2024

Krolikowska-Adamczyk, Ewa ORCID: https://orcid.org/0000-0002-0739-2110 and Kuenzel, Sven (2024) An attachment theory perspective of professional service providers' social bonds with their clients. Industrial Marketing Management, 118. pp. 136-147. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:10.1016/j.indmarman.2024.02.009)

2022

Molyn, Joanna ORCID: https://orcid.org/0000-0002-8309-5062, Mundy, Julia ORCID: https://orcid.org/0000-0001-7970-3507, Kuenzel, Sven and Gray, David E. ORCID: https://orcid.org/0000-0002-3881-5083 (2022) CDSE model and employability. [Working Paper] (Unpublished)

2021

Heinrichs, Liza, Kuenzel, Sven and Krolikowska-Adamczyk, Ewa ORCID: https://orcid.org/0000-0002-0739-2110 (2021) Keeping in touch with your audience during a global pandemic. Sardines - Magazine for Amateur Theatre, 50. pp. 26-27. ISSN 2515-6756

Heinrichs, Liza, Kuenzel, Sven and Krolikowska-Adamczyk, Ewa ORCID: https://orcid.org/0000-0002-0739-2110 (2021) The ‘new normal’ for UK theatre? Sardines - Magazine for Amateur Theatre, 50. pp. 16-17. ISSN 2515-6756

2019

Krolikowska, Ewa ORCID: https://orcid.org/0000-0002-0739-2110, Kuenzel, Sven and Morrison, Alastair M. ORCID: https://orcid.org/0000-0002-0754-1083 (2019) The ties that bind: an attachment theory perspective of social bonds in tourism. Current Issues in Tourism, 23 (22). pp. 2839-2865. ISSN 1368-3500 (Print), 1747-7603 (Online) (doi:10.1080/13683500.2019.1677571)

2017

Kuenzel, Sven and Schlien, Anika (2017) Managing complexity with technology: technology trends within the UK hedge fund industry. The Hedgefund Journal, 123. pp. 1-3. ISSN 1756-3453

2013

Kuenzel, Sven and Schlien, Anika (2013) Magnum ice cream (Unilever) - Launching the world's number one ice cream in the US. In: Miskelly, Matthew and Selden, Holly, (eds.) Encyclopedia of Major Marketing Strategies. Gale, Cengage Learning, Detroit, Michigan, US, pp. 251-254. ISBN 978-1414499222

Kuenzel, Sven and Schlien, Anika (2013) Scholz & friends - Me & friends - Employee loyalty and corporate image of Scholz & friends. In: Miskelly, Matthew and Selden, Holly, (eds.) Encyclopedia of Major Marketing Strategies. Gale, Cengage Learning, Detroit, Michigan, US, pp. 357-360. ISBN 9781414499222

Kuenzel, Sven and Schlien, Anika (2013) Skittles - Touch the rainbow. In: Miskelly, Matthew and Selden, Holly, (eds.) Encyclopedia of Major Marketing Strategies. Gale, Cengage Learning, Detroit, Michigan, US, pp. 365-369. ISBN 978-1414499222

2011

Kuenzel, Sven and Katsaris, Nektarios (2011) Cross-cultural differences: An investigation of service failures and service recoveries in hotels. European Journal of Management, 11 (4). pp. 18-29. ISSN 1555-4015 (Print), 2378-8526 (Online)

Kuenzel, Sven (2011) Aftermarketing. In: Swayne, Linda E. and Dodds, Mark, (eds.) Encyclopedia of Sports Management and Marketing. Sage Publications Inc., Los Angeles, CA, US, pp. 36-37. ISBN 978-1412973823

Kuenzel, Sven (2011) Complimentary advertising. In: Swayne, Linda E. and Dodds, Mark, (eds.) Encyclopedia of Sports Management and Marketing. Sage Publications Inc., Los Angeles, CA, US, pp. 258-259. ISBN 978-1412973823

Kuenzel, Sven and Katsaris, Nektarios (2011) Discrepancies between tourists’ and managers’ perceptions of service failures and service recoveries in hotels. International Journal of Business Research, 11 (5). pp. 16-25. ISSN 1555-1296 (Print), 2378-8577 (Online)

