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Items where Author is "Zhang, Yakun"

Items where Author is "Zhang, Yakun"

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airline advertising analytical fluency background contextualization Cognitive Dissonance cognitive load contextual backgrounds dynamic imagery Dynamic object dynamic product imagery elaboration likelihood model engagement GenAI Higher Education imagery fluency ingredient presentation Learning and Teaching mental imagery Mental Imagery Discrepancy message appeal perceptual load Product Return psychological distance purchase intention quantity sensory marketing SOR theory tourism advertising valence visual stimuli vividness
Number of items: 31.

airline advertising

Zhang, Yakun ORCID: 0000-0002-5336-7717 , Kokkranikal, Jithendran ORCID: 0000-0003-0103-562X and Parker, Brianna (2023) Do consumers go through imagery processing processes differently? The interplay between imagery-evoking level and multidimensional mental imagery in airline ads processing. Journal of Marketing Communications. ISSN 1352-7266 (Print), 1466-4445 (Online) (doi:https://doi.org/10.1080/13527266.2023.2246036)

analytical fluency

Zhang, Yakun ORCID: 0000-0002-5336-7717 and Xiao, Sarah (2019) The interaction effect between online product presentation dynamism and background contextualization on engagement and analytical fluency. In: EMAC 2019 Proceedings. Universitat Hamburg. ISBN 978-3982114606

background contextualization

Zhang, Yakun ORCID: 0000-0002-5336-7717 and Xiao, Sarah (2019) The interaction effect between online product presentation dynamism and background contextualization on engagement and analytical fluency. In: EMAC 2019 Proceedings. Universitat Hamburg. ISBN 978-3982114606

Cognitive Dissonance

Zhang, Yakun ORCID: 0000-0002-5336-7717 and Xiao, Sarah (2017) To buy but not to keep: The impact of mental imagery discrepancy in E-commerce product return. In: EMAC 2017 Leaving Footprints. EMAC. ISBN 978-90-367-9912-6

cognitive load

Zhang, Yakun ORCID: 0000-0002-5336-7717 , Xiao, Sarah Hong and Nicholson, Michael (2020) The effects of dynamic product presentation and contextual backgrounds on consumer purchase intentions: perspectives from the load theory of attention and cognitive control. Journal of Advertising, 49 (5). pp. 592-612. ISSN 0091-3367 (Print), 1557-7805 (Online) (doi:https://doi.org/10.1080/00913367.2020.1789014)

contextual backgrounds

Zhang, Yakun ORCID: 0000-0002-5336-7717 , Xiao, Sarah Hong and Nicholson, Michael (2020) The effects of dynamic product presentation and contextual backgrounds on consumer purchase intentions: perspectives from the load theory of attention and cognitive control. Journal of Advertising, 49 (5). pp. 592-612. ISSN 0091-3367 (Print), 1557-7805 (Online) (doi:https://doi.org/10.1080/00913367.2020.1789014)

dynamic imagery

Zhang, Yakun ORCID: 0000-0002-5336-7717 and Xiao, Sarah (2019) The interaction effect between online product presentation dynamism and background contextualization on engagement and analytical fluency. In: EMAC 2019 Proceedings. Universitat Hamburg. ISBN 978-3982114606

Dynamic object

Zhang, Yakun ORCID: 0000-0002-5336-7717 (2020) Bring the destination closer to consumers: The impact of using dynamic objects in different types of tourism destination ads. In: Proceedings of the European Marketing Academy EMAC 2020 49th Annual Conference. EMAC 2020 Annual Conference, 61493 . European Marketing Academy (EMAC), Budapest.

dynamic product imagery

Zhang, Yakun ORCID: 0000-0002-5336-7717 , Xiao, Sarah Hong and Nicholson, Michael (2020) The effects of dynamic product presentation and contextual backgrounds on consumer purchase intentions: perspectives from the load theory of attention and cognitive control. Journal of Advertising, 49 (5). pp. 592-612. ISSN 0091-3367 (Print), 1557-7805 (Online) (doi:https://doi.org/10.1080/00913367.2020.1789014)

elaboration likelihood model

Zhang, Yakun ORCID: 0000-0002-5336-7717 , Kokkranikal, Jithendran ORCID: 0000-0003-0103-562X and Parker, Brianna (2023) Do consumers go through imagery processing processes differently? The interplay between imagery-evoking level and multidimensional mental imagery in airline ads processing. Journal of Marketing Communications. ISSN 1352-7266 (Print), 1466-4445 (Online) (doi:https://doi.org/10.1080/13527266.2023.2246036)

engagement

Zhang, Yakun ORCID: 0000-0002-5336-7717 and Xiao, Sarah (2019) The interaction effect between online product presentation dynamism and background contextualization on engagement and analytical fluency. In: EMAC 2019 Proceedings. Universitat Hamburg. ISBN 978-3982114606

