Boddington, Ghislaine ORCID: https://orcid.org/0000-0003-0448-579X, Pitsillides, Stacey and Vindis, Tadej (2021) Multicomponent Output: Gift AR platform, Nudge and a Push webinar series, Donate Yourself AR artwork and article. University of Greenwich.

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Abstract

- The AR GIFT (part of INNOVATE UK DATUM) - a mobile app/web-based gifting platform enabling the user to choose, customise and send an AR gift to a friend/colleague, wherever they are in the world, eliminating unsustainable physical gifting practises.These virtual gifts exist on the platform as AR assets, both ready-made and customisable, which are sent by the gift giver and collected by the recipient at a time and location of the gift givers choice. Each bespoke choice by the gift giver is an intimate act in itself. The platform responds to the need for intimate gifting (thank yous, get well wishes, birthday greetings or condolences) into our connected world, local to local and local to global, brought to the forefront in our times of global pandemic lockdowns, isolation and quarantine. It is in direct response to the growing need, through social distancing, for deeper remote intimacy interactions, and the post-lockdown requirements for collective and intimate experiences that are conducted in a safe and responsible manner. While at the same time, this platform encourages ethical consumer behaviour and runs alongside the re-opening of sustainable commerce post pandemic.

- Additionally Boddington curated and moderated a series of 4 future-looking public (live webinar) talks emerging from creators of similar participatory, immersive and interactive experiences. This debate series "A nudge and a push: towards ethical sustainability in an era of (invisible) data harvesting" was streamed live by University of Greenwich during lockdown (2021) and examined topical issues for the VR, AR, XR, immersion, arts and gaming sectors in terms of sustainable and ethical processes, exploring approaches to the production and usage of such outputs for public education and engagement. Speakers were curated from a wide range of international academic, creative industries and arts sectors. The 4 webinars had attendance of over 500 people and led to ongoing debates, research, touring opportunities and partnerships.

- The archive recordings are published on the University of Greenwich Research Space You Tube site as a playlist with educational resource documents for teachers and students created and attached to each webinar. (828 views to end of 2024)

- The first commission output for AR GIFT was Donate Yourself, an Augmented Reality experience co-created by artist Stacey Pitsillides with Ghislaine Boddington and the body>data>space collective. It blends sound and 3D visuals to spark debates about our organs, tissue and body data, accessed by the public through augmented reality via QR codes.The Donate Yourself AR touring artwork was created as part of the AR GIFT development project at body>data>space, supported by Innovate UK and the University of Greenwich (2021-22). Five themes were generated for the augmented reality experiences: care, trust, immortal, consent, future. This triangulation of science, technology and the arts was materialised in a webAR walking trail that ran during November 2021, is still touring internationally and which is accessed by the public via QR codes as part of the larger One Cell At A Time online exhibition, funded by the Wellcome Trust.

- Finally an article about this practice led research for social impact was published exploring how communication and interaction design were used in the augmented reality experience, Donate Yourself. It aims to demystify some of the ethical and personal concerns around the donation of organs, tissue and body data for scientific and medical research. (Pitsillides, Stacey, Boddington, Ghislaine ORCID logo and Vindis, Tadej (2022) Donate yourself: an AR trail exploring the future of organ, tissue and body data donation. Virtual Creativity, 12 (1). pp. 103-123. ISSN 2397-9704 (Print), 2397-9712 (Online) (doi:10.1386/vcr_00064_1)

Item Type:	Other
Uncontrolled Keywords:	personal data, digital intimacy, data harvesting, data ethics, sustainability, immersion, AR, creative industries
Subjects:	N Fine Arts > N Visual arts (General) For photography, see TR N Fine Arts > NX Arts in general
Faculty / School / Research Centre / Research Group:	Faculty of Liberal Arts & Sciences Faculty of Liberal Arts & Sciences > School of Design (DES)
Related URLs:	https://www.bodydataspace.net/donate-you... https://gala.gre.ac.uk/id/eprint/36613 https://gala.gre.ac.uk/id/eprint/36611 https://gala.gre.ac.uk/id/eprint/42680 https://www.youtube.com/playlist?list=PL...
Last Modified:	05 Mar 2025 17:10
URI:	http://gala.gre.ac.uk/id/eprint/49873

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