Kuenzel, Sven and Katsaris, Nektarios (2011) A critical review of the image of a tourist destination. Journal of International Management Studies, 11 (3). pp. 21-29. ISSN 1930-6105 (Print), 2378-9557 (Online)

2010

Kuenzel, Sven and Vaux Halliday, Sue (2010) The chain of effects from reputation and brand personality congruence to brand loyalty: The role of brand identification. Journal of Targeting, Measurement and Analysis for Marketing, 18 (3-4). pp. 167-176. ISSN 0967-3237 (Print), 1479-1862 (Online) (doi:10.1057/jt.2010.15)

Kuenzel, Sven (2010) An examination of trust in online shopping. European Journal of Management, 10 (3). pp. 36-45. ISSN 1555-4015 (Print), 2378-8526 (Online)

2009

Kuenzel, Sven and Katsaris, Nektarios (2009) A critical analysis of service recovery processes in the hotel industry. TMC Academic Journal, 4 (1). pp. 1-11. ISSN 1793-6020

Kuenzel, Sven and Yassim, Mazia ORCID: https://orcid.org/0000-0001-8835-7036 (2009) Game experience: An analysis of English and Welsh domestic cricket spectators. International Journal of Nonprofit and Voluntary Sector Marketing, 15 (1). pp. 52-66. ISSN 1465-4520 (Print), 1479-103X (Online) (doi:10.1002/nvsm.365)

2008

Kuenzel, Sven and Krolikowska, Ewa ORCID: https://orcid.org/0000-0002-0739-2110 (2008) The effect of bonds on loyalty towards auditors: the mediating role of commitment. The Service Industries Journal, 28 (5). pp. 685-700. ISSN 0264-2069 (Print), 1743-9507 (Online) (doi:10.1080/02642060801988233)

Kuenzel, Sven and Krolikowska, Ewa ORCID: https://orcid.org/0000-0002-0739-2110 (2008) Psychological bonds and their impact on behavioral loyalty in auditor-client relationships. Managerial Auditing Journal, 23 (4). pp. 328-344. ISSN 0268-6902 (doi:10.1108/02686900810864291)

Kuenzel, Sven and Halliday, Sue Vaux (2008) Investigating antecedents and consequences of brand identification. Journal of Product & Brand Management, 17 (5). pp. 293-304. ISSN 1061-0421 (doi:10.1108/10610420810896059)

Krolikowska, Ewa ORCID: https://orcid.org/0000-0002-0739-2110 and Kuenzel, Sven (2008) Models of advertising standardisation and adaptation: it's time to move the debate forward. The Marketing Review, 8 (4). pp. 383-394. ISSN 1469-347X (doi:10.1362/146934708X378668)

2007

Künzel, Sven and Klapper, Rita (2007) Das PhD-Studium in Großbritannien. Wirtschaftswissenschaftliches Studium, 36 (5). pp. 267-272. ISSN 0340-1650

Kuenzel, Sven and Krolikowska, Ewa ORCID: https://orcid.org/0000-0002-0739-2110 (2007) Client loyalty: play the loyalty card. Accountancy Age. ISSN 0001-4672 (Print), 0001-4671 (Online)

Kuenzel, Sven and Yassim, Mazia ORCID: https://orcid.org/0000-0001-8835-7036 (2007) The effect of joy on the behaviour of cricket spectators: the mediating role of satisfaction. Managing Leisure, 12 (1). pp. 43-57. ISSN 1360-6719 (doi:10.1080/13606710601056497)

2006

Klapper, Rita and Kuenzel, Sven (2006) Die Fallstudie aus der Betriebswirtschaftslehre: Internationaler Vertrieb eines mittelständischen Unternehmens. WISU, das Wirtschaftsstudium, 06 (12). pp. 1549-1550.

Kuenzel, Sven (2006) Forschung Markenpersönlichkeit: die Markenpersönlichkeit als Steuerungsinstrument des emotionalen Markenmanagements. Marketing Journal, 39 (12). pp. 42-44. ISSN 0025-3774