GenAI

Zhang, Yakun ORCID: 0000-0002-5336-7717 (2024) Exploring the role of Generative Artificial Intelligence (GenAI) in Higher Education: values, creativity, and cultural perspectives. In: Learning & Teaching Festival 2024 (LTF2024) - The Big Picture: Meta-learning, 20th June 2024, University of Greenwich, London. (Unpublished)

Higher Education

Zhang, Yakun ORCID: 0000-0002-5336-7717 (2024) Exploring the role of Generative Artificial Intelligence (GenAI) in Higher Education: values, creativity, and cultural perspectives. In: Learning & Teaching Festival 2024 (LTF2024) - The Big Picture: Meta-learning, 20th June 2024, University of Greenwich, London. (Unpublished)

imagery fluency

Zhang, Yakun ORCID: 0000-0002-5336-7717 , Xiao, Sarah Hong and Nicholson, Michael (2020) The effects of dynamic product presentation and contextual backgrounds on consumer purchase intentions: perspectives from the load theory of attention and cognitive control. Journal of Advertising, 49 (5). pp. 592-612. ISSN 0091-3367 (Print), 1557-7805 (Online) (doi:https://doi.org/10.1080/00913367.2020.1789014)

Zhang, Yakun ORCID: 0000-0002-5336-7717 and Xiao, Sarah (2018) Harmony is not always better: The effect of visual presentation and content congruence on imagery fluency. In: The 2018 American Marketing Association/American Collegiate Retailing Association (ACRA/AMA) Triennial Conference, 6 – 9 June 2018, Toronto, Canada.

ingredient presentation

Conner, Emma and Zhang, Yakun ORCID: 0000-0002-5336-7717 (2023) The interaction effect of ingredient presentation and message appeal type on affective responses and willingness to buy home coffee: a moderated mediation model from the perspective of SOR theory. In: EMAC annual conference 2023, 22nd - 23rd May 2023, Odense, Denmark.

Learning and Teaching

Zhang, Yakun ORCID: 0000-0002-5336-7717 (2024) Exploring the role of Generative Artificial Intelligence (GenAI) in Higher Education: values, creativity, and cultural perspectives. In: Learning & Teaching Festival 2024 (LTF2024) - The Big Picture: Meta-learning, 20th June 2024, University of Greenwich, London. (Unpublished)

mental imagery

Zhang, Yakun ORCID: 0000-0002-5336-7717 , Kokkranikal, Jithendran ORCID: 0000-0003-0103-562X and Parker, Brianna (2023) Do consumers go through imagery processing processes differently? The interplay between imagery-evoking level and multidimensional mental imagery in airline ads processing. Journal of Marketing Communications. ISSN 1352-7266 (Print), 1466-4445 (Online) (doi:https://doi.org/10.1080/13527266.2023.2246036)

Mental Imagery Discrepancy

Zhang, Yakun ORCID: 0000-0002-5336-7717 and Xiao, Sarah (2017) To buy but not to keep: The impact of mental imagery discrepancy in E-commerce product return. In: EMAC 2017 Leaving Footprints. EMAC. ISBN 978-90-367-9912-6

message appeal

Conner, Emma and Zhang, Yakun ORCID: 0000-0002-5336-7717 (2023) The interaction effect of ingredient presentation and message appeal type on affective responses and willingness to buy home coffee: a moderated mediation model from the perspective of SOR theory. In: EMAC annual conference 2023, 22nd - 23rd May 2023, Odense, Denmark.

perceptual load

Zhang, Yakun ORCID: 0000-0002-5336-7717 , Xiao, Sarah Hong and Nicholson, Michael (2020) The effects of dynamic product presentation and contextual backgrounds on consumer purchase intentions: perspectives from the load theory of attention and cognitive control. Journal of Advertising, 49 (5). pp. 592-612. ISSN 0091-3367 (Print), 1557-7805 (Online) (doi:https://doi.org/10.1080/00913367.2020.1789014)

