Article

Krolikowska-Adamczyk, Ewa ORCID: 0000-0002-0739-2110 and Kuenzel, Sven (2024) An attachment theory perspective of professional service providers' social bonds with their clients. Industrial Marketing Management, 118. pp. 136-147. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:https://doi.org/10.1016/j.indmarman.2024.02.009)

Heinrichs, Liza, Kuenzel, Sven and Krolikowska-Adamczyk, Ewa ORCID: 0000-0002-0739-2110 (2021) Keeping in touch with your audience during a global pandemic. Sardines - Magazine for Amateur Theatre, 50. pp. 26-27. ISSN 2515-6756

Heinrichs, Liza, Kuenzel, Sven and Krolikowska-Adamczyk, Ewa ORCID: 0000-0002-0739-2110 (2021) The ‘new normal’ for UK theatre? Sardines - Magazine for Amateur Theatre, 50. pp. 16-17. ISSN 2515-6756

Krolikowska, Ewa ORCID: 0000-0002-0739-2110 , Kuenzel, Sven and Morrison, Alastair M. ORCID: 0000-0002-0754-1083 (2019) The ties that bind: an attachment theory perspective of social bonds in tourism. Current Issues in Tourism, 23 (22). pp. 2839-2865. ISSN 1368-3500 (Print), 1747-7603 (Online) (doi:https://doi.org/10.1080/13683500.2019.1677571)

Kuenzel, Sven and Schlien, Anika (2017) Managing complexity with technology: technology trends within the UK hedge fund industry. The Hedgefund Journal, 123. pp. 1-3. ISSN 1756-3453

Kuenzel, Sven and Katsaris, Nektarios (2011) Cross-cultural differences: An investigation of service failures and service recoveries in hotels. European Journal of Management, 11 (4). pp. 18-29. ISSN 1555-4015 (Print), 2378-8526 (Online)

Kuenzel, Sven and Katsaris, Nektarios (2011) Discrepancies between tourists’ and managers’ perceptions of service failures and service recoveries in hotels. International Journal of Business Research, 11 (5). pp. 16-25. ISSN 1555-1296 (Print), 2378-8577 (Online)

Kuenzel, Sven and Katsaris, Nektarios (2011) A critical review of the image of a tourist destination. Journal of International Management Studies, 11 (3). pp. 21-29. ISSN 1930-6105 (Print), 2378-9557 (Online)

Kuenzel, Sven and Vaux Halliday, Sue (2010) The chain of effects from reputation and brand personality congruence to brand loyalty: The role of brand identification. Journal of Targeting, Measurement and Analysis for Marketing, 18 (3-4). pp. 167-176. ISSN 0967-3237 (Print), 1479-1862 (Online) (doi:https://doi.org/10.1057/jt.2010.15)

Kuenzel, Sven (2010) An examination of trust in online shopping. European Journal of Management, 10 (3). pp. 36-45. ISSN 1555-4015 (Print), 2378-8526 (Online)

Kuenzel, Sven and Katsaris, Nektarios (2009) A critical analysis of service recovery processes in the hotel industry. TMC Academic Journal, 4 (1). pp. 1-11. ISSN 1793-6020

Kuenzel, Sven and Yassim, Mazia ORCID: 0000-0001-8835-7036 (2009) Game experience: An analysis of English and Welsh domestic cricket spectators. International Journal of Nonprofit and Voluntary Sector Marketing, 15 (1). pp. 52-66. ISSN 1465-4520 (Print), 1479-103X (Online) (doi:https://doi.org/10.1002/nvsm.365)

Kuenzel, Sven and Krolikowska, Ewa ORCID: 0000-0002-0739-2110 (2008) The effect of bonds on loyalty towards auditors: the mediating role of commitment. The Service Industries Journal, 28 (5). pp. 685-700. ISSN 0264-2069 (Print), 1743-9507 (Online) (doi:https://doi.org/10.1080/02642060801988233)

