	 (doi:10.1007/978-3-030-77204-8_11)
    Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842
  
(2022)
Exploiting the bank of the free: lessons from Kuda’s loss.
    Tech Cabal, Lagos, Nigeria.
  
  
	
    Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Adeola, O, Adisa, I, Hinson, R, Mukonza, C and Kırgız, A
  
(2023)
Branding and communicating green marketing practice in emerging markets: an Introduction.
    
      
	In: Mogaji, Emmanuel 
ORCID: https://orcid.org/0000-0003-0544-4842, Adeola, O, Adisa, I, Hinson, R, Mukonza, C and Kırgız, A, (eds.)
      
      
	Green Marketing in Emerging Economies: A Communications Perspective.
      
    
    
    
      Palgrave Studies of Marketing in Emerging Economies book series (PSMEE)
      .
    
    Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 1-16.
     ISBN 978-3030825720; 978-3030825713; 978-3030825744
    
  
  
	 (doi:10.1007/978-3-030-82572-0_1)
    Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Cho, Ahhyun, Ionita, Ingrid and Plein, Judit
  
(2021)
Selected top seven advertising awards.
    Technical Report.
    Emmanuel Mogaji, London, UK.
  
  
	
    Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Restuccia, Mariachiara, Lee, Zoe and Nguyen, Phong
  
(2022)
B2B brand positioning in emerging markets: exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands.
    Industrial Marketing Management, 108 (1).
     pp. 237-250.
     ISSN 0019-8501 (Print), 1873-2062 (Online)
  
  
	 (doi:10.1016/j.indmarman.2022.12.003)
    Moore, Sian, Cai, Minjie ORCID: https://orcid.org/0000-0003-1739-0474, Ball, Chris 
ORCID: https://orcid.org/0000-0001-7743-4577 and Flynn, Matt
  
(2023)
Health and safety reps in COVID-19: representation unleashed?
    International Journal of Environmental Research and Public Health, 20 (8):5551.
     pp. 1-18.
     ISSN 1661-7827 (Print), 1660-4601 (Online)
  
  
	 (doi:10.3390/ijerph20085551)
N
    Nguyen, P and Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842
  
(2022)
#BankFromHome. Using advertisement campaigns to change banking behaviour during the COVID-19 pandemic in an emerging economy.
    
      
	In: Adeola, O, Hinson, E and Sakkthivel, A, (eds.)
      
      
	Marketing Communications and Brand Development in Emerging Markets: Insights for a Changing World.
      
    
    
    
      Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II
      .
    
    Palgrave Macmillan - Springer Nature, Cham, pp. 83-108.
     ISBN 978-3030955809; 978-3030955830; 978-3030955816
    
  
  
	 (doi:10.1007/978-3-030-95581-6_4)
    Nguyen, P and Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842
  
(2022)
Brand development through sustainability certifications in emerging markets: adoption of B corporation certification in Vietnam.
    
      
	In: Adeola, Ogechi, Hinson, Robert and Sakkthivel, M, (eds.)
      
      
	Marketing Communications and Brand Development in Emerging Markets: Insights for a Changing World.
      
    
    
    
      Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II
      .
    
    Palgrave Macmillan - Springer Nature, Cham, pp. 233-255.
     ISBN 978-3030955809; 978-3030955830; 978-3030955816
    
  
  
	 (doi:10.1007/978-3-030-95581-6_10)
    Nguyen, P and Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842
  
(2022)
Emerging economies in fashion global value chains: brand positioning and managerial implications.
    
      
	In: Brooksworth, Frederica, Mogaji, Emmanuel 
ORCID: https://orcid.org/0000-0003-0544-4842 and Bosah, Genevieve, (eds.)
      
      
	Fashion Marketing in Emerging Economies: Brand, Consumer and Sustainability Perspectives.
      
    
    
    
      Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), I
      .
    
    Springers, Cham, pp. 109-133.
     ISBN 978-3031073250; 978-3031073267; 978-3031073281
    
  
  
	 (doi:10.1007/978-3-031-07326-7_5)
    Nguyen, P and Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842
  
(2023)
A theoretical framework for the influence of green marketing communication on consumer behaviour in emerging economies.
    
      
	In: Mogaji, Emmanuel 
ORCID: https://orcid.org/0000-0003-0544-4842, Adeola, Ogechi, Adisa, Isaiah, Hinson, Robert, Mukonza, Chipo and Kirgiz, Ayça Can, (eds.)
      
      
	Green Marketing in Emerging Economies: A Communications Perspective.
      
    
    
    
      Palgrave Studies of Marketing in Emerging Economies book series (PSMEE)
      .
    
    Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 253-274.
     ISBN 978-3030825720; 978-3030825713; 978-3030825744
    
  
  
	 (doi:10.1007/978-3-030-82572-0_11)
O
    Opoku, Emmanuel Kwame, Tham, Aaron, Morrison, Alastair ORCID: https://orcid.org/0000-0002-0754-1083 and Wang, Mei-jung Sebrina
  
(2023)
An exploratory study of the experiencescape dimensions and customer revisit intentions for specialty urban coffee shops.
    British Food Journal, 125 (5).
     pp. 1613-1630.
     ISSN 0007-070X
  
  
	 (doi:10.1108/BFJ-04-2022-0361)
S
    Sadd, Debbie ORCID: https://orcid.org/0000-0001-5071-8756 and Nguyen, Hai 
ORCID: https://orcid.org/0000-0003-1826-4904
  
(2022)
Long term impacts of a mega event: case study Weymouth (London 2012).
    International Journal of Tourism Research, 25 (2).
     pp. 221-225.
     ISSN 1099-2340 (Print), 1522-1970 (Online)
  
  
	 (doi:10.1002/jtr.2562)
V
    Vlachos, Peter ORCID: https://orcid.org/0000-0002-4870-9006
  
(2023)
‘No, monarchy does not save us from fascism’.
    Metro (newspaper).
     p. 10.
     ISSN 1469-6215
  
  
	 (doi:https://metro.co.uk/2023/03/27/metro-letters-march-28-no-monarchy-does-not-save-us-from-fascism-18510842/)
W
    Wassler, Philipp, Del Chiappa, Giacomo, Nguyen, Hai ORCID: https://orcid.org/0000-0003-1826-4904, Fedeli, Giancarlo and Williams, Nigel L.
  
(2022)
Increasing vaccination intention in pandemic times: a social marketing perspective.
    Italian Journal of Marketing, 2022.
     pp. 37-58.
     ISSN 2662-3323 (Print), 2662-3331 (Online)
  
  
	 (doi:10.1007/s43039-022-00049-w)
X
    Xu, Sha, He, Jie, Morrison, Alastair M. ORCID: https://orcid.org/0000-0002-0754-1083, De Domenici, Michael and Wang, Yaozhong
  
(2022)
Entrepreneurial networks, effectuation and business model innovation of startups: the moderating role of environmental dynamism.
    Creativity and Innovation Management, 31 (3).
     pp. 460-478.
     ISSN 0963-1690 (Print), 1467-8691 (Online)
  
  
	 (doi:10.1111/caim.12514)
Y
    Yoon, Hyunsun ORCID: https://orcid.org/0000-0001-5679-3335
  
(2019)
Advertising education in multicultural UK Higher Education.
    In: CreAD: UK-China Partnership on Creative Advertising, AHRC UKRI Funded project., 5-7 August 2019, Leicester, UK.
  
   (Unpublished)
	
    Yoon, Hyunsun ORCID: https://orcid.org/0000-0001-5679-3335
  
(2019)
Employability and advertising education.
    In: Teaching & Learning Festival 2019, University of Greenwich, 19 June 2019, Greenwich, London, UK..
  
   (Unpublished)
	
    Yoon, Hyunsun ORCID: https://orcid.org/0000-0001-5679-3335, Lee, Guiohk and Lee, Suyun
  
(2019)
Digital divide: a case of South Korean older adults.
    In: United Nations ESCAP Asia-Pacific Information Superhighway Steering Committee and WSIS regional Review Third Session, 27 August 2019, Bangkok, Thailand.
  
   (Unpublished)
	
    Yoon, Hyunsun ORCID: https://orcid.org/0000-0001-5679-3335, Ylanne, Virpi and Olsen, Dennis
  
(2022)
Minority ethnic older adults’ narratives about COVID-19 public health campaigns.
    In: ENAS & NANAS Joint Conference: Narratives and Counter Narratives of Aging and Old Age: Reflexivity in Aging Studies, 29th September - 1st October 2022, Bucharest, Romania.
  
  
	
    Yoon, Hyunsun ORCID: https://orcid.org/0000-0001-5679-3335 and Šegota, Tina 
ORCID: https://orcid.org/0000-0001-7994-1396
  
(2022)
Using live briefs in marketing education: how to increase student employability by blending sustainability and internationalization.
    
      
	In: Bhattacharyya, J., Balaji, M. S., Jiang, Y., Azer, J. and Hewege, C. R., (eds.)
      
      
	Socially Responsible Consumption and Marketing in Practice. Collection of Case Studies.
      
    
    
    
      Business and Management Business and Management (R0)
      .
    
    Springer, Singapore, pp. 349-358.
     ISBN 978-9811664328 ; 978-9811664335
    
  
  
	 (doi:10.1007/978-981-16-6433-5_21)
Z
    Zhang, Bowen, Wang, Dian ORCID: https://orcid.org/0000-0003-1162-4903, Mo, Linlin and Huang, Xiaotong
  
(2022)
Brand Recognition, Interdepartmental Conflict, and Performance: An Investigation of Porter's Differentiated Competitive Strategy Implementation in a Large Chinese Automobile Company.
    Sustainability, 14 (20).
     pp. 13546-13560.
     ISSN 2071-1050
  
  
	 (doi:10.3390/su142013546)
    Zhang, Yakun ORCID: https://orcid.org/0000-0002-5336-7717
  
(2020)
Bring the destination closer to consumers: The impact of using dynamic objects in different types of tourism destination ads.
    
    
      In: Proceedings of the European Marketing Academy EMAC 2020 49th Annual Conference.
    
    
      EMAC 2020 Annual Conference, 61493
      .
    
    European Marketing Academy (EMAC), Budapest.
    
    
  
  
	
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