Product Return

Zhang, Yakun ORCID: 0000-0002-5336-7717 and Xiao, Sarah (2017) To buy but not to keep: The impact of mental imagery discrepancy in E-commerce product return. In: EMAC 2017 Leaving Footprints. EMAC. ISBN 978-90-367-9912-6

psychological distance

Zhang, Yakun ORCID: 0000-0002-5336-7717 (2020) Bring the destination closer to consumers: The impact of using dynamic objects in different types of tourism destination ads. In: Proceedings of the European Marketing Academy EMAC 2020 49th Annual Conference. EMAC 2020 Annual Conference, 61493 . European Marketing Academy (EMAC), Budapest.

purchase intention

Zhang, Yakun ORCID: 0000-0002-5336-7717 , Kokkranikal, Jithendran ORCID: 0000-0003-0103-562X and Parker, Brianna (2023) Do consumers go through imagery processing processes differently? The interplay between imagery-evoking level and multidimensional mental imagery in airline ads processing. Journal of Marketing Communications. ISSN 1352-7266 (Print), 1466-4445 (Online) (doi:https://doi.org/10.1080/13527266.2023.2246036)

quantity

Zhang, Yakun ORCID: 0000-0002-5336-7717 , Kokkranikal, Jithendran ORCID: 0000-0003-0103-562X and Parker, Brianna (2023) Do consumers go through imagery processing processes differently? The interplay between imagery-evoking level and multidimensional mental imagery in airline ads processing. Journal of Marketing Communications. ISSN 1352-7266 (Print), 1466-4445 (Online) (doi:https://doi.org/10.1080/13527266.2023.2246036)

sensory marketing

Zhang, Yakun ORCID: 0000-0002-5336-7717 and Xiao, Sarah (2018) Harmony is not always better: The effect of visual presentation and content congruence on imagery fluency. In: The 2018 American Marketing Association/American Collegiate Retailing Association (ACRA/AMA) Triennial Conference, 6 – 9 June 2018, Toronto, Canada.

SOR theory

Conner, Emma and Zhang, Yakun ORCID: 0000-0002-5336-7717 (2023) The interaction effect of ingredient presentation and message appeal type on affective responses and willingness to buy home coffee: a moderated mediation model from the perspective of SOR theory. In: EMAC annual conference 2023, 22nd - 23rd May 2023, Odense, Denmark.

tourism advertising

Zhang, Yakun ORCID: 0000-0002-5336-7717 (2020) Bring the destination closer to consumers: The impact of using dynamic objects in different types of tourism destination ads. In: Proceedings of the European Marketing Academy EMAC 2020 49th Annual Conference. EMAC 2020 Annual Conference, 61493 . European Marketing Academy (EMAC), Budapest.

valence

Zhang, Yakun ORCID: 0000-0002-5336-7717 , Kokkranikal, Jithendran ORCID: 0000-0003-0103-562X and Parker, Brianna (2023) Do consumers go through imagery processing processes differently? The interplay between imagery-evoking level and multidimensional mental imagery in airline ads processing. Journal of Marketing Communications. ISSN 1352-7266 (Print), 1466-4445 (Online) (doi:https://doi.org/10.1080/13527266.2023.2246036)

visual stimuli

Zhang, Yakun ORCID: 0000-0002-5336-7717 , Kokkranikal, Jithendran ORCID: 0000-0003-0103-562X and Parker, Brianna (2023) Do consumers go through imagery processing processes differently? The interplay between imagery-evoking level and multidimensional mental imagery in airline ads processing. Journal of Marketing Communications. ISSN 1352-7266 (Print), 1466-4445 (Online) (doi:https://doi.org/10.1080/13527266.2023.2246036)

vividness

Zhang, Yakun ORCID: 0000-0002-5336-7717 , Kokkranikal, Jithendran ORCID: 0000-0003-0103-562X and Parker, Brianna (2023) Do consumers go through imagery processing processes differently? The interplay between imagery-evoking level and multidimensional mental imagery in airline ads processing. Journal of Marketing Communications. ISSN 1352-7266 (Print), 1466-4445 (Online) (doi:https://doi.org/10.1080/13527266.2023.2246036)

This list was generated on Sun Nov 24 16:26:13 2024 UTC.