Yung, Ryan ORCID: https://orcid.org/0000-0003-3755-2557 and Le, Truc (2022) Conceptualising the virtual events: SP-E-L CUBE. In: CAUTHE 2022: Shaping the Next Normal in Tourism, Hospitality and Events: Proceedings of the 32nd Annual Conference, Online. Council for Australasian University Tourism and Hospitality Education (CAUTHE), Melbourne (Vic), p. 83. ISBN 978-0994514189

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Abstract

Almost overnight, the COVID-19 pandemic necessitated pivots in the MICE industry from face-to-face events to virtual equivalents like Zoom and Teams. Despite their mounting prominence, the boundaries and terminology between different types of virtual events have not been clearly defined in literature. Theoretical misconceptions exist surrounding the diffusion of Virtual Reality (VR) and virtual events into the tourism and hospitality field. Consequently, this study develops a typology of virtual events, integrating the three dimensions of social presence, virtuality, and location to propose a three-dimensional SP-E-L cube; designed to classify current and potential new virtual events. Creating a pragmatic typology provides guidance to researchers and practitioners in developing this emerging research area, involving the charting, understanding, and critical assessment of the independent and dependant variables which underpin emergent theoretical frameworks on the virtual events sub-sector and beyond.

Item Type:	Conference Proceedings
Title of Proceedings:	CAUTHE 2022: Shaping the Next Normal in Tourism, Hospitality and Events: Proceedings of the 32nd Annual Conference, Online
Uncontrolled Keywords:	virtuality, location, social presence, events, VR
Subjects:	H Social Sciences > H Social Sciences (General) N Fine Arts > N Visual arts (General) For photography, see TR T Technology > T Technology (General)
Faculty / School / Research Centre / Research Group:	Greenwich Business School Greenwich Business School > School of Management and Marketing Greenwich Business School > Tourism and Marketing Research Centre (TMRC)
Related URLs:	Publisher Organisation
Last Modified:	16 May 2025 13:36
URI:	http://gala.gre.ac.uk/id/eprint/50453

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