Kuenzel, Sven and Krolikowska, Ewa ORCID: 0000-0002-0739-2110 (2008) Psychological bonds and their impact on behavioral loyalty in auditor-client relationships. Managerial Auditing Journal, 23 (4). pp. 328-344. ISSN 0268-6902 (doi:https://doi.org/10.1108/02686900810864291)

Kuenzel, Sven and Halliday, Sue Vaux (2008) Investigating antecedents and consequences of brand identification. Journal of Product & Brand Management, 17 (5). pp. 293-304. ISSN 1061-0421 (doi:https://doi.org/10.1108/10610420810896059)

Krolikowska, Ewa ORCID: 0000-0002-0739-2110 and Kuenzel, Sven (2008) Models of advertising standardisation and adaptation: it's time to move the debate forward. The Marketing Review, 8 (4). pp. 383-394. ISSN 1469-347X (doi:https://doi.org/10.1362/146934708X378668)

Kuenzel, Sven and Krolikowska, Ewa ORCID: 0000-0002-0739-2110 (2007) Client loyalty: play the loyalty card. Accountancy Age. ISSN 0001-4672 (Print), 0001-4671 (Online)

Kuenzel, Sven and Yassim, Mazia ORCID: 0000-0001-8835-7036 (2007) The effect of joy on the behaviour of cricket spectators: the mediating role of satisfaction. Managing Leisure, 12 (1). pp. 43-57. ISSN 1360-6719 (doi:https://doi.org/10.1080/13606710601056497)

Klapper, Rita and Kuenzel, Sven (2006) Die Fallstudie aus der Betriebswirtschaftslehre: Internationaler Vertrieb eines mittelständischen Unternehmens. WISU, das Wirtschaftsstudium, 06 (12). pp. 1549-1550.

Kuenzel, Sven (2006) Forschung Markenpersönlichkeit: die Markenpersönlichkeit als Steuerungsinstrument des emotionalen Markenmanagements. Marketing Journal, 39 (12). pp. 42-44. ISSN 0025-3774

Book Section

Kuenzel, Sven and Schlien, Anika (2013) Magnum ice cream (Unilever) - Launching the world's number one ice cream in the US. In: Miskelly, Matthew and Selden, Holly, (eds.) Encyclopedia of Major Marketing Strategies. Gale, Cengage Learning, Detroit, Michigan, US, pp. 251-254. ISBN 978-1414499222

Kuenzel, Sven and Schlien, Anika (2013) Scholz & friends - Me & friends - Employee loyalty and corporate image of Scholz & friends. In: Miskelly, Matthew and Selden, Holly, (eds.) Encyclopedia of Major Marketing Strategies. Gale, Cengage Learning, Detroit, Michigan, US, pp. 357-360. ISBN 9781414499222

Kuenzel, Sven and Schlien, Anika (2013) Skittles - Touch the rainbow. In: Miskelly, Matthew and Selden, Holly, (eds.) Encyclopedia of Major Marketing Strategies. Gale, Cengage Learning, Detroit, Michigan, US, pp. 365-369. ISBN 978-1414499222

Kuenzel, Sven (2011) Aftermarketing. In: Swayne, Linda E. and Dodds, Mark, (eds.) Encyclopedia of Sports Management and Marketing. Sage Publications Inc., Los Angeles, CA, US, pp. 36-37. ISBN 978-1412973823

Kuenzel, Sven (2011) Complimentary advertising. In: Swayne, Linda E. and Dodds, Mark, (eds.) Encyclopedia of Sports Management and Marketing. Sage Publications Inc., Los Angeles, CA, US, pp. 258-259. ISBN 978-1412973823

Working Paper

Molyn, Joanna ORCID: 0000-0002-8309-5062 , Mundy, Julia ORCID: 0000-0001-7970-3507 , Kuenzel, Sven and Gray, David E. ORCID: 0000-0002-3881-5083 (2022) CDSE model and employability. [Working Paper] (Unpublished)